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The Agency Profit Podcast

Parakeeto, Marcel Petitpas

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Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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Join us on The Shades of Entrepreneurship Podcast as we interview successful entrepreneurs from various industries. Tune in to our episodes to discover the diverse and innovative world of entrepreneurship and be motivated to pursue your own business endeavors covering marketing, branding, sales, and much more!
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Most gurus won’t admit that winning ideal clients for your agency is hard. But it’s a lot easier and more predictable when you learn from the right people. Every week, The Digital Agency Growth Podcast comes at you with in-the-trenches stories from agency, brand, and technology leaders to cover HOW new business is getting done, and the possible WHY’s justifying all our hard work. This top 10 ranked podcast in over 10 countries is brought to you by Sales Schema. Learn more about Sales Schema ...
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show series
 
Tune into this episode of The Shades of Entrepreneurship podcast with guest Marcel Petitpas of Parakeeto. Learn how to improve profitability and grow your business with insights from industry experts hosted Gabriel Flores. Support the show Subscribe at theshadesofe.comBy Gabriel Flores
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Hourly billing is incredibly common throughout the agency space. We’ve all seen it, paid for it, and probably have priced our work that way at one point as well. But hourly billing is not great for anyone involved in the transaction: those providing the service find themselves hitting a ceiling and unable to scale, while clients worry about how man…
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Points of Interest 00:01 – 00:41 – Introduction: Marcel kicks off the episode with excitement, announcing the podcast's new weekly schedule, alternating between general content and Parakeeto-focused episodes. 00:42 – 01:27 – Introducing Carson Pierce: Marcel introduces Carson Pierce, Parakeeto’s head consultant, with over two decades of experience …
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Are you struggling to cut through the noise and get your outreach messages noticed by the right prospects? Many businesses, especially agencies and B2B service providers, find it challenging to craft effective outreach copy that actually leads to meaningful conversations and new opportunities. In episode 234 of The Digital Agency Growth Podcast thi…
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Points of Interest 00:44 – 01:55 – Evolution of Duct Tape Marketing: John explains how he developed a structured marketing system that focuses on strategy before tactics, addressing the unique challenges of smaller businesses. 02:43 – 03:09 – Growth of the Duct Tape Marketing Ecosystem: John talks about the expansion of his framework, which has now…
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If you want to succeed in entrepreneurship, this video is a must-watch! Join Jeff Sekinger, Founder and CEO of Nurp, an Algorithmic Trading Accelerator, as he shares insights on the shades of entrepreneurship. Don't miss out on this valuable advice, hosted by Gabriel Flores! Support the show Subscribe at theshadesofe.com…
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Key Highlights: Less Can Be More Stop thinking you have to offer everything to everyone. Focus on your strengths and deliver results, not endless tasks. Simplify Your Process Cut out unnecessary steps that don’t serve you or your client. Streamlining your delivery saves you time and energy while still delivering impact. Charge What You're Worth Mos…
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Building a strong client base is a significant goal for any agency to continue to scale. However, acquiring new business is not a one-size-fits-all situation in the agency space. Business development comes in many shapes and sizes, and what works for a ten-person team likely won’t be as effective for a 100-person company. A friend of the show, Jody…
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With a current economic downturn affecting agencies with slowed growth and uncertainty, many owners likely feel less than stellar about their businesses. But rather than get discouraged, now is the time to focus on strategic positioning, client retention, and, most importantly, your self-esteem and confidence in yourself and your agency. Steve Gube…
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Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces Jason Swenk, a returning guest and friend of the show, known for his agency expertise and role as the founder of Agency Mastery 360. 00:44 – 01:33 – Jason’s Background: Jason Swenk shares his journey of starting h…
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It’s common for merging and acquisition to be on an agency owner’s mind from the very beginning, even if it is not part of their original goals. Even if you find yourself still wanting to scale your business before selling, it’s never too early to start taking steps that will make the M&A process easier down the road. Jonathan Baker is here today t…
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Listen to the latest episode of The Shades of Entrepreneurship Podcast, featuring Sami Inkinen, CEO of Virta Health, as he reveals the best business techniques for success. Tune in as Gabriel Flores dives deep into the world of entrepreneurship and shares valuable insights for aspiring business owners. Support the show Subscribe at theshadesofe.com…
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Every agency owner wants to make sure that their business is as profitable as possible. But as an agency grows and there are more clients and employees to take care of and line items to consider, how do we peel back the layers to discover what’s holding us back from being more profitable? Marcel Petitpas is back again this week to share his insight…
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Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces his guest, Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. 01:11 – 02:54 – Ian’s Background: Ian shares his journey, including nearly 20 years in marketing, startin…
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Last week on the show, we talked about taking a proactive approach with outbound by reaching out to their prospective clients and building authentic relationships. This week, Dan talks about Sales Schema’s actual methodology for doing so, the Targeted Outreach System, and focuses on giving you practical tips for optimization and a peek into the pro…
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The role of outbound marketing has changed as marketing has developed over the years. The original playbook of reaching out thinking potential clients don’t know what they need no longer works. Knowledge isn’t what’s missing in the business equation anymore. It’s trust. Dan is here this week with Sales Schema’s revamped training to teach you the in…
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Points of Interest 00:49 – 01:52 – Shiv's Background: Shiv shares his journey from building and selling a company to now running How To SaaS, where he works with private equity investors and software companies on marketing strategies. 01:53 – 02:51 – Marketing for Private Equity: Shiv explains his company’s focus on providing marketing due diligenc…
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Get ready to learn the best entrepreneurship strategies from Gabriel Flores and Jason Greenwood, Founder of Greenwood Consulting, on the Shades of Entrepreneurship podcast. Tune in for expert insights and tips to help you succeed in your entrepreneurial journey! Support the show Subscribe at theshadesofe.com…
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Tim Kelsey is the Managing Director of Pronto Marketing, a web development and marketing agency specializing in building, supporting, and promoting WordPress websites for small businesses. Over his 14-year tenure at Pronto, he has grown from an entry-level role in SEO to now overseeing a diverse team of over 90 members spanning Central and South Am…
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We’ve seen a big shift in employment and the workforce over the last few years, and it can be hard to know what to expect going forward and what decisions are best for your agency. Danny Markstein is a seasoned professional when it comes to workforce solutions, and he’s here today to talk about the demographic shift in the workforce, the Great Rece…
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In this podcast episode, a marketing expert Ashley Stanford, Executive VP of Client Strategy at TicketSocket as well as the Co-Founder and VP at Ice Cream Social, a ticketing widget that streamlines CX and maximizes ticketing revenue for clients in the events and entertainment space, reveals top-level strategy mapping secrets for branding, sales, a…
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Whether or not to niche down is an age-old agency question and comes with lots of things to consider. But have you considered your team’s dynamic in preferences when taking on clients and forming relationships? Friend of the show Jon Tsourakis is back again this week to talk about how his team helps focus the niches the company focuses on, insights…
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Points of Interest 00:01 – 00:48 – Introduction: Marcel Petitpas welcomes Taylor Welch, a seasoned sales and marketing expert, to discuss aligning sales incentives with client success, sharing insights from Taylor’s extensive experience. 00:48 – 01:20 – Background: Taylor Welch introduces himself, sharing his journey from a touring musician to buil…
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Listen to this episode of The Shades of Entrepreneurship Podcast as host Gabriel Flores dives into the mind of Callum Laing, founder of the Veblen Director Program. Learn about Callum's journey as an entrepreneur and gain valuable insights into the world of business and leadership. Support the show Subscribe at theshadesofe.com…
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Marcel Petitpas is the CEO and Co-founder of Parakeeto, a consultancy dedicated to optimizing agency profitability. With roles such as Head Strategic Coach at Dan Martell and former COO at Gold Front, he leverages his experience as a strategic coach and consultant to aid agencies and SaaS in operational and profitability optimization. As a sought-a…
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Tune in to this exclusive interview with Jeff Standridge on The Shades of Entrepreneurship Podcast, hosted by Gabriel Flores. Hear insights from a seasoned entrepreneur on navigating the world of business and entrepreneurship. Support the show Subscribe at theshadesofe.comBy Gabriel Flores
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When scaling an agency, the CEO is usually deeply ingrained. But CEOs are supposed to work on the business rather than in the business, right? So how can a CEO make their agency scalable and run smoothly without them being present in the company's day-to-day operations? Mandi Ellefson of the Hands-Off CEO is here to offer her insights and guidance …
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Points of Interest 00:01 – 00:41 – Introduction: Marcel Petitpas welcomes Mark O'Donnell, the leader of EOS Worldwide, to discuss the Entrepreneurial Operating System (EOS) and its impact on businesses, focusing specifically on data and scorecards. 02:04 – 03:38 – What is EOS?: Mark O'Donnell provides an overview of EOS, explaining its core compone…
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We all know that trends in everything, especially marketing, come and go quickly. But just because a certain style or type of marketing isn’t in vogue in 2024 doesn’t mean it isn’t worthwhile. With the marketing landscape moving at a fast pace, it can be helpful to look at past techniques to see what worked in the past and how you can apply it to y…
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Points of Interest 00:01 – 00:36 – Introduction: Marcel Petitpas welcomes David Tobin, a mergers and acquisitions expert, to discuss strategies for successful business exits. 01:09 – 02:52 – David’s Background: David shares his journey from starting his first business in college to founding TobinLeff, focusing on his niche in financial services and…
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Tune into The Shades of Entrepreneurship podcast to learn about the power of a growth mindset in business. From lead generation to scaling with systems, Financial DNA, and more, this podcast covers all aspects of entrepreneurship for success. Support the show Subscribe at theshadesofe.comBy Gabriel Flores
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Leeann Leahy is the CEO of The VIA Agency, an independent creative agency based in Portland, Maine. With a background in account planning and strategy, Leeann transitioned into agency leadership, championing creativity, fun, and strategic thinking in her approach to advertising. Her commitment to innovation and employee engagement has propelled VIA…
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Almost all businesses start getting clients based on referrals. And while that might feel less necessary as your business grows, referral marketing offers you a lot of options to make yourself stand out among your competitors, grow your email lists, and so much more. Josh Ledgard, founder of KickoffLabs, is here today to talk about how to take adva…
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Points of Interest 02:02 – 02:20 – Ryan's Framework: Marcel explains how Ryan Tansom's "Independence by Design" framework has transformed his view on his own business. 03:32 – 05:03 – Owner-Operator Challenges: Ryan describes the challenges of owner-operators and the importance of achieving true independence through sustainable business practices. …
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Tune into this episode of The Shades of Entrepreneurship podcast to learn about the importance of flexibility and networking for entrepreneurial success. Hear firsthand stories and tips from successful entrepreneurs who have embraced flexibility and leveraged networking to grow their businesses. Whether you're a seasoned entrepreneur or just starti…
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There is so much information out there on growing and scaling your agency that it can be easy to lose sight of the strategies that matter most: offering your clients stellar results and making your services stand out in the market so you can find the clients that are the best match for you. Friend of the show Raul Hernandez Ochoa is here today with…
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Points of Interest 00:54 – 01:39 – Matt’s Journey: Matt Bodnar shares his background, mentioning his experience at Goldman Sachs and his move to Nashville in 2011, where he bought his first IT service company. 02:24 – 03:07 – M&A Realization: Matt explains how he stumbled into mergers and acquisitions and the importance of creative deal structures …
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Follow Air Force Veteran Haley McClain's journey from military service to Shark Tank success with Torch Warrior Wear. Learn how she turned her idea into a successful business pitch on the hit show. Hear their inspiring story on The Shades of Entrepreneurship the podcast with Gabriel Flores. Support the show Subscribe at theshadesofe.com…
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In this episode of The Shades of Entrepreneurship podcast, we dive into the secrets behind 24 years in business with Gabriel Flores and founder of Cascade Insights. Sean Cambell. Join us as we chat with Sean Cambell about the journey to success in the business world! Support the show Subscribe at theshadesofe.com…
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