Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are: A - Attracting your customer's attention B - Build a database from that attention R - Retaining attention in your database And, by the way, ABR also stands for America's Best Restaurants. (Duh!) Learn more about Matt Plapp by visiting his website at www.MattP ...
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Follow Matt Plapp as he travels the U.S. interviewing restaurant and brewery owners and operators about what has brought them success in the business. Dive DEEP into their wins and losses, how they build and retain a strong team, what makes a difference with their brand, and how they keep customers coming back over and over again!
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An independent restaurant owner and marketing CEO join forces to teach you how to drive sales through your customer's phones.
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It's here already, a recession, and everything points at 2023 being a year where consumers are hit harder & have less money to spend. As if restaurants haven't had a hard enough time the past 2 years, now this. But there's an amazing light at the end of the tunnel. I've been through 4 tough times like this as a business owner & there's one thing I've turned to every time that's worked...MARKETING & SALES! In this weekly webinar, we are going to tackle 1 actionable item EVERY WEEK that can he ...
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A podcast where we talk everything restaurant, speak to successful restauranteurs, marketers, and how social media is impacting the industry for the greater good!
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The Press Room (TPR) podcast, presented by Zwift, features fun and engaging interviews with the world’s best cyclists.
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Do Not Do This - Restaurant Marketing Secrets - Episode 669
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Can I incentivize customers to leave 5-star reviews? --- Are you in need of some help driving sales? I'm the CEO of Restaurant Marketing That Works and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER powered by Repeat Returns. America's Best Restaurants is a media platform dedicated to helpi…
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The Facebook Ad Closed The Deal - Restaurant Marketing Secrets - Episode 668
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This one-two punch is what will earn my business. --- Are you in need of some help driving sales? I'm the CEO of Restaurant Marketing That Works and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER powered by Repeat Returns. America's Best Restaurants is a media platform dedicated to helping …
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In episode 112, I chat with the absolute A1 huma, Kim Cadzow. In just her second year on the WWT, Kim has already amassed amazing results, such as 6th in LBL, 10th on GC at the Vuelta, and 8th on GC at Suisse. Not only is Kim Cadzow a huge talent, but she is also an awesome chat! Kim and I discussed EF’s new co-sponsor, Oatly, and what it’s like to…
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This Business Acquired Me Through Facebook & So Could You - Restaurant Marketing Secrets - Episode 667
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--- Are you in need of some help driving sales? I'm the CEO of Restaurant Marketing That Works and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER powered by Repeat Returns. America's Best Restaurants is a media platform dedicated to helping independent restaurants gain massive attention and…
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Next Week, Next Month, Next Year, Three Years From Now - Restaurant Marketing Secrets - Episode 665
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What's your vision and do your daily activities reflect that? --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.comBy Matt Plapp - America's Best Restaurants
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What If Half Didn't Show Up ? - Restaurant Marketing Secrets - Episode 664
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3:38
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What if you had 100 customers who said "I'll be there tomororw" and you only had 100 tables so you turned away everyone else? How would you feel when only 50 showed? Do unto others... --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through rest…
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Get Into This Century - Restaurant Marketing Secrets - Episode 663
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You need to get with the times. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.comBy Matt Plapp - America's Best Restaurants
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Restaurant Owners Need To Update Their Skills To Match The Year - Restaurant Marketing Secrets - Episode 662
4:42
4:42
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It's 2024 and too many of you are stuck in 1994. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.comBy Matt Plapp - America's Best Restaurants
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Simple Hack To Stay IN THE KNOW - Restaurant Marketing Secrets - Episode 661
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You're busy in your restaurant, so use this hack to stay informed. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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Using Loyalty For Your Restaurant & Mistakes I'm Seeing - Restaurant Marketing Secrets - Episode 660
7:48
7:48
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--- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.comBy Matt Plapp - America's Best Restaurants
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In episode 111, we chat to Antonia Niedermaier, the young climbing sensation from Canyon-Sram. Antonia burst on to the scene this time last year, winning a mountain stage at the Giro at just 20 years of age before winning the U/23 ITT World Title. We learn more about Antonia’s road to the World Tour, her hometown and hobbies, and how ski-mountainee…
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How Often Should You Email Customers - Restaurant Marketing Secrets - Episode 659
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Sending emails for your restaurant? Have you ever wondered how often you should send them? --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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Your Limiting Beliefs Are Limiting Your Success - Restaurant Marketing Secrets - Episode 658
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You are limited by what you believe and what you have the ability to take in from others. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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Back To School Is A Gold Mine - Restaurant Marketing Secrets - Episode 657
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3:52
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Moms love this time per year, and you should too. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.comBy Matt Plapp - America's Best Restaurants
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Do Not Pay Someone To Manage Your Social Media - Restaurant Marketing Secrets - Episode 656
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3:59
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You need to do that yourself and invest your money in better places. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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Fantasy Football Marketing For Your Restaurant - Restaurant Marketing Secrets - Episode 655
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How can you get ahead of the curve on this and gain massive attention and drive sales? --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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Amazing July 4th Idea That Hit Me To Late - Restaurant Marketing Secrets - Episode 654
2:29
2:29
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Huge opportunity you're proably not taking advantage of. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.comBy Matt Plapp - America's Best Restaurants
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Why I Stepped Down As Chief Executive Officer - Restaurant Marketing Secrets - Episode 653
9:03
9:03
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It had to be done. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.comBy Matt Plapp - America's Best Restaurants
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Episode 110 brings us a unique discovery in the world of women’s cycling. Kim (Le Court) Pienaar. Kim, a rider racing for AG Insurance Soudal, is a true hidden gem from Mauritius. In this episode, we delve into the fascinating journey of Kim, from her triumph at the Cape Epic to her renaissance in professional road cycling with AG. Her instant succ…
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These 5 Factors Will Predict Your Facebook & Instagram Advertising Success - Restaurant Marketing Secrets - Episode 652
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4:46
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Clicks, comments, shares...what you need to know about how these impact your Facebook and Instagram advertising. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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2 Reasons Why Stock Photos Hurt Your Marketing - Restaurant Marketing Secrets - Episode 651
4:39
4:39
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We know stock photos are bad, but do you know WHY? Plus, here's one component of marketing restaurants are guilty of doing wrong. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarke…
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Get Specific On Your Response To Customer Reviews - Restaurant Marketing Secrets - Episode 650
4:13
4:13
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When customers leave online reviews you MUST reply, but more importantly you should get really specific and HERE'S WHY! --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatwo…
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Seek Discomfort & Grow - Restaurant Marketing Secrets - Episode 649
6:09
6:09
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It hit me the other day, why I got fat! And, why back in 2015 I wasn't happy. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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Surefire Way To Increase Your 1 Star Reviews - Restaurant Marketing Secrets - Episode 648
5:04
5:04
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Sooooo, you want to get more 1 star reviews, great...here's how! --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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Social Media Domination By This Pizza Joint - Restaurant Marketing Secrets - Episode 647
5:24
5:24
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Click here to check out their Instagram page and get started doing EXACTLY what they did...USE social media to be (drumroll please) SOCIAL! --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.resta…
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The Said No, We Don't Want To Be Featured - Restaurant Marketing Secrets - Episode 646
14:06
14:06
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This restaurant was excited to be featured on the ABR Roadshow and America's Best Restaurants...but they quickly canceleld after the other business partner got involved. I don't get invovled with this stuff often, but I felt this was a time to talk about what we are doing. --- Are you in need of some help driving sales? If so, check out on of my 3 …
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Over 6 Months I Changed These 5 Things - Restaurant Marketing Secrets - Episode 645
13:53
13:53
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Your body is your temple, take care of it! --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.comBy Matt Plapp - America's Best Restaurants
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Complete Focus & Know How - Restaurant Marketing Secrets - Episode 644
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She was in the biggest moment of her life and calmly did this. Here's the link to the video https://mattplapp.live/cice --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatwo…
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What Should A Restaurant Point Of Sale Look Like - Restaurant Marketing Secrets - Episode 643
13:42
13:42
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The past 6 months have been eye opening for me with regards to restaurant point of sale systems. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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How To Get Marketing Engagement, You Know Comments & Clicks - Restaurant Marketing Secrets - Episode 642
5:43
5:43
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If you're not asking for it, how do you expect to get it? And if you're not measuring it, then how can you improve it? --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatwor…
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Why Red Bulls Massive Budget Doesn't Give Them An Advantage Over You - Restaurant Marketing Secrets - Episode 641
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With marketing in 2024 budget does not matter, effort does! --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.comBy Matt Plapp - America's Best Restaurants
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You Can't Expect Results With No Process Or Checklists - Restaurant Marketing Secrets - Episode 640
2:19
2:19
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Today we had a meeting that uncovered an issue, one we were blaming an employee for and in fact it was US! --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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My Shoes & This Car Create Conversations - Restaurant Marketing Secrets - Episode 639
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6:13
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L.S.M = Lead, Market & Sell Today podcast is how you market every day on auto pilot! --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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15 Observations On A Restaurants Website - Restaurant Marketing Secrets - Episode 638
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6:54
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Your website is as important as it's ever been, let's optimize it. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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Your Restaurant Is Empty & Your Neighbor Is On An Hour Wait - Restaurant Marketing Secrets - Episode 637
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Last night at dinner we attempted to go to a new restaurant in our region, but they had an hour wait. So we went across the street, aprox 50 feet, and walked into an empty restaurant. What can they do to fix this? --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their r…
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Don't Give Up On Your Email List - Restaurant Marketing Secrets - Episode 636
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There's MILLIONS in your restaurants customer database. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.comBy Matt Plapp - America's Best Restaurants
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Why I Don't Do Social Events - Restaurant Marketing Secrets - Episode 635
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9:07
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You become what you allow to influence you. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.comBy Matt Plapp - America's Best Restaurants
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Mistakes Fund Victories - Restaurant Marketing Secrets - Episode 634
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I'll say this with caution. Mistakes fund victories, but you have to take enough shots! --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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The Social Media Engagement Told Why These Restaurants Were Failing - Restaurant Marketing Secrets - Episode 633
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I reviewed the stats from 5 restaurants Facebook ads and there was a telling story. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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How To Open A New Restauratn PLUS 15,000 Views & 500 Engagements - Restaurant Marketing Secrets - Episode 632
12:23
12:23
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You and I can and should become the reality show the community looks forward to every week. AND this is how you can not only tell your story and build a massive brand FOR FREE, but it's a great tactic for opening a new store. Click here to watch the video https://mattplapp.live/paddle --- Are you in need of some help driving sales? If so, check out…
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5 Reasons Your Should Welcome Negative Reviews - Restaurant Marketing Secrets - Episode 631
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5:17
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Ok, so you get a bad review or someone talks trash in a Facebook group, WHO CARES? Well, you should. And you should use this as an opportunity to finally start using your marketing how you should --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit …
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This pizza restaurant does not market how I would, yet I eat there weekly, WHY? - Restaurant Marketing Secrets - Episode 630
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7:49
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A friend called me out on LinkedIn for saying a restaurant does not market right, but then eating there every week. Let's dig into how HOPE & PRAY is their only tactic that I've seen so far. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit throu…
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Rule Of 1/3's - Restaurant Marketing Secrets - Episode 629
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Why don't customers take you up on your promotion? --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.comBy Matt Plapp - America's Best Restaurants
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Nokia vs Apple As It Relates To Customer Acquisition Costs NOW- Restaurant Marketing Secrets - Episode 628
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The strength of your brand is the tool that aids customer acquisition. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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This Restaurant Owner BLEW ME AWAY! - Restaurant Marketing Secrets - Episode 627
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I thought I was simply flying to Virginia Beach to talk about a 4 year client of our marketing company as he transitions into using Repeat Returns and film episode 4 of our Docu Series...I WAS WRONG! This became a masterclass in how to collaborate with a vendor. Thank you Dean --- Are you in need of some help driving sales? If so, check out on of m…
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Attention & Engagement Are Your Next Demands - Restaurant Marketing Secrets - Episode 626
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4:42
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Just like you demand excellence from your staff, you demand them to wash their hands before they touch food (you know what I mean by "demand") you MUST demand results out of your marketing. BUT what's next? --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue …
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Other Pages Are Your Competition - Restaurant Marketing Secrets - Episode 625
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4:50
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Outside of knowing how to get better at using Social Media, you have to know WHO the competition is. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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2 Years Ago I Started This Podcast, Here's What I Learned - Restaurant Marketing Secrets - Episode 624
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It was late May 2022 that I had an idea for a daily podcast. I thought to myself, you're an idiot, do you realize how hard that would be :) --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.resta…
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Why Isn't Your Social Media Growing - Restaurant Marketing Secrets - Episode 623
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4:41
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Understanding the platform and how it suggests your restaurant content to others is the key to growing your online footprint. --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketing…
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What Gets Massive Attention For Your Restaurant? - Restaurant Marketing Secrets - Episode 622
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How can you build excitement that helps you gain the attention you deserve, the attention you NEED! --- Are you in need of some help driving sales? If so, check out on of my 3 companies, we specialize in helping restaurants grow their revenue and profit through restaurant marketing that works. Visit www.restaurantmarketingthatworks.com…
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