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The Indy Author Podcast

Matty Dalrymple, The Indy Author

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Matty Dalrymple (DAL-rim-ple) podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She is a member of the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; ...
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The Self-Publishing Advice and Inspirations Podcast from the Alliance of Independent Authors provides a comprehensive guide for indie authors. Wednesdays offer "Advice," featuring "Member Q&A" hosted by Sacha Black and Michael La Ronn, "Publishing for Profit" by Orna Ross, "Creating Better Books" with Howard Lovy, and "Reaching More Readers" led by Holly Greenland and Dale Roberts. Sundays bring "Inspirations," including "Inspirational Indie Author Interviews" hosted by Howard Lovy, "Monthly ...
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The Writer's Mindset

The Writer's Cookbook

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Our mindsets can often hold us back in life more than we think. Self-doubt, anxiety, imposter syndrome…the list goes on. In this open, honest podcast, bestselling author Kristina Adams, and upcoming author Ellie Betts, share the highs and lows of their writing lives alongside interviews with authors, marketers, and content creators. You’ll finish each episode feeling inspired, uplifted, and ready to get writing. Formerly called The Writer's Cookbook podcast (and still part of The Writer's Co ...
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Authors Love Readers, hosted by USAToday bestselling author Patricia McLinn, is a conversation between authors about how and why they create stories. With questions contributed by readers. Quite a few podcasts are out there for aspiring and established writers, both on the craft and the business. This podcast, though, is for readers. The goal is to have authors on the show who write in all sorts of fiction genres. As a reader, it doesn’t matter which path to publication an author takes – ind ...
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ALLi Campaigns Manager Matty Dalrymple and Outreach Manager Michael La Ronn share tips for how indie authors can protect themselves from phishing and scams. They provide insight into how phishing works, share advice on recognizing scams, and introduce the SALSA (Sender, Attachment, Links, Subject line, Authentication) method to help authors identif…
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In the latest episode of the Creating Better Books podcast, ALLi Content and Communications Manager Howard Lovy interviews Kathryn Goldman of the Creative Law Center, a seasoned intellectual property attorney dedicated to supporting independent creatives. Kathryn shares her expertise on how authors can protect themselves legally, from handling defa…
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Matty Dalrymple talks with Roz Morris about NEWSLETTER MARKETING AS A CREATIVE ENDEAVOR, including how authors can creatively integrate personal stories and ongoing projects into newsletters to engage readers. Roz shares her journey of finding the right content for her newsletter, emphasizing the importance of marketing the author alongside the boo…
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On this episode of the Self-Publishing News Podcast, Dan Holloway explores the impact of the recent UK election on indie writers, highlighting the new government's pledges on copyright protection and freelance work. He also covers the administration woes of Australia's largest online bookseller, Booktopia, and the launch of Amazon's new Vella prize…
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Drawing insights from their own recent Kickstarters, Orna Ross and Joanna Penn explore both fiction and nonfiction crowdfunding and discuss their upcoming campaigns, with a particular focus on reader participation, making a profit, and getting paid. Whether you're a seasoned author or just starting out, this episode will provide you with actionable…
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Matty Dalrymple talks with Timons Esaias about THE SECRETS OF WORLD-BUILDING: IT’S THE SMALL STUFF, including his insights into effective world-building for fiction, emphasizing the importance of small, non-generic details that enhance character development and scene-setting. He touches on the difference between immersive storytelling and simpler n…
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My guest this episode is Karl Drinkwater, who writes dystopian space opera, dark suspense and diverse social fiction. But as he develops stories about far-off locales, he also writes with one eye on the real world. And that's where his writing meets his environmental advocacy and political life in the Green Party. Find more author advice, tips, and…
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On this episode of the Self-Publishing News Podcast, Dan Holloway discusses how TikTok and indie bookstores are launching alternatives to Amazon Prime Days. TikTok's "Deals for You Days" kicks off on July 9, promoting viral videos to drive sales through their shop. Meanwhile, the American Booksellers Association's "Indies Take the Gold" campaign en…
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In this episode of the AskALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss options for simple and affordable website builders suitable for authors. Other questions include: What is the best way to get peer feedback on alternative cover designs for a spiritual, inspirational book? How does ISBN assignment work for different boo…
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Matty Dalrymple talks with LynDee Walker and Bruce Coffin about CO-AUTHORING FICTION, including how the co-authoring opportunity came about; the vital importance of trust and setting clear expectations; testing the partnership with a sample chapter; the power of an in-person interaction to check for rapport; the importance of not ignoring your gut;…
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In her final episode on the Creative Self-Publishing stream of the Self-Publishing Advice & Inspirations podcast, Orna Ross outlines the relationship between publishing models and marketing models for indie authors. There are three guiding publishing values: productivity, connection, and originality—and knowing your top publishing value gives you t…
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In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland continue sharing their insights on building an effective email marketing strategy for indie authors. Their discussion includes the frequency of sending mailers, how to build subscribers, and the importance of automation. Dale and Holly provide practical tips and best practice…
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Matty Dalrymple talks with Nat Connors about UNDERSTANDING YOUR BOOK’S NEIGHBORHOOD, including the importance of understanding what books you want your book to appear next to and how authors can use data to guide their publishing decisions about positioning their books. We discuss wide versus KU, series versus standalone, pricing, cover design, blu…
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My guest this episode is Shana Frost, who is not only ALLi's publications manager, but she's also an author who enjoys writing about people who feel like outsiders and create new families. It's a subject she knows a great deal about through her own journeys from her birthplace in India to her adopted home in Scotland. Find more author advice, tips,…
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On this episode of the Self-Publishing News Podcast, Dan Holloway explores a study on Canadian reading habits, revealing a shift toward readers obtaining more printed books for free. Libraries are a major source, while "free internet sites" dominate for audiobooks. Dan also covers Meta's controversial AI training policy, which faces regulatory push…
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In the latest episode of the Creating Better Books podcast, ALLi News and Podcast Producer Howard Lovy interviews Alessandra Torre, cofounder and president of Authors A.I. They discuss how the company utilizes nongenerative AI to provide detailed analytical feedback on manuscripts, aiding authors in enhancing their writing without replacing the cre…
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Matty Dalrymple talks with Katherine Ramsland about MISTAKES WRITERS MAKE ABOUT FORENSIC PSYCHOLOGY, including these commons mistakes and how to avoid them: They are used as profilers because detectives can’t do this work; they visit crime scenes to advise on catching a killer; they profile a person; they interrogate suspects; they undertake hypnos…
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In this episode of the Campaigns Podcast from the Alliance of Independent Authors, ALLi Director Orna Ross interviews newly appointed Campaigns Manager Matty Dalrymple about the latest initiatives ALLi is taking under its Self-Publishing for All and Ethical Self-Publishing campaigns. Thoughts or further questions on this post or any self-publishing…
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In this episode of the Self-Publishing News Podcast, Dan Holloway discusses new surveys showing a slowdown in audiobook sales growth but an increase in listener engagement. He highlights the Independent Book Publishers Association's Innovative Voices program, offering support to publishers from marginalized communities. Dan also covers Google's rec…
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On the Publishing for Profit Podcast from the Alliance of Independent Authors, ALLi Director Orna Ross and Business Adviser Joe Solari discuss essential financial strategies for indie authors. They emphasize realistic budgeting, long-term planning, and understanding brand promise to create sustainable and profitable author businesses. They address …
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Matty Dalrymple talks with Greta Boris and Megan Haskell about UNCOVERING YOUR AUTHOR PURPOSE, including understanding your priorities and circumstances; having a unifying theme as a "hub"; the importance of alignment between your creative and business focuses; mining your fiction preferences for clarity about your author purpose; writing with a go…
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Join Becca Syme for a keynote presentation that will give you a comprehensive understanding of how mindset plays a foundational role in every aspect of an indie author's business, from the writing process to marketing, networking, and managing both successes and setbacks. Emphasizing the profound impact of mindset on productivity, creativity, and m…
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In this episode of the Self-Publishing News Podcast, Dan Holloway discusses the controversy surrounding Facebook AI, specifically Meta's decision to use user content to train its AI platforms unless users opt out. He highlights a helpful guide on how to opt out, examines a new study revealing authors' ambivalence toward AI, and introduces an app th…
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In the latest installment of the AskALLi Member Q&A podcast from the Alliance of Independent Authors, hosts Michael La Ronn and Sacha Black discuss effective strategies for marketing middle-grade or young-adult books. They emphasize the importance of targeting parents rather than children and recommend networking with other authors in the same genr…
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Matty Dalrymple talks with Kathleen Donnelly about MISTAKES WRITERS MAKE ABOUT WORKING K-9s AND HOW TO AVOID THEM, including whether a dog can track across water or track a person in a car; whether one scent can be disguised with another; what makes it difficult for a dog to track and how to evade tracking dogs (maybe); training rescue and human re…
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My guest this episode is Roxanne Bland, a mixed-genre author who admits that her books are not for everyone. But if you're interested in stories that throw away all the old tropes and surprise you with elements of fantasy, science fiction, and romance, then you might want to check out her work. Not only that, but Roxanne writes with one eye on real…
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In this episode of Self-Publishing News, Dan Holloway explores the potential impacts of a TikTok ban on print book sales, particularly in the romance and fantasy genres. He also highlights the recent sale of a first edition of Tolkien’s "The Hobbit" for £31,000, discusses the latest print and eBook sales figures, and addresses the controversy surro…
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One of the most interesting pieces of data to come from the Big Indie Author Data Drop was that even when indie authors are very successful, they don't stop doing their own marketing. They use tools and assistance/assistants, but marketing remains their responsibility, always. Many of the emerging indie authors, or those not selling, said that mark…
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Matty Dalrymple talks with Chelle Honiker about THE SALES FLYWHEEL, including what a sales flywheel is ... and what it is not; building a community through the flywheel; finding the nugget of humanity; the danger of teaching readers to expect free; sharing of yourself, but within parameters you set; building cyclical, not transactional, relationshi…
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