))
From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership. Support us here or on Patreon: https://www.patreon.com/htbpodcast Support this podcast: https://podcasters.spotify.com/pod/show/htbpodcast/support
…
continue reading
On today’s episode, Mike talks with his good friend, Jeff Siegel, otherwise known as the Wine Curmudgeon; writer, author of The Wine Curmudgeon's Guide to Cheap Wine, and excellent freelance writer. The two discuss wine media – how it’s changed from the 'good old days', and how it continues to change moving into the future. The two also chat about …
…
continue reading
1
Ep 26 - Cheers to Vinexpo and Drinks America
14:02
14:02
Play later
Play later
Lists
Like
Liked
14:02
Meet Beckie Kier, Event Director for Vinexpo America and Drinks America, who has led the team on the U.S.-based Vinexpo event since its launch in 2018. Learn all about how Vinexpo New York transformed to Vinexpo America, and the brand-new Drinks America that was created in response to a forecasted continuing rise in consumption of spirits and ready…
…
continue reading
Four crises happening at once – pandemic, economic recession, climate crisis and systemic inequalities - the largest (and perhaps best) online conference we’ll probably see this year addresses all four: WineFuture 2021. On today’s episode, Mike and Emma are joined by our esteemed guests, Pancho Campo and David Furer, the ringleaders of this auspici…
…
continue reading
For a change of pace on today's episode, Mike and Emma talk amongst themselves weighing in on what it takes for International Wines to have a presence here in the U.S. Their combined multi-years of experience is well worth a listen. Be sure to pay attention! --- Support this podcast: https://podcasters.spotify.com/pod/show/htbpodcast/support…
…
continue reading
According to multiple sources, there are over 1.5 million podcasts and 34 million episodes as of October 2020. 50% of all U.S. homes are podcast fans, 49% of podcast listening is done at home, and 22% of listening is done in the car. 45 percent of monthly podcast listeners have household income over $75,000. All the major media companies like NPR, …
…
continue reading
1
Ep 22 - Sexual Harassment in the Wine Biz
29:35
29:35
Play later
Play later
Lists
Like
Liked
29:35
You may have read (or heard of) the explosive report by The New York Times that reveals an ongoing culture of sexual abuse and harassment in one of the upper levels of the gourmet food world, the master sommeliers. Certified master sommeliers are an elite circle, considering that only 155 people have earned the title since the Americas chapter of t…
…
continue reading
2020 has taught us many things. One of the biggest lessons learned is just how important it is to be Web Savvy in the Wine Industry. To that end, today Emma and Mike speak with George Christie, founder of the Wine Industry Network and purveyor of arguably the most read newsletter in the wine business, Wine Industry Advisor. The three discuss how to…
…
continue reading
1
Ep 20 - Crisis Communications in the Wine Biz
29:22
29:22
Play later
Play later
Lists
Like
Liked
29:22
Crisis communications is something that we rarely think about until we actually need it. If 2020 has proven anything, it's that a crisis can and will happen any time: Covid, fires, an injury in the winery, a tank spill, or something along those lines. How you react can be a make or break situation, so it's better to be prepared and think of solutio…
…
continue reading
1
Ep 19 - Marketing Automation in the Wine Biz
29:36
29:36
Play later
Play later
Lists
Like
Liked
29:36
Marketing automation refers to software platforms and services that are created for marketing professionals to communicate on multiple channels online more effectively and automate repetitive tasks. Things such as setting up email workflows, integrating your CRM with your email marketing system, automating social media online. This is something tha…
…
continue reading
Late last year, I had a conversation with Christine Moll from O'Neill Vintner's about leadership. And she actually defines it as three things - good leadership has the great ability to inspire, motivate, and mobilize. That it really kind of takes into consideration the individual rather than the role. So, it's like people over tasks. There's no bla…
…
continue reading
Are you frustrated with the slowness of adoption of marketing technologies in the wine biz? It still lags behind many other industries, and the feeling is that we're falling behind. That is, until Covid happened, and it's forced many wineries to move out of their comfort zone and embrace more marketing, automation, integrating email marketing, and …
…
continue reading
1
Ep 16 - Beverage Industry Compliance Tips and Tricks
29:39
29:39
Play later
Play later
Lists
Like
Liked
29:39
One of the many challenges facing beverage marketers is working within a highly regulated industry. Selling Wine and Spirits can be complicated for the uninitiated. From knowing the difference between a front label and a brand label, to the strict limits on samples to retailers, to Tied House laws and social media. Remaining compliant with the laws…
…
continue reading
1
Ep 15 - Blogging and Digital Communication in the Wine Biz
1:07:19
1:07:19
Play later
Play later
Lists
Like
Liked
1:07:19
Welcome, Hit the Bottle listeners, I'm your host, Michael Wangbickler. When you have an opportunity to spend an hour with one of your respected peers, it's a refreshing experience. It makes you remember why you do what you do, and that there are others out there that have similar experiences and thoughts. That was the case when Tom Wark, founder of…
…
continue reading
1
Ep 14 - Leadership and Mentorship in the Wine Biz
32:08
32:08
Play later
Play later
Lists
Like
Liked
32:08
Welcome back Hit the Bottle with your host, Michael Wangbickler. They say, “You should never meet your heroes.” The people that you admire may disappoint you by not living up to your expectations when you encounter them in real life. The internet is full of horror stories about people meeting their celebrity idols and being crushed by the experienc…
…
continue reading
Welcome back to Hit the Bottle. Your host, Michael Wangbickler, has been managing public relations programs for more than 25 years. During that time, the means of communication may have evolved, but the basic principles remain the same. PR is necessary to communicating your message and story to media, trade, partners, employees, and stakeholders. E…
…
continue reading
1
Ep 12 - Building Positive Emotional Experiences
27:45
27:45
Play later
Play later
Lists
Like
Liked
27:45
As mentioned in our last episode, we have about ten episodes we recorded late last year that we are rolling out over the next two months. The following show is one of those. Angelica Mabray is a rock star in the Napa Sonoma wine scene, currently the CEO of the Donum Estate, she leads the team there in creating world-class customer experiences. With…
…
continue reading
1
Ep 11 - Breaking Down Barriers in the Wine Biz
38:43
38:43
Play later
Play later
Lists
Like
Liked
38:43
Hit the Bottle is back! It’s been several months since we last published any episodes, and in that time the world changed. Fires in Australia, a global pandemic, and the tragic killing of George Floyd, leading to a large part of the population questioning police practices and racial bias in the US and abroad. The following interview with Elaine Chu…
…
continue reading
If eyes are the window to the soul, a website is the window to your business. It tells your story, communicates your vision, and sells your products. It is often the first contact that you have with your customers, so getting it right is critical. On today’s show, we chat with Peter Andres at Wine Works on what makes for good winery website design …
…
continue reading
Branding is one of the most important aspects of any business, large or small, B2C or B2B. A compelling brand strategy gives you a major edge in increasingly competitive markets. A brand is a name, term, design, symbol or any other feature that identifies your product or company as distinct from others. Brands are used in business, marketing, and a…
…
continue reading
Forty years ago, only four states allowed for legal wine shipments to consumers. Today, 45 states allow shipments, with restrictions, from out of state wineries; but only 13 states and DC allow direct shipments from retailers. Shipping spirits is even more restrictive. On today’s episode, we chat with a gentleman whose company is making it easier f…
…
continue reading
According to Bizzabo, an event software company, 41% of marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. There is no denying that events can be value marketing program, if done correctly. In today’s episode, we chat with a colleague who runs every size of …
…
continue reading
A note about today’s episode… every mistake is a learning opportunity. Boy, did we learn a lot this episode. I may host this podcast, but I’m no audio engineer. Imagine my surprise when I went to edit the final and most of MY audio was garbled. I screwed up a setting with the recording software. Oops. So this episode took an extra day to edit, and …
…
continue reading
Beverage producers have access to oodles of data. From DTC customers to key accounts to media contacts, data is the oil that makes the machine run, to coin a phrase from our friend Paul Mabray. In today’s episode, Mike Wangbickler interviews a visionary in the space, who is looking at how wineries and wine regions can leverage BIG DATA to make bett…
…
continue reading
We’re living in the digital age. We have powerful computers in our pockets, and zettabytes of traffic move through the internet. We now have more access to information than ever before, but beverage producers still struggle to make it work for them. On this week’s episode I chat with a colleague about Facebook, Google, Mailchimp and lookalike audie…
…
continue reading
According to the 2019 Direct-to-Consumer Wine Shipping Report by Sovos and Wines Vines Analytics, the value of the DTC shipping channel reached $3 billion in 2018, up from $2.69 billion in 2017. Volume was up by 9% to 6.3 million cases, and the average price per bottle increased to $39.70. All this means is that DTC sales and marketing is big busin…
…
continue reading
In 2018, Amazon’s share of the US eCommerce market hit 49%. That’s 5% of all retail sales across the country. They did this by giving people want they want… a convenient way to shop, personalized service, and fast delivery. What can the wine industry learn from this, what are the common mistakes, and what tools are available? On this week's episode…
…
continue reading
The sheer quantity of big data available to us marketers can feel overwhelming. The term drinking from a firehouse comes to mind. But without solid data points on which to make business decisions, we’re stumbling around in the dark. In this, our first episode of Hit the Bottle, we chat with a friend and visionary leader who is revolutionizing the w…
…
continue reading
Wondering what Hit the Bottle is all about? Here's a little teaser intro to whet your appetite. Episode 1 drops on September 1, 2019. --- Support this podcast: https://podcasters.spotify.com/pod/show/htbpodcast/support
…
continue reading
