The DEX Show (Digital Employee Experience): A Show for IT Change Makers is dedicated to IT professionals looking to advance the industry by leaps and bounds. IT is changing—you know it, and so do we—and without a healthy dose of curiosity about how the future of IT will affect employee experience of entire companies, traditional workers will be left behind. If you see IT as more than the basement-dwelling, plumber cliche it’s so often portrayed as, this is the podcast for you. Each episode w ...
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.
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The Golden Ticket To Building A Pipeline Acceleration Campaign, with Nexthink
26:16
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If you've spent hours looking at a stuck pipeline with the thought: "How can us as marketers do more to help accelerate this," this new episode of the B2BMX Podcast is for you. We're going back to Scottsdale to replay a session from our friends at Nexthink, titled: "The Golden Ticket: How To Build A Pipeline Acceleration Campaign." Tune in if you h…
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Reality Bytes #52: Celebrating Gartner's DEX Magic Quadrant (w/ Andrew Robertson)
25:53
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In this VERY special episode of Reality Bytes, the team celebrates the release of Gartner's first-ever DEX Tools Magic Quadrant, a milestone in the digital employee experience (DEX) space. Oriana, Sean, Dina and Tom welcome Andrew Robertson, Senior Director of Analyst Relations at Nexthink, to hear about the significance of this achievement and Nex…
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Leveraging AI To Orchestrate Human-Centric B2B Marketing with Daniel Englebretson
30:47
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In today’s AI-driven B2B environment, the true competitive advantage lies not in the technology itself but in how it’s leveraged to help marketers enhance the human experience. In this episode, Klaudia and Kelly sit down with Daniel Englebretson, AI Strategist and creator of the “Rule of 100” framework, where he revealed a practical blueprint for e…
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Workplace AI 101: A User’s Guide w/ Charlene Li
33:51
33:51
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In this solo Tim episode, guest Charlene Li, author of Winning with Generative AI and founder of Quantum Networks, shares her thoughts on successful technolgoical transformation and what this means for the approaching age of AI. Charlene emphasizes the importance of embracing change as an opportunity for growth, and the role of leadership in digita…
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An ABM Framework That Caters To Modern B2B Buyers, with Ex-Googler Steve Armenti
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56:17
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The buying experience in B2B has and continues to change dramatically. Buyers are now more informed and demanding than ever before, and they expect a personalized and seamless experience from start to finish. In this episode of the B2BMX Podcast, you’ll hear from ex-Googler and current VP of Revenue Marketing for DigitalOcean Steve Armenti. He took…
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Unlocking the Power of Copilot+ PCs: AI, Hardware, and Digital Adoption
23:35
23:35
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In this Reality Bytes, Sean, Dina, Tim, and Tom dive into the transformative potential of Microsoft's new Copilot+ PCs, focusing on how these AI-powered systems are poised to reshape the digital workspace. The panel examine the implications of the Qualcomm Neural Processing Units (NPUs) integrated into these new PC models (capable of performing an …
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The Future of IT Leadership: From Distributed Teams to AI (w/ Kelly Monahan & Christie Smith)
44:37
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Kelly Monahan and Christie Smith, authors of Essential: How Distributed Teams, Generative AI, and Global Shifts are Creating a New Human-Powered Leadership, join the show to discuss the evolution of leadership in today's tech-centric world. They explore how distributed teams, AI, and global challenges demand a shift from traditional leadership mode…
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Why Your ABM Program Is Failing (And How To Fix It), with Mason Cosby
23:25
23:25
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Account-Based Marketing has been a staple in B2B for quite some time. Yet, the practice feels newer than ever as the industry evolves. But Mason Cosby, Founder of Scrappy ABM, argues that ABM innovation has yet to reach its peak, and we're still in the early, "buzzword days," as studies show that 94% of B2B marketers are building ABM programs despi…
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Creating Content That Keeps Customers Coming Back (& Begging For More!)
34:39
34:39
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34:39
To build strong relationships with existing customers, research shows 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in every post-sale interaction, even the savviest marketers struggle with developing long-term relationship-building strategies and demonstrating the ROI of…
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Moneyball for IT: Mastering SaaS Apps (w/ Dave Wagner)
23:42
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23:42
Dave Wagner (Senior Product Marketing Manager, Nexthink) joins Sean, Oriana and Tom to discuss the evolution of IT management with the rise of SaaS solutions, emphasizing the need for comprehensive visibility into application performance. Dave explains Nexthink’s approach, highlighting best practices for deploying SaaS updates, the importance of pr…
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No Fluff, All Action: 5 Intent Data Tactics You Can Use Right Now
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29:55
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There's a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. But OpenSesame’s Director of Growth Marketing, Sarah Sehgal, is here to save the day. Her session at B2BMX in Scottsdale was chock full of insights to help marketers demystify intent data and transform it from a catchy concept into a toolbox of t…
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Preparing for Change: from DC to CrowdStrike (w/ Greg Satell)
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In the wake of the recent CrowdStrike incident, Tim and Tom welcome Greg Satell, co-founder of ChangeOS, a transformation and change advisory, and author of "Cascades: How to Create a Movement that Drives Transformational Change." Greg shares his journey from running a media organization during Ukraine's Orange Revolution to becoming an expert in o…
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Your Cheat Sheet For Understanding & Acting On Intent Data w/ Sarah Sehgal
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All this talk about intent data is enough to get every marketer’s head spinning. There’s a lot to process and understand, and not enough expert commentary about how to put it into action… until now. In this episode, OpenSesame’s Director of Growth Marketing, Sarah Sehgal, sat down with co-host Kelly Lindenau on the show floor at B2BMX in Scottsdale…
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EMERGENCY POD: Observability, Preventative IT & the CrowdStrike Incident
28:49
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In this special EMERGENCY POD, Tim and Tom discuss the unprecedented CrowdStrike incident with Gaurang Ganatra, Nexthink's Product Marketing Director. Together, they delve deep into the details of the global IT outage caused by the faulty CrowdStrike Falcon update, and Gaurang shares real world use cases detailing how Nexthink helped customers miti…
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Navigating the Future of HR: AI, Adoption, and Empathy (w/ Jason Averbook)
30:11
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Today, Tom was thrilled to welcome Jason Averbook, Senior Partner and Global Leader of Digital HR Strategy at Mercer, joining the show from Singapore. Jason is the author of "The Ultimate Guide to a Digital Workforce Experience: Leap for a Purpose," and together they explore how digital transformation impacts HR and employee experience. Jason share…
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A Crash Course In Creative Authenticity For Content Creation W/ Dana Harder
18:08
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In the ever-evolving world of B2B marketing, content is still king. But the generic, static content of the past will no longer resonate with the modern B2B buyer. It's time to connect with buyers on a personal level, and in this episode of the B2BMX Podcast, Unreal Digital Group's Dana Harder discussed the importance of creativity and AI-assisted c…
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Navigating The Product Perception Paradox with NinjaCat's Jake Sanders
26:06
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At the B2B Marketing Exchange, speakers, experts, attendees and even staff have always emphasized the fact that "B2B doesn't have to be boring." And time and time again, our community has proven that B2B marketing can be fun, creative, and authentic. Of course, there are various challenges surrounding creativity in B2B, but during this conversation…
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Reality Bytes #48: Introducing Adopt: When DAP meets DEX (w/ Katharine Dahl)
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Popular fellow Nexthinker Katharine Dahl finally answers Reality Bytes’ call to join the show as a special guest! As Principal Product Marketing Manager at Nexthink, Katharine has been instrumental in driving the launch of Nexthink Adopt, the first digital adoption product built on a digital employee experience (DEX) platform. Here she breaks down …
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From Coding to Creativity: The Changing Landscape of Tech Jobs (w/ Alexandra Levit)
28:45
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28:45
Tim and Tom are joined by Alexandra Levit, CEO of Inspiration at Work. They discuss the evolving role of technology workers over the past decade and the new skills essential for career durability. Alexandra shares insights on the increasing automation in tech roles and the necessity of developing human skills such as intuition, empathy, and problem…
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The Challenges Of Managing The Complex Martech Landscape
22:27
22:27
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22:27
As the newly appointed President of Pipeline 360, a provider of B2B demand gen tools, Tony Uphoff is keeping busy bringing the company's future plans and strategies to life. Hosts Klaudia Tirico and Kelly Lindenau had a chance to catch up with Tony at the B2B Marketing Exchange in Scottsdale earlier this year to learn about the company's future end…
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Reality Bytes #47: Eliza to Neural Networks: The AI Workplace Journey
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Welcome back to Reality Bytes! Today, we dive into the history of AI in the workplace with the panel, featuring Dina, Oriana, Sean, and Megan. Inspired by Megan Brake's brilliant article on the Nexthink blog, we explore the origins and evolution of AI, from early sci-fi imaginings and Alan Turing's theoretical work to the Dartmouth Conference's pio…
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Progressive House Meets Proactive IT (w/ Marc Carone)
33:28
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In this episode, Tom welcomes Marc Carone, a former Nexthink user and a builder and mentor of world-class client service delivery teams. They discuss Marc's dual passion for electronic music and IT service delivery. Marc shares his journey from DJing and electronic music production to leading large service organizations and implementing proactive I…
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Embracing AI & Experimentation In Content Creation With Forrester's Phyllis Davidson
24:10
24:10
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When we think of Taylor Swift, we can't help but realize how much she has pushed the envelope and evolved creatively to please her audience. She knows how to take risks and experiment, and in this episode of the B2BMX Podcast, Forrester's VP, Principal Analyst Phyllis Davidson encourages marketers to follow suit. Experimentation is the key word her…
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The Blueprint For A Winning GTM Strategy With Pam Didner
26:36
26:36
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The B2B Marketing Exchange Podcast is back for Season 10, and hosts Klaudia Tirico and Kelly Lindenau are excited to get back on the mic to celebrate this milestone. To kick off the season, Klaudia sat down with Pam Didner, B2B marketing consultant, author, speaker and #B2BMX veteran, on the show floor in Scottsdale, Ariz. to talk all things go-to-…
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Reality Bytes #46: AI, Magic, and Nexthink (w/ Mohamed Kafsi)
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In this Reality Bytes, Sean, Dina and Tom meet Mohamed Kafsi, Director of AI at Nexthink, to hear about his amazing professional journey from Tunisia to leading AI initiatives at Nexthink. Kafsi explains his long-standing passion for AI, describing it as a field where technology feels like magic. He emphasizes the importance of AI in creating perso…
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The Evolution of Employee Experience in the Age of AI (w/ Bill Schaninger)
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50:34
Tim and Tom meet the fascinating Bill Schaninger, international speaker, author, and senior partner at Modern Executive Solutions. Bill explores the evolution of employee experience from the 1990s to the present, highlighting key trends and transformations. He discusses the impact of technological advancements, major economic events, the COVID-19 p…
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Reality Bytes #45: The Investment Paradox (Spending to Save in IT)
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In this Reality Bytes, the whole crew comes together to consider the complex tension between cost-cutting and strategic investment in IT operations, addressing how IT can balance reducing expenses while making smart investments that lead to long-term savings and efficiency. They explore the challenges of downsizing, the benefits of upskilling and r…
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Navigating AI Models: Neural Networks and Digital Experience (w/ Pedro Bados)
30:59
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Nexthink founder and CEO Pedro Bados returns to the show to delve into the evolution of AI, reflecting on its unexpected advancements, especially in neural networks and transformers. Pedro also discusses the integration of AI in enhancing digital employee experience through predictive models and anomaly detection, emphasizing the importance of AI i…
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Reality Bytes #44: The First Ever DEX Employee (w/ Gregoire Jaunin)
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Another Nexthink Anniversary special epsiode: this time the Reality Bytes team welcomes Gregoire Jaunin (Technical Fellow, Architecture), Nexthink's first ever employee, and still a Nexthinker today! What better guest to tell the panel about the history of DEX? Find out more about Nexthink Experience 24 here. For more amazing DEX content, including…
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ANNIVERSARY SPECIAL: The First Investor in DEX (w/ Alain Nicod)
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Hello Changemakers. This May, Nexthink is celebrating its 20th anniversary, and we've a fantastic series of special DEX Show epsiodes planned, looking back on the past, present and future of digital employee experience (DEX). We're kicking things off in style, welcoming investor and entrepreneur Alain Nicod to the show. Alain is co-founder of VI Pa…
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Reality Bytes #43: What Makes a Great Workplace?
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In this Reality Bytes, the full panel delves into the topic of successful IT career longevity. They explore various aspects such as the evolving nature of technology, the importance of finding fulfillment in one's work, and the impact of organizational culture on employee retention. The conversation underscores the complexity of career decisions an…
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EARTH DAY SPECIAL: Sustainability in the Digital Age (w/ Raphael Anthamatten and Nina Zellweger)
26:42
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26:42
In this special episode, Tom enjoys a thought-provoking conversation with Raphael Anthamatten, Senior IT Director, and Nina Zellweger, Corporate Social Responsibility Lead, both from Nexthink. They delve into Nexthink's journey towards sustainability, focusing on the integration of Nexthink's own green IT technolgoies into their IT operations. Happ…
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Reality Bytes #42: Career special! From IT Ops to Software w/ Sergio Mylius
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24:04
In this Reality Bytes, Sergio Mylius, a solution consultant at Nexthink, joins Sean, Oriana and Tom to share his insights on the advantages IT professionals bring when transitioning to software vendors. Sergio emphasizes the value of real-life experiences and challenges faced in IT operations, highlighting the importance of understanding connection…
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Rethinking Leadership in the Digital Workplace (w/ Patti Blackstaffe)
38:13
38:13
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38:13
Tim and Tom met up in person at Nexthink’s Boston HQ to weclome Patti Blackstaffe (CEO, GlobalSway) for her second appearance on the DEX Show. Delving into the impact of digital change on traditional leadership paradigms, Patti explores the convergence of forces reshaping businesses today, from technological advancements to shifting workforce dynam…
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Reality Bytes #41: From digital adoption to digital dexterity
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In this Reality Bytes, Megan, Tim, Oriana, Sean and Tom dive into the nuances of digital transformation and digital dexterity. The discussion unfolds around the criticality of purpose-driven digital adoption projects, emphasizing the intersection of technology with business objectives and the underlying human element in successful digital transitio…
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The future EUC rock star: AI, automation and digital adoption (feat. Andrew Hewitt)
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33:54
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33:54
Andrew Hewitt (Principal Analyst, Forrester) returns to the DEX Show for the third time! First off, Tim, Tom and Andrew discuss Nexthink’s recent acquisition of AppLearn, and the pivotal role of digital adoption software to the future of the DEX space. Andrew then explores the importance of seamless user experiences and the integration of generativ…
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Reality Bytes #40: Technology, Change and DEX Success (w/ Tracy Downer)
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In this episode, Tim, Tom and Dina enjoy a fantastic conversation with Tracy Downer, Customer Success Director at Nexthink. Together they explore Tracy's diverse career path, from finance to predictive modeling software, leading to her current role in tech. Tracy shares insights on working successfully with customers, embracing technology, and the …
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Follow the Yellow Brick Road: Humanizing IT's Journey w/ Katrina Macdermid & Wesley Eugene (HIT Global)
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40:35
Tim Flower warmly welcomes Katrina Macdermid, Co-founder & Director, and Wesley Eugene, SVP, both from HIT Global, as they embark on a transformative journey down IT's own Yellow Brick Road. Their focus lies on the endeavor to Humanize IT, aiming to bridge the gap between employees and technology through education in human-centered design. Together…
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Reality Bytes #39: Shared Airspace (Exploring Industry Cloud Platforms)
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The entire RB team gets together to delve into Industry Cloud Platforms. Tim kicks the discussion off by detailing the evolution of cloud computing from the abacus on up before the panel turns the benefits of Industry Cloud Platforms for vertical markets like healthcare and finance, adderesses the differentiation between various cloud services, and…
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Off-road: mapping your EUC career w/ Tom Rodgers & Logan Stelly (Edward Jones)
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Tim and Tom are joined by Tom Rodgers & Logan Stelly from Edward Jones to explore the evolving landscape of the EUC career. They share their journey from humble beginnings to roles pivotal in enhancing digital and user experience within the financial services sector. The conversation highlights the importance of staying ahead in technology, embraci…
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Reality Bytes #38: The DEX Maturity... Dialectic
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Jon Cairns (Senior Vice President for Technical Services, Nexthink) is welcomed by Dina, Sean and Tom as a first time guest, to discuss what is fast becoming a very timely and significant topic: DEX maturity and the cultural components for successful DEX application inside organizations. In addition, Jon elaborates on the evolution of customer succ…
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Turbocharge Your Growth Engine In Today’s Economy, With Forrester’s John Arnold
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We’re wrapping up Season 9 of the B2BMX Podcast today, with a very special replay from our friends at Forrester. During the B2B Sales & Marketing Exchange, Principal Analyst John Arnold took the keynote stage to share how B2B organizations can turbocharge their growth engines in today's economy. It’s no secret that 2023 was a rough year for B2B mar…
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Digital Adoption & DEX: Nexthink and AppLearn's Digital Experience Vision (w/ Andrew Avanessian)
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In this DEX Show exclusive, Tim and Tom delve into Nexthink's recent acquisition of AppLearn with AppLearn CEO Andrew Avanessian. Avanessian explains the inside story of the exciting acquisition, its huge significance for the digital employe experience (DEX) space, and the shared vision of AppLearn and Nexthink together. Read more about the acquisi…
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Building A Winning Brand Pitch With Brand Strategist & Author Kate DiLeo
24:39
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We're just days away from the 2024 B2B Marketing Exchange and the team is buzzing around to put the icing on the event planning cake. To get our B2B community hyped for the event, co-host Klaudia Tirico chatted with a first-time speaker and new member of the B2BMX family Kate DiLeo. Kate is a brand strategist, consulting, speaker and all around sup…
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How To Become The Experience Maker At Your Organization: Tips From Author & B2BMX ‘24 Keynote Speaker Dan Gingiss
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Customer expectations are constantly evolving and that means, no matter what your title or job description is, it's critical to view business problems through a customer lens to ensure your buyers and customers remember your organization as one that makes an impact. This week's episode of the B2BMX Podcast is all about customer experience, and co-h…
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Reality Bytes #37: AR & DEX - from Apple Vision Pro to the Workplace
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Following the immense buzz around the launch of Apple Vision Pro, Oriana, Dina and Sean join Tom to dive into the timely topic of augmented reality (AR) and its potential future impact in the workplace, DEX and beyond! Check out Experience Everywhere on-demand here: https://nexthink.com/experience/replays For more amazing DEX content, including pod…
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Two Marketers, One Candid Conversation About Lower Funnel B2B Marketing + The Challenges That Come With It
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Let’s face it, your B2B company is not really a household name…yet. Unlike, say, Doritos, your logo likely wouldn’t get recognized if it came without the title of your company; and that’s OK! But according to MNTN’s VP of Marketing Ali Haeri and Pluralsight’s Sr. Director of Marketing Koji Takagi, doubling down and digging deeper into your lower fu…
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The Experience Mission (w/ GSK & HCLTech)
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GSK's Sarah Jones, Global Director of Senior Technology, and HCLTech's Komal Verma, Senior Manager of Digital Workplace Products and Strategy, join Tom to delve into the pivotal role of Digital Employee Experience (DEX) in supporting GSK's extensive workforce of 90,000 employees across 200 sites. They specifically explore how IT initiatives are fac…
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Remedies For Misaligned Marketing & Sales Teams (Spoiler Alert: It Starts With Relationship Building)
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The challenges of sales and marketing alignment are a tale as old as time. While research shows the gap is closing, many organizations have yet to master the art of cross-organizational alignment and collaboration. But what if we told you there are a few simple things you can do to work in better harmony with your fellow customer-focused marketers,…
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Reality Bytes #36: DEX innovation in 2024 (w/ Sam Gantner)
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It’s always a special occasion when the Reality Bites team gets to welcome Sam Gantner (Chief Product Officer, Nexthink), to the table – and what better way to open our famous show-within-a-show-within-a-show for 2024? Sam shares his industry and company highlights of 2023, reflecting on the fast evolving DEX landscape, delves into emerging trends,…
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