Hosted by Oana Leonte, Unmtchd. is your ultimate resource for uncovering the raw, unfiltered insights behind building impact-driven, consumer-obsessed brands. We dive deep with visionary founders, innovative marketers, and impactful leaders to reveal the secrets of creating brands that not only succeed but leave a lasting legacy.
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Welcome to OverTHINK BIG, a podcast for creative (over)thinkers in search for a meaningful purpose. Hosted by Oana Leonte - brand marketing strategist, mom of two boys and a recovered overthinker - this podcast is a quest for big ideas, learning from accomplished guests and most of all, sharing real life examples & actionable strategies to achieve a better sense of self and personal growth.
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At 21 years old, my business went bankrupt - fast forward 10 years later, and I built a 7-figure business in just 12 months, all off the back of my personal brand. And I'm not alone. In this podcast, I peer behind the curtain of some of the biggest personal brands - and entrepreneurs of today. We rift on their challenges, their failures, their lessons and wins... and I know you'll get as much value from listening to these conversations as I had from having them.
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Why Schools Are BROKEN & How To Fix The Education System - Oana Leonte, ex. PUMA Marketing Director | Branded Moments With Amelia Sordell
7:55
7:55
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Want to BOOST your personal brand for less than the price of a coffee a day? Check out the NEW Get Klowt platform to unleash the potential of your personal brand. In this episode of Branded Moments, I reflect on my conversation with Oana Leonte - the former Marketing Director at PUMA and the Founder of unmatch'd brands. If you want to watch my full…
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The Manifestation Trick That All Success People Use, How To Manifest Your Dream Life & Why You Need To Go To Therapy - Katie Street, Founder of Street Agency | Branded Moments With Amelia Sordell
7:59
7:59
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7:59
Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand, here: https://get.klowt.com/membership/ In this episode of Branded Moments, I reflect on my conversation with the Founder of Street Agency - Katie Street! If you want to check out my full…
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EP48: How To Grow On TikTok In 10 Days, What Is The Perfect Social Media Strategy & Does Success Scare People Away? - Vicky Owens, Founder of Socially Speaking Media
1:39:34
1:39:34
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1:39:34
Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand, here: https://get.klowt.com/membership/ This week I am joined by Vicky Owens, the Founder of the award-winning social media agency - Socially Speaking Media. In this episode, Vicky tells …
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Celebrity Life Coach: This Is Why Successful People Are Unhappy & Here Is How I Fix Them - Jordan Barry-Bayliss, CEO & Founder of People Guru | Branded Moments With Amelia Sordell
7:59
7:59
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Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand, here: https://get.klowt.com/membership/ In this episode of Branded Moments, I reflect on my conversation with Celebrity Life Coach - Jordan Barry-Bayliss! If you want to check out my full…
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EP47: How I Grew A Multi-Million Pound Fashion Business, The Key To Building A Sustainable Business That Can Run Without You, & Are Influencers Losing Influence? - Lucy Aylen, Founder of Never Fully Dressed ...
1:38:43
1:38:43
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Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand, here: https://get.klowt.com/membership/ This week I am joined by Lucy Aylen - the Founder of Never Fully Dressed, a multi-million fashion brand founded in on-pound 2009. Lucy and I discus…
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How Sarah Ashcroft Grew To 12 MILLION Followers & Built A Multi-Million Dollar Business Empire With SLA The Label | Branded Moments With Amelia Sordell
7:59
7:59
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7:59
Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand, here: https://get.klowt.com/membership/ In this episode of Branded Moments, I reflect on my conversation with Sarah Ashcroft - the Founder of multi-million pound clothing brand, SLA The L…
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EP47: How To Grow Your COMPANY BRAND vs PERSONAL BRAND, How To Stay On Top Of Social Media Trends In 2024 & The Best Method To Stop Caring About What Other People Think - Amelia Sordell & The Klowt Team ...
49:03
49:03
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49:03
Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand, here: https://get.klowt.com/membership/ This week I am once again joined by more members of my lovely team, specifically Klowt's Project Manager - Ivan Meakins, Copywriter - Delia Rowland…
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EP46: How Ben Gallagher Became STEVEN BARTLETT'S Newest Business Partner & The Social Media Strategy Which Helped Luxe Collective Gain MILLIONS Of Followers
1:14:19
1:14:19
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This week I'm reflecting on my conversation with Steven Bartlett's newest business partner - Ben Gallagher of Luxe Collective Fashion. When I had this conversation with Ben, he had already done incredibly well with growing Luxe Collective into one of the biggest resellers in the UK but since then, he and his team have reached heights that I don't e…
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How to Align Your Values with Your Career for Greater Impact - Nikki Trott
48:34
48:34
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Can businesses truly transform to prioritize people, planet, and profit? Join us for a conversation with Nikki Trott, a visionary founder, advisor, brand strategist, investor, speaker, podcaster, and soon-to-be author. Nikki shares her transformative journey from consulting for major fashion brands to building a career aligned with her true values.…
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EP45: Why You Constantly Feel Like A Failure & How To Get Over Failure In Your Business/Career
59:48
59:48
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Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand, here: https://get.klowt.com/membership/ This week is another solo-pod where I answer some frequently asked questions along with an update on Klowt and everything in between! If you enjoye…
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No BS Strategy: How to Create Unique Value and Outsmart Competitors - Alex Smith
49:09
49:09
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Alex MH Smith's approach to strategy is refreshingly straightforward and powerful. In this episode, Alex cuts through the noise of corporate jargon to reveal the essence of effective strategy - creating unique value that can't be replicated. His candid insights challenge conventional thinking, urging leaders to look inward for strategic advantage r…
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How I Went From INTERN At Vice To Becoming The Manager Of The SIDEMEN - Jordan Schwarzenberger, Co-Founder of Arcade Media | Branded Moments With Amelia Sordell
11:02
11:02
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11:02
Want to BOOST your personal brand for less than the price of a coffee a day? Check out the NEW Get Klowt platform to unleash the potential of your personal brand. In this episode of Branded Moments, I reflect on my conversation with Jordan Schwarzenberger - the Forbes 30 under 30 Manager of The Sidemen. Jordan has had the most incredible career alr…
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EP44: Toxic Parenting Expert On How You Are Failing Your Children By Not Teaching Them This Skill, Overcoming Alcoholism & How To Regulate Your Emotions - Josh Connolly, Resilience Coach
1:33:13
1:33:13
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Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand, here: https://get.klowt.com/membership/ This week I am joined by Josh Connolly - a Resilience Coach and one of the UK's most influential mental health advocates. In this episode, Josh sha…
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The Corporate Pandemic and The Dehumanization of Work - Quinn Stainfield-Bruce
43:40
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Quinn Stainfield-Bruce's journey is nothing short of extraordinary. From founding a youth-focused consultancy at just 18 to facing rehab and discovering a deeper purpose, his story underscores the transformative power of vulnerability and self-acceptance. In this episode, Quinn opens up about the profound dissatisfaction that shadowed his early ach…
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You're Using Artificial Intelligence WRONG...This Is How To Use AI Effectively In Your MARKETING STRATEGY - Elfried Samba, Butterfly 3ffect Co-Founder, ex-Gymshark | Branded Moments With Amelia Sordell ...
6:02
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6:02
Want to BOOST your personal brand for less than the price of a coffee a day? Check out the NEW Get Klowt platform to unleash the potential of your personal brand. In this episode of Branded Moments, I reflect on my conversation with Elfried Samba - the ex Gymshark Head of Social who is now the CEO and Co-Founder of Butterfly 3ffect. Elfried and I d…
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EP43: Artificial Intelligence Will STEAL Your Job And You Need To EMBRACE It, How To Hire The Right People For Your Business & The Rise Of Steven Bartlett's Social Chain - Oliver Yonchev, Co-Founder of ...
1:31:24
1:31:24
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Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand. This week I am joined by Oliver Yonchev, the Co-Founder of Flight Story and ex-Managing Director of Social Chain. In this episode, Oliver shares how brands can use AI to improve their mar…
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How I Became The YOUNGEST Ever Managing Director Of Porsche, Lamborghini, and BMW - Kevin Gaskell, Ex-Dragon's Den Investor & Great British Entrepreneur Of The Year Award Winner | Branded Moments with ...
5:16
5:16
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In this episode of Branded Moments, I reflect on my conversation with Kevin Gaskell - the youngest Managing Director of Porsche, Lamborghini, and BMW. Kevin and I discuss the importance of hard work in achieving success. I've always believed this to be true, but Kevin's take on it has stuck with me ever since this conversation. If you want to watch…
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EP42: Do Supplements Really Work?, Influencer Marketing Trends In 2024, & How To Use A Newsletter To Build Your Business - Dan Murray-Serter, Co-Founder of Heights & Host of The Secret Leaders Podcast
1:41:23
1:41:23
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1:41:23
Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand. This week I am joined by Dan Murray-Serter - co-founder of Heights and host of the UK's top business podcast, Secret Leaders. In this episode, Dan shares how sleeping struggles eventually…
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How to Use Organic Social Media as A Driver of Sales and Relevance - Avery Akkineni
38:53
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Avery Akkineni is the Chief Marketing Officer of VaynerX, a family of companies including VaynerMedia, Sasha Group, VaynerCommerce, VaynerSpeakers, Gallery Media Group, Eva Nosidam, Tingley Lane, and more. Their famous founder, Gary Vaynerchuk is considered one of the leading global minds on what’s next in culture, relevance, and the internet. In t…
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Reimagining Learning for the Future of Work - Ana Lorena Fabrega
1:07:39
1:07:39
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Have you ever questioned the structure of the traditional school system? Ever thought there could be a more effective way to foster lifelong learning in our children? And what went wrong with our generation? Is there something to learn from our own experiences learning and improve our system for the coming generations? Join us as edupreneur and wri…
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Tackling Anxiety, Trauma, and the Quest for Balance in the Digital Age - Nidhi Tewari
1:00:02
1:00:02
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Do you ever find yourself grappling with the societal pressures of high achievement? Or does the term 'balance' seem like a mythical concept to you? Join me as I engage in a deeply insightful conversation with my guest, a dedicated therapist, who's also an overachiever and a first-generation immigrant. Listen to her personal story of overcoming anx…
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From employee no. 1 at Zalando, to Reaching a New Level on Social Media - Mirco Gluch
1:07:12
1:07:12
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Ever wanted a sneak peek into the world of a marketing maven who has worked with some of the biggest names in fashion? Then meet Mirco, a marketing and social media expert who has been instrumental in the rise of globally renowned brands. We kick off with his amazing journey, which began in a windowless office and led to his crucial role in shaping…
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How To Grow Your Business & The Challenges That Come With Entrepreneurship - Dan Thompson, International Wealth Manager To Global Business Leaders | Branded Moments With Amelia Sordell
5:52
5:52
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5:52
In this episode of Branded Moments, I reflect on my conversation with Dan Thompson - an international wealth manager with a business that advises top-level Directors and C-Suite Executives on how to invest their money and plan for their retirement. Dan and I discuss the challenges that come with running small businesses and how to overcome impostor…
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EP41: Why You Need To F*ck Being Humble In Your Life & How Important Is A Big Team In Building A Successful Business? - Stef Sword Williams, Founder Of F*ck Being Humble
1:17:47
1:17:47
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Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand. This week I am joined by Stef Sword Williams - Founder and Author of F*ck Being Humble, which has sold over 10,000 copies along In this episode, Stef shares how her experiences early on i…
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How To Travel The World With NO BUDGET & Why You Don't Need Investment To Grow Your Business - Ash Dykes, Explorer, Extreme Athlete & World Record Holder | Branded Moments With Amelia Sordell
6:20
6:20
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In this episode of Branded Moments, I reflect on my conversation with Ash Dykes - an explorer, extreme athlete, motivational speaker and 3x World First Record Holder. Ash and I discuss how he went about planning his most incredible challenge attempt with an extremely limited budget, something that we drew comparisons to the world of business with. …
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EP40: How Gymshark Grew To 20 Million Followers & Built The World's Biggest Fitness Community - Elfried Samba, CEO Of Butterfly 3ffect & Ex-Head Of Social At Gymshark
1:32:31
1:32:31
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This week I am looking back at a conversation I had with Elfried Samba - the CEO of Butterfly 3ffect, a leading social media agency focused on connecting brands to culture and delivering industry-leading marketing. In this episode, Elfried shares how he revolutionised Gymshark's online presence, playing a pivotal role in growing its fitness communi…
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Should Influencers & Celebrities Engage In Social Media Activism? - Ayesha Perry-Iqbal, Influencer & Women's Rights Activist | Branded Moments With Amelia Sordell
5:43
5:43
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In this episode of Branded Moments, I reflect on my conversation with Ayesha Perry-Iqbal, a passionate speaker and women's rights advocate. Ayesha and I discuss the importance of joining the right social media conversations and avoiding ones that are best left alone. If you want to watch my full episode with Tova, you can listen to it on all podcas…
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Turning Fear Into Visibility - How Personal Branding Can Change Your Life - Amelia Sordell
47:41
47:41
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Building a personal brand can be daunting, particularly in a corporate setting where fear of judgment often looms large. Join me as I chat with Amelia Sordell, the founder of Klowt, The Personal Branding Agency. Amelia sheds light on her incredible journey and the impact that personal branding can have on someone's life and career. Her story is a t…
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EP39: How to Grow Your Personal Brand in 2024, The Importance of Employer Branding & What is the Best Platform to Grow on Social Media? - Amelia Sordell & The Klowt Team
1:27:13
1:27:13
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This week I am joined by some of my awesome team at Klowt - Danielle Mimoni (Marketing Manager), Dan Shale (Copywriter) and Sophie Binns (Social Media Manager)! In this episode, the team shares tips and tricks for growing a strong personal brand in 2024, the importance of employer branding, how controversy can be a strategic tool in your marketing,…
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What Does Feminism Mean in 2024, with Tova Leigh - Activist, Performer & Comedian | Branded Moments With Amelia Sordell
6:29
6:29
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In this episode of Branded Moments, I reflect on my conversation with Tova Leigh - the employment lawyer turned social media influencer, activist and comedian. Vicky and I discuss what Feminism really means, why people are misunderstanding the term, and how men can support the cause for women's equality. If you want to watch my full episode with To…
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EP38: How to Effectively Scale Your E-commerce Business with Jonny Sitton, Founder of My 1st Years - Europe's Largest Personalised Gifting Company
1:23:38
1:23:38
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This week I am joined by Jonny Sitton - Founder and CEO at My 1st Years - Europe’s largest personalised gifting company. In this episode, Jonny shares how he went from finding e-commerce success with an eBay store in his university bedroom to running Europe's largest personalised gifting company which produces up to 15,000 items a day! We discuss t…
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How I Secured Investment from Steven Bartlett on Dragon's Den, with Ben Gallagher Co-Founder of Luxe Collective Fashion | Branded Moments With Amelia Sordell
6:47
6:47
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In this episode of Branded Moments, I reflect on my conversation with Steven Bartlett's newest business partner - Ben Gallagher of Luxe Collective Fashion. Ben shares how he used TikTok and Instagram to blow up his business and shares the exact social media strategy that can be used by any business in any industry. Since we sat down to have this co…
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A Nonlinear Approach to Design and Innovation - Kevin Bethune
43:18
43:18
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Can creativity and innovation coexist with relentlessefficiency? Kevin Bethune is the author of "ReimaginingDesign" and the visionary founder of dreams • design + life, a think-tank that delivers design & innovation services using a human-centered approach. In this episode, we discuss the importance of human-centered design in solving business prob…
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EP37: How to Maintain a Work-Life Balance as a Mother & an Entrepreneur, Raising Investment for Your Business, and More with Sedge Beswick the Founder of SEEN Connects
1:14:45
1:14:45
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This week I am joined by Sedge Beswick - Advisor, Public Speaker, Mentor, and Founder of SEEN Connects. In this episode, Sedge shares her journey with SEEN Connects and how she went from leading the first "social" teams at Red Bull and ASOS, to founding one of the first-ever influencer and social marketing agencies. Sedge has been a friend of mine …
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What Do You Need to Know Before Starting a Business, with Vicky Banham Founder of Antler Social | Branded Moments With Amelia Sordell
8:11
8:11
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In this episode of Branded Moments, I reflect on my conversation with Vicky Banham - the Founder of Antler Social, an award-winning creator, curator and champion of short-form TikTok content. Vicky shares the lessons she learned before starting her own agency, the importance of seeking mentorship, and the power of having influence in a world where …
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EP36: How to Grow a Successful Business Whilst Looking After the Planet, with Charlie Jardine Founder of EO Charging
48:59
48:59
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This week I am joined by Charlie Jardine - the Founder of EO Charging, who power some of the world’s largest businesses and fleet operators. In this episode, Charlie shares his reasons for starting EO Charging, the second stage of starting a business, work-life balance as an entrepreneur, and the importance of knowing what you bring to your own bus…
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How Gary Vaynerchuk Built His Personal Brand, with DRock - The Man Behind it All | Branded Moments With Amelia Sordell
8:08
8:08
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8:08
In this episode of Branded Moments, I look back at my conversation with DRock - the man behind the rise of Gary Vaynerchuk and his immense growth across social media. DRock shares how the idea of filming Gary's entire day came about, the power of repurposing content, and how to take one piece of content and use it hundreds and thousands of times. I…
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How to Use The Power Of Storytelling in Business - Mark Leruste
55:18
55:18
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How do you turn personal experiences into valuable stories worth sharing? Mark Leruste is the CEO of Storycast®, International Keynote Speaker, Bestselling Business Author of Glow in the Dark and Award-Winning Host of The Unconventionalists Podcast. In this episode, Oana and Mark talk about why sharing your story matters, leadership and vulnerabili…
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EP35: Why Personal Branding is the Secret to Building a Company Brand
1:00:43
1:00:43
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This week I am on my own talking about all things personal branding, specifically why you as an employer need to encourage your team to build their personal brands. In this episode, I delve into how personal branding can work hand-in-hand to accelerate your company's brand, optimising your marketing strategy, and the secret to batch-creating conten…
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How Love Island Excelled my Career, with Social Media Influencer and Political Activist Sharon Gaffka | Branded Moments With Amelia Sordell
7:47
7:47
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In this episode of Branded Moments, I look back at my conversation with Sharon Gaffka - the social media influencer with over half a million followers, who went from being a Love Island contestant to political lobbyist and aspiring MP. Sharon shares the importance of making mistakes in your career and how she strategically chose to appear on Love I…
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EP34: How to Perfect Your Influencer Collaboration Strategy, with Matt Ford CEO CoLab X (ex. Channel 4, UNILAD & BBC)
1:47:00
1:47:00
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This week I am joined by Matt Ford - the co-founder and CEO of CoLab X - who thrive on creating meaningful partnerships between brands and creators. In this episode, Matt shared how he started his career at 35 years old, playing a crucial role in the monumental growth of UNILAD, revolutionising the TV industry with Channel 4 and the BBC, and what t…
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Cancel Culture on Social Media, Diversity & Inclusion, and How I Deal with Hateful Comments Online with Daniel Murray, Founder of Marketing Millenials | Branded Moments With Amelia Sordell
8:17
8:17
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In this episode of Branded Moments, I look back at my conversation with Daniel Murray - Founder of The Marketing Millenials, a community with over a million followers and 100,000+ newsletter subscribers. Daniel shares his thoughts on cancel culture on social media and how he deals with negative comments under his posts online, which have received m…
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How to Craft Authentic Brands in the Social Media Era - Isaac Martin
48:19
48:19
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Can you still build authentic brands in the social media era? Isaac Martin is the Director of Video & Creative Innovation at Flight Story, one of the most innovative marketing agencies out there, founded by none other than Steven Bartlett. In this episode, Isaac and Oana chat about how brands need to keep themselves at the forefront of what's possi…
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EP33: How to Create Great Content with Kathryn Strachan, CEO Copy House
1:29:01
1:29:01
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This week I am joined by Kathryn E. Strachan - the Founder and CEO of Copy House, a global, award-winning content marketing agency for fast-growing tech brands. In this episode, Kathryn discussed her unorthodox journey into marketing from a degree in English Literature to working with some of the biggest tech companies in the world. She shares her …
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Female Empowerment is More Important Than Ever Before | Branded Moments With Amelia Sordell
4:09
4:09
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In this episode of Branded Moments, I look back at my conversation with Sophie Miller - the Director of Pretty Little Marketer, a community of over 300,000 marketers from across the world. Sophie and I discuss the double standards that women face in the workplace and on social media, along with how the growth of platforms looking to support women e…
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EP32: How to get 250,000 Followers & Digital vs. In-Person and the Future of Brand Activations with Rachael Higgins, Because of Marketing.
1:06:48
1:06:48
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This week I am joined by Rachael Higgins - the Founder of Because Of Marketing, a marketing media brand focused on informing and inspiring individuals with the latest marketing campaigns worldwide. In this episode, Rachael shares why she started Because Of Marketing in 2020, how she's managed to grow a community of over 250,000 people across social…
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Why You Need to Prioritise Your Company's Mental Health & Wellbeing | Branded Moments With Amelia Sordell
7:59
7:59
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In this episode of Branded Moments, I look back at my conversation with Dominic McGregor - co-founder of Social Chain and former business partner to Steven Bartlett. Dom shares the importance of looking after your own and your team's mental wellbeing and what he did to ensure that his team always felt that they could come to him for support, to hel…
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Eye Tracking and Social Metrics Beyond Likes and Shares - Joris De Bruyne
47:23
47:23
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47:23
Do you measure your social media campaigns beyond the typical shares and likes? Joris De Bruyne is the CEO of EyeSee, one of the fastest growing behavioral insights companies in the world, based in New York, London, Paris, Gent/Antwerp, Belgrade, Mexico City and Singapore. In this episode, Joris and Oana discuss topics such as, customer-centric str…
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EP31: How I Went From Introvert to Becoming a Keynote Speaker - My Confidence Journey
33:41
33:41
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This week I am joined by...no one! I've been asked a few times to record another solo podcast episode and this one is all about confidence. In this episode, I discuss my journey into becoming more confident, practical tips on how to increase your confidence, the power of manifestation, and more! At the end of the episode my Producer, Ollie, even th…
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How I Accidentally Became the CEO of London's Best Gym - Gymbox | Branded Moments With Amelia Sordell
8:50
8:50
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In this episode of Branded Moments, I look back at my conversation with Marc Diaper - the PT-turned-CEO of London's best gym, Gymbox! Marc discusses how he analyses his team to constantly maintain high performance and why you should be okay with letting employees go. He also shares how he was headhunted from his own business to join Gymbox and "stu…
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