The Amplify Project is led by Patricia Cumper and Pauline Walker. We’ve invited writers for the stage, page and screen to tell us about themselves, their work, what inspires them and why they write. Podcasts coming soon.
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Matty Dalrymple (DAL-rim-ple) podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She is a member of the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; ...
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From Page to Platform: How to Succeed as an Author Speaker - Part 1 with Michael La Ronn - #254
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Matty Dalrymple talks with Michael La Ronn about moving FROM PAGE TO PLATFORM: HOW TO SUCCEED AS AN AUTHOR SPEAKER. This is a two-part series, and in this first part, we discuss types of talks ... not just the usual suspects. Even if you don’t have a goal of making paid speaking engagements part of your repertoire, you are an author speaker if you …
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Navigating the Worlds of Fiction and Film with Rene Gutteridge - #253
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Matty Dalrymple talks with Rene Gutteridge about NAVIGATING THE WORLDS OF FICTION AND FILM, including the nuances and intricacies involved in transitioning from writing novels to screenplays, the technical constraints in screenwriting, the necessity of collaboration in film, and the importance of adhering to a rigid structure. Rene also covers how …
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Strategic Website Planning for Authors with Pauline Wiles - #252
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Matty Dalrymple talks with Pauline Wiles about STRATEGIC WEBSITE PLANNING FOR AUTHORS. This conversation was prompted by Matty's need to migrate her websites—MattyDalrymple.com and TheIndyAuthor.com—off Weebly, since Square, which owns Weebly, is phasing out support for Weebly. Pauline and Matty delve into the critical aspects of planning a website…
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Strategic Self-Doubt and the Indie Mindset with Diane Vallere - #251
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Matty Dalrymple talks with Diane Vallere about STRATEGIC SELF-DOUBT AND THE INDIE MINDSET, including overcoming limiting beliefs, handling self-doubt, and recognizing personal roadblocks. Diane emphasizes the importance of understanding the various choices available in the independent and traditional publishing routes, and we discuss myths within t…
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From Firearms to Fiction with Chris Grall - #250
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Matty Dalrymple talks with Chris Grall about FROM FIREARMS TO FICTION, including his book TRIGGER GUARD: A WRITER'S GUIDE TO FIREARMS. Chris shares the challenges he faced in creating consistent and accurate illustrations for his book, with some valuable do’s and don’t’s for authors with books that include illustrations; the attitude he brought to …
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How to Keep Non-Fiction Fresh with Anna Featherstone - #249
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Matty Dalrymple talks with Anna Featherstone about HOW TO KEEP NON-FICTION FRESH, including maintaining the human touch in an age of AI, the importance of fresh perspectives, effective book proposals, and integrating multiple viewpoints. Anna also emphasizes the need for authenticity, the strategic exclusion of outdated or overly technical informat…
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Constructing a Multi-Layered Villain with Greta Boris - #248
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Matty Dalrymple talks with Greta Boris about CONSTRUCTING A MULTI-LAYERED VILLAIN, including how analyzing villains in our previous works can help us understand what does and doesn’t work with readers and how characters' personalities, based on tools like Enneagram, influence their effectiveness as villains. We also explore examples of well-crafted…
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Newsletter Marketing as a Creative Endeavor with Roz Morris - #247
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Matty Dalrymple talks with Roz Morris about NEWSLETTER MARKETING AS A CREATIVE ENDEAVOR, including how authors can creatively integrate personal stories and ongoing projects into newsletters to engage readers. Roz shares her journey of finding the right content for her newsletter, emphasizing the importance of marketing the author alongside the boo…
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The Secrets of World-Building: It’s the Small Stuff with Timons Esaias - #246
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Matty Dalrymple talks with Timons Esaias about THE SECRETS OF WORLD-BUILDING: IT’S THE SMALL STUFF, including his insights into effective world-building for fiction, emphasizing the importance of small, non-generic details that enhance character development and scene-setting. He touches on the difference between immersive storytelling and simpler n…
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Co-Authoring Fiction with LynDee Walker and Bruce Coffin - #245
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Matty Dalrymple talks with LynDee Walker and Bruce Coffin about CO-AUTHORING FICTION, including how the co-authoring opportunity came about; the vital importance of trust and setting clear expectations; testing the partnership with a sample chapter; the power of an in-person interaction to check for rapport; the importance of not ignoring your gut;…
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Understanding Your Book's Neighborhood with Nat Connors - #244
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Matty Dalrymple talks with Nat Connors about UNDERSTANDING YOUR BOOK’S NEIGHBORHOOD, including the importance of understanding what books you want your book to appear next to and how authors can use data to guide their publishing decisions about positioning their books. We discuss wide versus KU, series versus standalone, pricing, cover design, blu…
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Mistakes Writers Make about Forensic Psychology with Katherine Ramsland - #243
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Matty Dalrymple talks with Katherine Ramsland about MISTAKES WRITERS MAKE ABOUT FORENSIC PSYCHOLOGY, including these commons mistakes and how to avoid them: They are used as profilers because detectives can’t do this work; they visit crime scenes to advise on catching a killer; they profile a person; they interrogate suspects; they undertake hypnos…
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Uncovering Your Author Purpose with Greta Boris and Megan Haskell - #242
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Matty Dalrymple talks with Greta Boris and Megan Haskell about UNCOVERING YOUR AUTHOR PURPOSE, including understanding your priorities and circumstances; having a unifying theme as a "hub"; the importance of alignment between your creative and business focuses; mining your fiction preferences for clarity about your author purpose; writing with a go…
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Mistakes Writers Make About Working K-9s and How to Avoid Them with Kathleen Donnelly - #241
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Matty Dalrymple talks with Kathleen Donnelly about MISTAKES WRITERS MAKE ABOUT WORKING K-9s AND HOW TO AVOID THEM, including whether a dog can track across water or track a person in a car; whether one scent can be disguised with another; what makes it difficult for a dog to track and how to evade tracking dogs (maybe); training rescue and human re…
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The Sales Flywheel with Chelle Honiker - #240
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Matty Dalrymple talks with Chelle Honiker about THE SALES FLYWHEEL, including what a sales flywheel is ... and what it is not; building a community through the flywheel; finding the nugget of humanity; the danger of teaching readers to expect free; sharing of yourself, but within parameters you set; building cyclical, not transactional, relationshi…
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Moving the Needle to a Different Track with Johnny B. Truant - #239
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Matty Dalrymple talks with Johnny B. Truant about MOVING THE NEEDLE TO A DIFFERENT TRACK, including the impetus for him starting his podcast, "The Art of Noticing" and what drove his creative pivot; the importance of not missing the magic that's happening around you; supporting the artisan writer; the age of the iconoclast writer; the power of bein…
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The Big Indie Author Data Drop 2024 with Melissa Addey - #238
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Matty Dalrymple talks with Melissa Addey about THE BIG INDIE AUTHOR DATA DROP 2024, including author income data; whether trad pub income is spikier than indie pub income; the growth of libraries; the continuing popularity of paperback; selling direct; trends in KU; the power of the backlist; behavioral aspects of indie authors (it's not what I wou…
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Creating Your Own Community with Jessie Kwak - #237
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Matty Dalrymple talks with Jessie Kwak about CREATING YOUR OWN COMMUNITY. Our conversation was triggered by the fact that Jessie recently hosted the first Author Alchemy Summit, and I wanted to find out what had made her decide to dive into this huge community-building undertaking. But even if organizing your own conference isn’t on your bucket lis…
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Creating Character Motivation: The Fallacy of Magical Knowing with Tiffany Yates Martin - #236
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Matty Dalrymple talks with Tiffany Yates Martin about CREATING CHARACTER MOTIVATION: THE FALLACY OF MAGICAL KNOWING, including an explanation of what "magical knowing" is, what leads a writer to fall back on it, and the signs that you're relying on it; the importance of understanding the character's overarching goal and of laying in brushstrokes of…
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The Source Code of Storytelling with Rob Hart - #235
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Matty Dalrymple talks with Rob Hart about THE SOURCE CODE OF STORYTELLING, including the importance of making your readers laugh; getting rid of the rituals; doing a backwards editing pass; posing the villain as the hero of their own story; not counting out the Riders of Rohan; and writing an outline and throwing it out. Interview video at https://…
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The Pocket Guide to Pantsing with Michael La Ronn - #234
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Matty Dalrymple talks with Michael La Ronn about THE POCKET GUIDE TO PANTSING, including honoring what your brain is trying to do; retrospective outlining for pantsers; cycling through your story; meeting the characters where they are; surprising the reader (and yourself); the challenge of writing into the dark across a series; using AI to create a…
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Data-Driven Publishing with Pamela Fagan Hutchins - #233
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Matty Dalrymple talks with Pamela Fagan Hutchins about DATA-DRIVEN PUBLISHING, including business and creative collaboration with a publisher; the rise of "super indie / alt traditional”; changing one's genre or plotting approach based on the data; battling imposter syndrome; the danger of violating reader expectations and the power of targeting th…
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What Has Changed and Stayed the Same with Amazon Ads with Bryan Cohen - #232
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Matty Dalrymple talks with Bryan Cohen about WHAT HAS CHANGED AND STAYED THE SAME WITH AMAZON ADS, including ads as a research tool; whether Amazon product pages are actually getting busier; the impact of A+ content; the advice to go deep rather than wide on ad platforms; how AI is (or might be) changing the ad game; budgeting for beginners; and wh…
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Aim Lower - The Secret to Hitting Big Goals Is Targets So Easy You Can't Miss Them with Roland Denzel - #231
48:20
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Matty Dalrymple talks with Roland Denzel about AIM LOWER - THE SECRET TO HITTING BIG GOALS IS TARGETS SO EASY YOU CAN'T MISS THEM, including how big goals teach bad habits, how tiny dopamine hits mean the world to your habits, how habits need slack and an expiration date, and his advice: One at a time, please. Interview video at https://youtu.be/-g…
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The Good, the Bad, and the Surprising of Kickstarter with Megan Haskell and Jennifer Hilt - #230
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Matty Dalrymple talks with Megan Haskell and Jennifer Hilt about THE GOOD, THE BAD, AND THE SURPRISING OF KICKSTARTER. They offer their insider perspectives, covering both fiction and non-fiction books, including how Kickstarters enables authors to tap into a growing desire among readers for access to creators; which comes first, a Kickstarter camp…
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How to Make Your Work Accessible with Michael Johnson - #229
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Authors, who would like to tap into another 20% of the reading population? You can do that by making your works accessible to the community of potential readers with print disabilities. Matty Dalrymple talks with Michael Johnson about HOW TO MAKE YOUR WORK ACCESSIBLE, including the requirements of digital accessibility, such as making images and gr…
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Six Keys to Author Success Part 2 with Nick Thacker - #228
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This week on The Indy Author Podcast, I have Part 2 of a wide-ranging conversation with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS. In this episode we talk about BUILDING AN AUTHOR PLATFORM, including the importance of building on land that you own; NETWORKING AND COMMUNITY, and the options offered by in-person and virtual communities; and ADAPT…
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Six Keys to Author Success Part 1 with Nick Thacker - #227
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Matty Dalrymple talks with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS PART 1, including This week on The Indy Author Podcast, I have Part 1 of a wide-ranging conversation with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS. In this episode we talk about QUALITY WRITING, including how marketing serves as a force multiplier for our craft; the oppor…
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From Gatekeepers to Guides: The Evolving Role of Agents with David Morris - #226
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Matty Dalrymple talks with David Morris about FROM GATEKEEPERS TO GUIDES: THE EVOLVING ROLE OF AGENTS, including the decline of gatekeeper roles in the publishing world; the agent business model and how it is evolving, including the emergence of an indie equivalent of the agent role; red flags to watch out for when seeking that support; and the rol…
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Right-Timing Your Release Strategy with Kristina Adams - #225
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Matty Dalrymple talks with Kristina Adams about RIGHT-TIMING YOUR RELEASE STRATEGY, including the creative price of too-rapid release and the importance of choosing your own “right-timed” schedule; the need for sustainability in an author career; the influence of the writing communities you join or create; distinguishing burnout from temporary bore…
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Secrets of Maximizing In-person Sales with Todd Fahnestock - #224
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Matty Dalrymple talks with Todd Fahnestock about SECRETS OF MAXIMIZING IN-PERSON SALES, including the background of Todd’s less than successful early in-person sales experiences; his first success, and what he learned from it; how to find the opportunities, and the power of saying yes to everything (with some caveats); how to achieve a professional…
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The Tolling Bell & The Story Hypothesis with JP Rindfleisch - #223
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Matty Dalrymple talks with JP Rindfleisch about THE TOLLING BELL & THE STORY HYPOTHESIS, including the formula of Story Hypothesis (initial want + developing need + true need); the nine fundamental needs and identifying the driving needs; using the Story Hypothesis to create a resonating theme; the downside of how the concept of "theme" is usually …
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Perfecting Your Story's Trajectory with Mary Carroll Moore - #222
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Matty Dalrymple talks with Mary Carroll Moore about PERFECTING YOUR STORY'S TRAJECTORY, including the value of having a visual map of your story's structure; the importance of understanding the triggering event that generates the crisis and the turn from outer to inner crisis; the power of considering how the question posed at the beginning of the …
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Leveraging Your Tribe of Influence with Stephanie Chandler - #221
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Matty Dalrymple talks with Stephanie Chandler about LEVERAGING YOUR TRIBE OF INFLUENCE, including the power of tapping into your existing tribe and of expanding beyond that tribe; the value of beta readers to address the problem of obscurity; the downside of promoting outside your target audience, of selling to other writers, and of relying on the …
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Podcasting Playbook: Navigating Guest Opportunities with Michelle Glogovac and Special Guests - #220
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If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Michelle Glogovac about PODCASTING PLAYBOOK: NAVIGATING GUEST OPPORTUNITIES, including pitching to a podcast is similar to or different from other …
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The Productive Power of Organization and Procrastination - #219
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Did you find the information in this video useful? Please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with John DeDakis about The Productive Power of Organization and Procrastination, including organizing content and research material and the value of c…
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Story Bibles and How AI Can Help with Kaylin Tristano - #218
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Did you find the information in this video useful? Please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Kaylin Tristano about STORY BIBLES AND HOW AI CAN HELP. If you’re tired of discussions about AI, you’ll find plenty to interest you in the first h…
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Black Writers in their own words | The Characters are in Charge
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The Amplify Project. Black writers in their own words. We’ve invited writers for the stage, page and screen to tell us about themselves, their work, what inspires them and why they write. In this episode writers Patricia Cumper and Pauline Walker are joined by Theresa Ikoko. Theresa is an award-winning playwright and screenwriter. Her awards includ…
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The Many Levers of Your Author Platform with Andrea DeWerd - #217
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Did you find the information in this video useful? Please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Andrea DeWerd about THE MANY LEVERS OF YOUR AUTHOR PLATFORM, including two approaches to social media: going wide or going deep; the pros and cons…
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Black Writers in their own words | Strangeness as Metaphor
1:09:52
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The Amplify Project. Black writers in their own words. We’ve invited writers for the stage, page and screen to tell us about themselves, their work, what inspires them and why they write. In this episode writers Patricia Cumper and Pauline Walker are joined by novelist, short story writer, editor and educator Leone Ross. She is the author of This O…
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Learning from Our Readers and Our Characters with Frank Zafiro - #216
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Did you find the information in this video useful? Please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Frank Zafiro about LEARNING FROM OUR READERS AND OUR CHARACTERS, including what writers can learn from a negative review (not to be confused with …
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Mistakes Writers Make about Firefighters with Thomas Dunne - #215
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Did you find the information in this video useful? Please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Thomas Dunne about MISTAKES WRITERS MAKE ABOUT FIREFIGHTERS, including the fact that firefighting is a small part of a firefighter’s job; how the …
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Your Persona is Your Brand with Jami Albright - #214
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If you get value from this resource, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Jami Albright about YOUR PERSONA IS YOUR BRAND, including the power of surrounding yourself with reminders of your brand; the role of genre conventions in brand…
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Melding Words and Animation - Exploring Storia with Todd Gallet - #213
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If you find this information useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Todd Gallet about MELDING WORDS AND ANIMATION - EXPLORING STORIA, including the growing interest in multimedia and bingeable content; accommodating different pr…
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What Writers Can Learn from The First Two Pages with Art Taylor - #212
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Matty Dalrymple talks with Art Taylor about WHAT WRITERS CAN LEARN FROM THE FIRST TWO PAGES, including the backstory of why "two pages"; the power of being a percolator (in addition to a plotter or pantser); how research can engender a story; waiting as a mechanism of conflict and suspense; short fiction as an experimental platform; the importance …
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Creating a Refuge: Creative Planning for Authors and Poets with Orna Ross - #211
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Matty Dalrymple talks with Orna Ross about CREATING A REFUGE: CREATIVE PLANNING FOR AUTHORS AND POETS, including what Orna saw that convinced her that writers needed a more holistic approach to planning; the power of linking between your values as an author and the value you offer your readers; drawing deeply on your creative passion and mission as…
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Constructing a Compelling Series with Sara Rosett - #210
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Matty Dalrymple talks with Sara Rosett about Constructing a Compelling Series, includingthe three types of series; how to extend your series beyond your original plan; preparing your readers for changes in your series; what happens when the flat arc protagonist is overshadowed by the antagonist; using a spin-off to extend a series; supplementing a …
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Black Writers in their own words| Mind Mapping
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The Amplify Project. Black writers in their own words. We’ve invited writers for the stage, page and screen to tell us about themselves, their work, what inspires them and why they write. In this episode writers Patricia Cumper and Pauline Walker are joined by writer and journalist, Patrice Lawrence. She is the author award-winning YA books, Orange…
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Natural Orders and Author Email with Matt Treacey - #209
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Matty Dalrymple talks with Matt Treacey about NATURAL ORDERS AND AUTHOR EMAIL, including the parallels Matt sees between email marketing and systems in the natural world; the importance of using email to educate, inspire, and entertain (not just sell); the challenge of writing effective emails if you're not an enthusiastic email subscriber; dealing…
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Mistakes Writers Make about Bladed Weapons with Teel James Glenn - #208
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Matty Dalrymple talks with Teel James Glenn about how he got his start as a stuntman and how "the will to push through" physical challenges enabled him to follow his dream; the different varieties of swords; the fact that your first service is to the story; how opponents will never be exactly equal; the fact that tough people don't pose; how to ach…
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