Best Performance With Cliff Click Podcasts (2025)

1
#34 - Top Google Ads Metrics to Watch 33:36

25d ago33:36

33:36

These are some of the top Google Ads metrics to watch in your account. If you want to work with us, visit https://focusyourads.caBy Dan Caston

1
#33 - The 3 Pillars of Profitable Google Ads 16:14

1M ago16:14

16:14

Learn about the 3 pillars of Google Ads that really hold the whole system up. Great episode for anyone getting started in Google Ads. If you want to work with us, reach out at https://focusyourads.caBy Dan Caston

1
#32 - How Much Should You Spend on Google Ads? (For Business Owners) 23:41

1M ago23:41

23:41

Not sure how much to budget for Google Ads? In this episode, Dan breaks down the math step-by-step so you can figure out exactly what to spend, how to calculate your cost per lead, and when to scale up or pull back. Learn how to set realistic goals, avoid wasted spend, and build a campaign that actually grows your business. Want more help? Reach ou…

1
#31 - Diving into the Alpha/Beta Shopping Ads (Ecommerce) 19:30

4M ago19:30

19:30

In this episode we dive into the alpha beta setup for a shopping campaign. This is a bit more technical, but it is the best way to control search terms for any shopping campaign. Essentially you can show up for exactly what you want to show for. If you are interested in working with us, either send us an email at [email protected] or visit o…

1
#30 - When Performance Max falls off a cliff (Google Ads) 14:00

4M ago14:00

14:00

In this episode I dive into a few ideas on what you can do when you see your Performance Max fall off a cliff. I also talk about how to future proof your account so you don't have this happen.By Dan Caston

1
#29 – How to Structure Your Ad Groups in Google Ads (and What to Avoid) 25:17

5M ago25:17

25:17

In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results. I cover: • The right way to group keywords • When to split into separate campaigns • Common mistakes to avoid • How to keep your s…

1
#28 - Google Ads Bidding Target ROAS vs Target CPA Explained 15:53

7M ago15:53

15:53

In this episode, I talk about target ROAS and Target CPA. These can be very powerful strategies that are sometimes misunderstood. I also talk about what I have noticed to be working in todays Google Ads world with a bonus tip on a special bidding strategy that no one talks about. Want to work with me? Visit focusyourads.com or email me at support@f…

1
#27 - What I'd Do With Just $500 in Google Ads 32:33

7M ago32:33

32:33

If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in! Need someone to manage your ads or want a consultation session, reach out at focusyourads.com.By Dan Caston

1
#26 - Let's talk about Quality Score in Google Ads 34:05

1y ago34:05

34:05

In this episode of Focus Your Ads, we’re diving deep into Google Ads Quality Score—what it is, why it matters, and how improving it can lead to lower costs and better performance for your campaigns. Whether you're new to Google Ads or looking to refine your strategy, this episode will give you actionable insights to boost your ad relevance, expecte…

1
#25 - Mastering Location Settings in Google Ads: Tips for Targeting & Cost Control 23:41

1y ago23:41

23:41

In this episode of Focus Your Ads, Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with layered targeting, and navigate location exclusions to save on ad spend. Plus, discover the crucial difference between "Presence" and "…

1
#24 - This is why beginners struggle in Google Ads 13:55

1+ y ago13:55

13:55

Let's touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think. If you want to learn more, make sure to visit, https://FocusYourAds.com/learn-google-ads

1
#23 - Keyword Matching in Google Ads 7:07

2+ y ago7:07

7:07

In this episode, we dig into what exactly is involved in Keyword Matching. We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these. We also discuss Negative keywords and how they can influence your campaigns.By Dan / Glen

1
#22 - Search Terms, What Makes a Search Term Good or Bad. 9:40

2+ y ago9:40

9:40

In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns. Understanding this dynamic will make a big difference to the success of your shopping campaigns.By Dan / Glen

1
#21 - How to set up and use Split Testing in Google Ads. 5:56

2+ y ago5:56

5:56

In this episode, we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign's performance.By Dan / Glen

1
#20 - Optimizing Search Impression Share for Google Shopping campaigns 17:12

2+ y ago17:12

17:12

Today we are here to take the mystery out of Search Impression Share for Google Shopping campaigns. We'll break it down and help you optimize your campaigns.By Dan / Glen

1
#19 - Optimizing Performance Max Campaigns 14:37

2+ y ago14:37

14:37

Want to take your Performance Max campaigns to the next level? Today, Dan and Glen discuss the extra items that you can use to help improve your Performance Max campaigns. We explain what assets are available and how to apply them to your campaign.By Dan / Glen

1
Google Ads, A few more Questions and Answers 19:04

2+ y ago19:04

19:04

In this episode, we discuss more questions and answers about Google Ads, including, Merchant Center suspensions, disapprovals, and policy violations. We will also get into negative keyword match types and how to help your shopping campaigns perform.By Dan / Glen

1
Google Ads, More Questions and Answers 13:41

2+ y ago13:41

13:41

In this episode, we have yet more questions that we will tackle on a variety of Google Ad issues, from business owners like you.By Dan / Glen

1
Google Ads, Questions and Answers 12:38

2+ y ago12:38

12:38

In this episode, we discuss questions and answers about Google ads that we have received from business owners like you.By Dan / Glen

1
Maximizing Your Google Display Campaign Performance 19:44

2+ y ago19:44

19:44

In this episode, we cover some tips and tricks on how to improve your Google Ads Display Campaign.By Dan / Glen

1
Misrepresentation Suspension - The Dreaded Google Ads Suspension 23:58

2+ y ago23:58

23:58

In this episode, Glen and I discuss the dreaded Google Merchant Center Suspension - Misrepresentation. This is such a broad suspension that we wanted to help you understand how to navigate the suspension by going into Google's policy on the subject.By Dan Caston

1
Video Assets in Performance Max - Google Ads 14:46

2+ y ago14:46

14:46

Join Dan and Glen as they discuss Video Assets within the new Performance Max campaign in Google Ads.By Dan Caston

1
A Few Great Metrics for Shopping Ads 9:04

2+ y ago9:04

9:04

In this episode, I quickly dive into a few great metrics that I use when examining my shopping ads. Some of these are obvious, but not all. I'm sure you will be surprised with a few.

1
Build a Performance Max Campaign With Me 59:25

2+ y ago59:25

59:25

In this episode, I am going to take you into a real world Performance Max build. This is going to be an Ecommerce Store, however it will apply to anyone trying to understand Performance Max. Obviously I can't show you what I am doing on an audio only podcast, however I explain the settings and run you through my decisions as we go through the build…

1
One of My Favorite Google Ads Tools 18:43

3y ago18:43

18:43

Episode #10 - In this episode we are going to go over one of my favorite tools that I have found in Google Ads. This isn't something you need to buy, it's just a great way to look at the data directly in Google Ads. It's something that most people see everyday but don't even know it exists. Want more help with your ads? Check out Focusyourads.com a…

1
How to Improve Your Performance Max Campaign in Google Ads 21:21

3y ago21:21

21:21

Improving your Performance Max Campaign in Google Ads can be tricky. Sometimes you have a great campaign and you don't know what you can do to fix it so you either just leave it alone or you end up doing something drastic that causes the entire campaign to fail. In this episode I go over some of the ways we can improve your Performance Max Campaign…

1
From First Click to Final Conversion: Understanding Google Ads Attribution 18:56

3y ago18:56

18:56

Welcome to another Focus Your Ads podcast that helps you get the most out of your Google Ads campaigns. In this episode, we're taking a deep dive into the world of attribution and how it can impact your ad performance. In this campaign I explain the basics of attribution, from the simple first click and last click models to the more complex multi-t…

1
Unlocking the Power of AI in Advertising: A Practical Guide to Improving Your Google Ads with ChatGPT and Descript 11:32

3y ago11:32

11:32

In this episode of the Focus Your Ads podcast, we explore the fascinating world of AI and its impact on advertising. Despite some vocal challenges, our host teams up with some amazing AI technology, including ChatGPT and Descript, to discuss and demonstrate the power of AI in creating compelling content and improving advertising efforts. With the h…

1
Negative Keywords Demystified: Understanding Match Types & Maximizing Your Google Ads Performance 11:12

3y ago11:12

11:12

#006 - In this Focus Your Ads Podcast episode, we dive into the world of negative keywords and how they can play a crucial role in optimizing your Google Ads performance. We explore the different match types, why using negative keywords is important, and provide actionable tips on how to apply them effectively. Whether you're a seasoned digital mar…

1
Bidding Strategies for Google Ads Shopping Campaigns 22:27

3y ago22:27

22:27

#005 - In this episode, we're diving into the world of Google Ads Shopping Campaigns and exploring the best bidding strategies for boosting your ROI. Google Shopping comes with a lot of different bidding strategies and understanding why you would use each is a critical step in learning Google Ads. Make sure you hit the subscribe button to join us i…

1
Maximize Your ROI with an Advanced Google Ads Shopping Strategy 16:51

3y ago16:51

16:51

#004 - Are you looking to get the most out of your Google Ads Shopping Strategy? In this podcast, learn how to maximize your return on investment with advanced Google Ads Shopping Strategies. Learn how to gain control of your account without having to continually micro-manage it and fight with search terms.…

1
Welcome to the Focus Your Ads Podcast! 5:30

3y ago5:30

5:30

#001 - Welcome to the first episode of the Focus Your Ads podcast where we talk all about Google and Microsoft Ads. Our focus is on Ecommerce however we sprinkle in some service based business content as well. If you want to learn more about my business, please take a look at Focusyourads.com. I hope you enjoy our first episode as we dive into the …

1
Search Impression Share - Why it's important 26:24

3y ago26:24

26:24

#002 - In this episode we are going to dive into why Search Impression Share is important when running Google Ads. Not only do I go over the importance of this, I also go into some examples. If you want to learn more about me or my business, please visit https://focusyourads.com. Hope you enjoy the episode!…

1
Optimize your Google Ads Shopping Campaign - Walk through Optimization with Dan 17:11

3y ago17:11

17:11

#003 - In this episode we walk through a real world optimization of a Google Ads account. I hide some details to protect my clients, however I wanted to give you a real world look at how I optimize my accounts. This is just a bit of a preview into the world of Google Ads optimization. If you would like to get in touch with me, please visit Focusyou…

Podcasts Worth a Listen

Performance With Cliff Click Podcasts

Podcasts Worth a Listen

1
Focus Your Ads

Dan Caston

1
#34 - Top Google Ads Metrics to Watch 33:36

1
#33 - The 3 Pillars of Profitable Google Ads 16:14

1
#32 - How Much Should You Spend on Google Ads? (For Business Owners) 23:41

1
#31 - Diving into the Alpha/Beta Shopping Ads (Ecommerce) 19:30

1
#30 - When Performance Max falls off a cliff (Google Ads) 14:00

1
#29 – How to Structure Your Ad Groups in Google Ads (and What to Avoid) 25:17

1
#28 - Google Ads Bidding Target ROAS vs Target CPA Explained 15:53

1
#27 - What I'd Do With Just $500 in Google Ads 32:33

1
#26 - Let's talk about Quality Score in Google Ads 34:05

1
#25 - Mastering Location Settings in Google Ads: Tips for Targeting & Cost Control 23:41

1
#24 - This is why beginners struggle in Google Ads 13:55

1
#23 - Keyword Matching in Google Ads 7:07

1
#22 - Search Terms, What Makes a Search Term Good or Bad. 9:40

1
#21 - How to set up and use Split Testing in Google Ads. 5:56

1
#20 - Optimizing Search Impression Share for Google Shopping campaigns 17:12

1
#19 - Optimizing Performance Max Campaigns 14:37

1
Google Ads, A few more Questions and Answers 19:04

1
Google Ads, More Questions and Answers 13:41

1
Google Ads, Questions and Answers 12:38

1
Maximizing Your Google Display Campaign Performance 19:44

1
Misrepresentation Suspension - The Dreaded Google Ads Suspension 23:58

1
Video Assets in Performance Max - Google Ads 14:46

1
A Few Great Metrics for Shopping Ads 9:04

1
Build a Performance Max Campaign With Me 59:25

1
One of My Favorite Google Ads Tools 18:43

1
How to Improve Your Performance Max Campaign in Google Ads 21:21

1
From First Click to Final Conversion: Understanding Google Ads Attribution 18:56

1
Unlocking the Power of AI in Advertising: A Practical Guide to Improving Your Google Ads with ChatGPT and Descript 11:32

1
Negative Keywords Demystified: Understanding Match Types & Maximizing Your Google Ads Performance 11:12

1
Bidding Strategies for Google Ads Shopping Campaigns 22:27

1
Maximize Your ROI with an Advanced Google Ads Shopping Strategy 16:51

1
Welcome to the Focus Your Ads Podcast! 5:30

1
Search Impression Share - Why it's important 26:24

1
Optimize your Google Ads Shopping Campaign - Walk through Optimization with Dan 17:11

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