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From First Click to Final Conversion: Understanding Google Ads Attribution
Manage episode 356177945 series 3439456
Content provided by Dan Caston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Caston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to another Focus Your Ads podcast that helps you get the most out of your Google Ads campaigns. In this episode, we're taking a deep dive into the world of attribution and how it can impact your ad performance.
In this campaign I explain the basics of attribution, from the simple first click and last click models to the more complex multi-touch and data-driven models. We explore the pros and cons of each model, and how they can affect your ad performance depending on your business goals.
Tune in to this episode of "Focus Your Ads" to learn how to make sense of the various attribution models in Google Ads and use them to your advantage. Whether you're looking to maximize your ROI, or simply gain a better understanding of how attribution works, this episode has everything you need to know. Don't miss it!
25 episodes
Share
Manage episode 356177945 series 3439456
Content provided by Dan Caston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Caston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to another Focus Your Ads podcast that helps you get the most out of your Google Ads campaigns. In this episode, we're taking a deep dive into the world of attribution and how it can impact your ad performance.
In this campaign I explain the basics of attribution, from the simple first click and last click models to the more complex multi-touch and data-driven models. We explore the pros and cons of each model, and how they can affect your ad performance depending on your business goals.
Tune in to this episode of "Focus Your Ads" to learn how to make sense of the various attribution models in Google Ads and use them to your advantage. Whether you're looking to maximize your ROI, or simply gain a better understanding of how attribution works, this episode has everything you need to know. Don't miss it!
25 episodes
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Similar to Focus Your Ads
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