A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
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Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s d ...
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Max Sturdivant, better known as Dr. Fitness, is a fitness and nutrition professional. Dr. Fitness is more than a name; he is a solid brand with over 22 years of experience in the health and wellness industry. On this podcast, Max offers you the tools to start, continue, and never give up on your journey towards health. Whether you struggle with your weight, eating the right food, hydration, exercise, or even time management…you are in the right place….and Max is here for you.
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Introducing Tried and Tested Marketing Strategies To Help Professional Wellness such as Life Coaches, Therapists, Chiropractors, Hypnotherapists, NLP Practitioners, Yoga Instructors and Physiotherapists Standout in Highly Competitive Markets While Eliminating Both Confusion and Complexity. We address the fundamental problem most service business owners struggle with & help them generate high-quality leads, attract high-ticket clients, and stand out in a crowded marketplace, without worrying ...
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this we ...
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The SEO Rockstars Podcast is back with new episodes hosted by Nearfront founders Guillermo Bravo and Eduardo Silva. The show cuts through SEO complexity by focusing on the AI revolution, automation, and the strategies that actually move the needle today. Guillermo brings deep, veteran SEO expertise, while Eduardo offers the essential perspective of the modern marketing executive. Tune in for transparent, high impact insights and conversations with industry leaders, all designed to help you b ...
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On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.
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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, ...
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign ...
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Your go-to source for tips, trends, and must-have auto accessories.
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PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/
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The #aniccast Marketing Podcast is from the team at Anicca Digital, and provides an educational and authentic look at the latest techniques and channels in digital marketing. #aniccast is hosted by Ann Stanley, the founder & CEO of Anicca Digital. She has a no-ego, no-bulls**t interviewing style and after 20 years working in digital marketing, always gets her guests to provide a lot of useful tips and advice on the techniques they implement every day. With a library of over 200 webinars (rec ...
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Let us help you grow your online business! Join Abe and Robyn as they discuss everything related to e-commerce—Amazon, Walmart, and more. Industry veterans Abe Chomali and Robyn Johnson have guided hundreds of brands to marketplace success through data-driven approaches and tested optimization techniques. Perfect for serious sellers, brand owners, and e-commerce managers ready to elevate their marketplace performance. Whether you're looking to lower your TACOS (sadly, not the edible kind), b ...
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Welcome to the Google Ads Podcast by Guided PPC! Tune in to the ultimate podcast for everything Google Ads, where we bring you live Google Ads Q&A sessions, share insightful Google Ads case studies, and interview top industry experts. Whether you’re a beginner looking to learn the basics or a seasoned professional seeking advanced strategies, our podcast is designed to help you master Google Ads. Stay updated with the latest trends, tips, and real-world examples that will elevate your advert ...
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PageRank to PMax: Frank Watson's Three-Decade Playbook for AI and the Future of SEO
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31:53Frank Watson, aka "Aussie Webmaster," provided a comprehensive look at the evolution of search, spanning from the pre-engine days of the Yahoo! directory and the inception of Google's PageRank to the current landscape. He stressed that while AI tools like Performance Max (PMax) have revolutionized PPC, human strategy remains essential for specific …
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PMax vs. Shopping vs. Search: Which is best for ecommerce?
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13:15Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google Ads campaign type will actually drive sales without wasting your budget. In episode 99 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your most common questions about how to choose th…
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Google Ads for Life Coaches & Therapists: Simple Breakdown of PMax vs AI Max (2026 Guide)
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21:10Want more local clients for your wellness practice? In this episode, we break down the real difference between Google AI Max and Performance Max (PMax) — in clear, non-technical language — so you can understand which one is more likely to bring you calls, bookings, and new clients in 2025. You’ll learn: What AI Max actually does (explained simply) …
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Google Ads Remarketing in 2026: Your Cookie-Proof Strategy for Customer Match, Demand Gen, RLSA and More
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13:31Is remarketing dead? Not exactly, but the old way of chasing users around the internet with low-quality banner ads certainly is. Relying on standard display campaigns for retargeting is way less effective than it used to be. In episode 102 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why (and how) you need to pivot toward in-pl…
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EP336 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman
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48:51In this episode of PPC Live The Podcast, Anu Adegbola interviews Anthony Higman, CEO of AdSquire, who shares his journey in the world of paid search, the mistakes he's made, and the lessons learned along the way. Anthony discusses the importance of building trust with clients, navigating client relationships, and the significance of agency consiste…
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Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0)
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45:09Are you convinced your SEO is outperforming paid ads and wondering why you’re still spending six figures on Meta and Google? That assumption might be one of the worst mistakes holding your growth back. We see it all the time: brands looking at last-click data, celebrating “free” organic revenue, and completely missing what’s actually driving demand…
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The Entity-First Future: Mastering Local SEO and AI Perception with Ben Foster
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35:00Ben Foster of Steady Demand, a Google Business Profile (GBP) product expert, explores the critical role of GBP, which can account for up to 70% of a local business's revenue and is linked to paid media like Local Services Ads. Foster details his journey from web development to specializing in local SEO after the deprecation of Google+. His core phi…
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New Year, New Core: December’s Update Wraps Up
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34:19Google Finishes December Core Update & More Digital Marketing News | EP. 414 This week on Marketing O’Clock: Map placements surface in Demand Gen, Google completes the December 2025 Core Update rollout, and fresh analysis highlights how poor UX, aggressive ads, and frustrating site experiences can tank performance. Need Lead Gen Help? - https://cyp…
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Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025
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32:33As we gear up for the new year, we step back and look at the four Perpetual Traffic episodes you listened to the most in the past year and what they reveal about where digital marketing is actually headed. The selected episodes explain why AI-powered customer conversations are being underused and how Advantage+ quietly removed real targeting contro…
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The New Rules of Google Ads: How to Win in 2026
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20:23Google Ads released over 100 new features in the last year, but do you know which ones actually matter for your business? In episode 101 of the Inside Google Ads podcast, host Jyll Saskin Gales reveals the most impactful changes from the past year so you can build a winning Google Ads strategy for 2026 and beyond. While Google loves to promote its …
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Why Meta Is the Best Ad Platform on the Planet in 2026 Part 4
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43:32In this final part of our four-part series on why Meta remains the top platform for scaling in 2026, we continue analysing the evolution of Meta’s advertising engine. From the days of custom audience uploads in 2012 to the impact of the 2016 election and the fallout from the Cambridge Analytica scandal, these milestones have shaped the platform’s c…
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Why Your Website Isn’t Getting Clients (For Wellness Practitioners)
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19:31Want more clients from your website? Most wellness practitioners focus on SEO, ranking on Google, and attracting traffic — but forget the MOST important thing… your website must convert. In this video, you’ll learn how to make your wellness website both SEO-ready AND client-ready so you don’t just get visitors, you get enquiries, bookings, and payi…
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The 2025 Clockscars are live wherever you get your podcasts! Dive into our picks as we spotlight the best memes, rants, and digital marketing hot takes of 2025! Plus, we honor some of the best and brightest in the digital marketing community.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give u…
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Why Meta is The Best Ad Platform on The Planet in 2026 Part 3
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38:36Do you still consider Meta a targeting platform? If so, that mindset is probably costing you scale, efficiency, and confidence in your numbers. We see too many marketers clinging to old playbooks, such as hyper-specific audiences, exclusions, and lookalikes, without realizing the platform has fundamentally changed. In this episode, we continue our …
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The $20/Day Google Ads Strategy That Gets HIGH QUALITY Leads (Case Study)
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16:05Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special 100th episode of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through a real case study from one of her coaching clients who is driving their entire business using just…
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How Local SEO is Changing in The Era of AI and Large Language Models
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31:49Brady Madden offers insights on the relationship between AI, Local SEO, and online reputation. The core message is that while AI, such as Large Language Models (LLMs), is an efficiency tool for tasks like content brainstorming, it requires mandatory human editing to ensure brand voice, accuracy, and "SEO Search Empathy." For local businesses, Googl…
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Why Meta Is the Best Ad Platform on the Planet in 2026 Part 2
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24:53We continue our discussion on why Meta is still the most powerful ad platform and what to expect in the coming year. We break down how Facebook figured out monetization, from early Microsoft deals and disastrous missteps like Beacon to right-hand rail ads and the moment ads entered the newsfeed. We’ll walk you through the desktop era, the transitio…
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Lost No More, Demand Gen Finds Its Way With New Location Controls
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56:50This week on Marketing O’Clock: Demand Gen adds location targeting options, and Meta expands creator partnership tools for brands. Plus, Google’s December 2025 Core Update rolls out with major early impact. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your…
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The NEW Proven Facebook Ads Structure for 2026 For Wellness Practitioners
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25:53Are you a life coach, therapist, chiropractor, hypnotherapist, wellness coach, healer, or any kind of practitioner who wants more high-quality inquiries and clients? This training is especially for you. If you’re looking for the best Facebook ads campaign structure for 2026, this podcast walks you through a complete, proven framework that still wor…
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Why Meta is The Best Ad Platform on The Planet in 2026 Part 1
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54:11Meta’s global reach and heavy AI investments give it an undeniable edge over other digital marketing platforms. In today’s episode, we are exploring how Meta’s ongoing innovations will reshape advertising in 2026 and what this means for your business or agency. Lauren shares her firsthand experience testifying at a House subcommittee about how Meta…
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EP335 - The PPC Restructure That Tanked Performance ft Nadia Mursal
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43:41Summary In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account restructuring, the significance of strong client relationships, and the role of management in fostering a supportive team…
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How AI is Impacting the Search Landscape: A Conversation w/ Phillip Thune CEO of Adthena
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38:49How is AI reshaping the way marketers approach search?In this exclusive episode, we sit down with Phillip Thune, CEO of Adthena, to break down how AI and LLMs are fundamentally impacting the search landscape — from brand visibility and competitive insights to the future of paid and organic search.Visit us at - https://marketingoclock.com/👍 Like, Sh…
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Local SEO's New Blueprint: Why Reviews are the King, Content is Queen, and the AI Future is Pay-to-Play
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32:56Joy Hawkins outlines the critical shifts in local SEO, emphasizing that Google Reviews are the Undisputed #1 Factor. Reviews are now considered "table stakes" for all SEO and ad return on investment (ROI). The core strategy centers on hitting the 10-review threshold for an immediate ranking boost, prioritizing the recency and velocity of new review…
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The #1 Critical Element Missing from Your 2026 Marketing Strategy
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48:30Set up your business for success with our Creative Diversification Package. You’ll get 30+ fresh creatives monthly in 10 high-converting formats plus free access to media buying and Tier 11’s Data Suite: https://tiereleven.com/cd Are you ready for 2026? Many businesses are focusing on the wrong things right now, but setting specific, measurable goa…
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Shopify Opens a Shared Aisle: Your Store, Everyone’s Inventory
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1:00:03Shopify Launches New Cross-Merchant Product Network & Interview w/ Mike Ryan | EP. 412 This week on Marketing O’Clock: Microsoft tested grouping Bing ads under one “Sponsored results” label — but confirmed the experiment is over. Shopify launched its new Product Network, integrating products across merchants. Search Console added weekly & monthly v…
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The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough)
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46:48Meta's new Andromeda retrieval engine demands REAL creative diversity. Get Tier 11’s Creative Diversification Package and access Media Buying + Data Suite for FREE: https://tiereleven.com/cd Is Meta forcing all your ad spend into one product, regardless of what you actually want to scale? What if the very thing limiting your business isn’t your ads…
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Which Google Ads strategy is best for building awareness?
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13:33Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales dives deep into the specific strategies that help new audiences discover your brand. We cover bidding, targeting and creative tactics for brand awarenes…
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EP334 - When Location Targeting Goes Rogue ft Sophie Fell
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35:21Summary In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns. Sophie empha…
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The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg
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36:31Do you ever feel like your marketing messages aren’t landing? What if the real issue isn’t the message itself, but how you’re communicating it? In today’s episode, we explore the art of communication with Charles Duhigg, the New York Times bestselling author of The Power of Habit and Super Communicators. Charles shares how understanding different t…
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AI, SEO, and the Rise of GEO (Generative Engine Optimization)
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28:32A deep dive into how the world of search is being fundamentally reshaped by the emergence of ChatGPT and Large Language Models (LLMs), giving rise to the critical new discipline: Generative Engine Optimization, or GEO. Guillermo and Eduardo break down the difference with a simple analogy: SEO is your "pickup line"—it tells Google what you do—while …
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Shake, Don’t Stir: Google blends AI Mode with AI Overviews
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56:08This week on Marketing O’Clock: Google’s latest test blends AI Overviews with AI Mode. Also, PMax reporting now reveals how Search Partner traffic performs. Nils Rooijmans - LinksFree Google Ads Scripts Library - The Ultimate List – Nils Rooijmans My Daily Newsletter with tips & tricks:https://nilsrooijmans.com/daily/ Custom GPT: Google Ads Script …
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5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor
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48:00It’s time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s Data Suite before the year ends. Claim your Creative Diversification Package now at: https://www.tiereleven.com/cd Are you trying to squeeze every last bit …
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If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the most frequent and costly mistakes she sees marketers making right now. In this episode, Jyll breaks these to…
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Building SEO-First Apartment Websites That Win Local Search
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43:54Discover how to build SEO-ready apartment websites that actually rank and convert in this episode of the POMCAST, featuring Mike Shaug, CEO and founder of Premier Online Marketing. Mike breaks down the fundamentals of creating high-performing multifamily property sites that support both SEO and paid media—from smart naming conventions and URL struc…
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EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans
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42:21In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value …
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How Google Ads Really Works in 2025 (For Therapists, Coaches & Chiropractors)
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38:38Struggling to attract consistent clients online? In this episode, we break down how Google Ads really works in 2025—using simple, non-technical language designed specifically for life coaches, therapists, chiropractors, and holistic wellness practitioners. Drawing from Google’s latest insights on AI-powered search, you’ll discover: How Google now u…
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STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit
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41:36As the BFCM dust settles, it’s time to plan for Q4 and 2026. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you maximize profits with Meta ads. Claim your Creative Diversification Package at: https://www.tiereleven.com/cd Record Black Friday sales don’t mean anything if you shredded…
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Guillermo and Eduardo unveil 3 "Low-Effort, High-Impact" SEO Quick Wins—immediate, foundational steps that promise to shift your digital authority. These aren't technical deep dives; they are simple, high-leverage actions to "start dominating within their space." They reveal a "Gold Standard" for immediately earning customer trust, a non-negotiable…
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AI Hits the Aisles: Perplexity & ChatGPT Roll Out Smarter Shopping
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41:36This week on Marketing O’Clock: Google Ads is appearing inside AI Mode as testing expands, food bloggers report major Thanksgiving traffic declines due to AI-generated recipe content, and both Perplexity and ChatGPT debut new AI shopping features. Try Cookiebot - http://marketingoclock.com/cookiebot Visit us at - https://marketingoclock.com/ 👍 Like…
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The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2
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35:43With the latest GEM and Andromeda updates, creative diversification is the only way to crack Meta's algorithm. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead. Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd The days of throwing up a…
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What is the role of automation vs. control in Google Ads?
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46:32In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance Max, Smart Bidding and generative AI has fundamentally changed the industry, moving from an era of hands-on control to one of strategic guidance. Jyll…
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EP332 - 10K Down the Drain ft Boris Beceric
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37:03In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes. The conversatio…
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The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1
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32:36Creative diversification is now the primary lever that Meta is rewarding. You need at least 30+ fresh concepts per month to unlock the algorithm's full potential. Our Creative Diversification Package will give you that and more. Check out the offer at: https://www.tiereleven.com/cd Meta’s latest update will fundamentally change how your ads are ran…
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How Therapists Can Attract More Local Clients: The Complete SEO Guide
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39:30In today’s episode, we’re diving into one of the most important skills every therapist needs in 2025: local marketing. If you’ve ever wondered why some therapists stay fully booked while others struggle to get consistent clients, the answer is often simple—they understand how local search works. This episode breaks down the complete therapist-frien…
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Filtered to Perfection: Google Gets On-Brand
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1:08:49This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug. Also, Gemini 3 now powers AI Mode, and search volatility continues. Visit us at - https://marketingoclock.com/ Try Co…
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SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification
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25:02Creative diversity is a must to crack Meta's new Andromeda algorithm and dominate your market. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead. Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd Are you really getting the most out of y…
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Does audience targeting work with Search campaigns in Google Ads?
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12:03Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy. Key Topics Discussed: How and why y…
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EP331 - The £15,000 Landing Page Mistake ft Dale Olorenshaw
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38:49In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career. Takeaways: In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at Strategic IQ, shares a mistake th…
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How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda
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27:06John Moran joins us this week as we unpack how the Andromeda model is reshaping media buying, why creative diversification is no longer optional, and how three rapid rounds of creative iterations dropped CPA from $44 to $25 in just 10 days. We walk you through the exact playbook we used to achieve these results. If you’ve ever paused an ad because …
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How To Get Started With Email Marketing & Get Clients (For Life Coaches & Therapists)
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51:04If you’re a life coach, therapist, counsellor, or wellness practitioner struggling to book consistent clients, this video walks you through the most reliable system I’ve ever used: email marketing + simple lead generation + automated nurturing. As a former coach, life coach, and therapist, I used this exact process to fill my calendar every single …
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