Best Pmax Podcasts (2024)

1
Accentuate the Positive… PMAX is Getting Negatives 52:02

19d ago52:02

52:02

Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week.Thank you Optmyzr for sponsoring this week’s sho…

1
The wAIt is Over(view). Ads Rolling Out In Google’s AI Overview. 1:02:51

29m ago1:02:51

1:02:51

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local r…

1
Automotive SEO: Tips, Tactics and Insights For Dealers 1:15:22

3d ago1:15:22

1:15:22

Ready to skyrocket your car dealership's visibility and outshine big players like Cargurus and Autotrader? Tune in to the latest POMCAST episode featuring Andres Fernandez from Premier Online Marketing. We'll unravel the secrets behind an effective SEO playbook tailored specifically for dealerships. Learn why a powerful organic presence isn't just …

1
1/200 S2E101 - No Red Lines 1:01:04

6d ago1:01:04

1:01:04

We discuss the escalating genocide, war crimes and atrocities of the US and Israel in the Middle East with particular focus on the new front opened up with Lebanon and the counterstrike by Iran. This episode’s co-hosts Kyle, Arama, Josephine Timestamps 0:00 Introductions 3:36 Escalating 9:46 Dangerous Information Normalisation 15:50 Lebanon Context…

1
AI is uSERPing Bing Results. GenerAtIve Search Experience is Rolling Out. 1:00:38

5d ago1:00:38

1:00:38

This week on Marketing O’Clock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of Shopping. Tune in to hear Instagram’s new signature sound and all the other news you missed this…

1
1/200 S2E100 - 2/100 1:25:16

13d ago1:25:16

1:25:16

Episode 100 of Season 2 has hit us far too quickly, but there’s just too much news! We give an overview of the current state of NZ politics - what we’ve got an eye on and possible solutions for the left. This episode’s co-hosts Ginny, Kyle, Philip, Pmax, Simon Timestamps 0:00 Introductions 6:19 The Silence of New Zealand’s Political Left 10:04 Favo…

1
TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok 48:41

12d ago48:41

48:41

TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https:/…

1
1/200 S2E99 - Covid and NZ Health Policy 2024 45:33

15d ago45:33

45:33

We speak with long covid advocate Hayley Wolters about the current state of public health policy for the ongoing pandemic. In a few days the NZ government will be removing free RAT tests and there is no consolidated plan for action in the event that NZ faces a similar summer wave to the US. Links! The US is experiencing its largest summer Covid wav…

1
1/200 PWR E3 - Performance Anxiety 15:31

16d ago15:31

15:31

Performance pay for educators is terrible and here's why.By Kyle Church

1
1/200 S2E98 - Israeli Terrorism in Lebanon 1:18:19

19d ago1:18:19

1:18:19

We’re joined by Associate Professor Jeremy Moses to discuss Israel’s terrorist attacks in Lebanon and the implications for Rules Based International Order, the Middle East, and global stability. This episode’s co-hosts Ginny, Simon, Kyle, Jeremy Timestamps 0:00 Introductions 4:03 The Dissonance of Education in Today's Political Climate 9:11 Media a…

1
How Ex-Googler Sharon Park Built a Winning Agency in the AI Era | PPC Town Hall 99 45:29

21d ago45:29

45:29

Watch the video version here: https://youtu.be/j3PuOdWUDpc In this episode, Frederick Vallaeys sat down with Sharon Park, founder of Sage Digi, to discuss her journey from Google to starting her own digital agency. They talked about the transformation of Google Ads PPC, the impact of generative AI on marketing, and the future of Google in a rapidly…

1
Measuring Podcast Ads: Insights & Techniques with Amelia Coomber 53:16

21d ago53:16

53:16

Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast advertising with Amila Coomber, Head of Marketing & Growth at Podscribe. We explore everything from the technicalities of measuri…

1
1/200 S2E97 - Explicitly Racist Government 52:00

26d ago52:00

52:00

Focusing entirely on local politics this week with a discussion of the multitude of ways that the National coalition government is currently attacking Māori alongside the longer term goals encompassed by the ACT Party’s racist “Treaty Principles” bill. This episode’s co-hosts Kyle, Pmax, Jack Timestamps 0:00 Introductions 1:38 New Zealand's Most Ex…

1
eCPC You Never. Google Will Phase Out eCPC Bidding for Search & Display 53:23

26d ago53:23

53:23

eCPC DeprecationThis week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week.Start your free trial.Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign…

1
1/200 S2E96 - Face the Music 1:06:13

1M ago1:06:13

1:06:13

We chat with Anthony Metcalf and Martyn Pepperell about the state of the music and entertainment industries, what’s happening on the ground and what’s exciting for the future. This episode’s co-hosts Kyle, Mitch, Anthony, Martyn Intro/Outro by The Prophet Motive Support us here: https://www.patreon.com/1of200…

1
1/200 PWR E2 - Pmax Abroad 19:49

1M ago19:49

19:49

Pmax talks about everybody's favourite pedagogical comparisons and why they might not be the silver bullet for our own education woes.By Kyle Church

1
1/200 S2E95 - Class(room) Politics 52:25

1M ago52:25

52:25

We’re joined by special guest Bevan Holloway to discuss his report on the Ministerial Advisory Group hijacking review processes to drastically change the curriculum while ignoring expert advice, process and institutional norms. We discuss the issues, the details and the implications alongside the broader rightwing strategy to subvert democracy in f…

1
BInG Updates Coming to Microsoft Advertising 57:41

1M ago57:41

57:41

This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://…

1
1/200 S2E94 - Does Aotearoa Need a Radical Left Party w/ System Change 1:15:05

1M ago1:15:05

1:15:05

System Change Aotearoa have kindly provided us the audio from their 20 August 2024 public meeting about a radical left party in NZ. Enjoy! Do we need a new party of the radical left? This is a crucial question facing anticapitalists in Aotearoa today. We live in an era of extreme inequality. The threat of climate breakdown looms over everything. Ye…

1
1/200 S2E93 - In the Eye of the Norm 1:05:23

1M ago1:05:23

1:05:23

This week we talk about the clear lack of shift in the US genocide policy, including the recent escalation by IOF in the West Bank and VP Harris continuing Biden’s platform. In NZ the right-wing National coalition continues to break norms while passing anti-democratic policy without a mandate or giving the public an opportunity to make submissions …

1
Get It TAGether! Tag Diagnostics + New Consent Management Tools for Google Advertisers 1:17:09

1M ago1:17:09

1:17:09

Get It TAGether! Tag Diagnostics + New Consent Management Tools for AdvertisersThis week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams a…

1
Mastering Multifamily Marketing: Google Ads and Paid Media Strategies for High Occupancy 47:33

1M ago47:33

47:33

Ever wondered how the top multifamily properties keep their vacancy rates low and renewal rates high? Tune in to the latest episode of The POMCAST, as we unravel the secrets behind effective multifamily paid media lead generation. Discover the advantages and challenges of marketing individual properties directly versus leveraging Internet Listing S…

1
Google’s U-Turn on Cookies: What Does It Mean for Advertisers | PPC Town Hall 98 43:11

1M ago43:11

43:11

Watch the video version here: https://youtu.be/DGSCAPCsqiQ In this episode of PPC Town Hall, the discussion centered around Google's recent decision to no longer deprecate third-party cookies in Google Chrome, despite previous announcements suggesting otherwise. Ben Vigneron from Blackbird PPC discussed what this means for advertisers and the broad…

1
Prompt Engineering for Marketers & Analysts with Mike Taylor 52:44

1M ago52:44

52:44

⁠Mike Taylor⁠, co-author of ⁠Prompt Engineering for Generative AI⁠ and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like. Learn about the principles of prompt engineering, the role of generative AI in analytics, and how to effectively use AI for data cleaning…

1
1/200 PWR E1 - Wild Ride 26:35

1M ago26:35

26:35

Here's some RAW and UNFILTERED commentary from the chalkface. @PedagogyMaxima takes you through his perspective of the education sector - from ECE to Tertiary. https://www.treasury.govt.nz/sites/default/files/2024-05/pc-inq-fcfa-sub-082-douglas-g-higgins.pdfBy Kyle Church

1
1/200 S2E92 - Joy Problems 1:09:09

2M ago1:09:09

1:09:09

The DNC Convention showcased the best of entertainment propaganda to run cover for US genocide complicity but they still couldn’t help themselves but reiterate their thirst for bloodshed. Closer to home lobbying and corruption accelerate in NZ under one of the most regressive governments we’ve ever had. This episode’s co-hosts Stephanie, Kyle, Jose…

1
I Think The Apple's Rotten Right to the [August 2024] Core [Update] 45:27

2M ago45:27

45:27

This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, g…

1
1/200 S2E91 - Class War 1:02:21

2M ago1:02:21

1:02:21

We discuss the incredibly punitive changes to MSD social welfare systems, the introduction of new RSE rules and the open war being waged in NZ by the capital class on the most vulnerable workers. This episode’s co-hosts Philip, Josephine, Simon, Kyle Timestamps 0:00 Introductions 2:17 Benefit Changes 31:24 RSE Changes 55:58 Closings Intro/Outro by …

1
Advertisers Can Now Get More METAculous With Audience Controls 44:48

2M ago44:48

44:48

This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you f…

1
What's the future of the 'keyword'? | PPC Town Hall 97 46:54

2M ago46:54

46:54

Watch the video version here: https://youtu.be/r3eH7Loz3FA In this episode of PPC Town Hall, I sat down with Andrew Lolk and Jyll Saskin Gales to discuss Google Ads' latest updates to query matching and brand controls and what it means for keywords, match types, and advertisers.Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales/Fo…

1
1/200 S2E90 - Walz into Darkness 1:08:43

2M ago1:08:43

1:08:43

We talk with University of Canterbury’s Jeremy Moses about BDS actions at UoC, countries boycotting Nagasaki commemorations and the shift of NZ towards integration with US military interests. https://mickhall.substack.com/p/nz-not-attending-nagasaki-event-insists https://x.com/jeremy_moses/status/1821777442694140009 This episode’s co-hosts Ginny, J…

1
Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search 50:21

2M ago50:21

50:21

Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in SearchThis week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioriti…

1
How to Measure & Maximize PMax with Expert Navah Hopkins 53:20

2M ago53:20

53:20

What do PMax, Advantage+ and an 8-year-old in an arcade have in common?They'll spend as much as they can, if you let them!In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years in the marketing industry. Navah shares her insights on Google’s Performance Max (PMax) campaig…

1
Are you reADy for it? Reddit launches its Lead Gen Era 55:11

2M ago55:11

55:11

This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad.Thank you Optmyzr for sponsoring this week’s show!Free Trial - https://www.optmyzr.com/?utm_source=sponsor…

1
1/200 S2E89 - Boom Clap for Genocide 1:09:19

3M ago1:09:19

1:09:19

The National coalition government continues to decimate NZ’s public service and enact disastrous policy even as evidence and public opinion mount against them - we discuss the anti-democratic attack on Health services and the recently released Abuse in State Care report. Over in the US their genocide complicity has a new coat of paint in Kamala Har…

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