Best Pmax Podcasts (2024)

1
How to Analyze PMax Data and Asset Groups (Mike Rhodes' Script) 9:22

3h ago9:22

9:22

Want to find out why your asset groups aren’t working? Glen shares how to use microscripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities––so you can put different asset groups together and make them work. Learn how to structure your asset groups around winning keyword themes and fi…

1
Google Ads Strategy When Taking Over a Failing Campaign Part 2 6:00

2h ago6:00

6:00

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. In the last part of this two-part series, he talks about the challenges of scaling with Performance Max campaigns. He also shares why he doesn't run a lot of PMax campaigns anymore. Aside from recommending some campaign settings to be adjusted, John als…

1
Episode 288 - The Viral Content Formula: Create Content that Captivates & Converts 44:40

23h ago44:40

44:40

https://www.omgcommerce.com/youtube-la-event --- In this episode of the eCommerce Evolution Podcast, Eugenia Chen, founder of PandaLoon and CEO of Huxley Media Group, shares her secrets to creating viral content that can propel your brand to new heights. Discover the science behind crafting videos that captivate audiences, drive engagement, and boo…

1
Keyword Categories and Strategies For Automotive and Powersports Dealers 1:34:02

7h ago1:34:02

1:34:02

Enhance your understanding of Search Engine Marketing (SEM) with the expert insights of Mike Shaug, Founder and CEO of Premier Online Marketing. This episode offers a thorough examination of PPC campaigns tailored to the automotive and power sports industries, beginning with an in-depth analysis of the buying funnel. Mike provides a detailed explor…

1
Google Ads Strategy When Taking Over a Failing Campaign Part 1 11:38

1h ago11:38

11:38

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. Listen to this episode as he thoroughly examines the campaign's performance and suggests ways to turn it around. In the first part of this two-part series, he shares the actions Google Ads strategists or managers should take when taking over an account.…

1
Julia Koorey Talks About Cable Bullet's 85% Lead Increase YOY With Google Ads 13:55

34m ago13:55

13:55

Regina Bellows, Director of StarterPPC, interviews Julia Koorey, Marketing Manager of Cable Bullet, as they talk about Cable Bullet’s massive growth with Solutions 8. In this episode Julia shares how Cable Bullet saw significant improvements in lead generation and cost efficiency with Solutions 8's help managing Google Ads—specifically, an 85% lead…

1
Deep Dive Into Contribution Margin and Why It's Important in Marketing 18:58

39m ago18:58

18:58

Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about: What contribution margi…

1
How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 2 7:43

4h ago7:43

7:43

John Moran shares why he trusts Edgemesh and how he uses it to optimize Google Ads performance. He walks us through how he uses leading indicators to check what’s happening to the account, how the tool can help you with budget allocation for future growth and scalability, and more. Listen to this episode to learn more about Edgemesh and how you can…

1
Unlocking Google Ads Success: The Journey to Doubling Revenue - Descript 9:15

5h ago9:15

9:15

John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of differe…

1
How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1 6:55

2d ago6:55

6:55

In this two-part series, John Moran shares how he uses Edgemesh to optimize Google Ads performance. He walks us through what metrics to look at, how he analyzes those metrics to determine which products are performing the best or worst, and more. Listen to this episode to learn how to use Edgemesh to make informed decisions to improve your campaign…

1
Episode 287 - Crafting Ad Creative That Converts: Combining Data & Boldness 54:08

3d ago54:08

54:08

https://www.omgcommerce.com/youtube-la-event --- You've heard that creative is KING. In reality, it's probably King, Queen, and more. In this episode of the eCommerce Evolution podcast, I sit down with Dara Denny, a performance creative consultant who has worked with an impressive array of brands like Speedo, Laura Geller, Daily Harvest, and Condé …

1
Why Your Performance Max + Meta Ads Are Not Working 12:17

4d ago12:17

12:17

John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of differe…

1
Maximizing Google Ads in Your Customer Journey to Boost Sales 7:48

6d ago7:48

7:48

As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned what our client thought was going to be an eCommerce-focused campaign into a lead generation-focused campaign. Listen to this episode as Carmen Lee, o…

1
Using Only Target ROAS Bidding for Standard Shopping Campaigns 10:13

8d ago10:13

10:13

John Moran shares his strategy of using Target ROAS bidding exclusively for Standard Shopping campaigns. He explains how he does this, how to use it with new accounts, his confidence in applying tROAS, and more. Guide to Google Ads Bidding Strategies: • Guide to Google Ads Bidding Strategies Learn about the Solutions 8 Digital Marketing Services he…

1
Episode 286 - Building an Affiliate Army to Skyrocket Your Brand's Growth 34:44

10d ago34:44

34:44

https://www.omgcommerce.com/youtube-la-event --- In this episode of the eCommerce Evolution Podcast, Tomer Hen, CEO and co-founder of Switch Supplements, shares his secrets to leveraging affiliate marketing and influencer relationships to drive explosive growth for your brand. Discover how Tomer took Switch Supplements from zero to $30K in recurrin…

1
A PPC Data Analysis Masterclass by Cory Lindholm | PPC Town Hall 96 59:04

18d ago59:04

59:04

Watch the video version here: In this episode, our Co-founder & CEO, Frederick Vallaeys sat down with Cory Lindholm to dive deep into the world of PPC data analysis.Cory kicked things off by covering the essentials. Then, he walked through the process of performing an analysis to uncover valuable insights about seasonality, how your accounts are pe…

1
Mastering Key Business Metrics to Boost Revenue 7:04

11d ago7:04

7:04

Joshua Rugg, one of our amazing account managers, shares the business metrics you should pay attention to to boost your revenue. He represents this through a chicken laying golden eggs, the chicken representing your business, and the eggs symbolizing revenue. He emphasizes the importance of a more holistic approach to what and how to feed your chic…

1
BONUS: 7 PPC Automations That Save You From Burnout 1:03:40

14d ago1:03:40

1:03:40

Watch the video version: https://www.youtube.com/watch?v=4uGrZIy7-GQ Matthieu Tran-Van is an independent Google Ads specialist who provides search engine advertising services to clients with a lifetime managed ad spend of $350 million.In this session, he shares 7 automations that helped boost his clients' results and saved him from burnout.Timestam…

1
Google Ads Problem: Low Sales Volume of Luxury Products 11:04

13d ago11:04

11:04

In this episode from our internal training, John Moran examines a Google Ads account struggling with low sales volume. The business sells luxury jewelry in a competitive market. Listen John in action as he analyzes the account and suggests future strategies to improve lead volume and sales. Learn about the Solutions 8 Digital Marketing Services her…

1
How to Solve the Number One Marketing Issue 10:42

15d ago10:42

10:42

Caden explains the #1 issue with marketing—attribution. He dives into what to look for to solve the age old question of tracking the effectiveness of your marketing efforts, how attribution has evolved, and the future of marketing. He also shares his strategies and knowledge so marketers can understand the issue better so they can make informed dec…

1
Key Metrics to Measure for Email Marketing Success 22:19

25d ago22:19

22:19

Learn how to determine if your email marketing campaigns are successful—the key metrics to analyze, where to check those metrics in Klaviyo, what to compare them with, and more. Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, dives deep into an account with 44% of revenue attributed to email marketing to sh…

1
Episode 285 - Maximizing Performance Max: Proven Strategies for Profitable PMAX Growth 40:12

28d ago40:12

40:12

https://www.omgcommerce.com/youtube-la-event -- In this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max. Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping …

1
Search Term Clean-Up Avoid This Mistake! 8:15

27d ago8:15

8:15

Valentina Gutierrez, one of our dedicated Account Managers, shares why you should be cautious when optimizing search terms, especially when negating search terms. Listen to this episode as she shows how filtering out specific search terms can negate too many and affect the Shopping and PMax campaigns. She also shows you how she figured out the mist…

1
Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up 11:20

29d ago11:20

11:20

Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead volume and explores various strategies. He even goes beyond Google Ads strategies and checks the client's website, leads forms, tracking, and follow-up…

1
Measuring Ad Success Key Business Metrics Beyond CPA and ROAS 6:28

1M ago6:28

6:28

John discusses the critical business metrics beyond CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). In this quick discussion, he explains how these metrics correlate and affect campaign scalability. He also shares the glass ceiling of diminishing, profitable returns misinterpreted by ROAS in different ad platforms. Listen to this episode …

1
Is Increasing Your Average Order Value (AOV) the Solution? 14:31

1M ago14:31

14:31

Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions …

1
Consistent Profits for Over 15 Months Using the Facebook Matrix Method 21:19

1M ago21:19

21:19

Learn how we achieved consistent profits in 15 months using the Facebook Matrix Method—reaching 437,000 people with a CPM of only $1.32, 1.3 million monthly impressions, and more. Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the Facebook Matrix Method can enhance overall brand per…

1
What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2 14:32

1M ago14:32

14:32

John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important met…

1
What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1 15:49

1M ago15:49

15:49

John Moran, our Senior Client Strategist, analyzes a Google Ads account that hasn’t been converting on cold terms, and is only converting on brand terms. Learn more about John's process of analyzing why this is happening. In this episode, John also emphasizes the importance of analyzing various channels, tracking conversion paths accurately, and un…

1
Google Ads Strategy Using AI To Outrank The Biggest Competitors 25:04

1M ago25:04

25:04

Discover how we used AI to spike up our Google Shopping Ads until they outranked the biggest competitors. Regina Bellows sits down with Glen Wilson as he reveals how the AI tool called FeedGen achieved significant improvements in competitive visibility and ad performance for his clients' campaigns. FeedGen utilizes generative AI to optimize titles,…

1
Episode 284 - When to Consider Seller Fulfilled Prime and AMC 45:52

1M ago45:52

45:52

Profits are elusive right now for many sellers on Amazon. The game is getting harder, not easier. That's why I brought on Matt Snyder, CEO and founder of Brands Excel, to discuss two powerful tools for your Amazon seller tool belt: Seller Fulfilled Prime (SFP) Amazon Marketing Cloud (AMC) Matt's diverse background made for a great interview. He spe…

1
The Move to a One-Click World and How It’s Changing the Agency Space 24:28

2M ago24:28

24:28

Kasim sits down with Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, to discuss the challenges and implications of moving towards a one-click world in digital advertising. They also talk about the phantom recession no one seems to be talking about and their predictions and advice for the future as agency owners. Listen to …

1
Is Google Controlling Your Brand Messaging? 10:28

2M ago10:28

10:28

Jason MacLean, one of our dedicated Client Managers, reveals how Google might be controlling your brand messaging with its automatically created assets feature. Learn more about what this feature is, its pros and cons, where you can turn it on and off, and if it’s something we use for our clients here in Solutions 8. Learn more about the new Soluti…

1
Automotive ROAS: Expert Strategies For Immediate Impact 1:02:31

2M ago1:02:31

1:02:31

Get ready to learn the secrets to maximizing your ROI and ROAS in the automotive and power sports industries with expert insights from Mike Shaug, founder and CEO of Premier Online Marketing. Discover how to avoid negative profitability and set up successful search ad campaigns that truly enhance your bottom line. Mike shares practical tips on reso…

1
Kasim’s Embarrassing Confession and the New Solutions 8 22:34

2M ago22:34

22:34

Listen this candid conversation between Kasim and Caden discussing Kasim's embarrassing confession, the challenges Solutions 8 and other businesses are currently facing, and the economic state no one seems to be talking about. They also reveal how Solutions 8 is adapting and transforming to cope with the economy and the ever-changing world of digit…

1
How Marketers Can Thrive in a Post-third-party Cookie Era | PPC Town Hall 95 46:31

1M ago46:31

46:31

Watch the video podcast here: https://youtu.be/xa3jH8M_j88 I spoke to Larry Kim - Founder & CEO at Customers.ai in this episode. Larry talked about how privacy regulations are changing and what that means for marketers. He also talked about how his company, Customers.ai is helping businesses with better remarketing using sales outreach automation. …

1
Episode 283 - The Unconventional Success Stories of Mizzen+Main and Harbor 42:51

1M ago42:51

42:51

I love disruptor stories, and Kevin Lavelle, the founder of Mizzen+Main (and now Harbor), has an overlooked but incredibly inspiring one. Kevin revolutionized the men's dress shirt industry with performance fabrics. Under his leadership, Mizzen+Main grew from a great product idea into a company that has sold hundreds of millions of dollars worth of…

1
Middle-Of-Funnel Facebook Marketing That Works: Using the Solutions 8 Matrix Method 24:27

2M ago24:27

24:27

Dan and Glen share how the Solutions 8 Matrix System can boost the effectiveness of your Middle-of-Funnel Facebook marketing. After incorporating the matrix into your Top-of-Funnel marketing, you'll notice that boosting your audience targeting, ad content, and engagement strategies to drive awareness and warm leads has never been better. If you hav…

1
The Most Effective Facebook Top-Of-Funnel Campaign Setup Using the Solutions 8 Matrix System 21:28

2M ago21:28

21:28

Learn how to set up the most effective Facebook Top-of-Funnel (ToF) campaign with Glen and Dan. Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the power of the Solutions 8 Matrix System can optimize your Facebook ToF campaigns for success. Discover how the matrix can help boost your…

1
Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation 9:36

2M ago9:36

9:36

Eshan Desai, one of our dedicated client managers, is here to share the best practices for setting up conversion actions for eCommerce and lead generation accounts on Google Ads. He emphasizes the importance of accurate conversion tracking so you can make informed decisions and optimize your campaign performance. Eshan also differentiates primary a…

1
Google Ads Success From Performance Max to Standard Shopping 7:41

2M ago7:41

7:41

Joshua Rugg, one of our dedicated Client Managers, shows you an increase in sales with 26% decreased ad spend, 17% increase in conversions, and other outstanding performance metrics all because of the transition from Performance Max to Standard Shopping campaign. Discover the power of this transition, the pros and cons of each campaign type, and so…

1
Episode 282 - The eCommerce Valuation Landscape: Insights on Maximizing Your Brand's Value 39:44

2M ago39:44

39:44

In this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for…

1
How to Upload Your Shopify Customer List to Google Ads 11:18

2M ago11:18

11:18

Discover how you can export customer lists from Shopify, format them, and upload them to Google Ads as a customer list with our amazing account manager, Frank Schaefer. Optimize your audience targeting and remarketing campaigns by uploading your Shopify customer list to Google Ads. Learn how to do this by Listening to this episode. Connect with Fra…

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