A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
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Max Sturdivant, better known as Dr. Fitness, is a fitness and nutrition professional. Dr. Fitness is more than a name; he is a solid brand with over 22 years of experience in the health and wellness industry. On this podcast, Max offers you the tools to start, continue, and never give up on your journey towards health. Whether you struggle with your weight, eating the right food, hydration, exercise, or even time management…you are in the right place….and Max is here for you.
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This is a podcast focused on helping you build and grow your ecommerce store or service business with Google Ads. Weekly episodes that are designed for you to take your business to the next level. Listen to tips, news, advice, and lessons that help take your advertising game to the next level. We welcome freelancers, business owners, store owners, or anyone that needs help in Google Ads. Don’t get lost in the big world of online advertising. Hit Subscribe and let's grow your business together.
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eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
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Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable ...
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PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/
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The #aniccast Marketing Podcast is from the team at Anicca Digital, and provides an educational and authentic look at the latest techniques and channels in digital marketing. #aniccast is hosted by Ann Stanley, the founder & CEO of Anicca Digital. She has a no-ego, no-bulls**t interviewing style and after 20 years working in digital marketing, always gets her guests to provide a lot of useful tips and advice on the techniques they implement every day. With a library of over 200 webinars (rec ...
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Season 2 - In the next season of the PPC Ponderings Podcast, we're talking to people we don't know... but who know PPC! Kirk loves chatting with new friends, and we wanted to share his conversations with the world as it pertains to PPC knowledge. Our objective is to have short interviews with smart people so we can get you one super tactical thing per episode you can change in your PPC process today. Season 1 - While many PPC Podcasts are in interview format, we'll be taking more of an inves ...
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How to Measure & Maximize PMax with Expert Navah Hopkins
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What do PMax, Advantage+ and an 8-year-old in an arcade have in common?They'll spend as much as they can, if you let them!In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years in the marketing industry. Navah shares her insights on Google’s Performance Max (PMax) campaig…
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Mastering Multifamily Marketing: Google Ads and Paid Media Strategies for High Occupancy
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Ever wondered how the top multifamily properties keep their vacancy rates low and renewal rates high? Tune in to the latest episode of The POMCAST, as we unravel the secrets behind effective multifamily paid media lead generation. Discover the advantages and challenges of marketing individual properties directly versus leveraging Internet Listing S…
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Episode 292 - Mastering Amazon in 2024: AI, SEO, and Brand Building Strategies with Neil Twa
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In this fast-paced episode of the eCommerce Evolution Podcast, I sit down with Neil Twa, co-founder and CEO of Voltage, to discuss the future of Amazon selling. Neil, a brand owner, investor, and podcaster himself, shares invaluable insights on how to navigate the evolving Amazon landscape in 2024 and beyond. From AI-driven changes to brand-buildin…
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Google’s U-Turn on Cookies: What Does It Mean for Advertisers | PPC Town Hall 98
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Watch the video version here: https://youtu.be/DGSCAPCsqiQ In this episode of PPC Town Hall, the discussion centered around Google's recent decision to no longer deprecate third-party cookies in Google Chrome, despite previous announcements suggesting otherwise. Ben Vigneron from Blackbird PPC discussed what this means for advertisers and the broad…
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Prompt Engineering for Marketers & Analysts with Mike Taylor
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Mike Taylor, co-author of Prompt Engineering for Generative AI and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like. Learn about the principles of prompt engineering, the role of generative AI in analytics, and how to effectively use AI for data cleaning…
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Episode 291 - Behind the Click: The Psychology of Online Shopping with Jon MacDonald
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Dive deep into the minds of online shoppers with Jon MacDonald, founder and CEO of The Good, as he unpacks the psychological forces that shape e-commerce behavior. In this episode, Jon and I explore key insights from his new book, Behind the Click, offering actionable strategies for e-commerce brands to enhance their digital customer experience and…
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What's the future of the 'keyword'? | PPC Town Hall 97
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Watch the video version here: https://youtu.be/r3eH7Loz3FA In this episode of PPC Town Hall, I sat down with Andrew Lolk and Jyll Saskin Gales to discuss Google Ads' latest updates to query matching and brand controls and what it means for keywords, match types, and advertisers.Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales/Fo…
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Episode 290 - The Retention Revolution: Insights on Email Marketing, DTC Growth, and the Future of eCommerce
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The best brands do things differently. Jimmy Kim has taken a unique approach to growing Sendlane from obscurity to becoming one of the fastest-growing ESPs on the market. As both a former brand owner and a current tech leader, Jimmy brings a fresh perspective to DTC. He explores what he refers to as the "retention revolution," the need to rethink e…
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Episode 289 - Scaling to 8-Figures with One Product and No Discounts: Lessons from Henson Razors
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In this episode, Ashly Knox from Henson Razors shares the unique story of how an aerospace machinist teamed up with digital marketers to build an 8-figure razor company. Henson Razors defies typical eCommerce conventions by focusing on a single product, avoiding discounts, and obsessing over cash flow and core financial performance. Ashly discusses…
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Episode 288 - The Viral Content Formula: Create Content that Captivates & Converts
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In this episode of the eCommerce Evolution Podcast, Eugenia Chen, founder of PandaLoon and CEO of Huxley Media Group, shares her secrets to creating viral content that can propel your brand to new heights. Discover the science behind crafting videos that captivate audiences, drive engagement, and boost your product's visibility across multiple plat…
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Keyword Categories and Strategies For Automotive and Powersports Dealers
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Enhance your understanding of Search Engine Marketing (SEM) with the expert insights of Mike Shaug, Founder and CEO of Premier Online Marketing. This episode offers a thorough examination of PPC campaigns tailored to the automotive and power sports industries, beginning with an in-depth analysis of the buying funnel. Mike provides a detailed explor…
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Episode 287 - Crafting Ad Creative That Converts: Combining Data & Boldness
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You've heard that creative is KING. In reality, it's probably King, Queen, and more. In this episode of the eCommerce Evolution podcast, I sit down with Dara Denny, a performance creative consultant who has worked with an impressive array of brands like Speedo, Laura Geller, Daily Harvest, and Condé Nast. Dara shares her wealth of knowledge on craf…
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Episode 286 - Building an Affiliate Army to Skyrocket Your Brand's Growth
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In this episode of the eCommerce Evolution Podcast, Tomer Hen, CEO and co-founder of Switch Supplements, shares his secrets to leveraging affiliate marketing and influencer relationships to drive explosive growth for your brand. Discover how Tomer took Switch Supplements from zero to $30K in recurring revenue in just eight weeks and how you can app…
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A PPC Data Analysis Masterclass by Cory Lindholm | PPC Town Hall 96
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Watch the video version here: In this episode, our Co-founder & CEO, Frederick Vallaeys sat down with Cory Lindholm to dive deep into the world of PPC data analysis.Cory kicked things off by covering the essentials. Then, he walked through the process of performing an analysis to uncover valuable insights about seasonality, how your accounts are pe…
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BONUS: 7 PPC Automations That Save You From Burnout
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Watch the video version: https://www.youtube.com/watch?v=4uGrZIy7-GQ Matthieu Tran-Van is an independent Google Ads specialist who provides search engine advertising services to clients with a lifetime managed ad spend of $350 million.In this session, he shares 7 automations that helped boost his clients' results and saved him from burnout.Timestam…
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Episode 285 - Maximizing Performance Max: Proven Strategies for Profitable PMAX Growth
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In this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max. Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping listeners turn their "meh" campaigns into true p…
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Episode 284 - When to Consider Seller Fulfilled Prime and AMC
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Profits are elusive right now for many sellers on Amazon. The game is getting harder, not easier. That's why I brought on Matt Snyder, CEO and founder of Brands Excel, to discuss two powerful tools for your Amazon seller tool belt: Seller Fulfilled Prime (SFP) Amazon Marketing Cloud (AMC) Matt's diverse background made for a great interview. He spe…
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Automotive ROAS: Expert Strategies For Immediate Impact
1:02:31
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Get ready to learn the secrets to maximizing your ROI and ROAS in the automotive and power sports industries with expert insights from Mike Shaug, founder and CEO of Premier Online Marketing. Discover how to avoid negative profitability and set up successful search ad campaigns that truly enhance your bottom line. Mike shares practical tips on reso…
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How Marketers Can Thrive in a Post-third-party Cookie Era | PPC Town Hall 95
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Watch the video podcast here: https://youtu.be/xa3jH8M_j88 I spoke to Larry Kim - Founder & CEO at Customers.ai in this episode. Larry talked about how privacy regulations are changing and what that means for marketers. He also talked about how his company, Customers.ai is helping businesses with better remarketing using sales outreach automation. …
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Episode 283 - The Unconventional Success Stories of Mizzen+Main and Harbor
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I love disruptor stories, and Kevin Lavelle, the founder of Mizzen+Main (and now Harbor), has an overlooked but incredibly inspiring one. Kevin revolutionized the men's dress shirt industry with performance fabrics. Under his leadership, Mizzen+Main grew from a great product idea into a company that has sold hundreds of millions of dollars worth of…
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The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling
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How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor?Join Jim and Simon in this in-depth discussion about the current state and future of Marketing Mix Modeling (MMM). They cover the evolution o…
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Episode 282 - The eCommerce Valuation Landscape: Insights on Maximizing Your Brand's Value
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In this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for…
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Episode 281 - 800% Growth in 4 Years While Quitting Amazon
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We've all dreamed of quitting Amazon. And it's hard to argue with 800% growth in 4 years. That's why I was so excited to sit down with Sean Reyes, founder of ShockSurplus.com. I wanted to discuss Sean's journey of growing his business by 800% in just four years, his decision to break up with Amazon despite it accounting for 70% of his revenue at th…
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Episode 280 - Prime Day Prep: Tips to Maximize Sales and Protect Profits
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Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon? In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Pr…
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How Search Generative Experience Could Change How You Run Google Ads | PPC Town Hall 94
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Watch the video episode here: https://www.youtube.com/watch?v=R01u7IWODts Google’s Search Generative Experience (SGE) is a big change from how searches usually work. For decades we’ve been used to seeing 10 blue links for our searches—and clicking on them took us to web pages. With SGE, the process changes. We’re seeing answers to our queries direc…
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Eliminate Waste, Maximize ROI: Navigating Google Ads and Marketing Optimization
1:08:39
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Discover how your digital marketing dollars might be slipping through the cracks as Mike Shaug, CEO of Premier Online Marketing gets into the details of hidden waste within Google Ads. We take a special look at the automotive industry, yet the insights discussed are universal, exposing how geo-targeting can be your best defense against irrelevant b…
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Episode 279 - Level Up Your Leadership: How to Hire, Manage, and Lead a Thriving eCommerce Team
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I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me. Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hi…
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Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google
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What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI?In two words: unmet expectations.Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges. Even with MMMs and incrementality testing, at th…
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How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together | PPC Town Hall 93
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Watch the video podcast ->YouTube: https://www.youtube.com/watch?v=lHJv_Ar43rc LinkedIn: https://www.linkedin.com/events/7188199893818118144/comments/Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective…
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Unlocking Vibrant Health: The Gut Microbiome Revolution with Dr. Rosemarie Rutecki
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In this episode, Dr. Fitness talks with Dr. Rosemarie Rutecki about the importance of gut health and its impact on overall wellness. Tune in as Dr. Rutecki explains the significance of maintaining a healthy gut microbiome and offers insights into her Rutecki Method, a 30-day program designed to transform gut health. Be sure to stay tuned as she hig…
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Episode 278 - Does YouTube Really Beat Facebook Every Time?
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You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…" In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth. Key takeaways include: - Aleric's journey from creating a successful YouTube chan…
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Episode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing Brand
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Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Introduction and Jimmy’s Bac…
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These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick
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Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that?We brought on an expert at the cutting edge of OOH to a…
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How to Run High-Performing LinkedIn Ads for B2B | PPC Town Hall 92
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Watch the video version -> YouTube: https://www.youtube.com/watch?v=1v725t35QuA LinkedIn: https://www.linkedin.com/events/7183162267134296064/comments/ If you’re into B2B advertising, you just cannot ignore LinkedIn Ads.But for most of us, LinkedIn looks like an expensive and complicated platform to find leads. And to be honest, LinkedIn Ads are di…
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