Episode 278 - Does YouTube Really Beat Facebook Every Time?

eCommerce Evolution

You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…"

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In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth.

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Key takeaways include:

- Aleric's journey from creating a successful YouTube channel to becoming a YouTube ads expert, focusing on coaching and consulting businesses.

- The importance of crafting compelling YouTube ad creatives using a "hook, educate, call-to-action" framework.

- Leveraging YouTube's unique audience targeting capabilities, such as custom intent audiences based on search behavior and affinity audiences based on interests and URLs.

- The power of Google's vast data in audience targeting and the potential for even more advanced targeting options in the future.

- An introduction to Aleric's AI-powered tool, Keyword Search, which streamlines the process of finding the right keywords and creating custom audiences for YouTube ads

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Here are a few quotable nuggets from the podcast:

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"If you can give people an "aha" moment in the ad and actually provide them genuine value, they are far more likely to take action."

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"Google knows everything about everyone, essentially. And so I do think they're holding back on targeting somewhat to protect the user and to protect themselves."