Best Conversionoptimization Podcasts (2024)

1
Episode 287 - Crafting Ad Creative That Converts: Combining Data & Boldness 54:08

3d ago54:08

54:08

https://www.omgcommerce.com/youtube-la-event --- You've heard that creative is KING. In reality, it's probably King, Queen, and more. In this episode of the eCommerce Evolution podcast, I sit down with Dara Denny, a performance creative consultant who has worked with an impressive array of brands like Speedo, Laura Geller, Daily Harvest, and Condé …

1
Episode 286 - Building an Affiliate Army to Skyrocket Your Brand's Growth 34:44

10d ago34:44

34:44

https://www.omgcommerce.com/youtube-la-event --- In this episode of the eCommerce Evolution Podcast, Tomer Hen, CEO and co-founder of Switch Supplements, shares his secrets to leveraging affiliate marketing and influencer relationships to drive explosive growth for your brand. Discover how Tomer took Switch Supplements from zero to $30K in recurrin…

1
Episode 285 - Maximizing Performance Max: Proven Strategies for Profitable PMAX Growth 40:12

17d ago40:12

40:12

https://www.omgcommerce.com/youtube-la-event -- In this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max. Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping …

1
Scaling Celebrity-Backed Brands: The Chamberlain Coffee Success 17:48

1M ago17:48

17:48

Chris Gallant is the CEO of Chamberlain Coffee, a thriving coffee, matcha, and tea brand founded by renowned YouTube influencer Emma Chamberlain. Launched in 2019, Chamberlain Coffee has expanded from an online DTC brand to rapidly branching out to over 10,000 stores nationwide. With over 15 years of experience in commercial beverage management, Ch…

1
Episode 284 - When to Consider Seller Fulfilled Prime and AMC 45:52

1M ago45:52

45:52

Profits are elusive right now for many sellers on Amazon. The game is getting harder, not easier. That's why I brought on Matt Snyder, CEO and founder of Brands Excel, to discuss two powerful tools for your Amazon seller tool belt: Seller Fulfilled Prime (SFP) Amazon Marketing Cloud (AMC) Matt's diverse background made for a great interview. He spe…

1
Episode 283 - The Unconventional Success Stories of Mizzen+Main and Harbor 42:51

1M ago42:51

42:51

I love disruptor stories, and Kevin Lavelle, the founder of Mizzen+Main (and now Harbor), has an overlooked but incredibly inspiring one. Kevin revolutionized the men's dress shirt industry with performance fabrics. Under his leadership, Mizzen+Main grew from a great product idea into a company that has sold hundreds of millions of dollars worth of…

1
Episode 282 - The eCommerce Valuation Landscape: Insights on Maximizing Your Brand's Value 39:44

2M ago39:44

39:44

In this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for…

1
Episode 281 - 800% Growth in 4 Years While Quitting Amazon 47:22

2M ago47:22

47:22

We've all dreamed of quitting Amazon. And it's hard to argue with 800% growth in 4 years. That's why I was so excited to sit down with Sean Reyes, founder of ShockSurplus.com. I wanted to discuss Sean's journey of growing his business by 800% in just four years, his decision to break up with Amazon despite it accounting for 70% of his revenue at th…

1
Episode 280 - Prime Day Prep: Tips to Maximize Sales and Protect Profits 41:30

2M ago41:30

41:30

Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon? In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Pr…

1
Episode 279 - Level Up Your Leadership: How to Hire, Manage, and Lead a Thriving eCommerce Team 44:21

3M ago44:21

44:21

I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me. Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hi…

1
Episode 278 - Does YouTube Really Beat Facebook Every Time? 48:16

3M ago48:16

48:16

You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…" ‍ In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth. ‍ Key takeaways include: - Aleric's journey from creating a successful YouTube chan…

1
Episode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing Brand 41:40

3M ago41:40

41:40

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Introduction and Jimmy’s Bac…

1
Episode 276 - Let's Buy a Business with Jeremy Horowitz 48:39

3M ago48:39

48:39

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Intro (01:58) The State of eCommerce (12:…

1
Episode 275 - Amazon Ads News & Trends with Jeff Cohen of Amazon 45:15

4M ago45:15

45:15

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (07:54) Vertical Video for…

1
Boosting Ecommerce Sales Through Instagram DMs and Micro-Influencer Landing Pages 24:19

4M ago24:19

24:19

Justin Silver is the Co-founder of AAVRANI, an Ayurvedic beauty brand focusing on skin and hair care. Ranked in Mintoiro's Top 100 Trending Skincare Brands in January 2014, the brand has expanded globally. Justin started his career in investment banking and private equity before venturing into investing in consumer goods and partnering with busines…

1
Episode 274 - How to Sell 1/2 Billion in Drink Ware in 8 Years 46:37

4M ago46:37

46:37

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (04:11) Simple Modern’s Founding…

1
How to Redesign Your Website Without Killing Your Conversion Rate 33:31

4M ago33:31

33:31

Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. As the only conversion optimization agency specializing in luxury and fashion, Raphael and his t…

1
Episode 273 - 6 Candid Lessons from Parenting 8 Kids + Running an Agency 23:52

4M ago23:52

23:52

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go (06:58) Lesson 2 …

1
How Laundry Sauce Scaled to Eight Figures Without Employees 21:19

4M ago21:19

21:19

Ian Blair is the Founder and CEO of Laundry Sauce, a fast-growing DTC brand creating designer laundry detergent pods. A seasoned entrepreneur passionate about SaaS and internet marketing, Ian started his ecommerce journey selling golf balls on eBay. Leveraging his background in inbound marketing, SEO, and paid media, he has transformed Laundry Sauc…

1
Episode 272 - Ambassador Programs that Fuel Growth 44:05

5M ago44:05

44:05

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (02:40) Kyle’s Back…

1
Boosting Your Ecommerce Sales With Direct-Response Ads: Top Strategies 19:59

5M ago19:59

19:59

Andrew Case is the Co-founder of NoonBrew, which creates superfood teas for improving sleep and energy. Launched in 2021, NoonBrew has shipped over 100,000 packages of tea to customers in all 50 states. Before his venture into ecommerce, Andrew worked as an account executive selling enterprise SaaS at several product-led companies. A graduate of In…

1
Episode 271 - How to Win in 2024 with Sean Frank of Ridge 43:29

5M ago43:29

43:29

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:…

1
Harnessing the Power of User-Generated Content for Ecommerce Growth 20:36

5M ago20:36

20:36

Diego Camejo is the Founder and CEO of She's Waisted, a premium shapewear and activewear brand empowering women to feel confident and beautiful in their skin. A serial entrepreneur with a diverse background in filmmaking, music production, and digital marketing, Diego is also the Founder and Creative Director of Artec Media, a digital media product…

1
Retention and Churn Reduction Strategies for Ecommerce Brands 25:10

5M ago25:10

25:10

John Roman is the CEO of the Battlbox Group, an outdoor subscription service delivering hand-picked survival, EDC, and other cool gear from its expert team of outdoor professionals. John is an experienced ecommerce executive and board member with a demonstrated history of working in the consumer goods and technology industry. He leveraged his DTC a…

1
Episode 270 - Grow on Google Like Never Before in 2024 (Trends, Tips and New Stuff) 47:04

5M ago47:04

47:04

If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that. In this episode, I interview Matt Slaymaker on the latest and greatest from Google. Here’s a look at what we cover: What are the best brands doing on Google that others aren’t? What are the keys to a better, more productive relationshi…

1
Episode 269 - Winning on Amazon in 2024: Better Ads, Better Branding, Better Strategy 36:10

6M ago36:10

36:10

So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years). In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist. We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform. Here’s a…

1
Episode 268 - A Better Framework for Using AI + Leveling Up the Customer Journey 42:03

6M ago42:03

42:03

I love this episode. Not just because my guest, Rabah Rahil, is a super smart dude with an eye for fashion. I love it because we tackle two of the biggest issues facing brands, agencies, and developers in the DTC space: How to think about and utilize AI for better results (especially if you’ve resisted it a bit). How to evolve the customer shopping…

1
Episode 267: Building a Brand In Public, Twitter Ads and Dealing with Fierce Headwinds 45:48

6M ago45:48

45:48

In the DTC space, there are always headwinds. Supply chain issues. Amazon account shutdowns. Meta or Google ad account issues. And new headwinds pop up daily. That's why I love this conversation with Aaron Nosbisch so much. Aaron and my buddy Nick Shackelford run Lucyd - a social ad agency that focuses on CBD and Cannabis products, and now Brez, a …

1
Episode 266 - Influencer Marketing and How to Create a Creative Flywheel in 2024 44:29

6M ago44:29

44:29

Cody Wittick is the man. College hoops player. Agency owner. Podcast host. And, now, new dad! Most important for this discussion: Cody knows how to scale DTC brands with influencer marketing. In this episode, we discuss the right and wrong ways to build an influencer marketing program. We talk about winning creatives and who's smarter: media buyers…

1
Episode 265 - Million Dollar Insights: Top 12 Takeaways from a Year of Amazing Guests 25:17

7M ago25:17

25:17

This year was an AMAZING year of podcast guests. Today, I wanted to reflect on and recap 12 of my favorite lessons from this year. 1. Creative Thinking as a Competitive Advantage - Million Dollar Mindset (Ep 231) This episode was the most shared episode of the year. It ended up in a few forums and got a lot of love. What helped Will and the team gr…

1
Episode 264 - Optimize Your Finance Stack or Risk Going Broke 40:00

7M ago40:00

40:00

How is your finance stack? We all love to talk about our tech or marketing stacks, but the financial side gets less attention. Heck, you might not even know for sure what your finance stack is! My guest today is an eComm legend, Bill D'Alessandro. Bill is the founder and CEO of Elements Brands. He's built or acquired 8 brands and sold 7. Before his…

1
How Industry-Specific Landing Pages Boost Conversion Rates 22:42

7M ago22:42

22:42

Riley Stricklin is the Co-Founder and CEO of Lume Cube, an ecommerce brand designing premium lighting tools for the creator economy. Established in 2014, Lume Cube started with a portable waterproof light for GoPro cameras and has since expanded to portable lights, partnering with notable retailers like Best Buy and the Apple Store. Before Lume Cub…

1
Episode 263 - Cut Your CPA in Half by Asking Better Questions 46:19

7M ago46:19

46:19

What do you do when you grow 25% YoY but realize you’re losing money? How do you adjust when what has always worked in the past stops working? What steps do you take when your cost to acquire a new customer is skyrocketing, and nothing is bringing it down? If you’re like some brand owners, you keep doing the same stuff but try to do it better. Some…

1
Category Creation: How To Thrive in a Crowded Market 24:15

7M ago24:15

24:15

Matt Bertulli is the Co-founder and CEO of Pela Case and Lomi, certified B-corp brands operating at the intersection of waste innovation and consumer technology. Fueled by a mission to minimize global waste, Pela creates sustainable phone cases from eco-friendly materials, while Lomi transforms food waste into nutrient-rich plant food with its Smar…

1
TV Ads Secrets for DTC Ecommerce Growth 23:45

7M ago23:45

23:45

Greg Schwartz is the Founder of Household, a boutique TV consultancy that works with direct-to-consumer brands on creative, media planning, and overall TV growth strategies. Passionate about transforming brands into household names, Greg has created over 150 TV commercials and helped many eight-figure brands, such as Moon Pod and Solgaard, profitab…

1
Episode 262 - The Missing Piece to Your Attribution & CRO 47:38

8M ago47:38

47:38

In some ways, we know everything and nothing about our customers at the same time. We have mountains of data at our fingertips for every customer interaction. But we can’t see our customers. We don’t really know what they love, why they buy, or what they’re into—even insights into why they bought from us or how they first learned about us are muddy…

1
The Strategy That Dramatically Increased Tenzo Tea's LTV by 50% 18:01

8M ago18:01

18:01

Steve O'Dell is the Co-founder and CEO of Tenzo Tea, a DTC organic matcha tea company. Available in thousands of stores and featured in Entrepreneur, CBS, and People, Tenzo Tea provides healthy energy through organically sourced and sustainable ingredients. Steve's roots are deeply entrenched in entrepreneurship, and he is an investor in multiple s…

1
Episode 261 - 11 Youtube Success Factors 26:38

8M ago26:38

26:38

Download The YouTube Ads Checklist Here YouTube offers TREMENDOUS scale opportunities. Just ask Dr. Squatch, Purple Mattress, Organifi, and Manscapped. But it's NOT the easiest platform to scale with. We're one of the top spenders on YouTube ads. We've spent more than almost any agency our size on the platform and learned what works and what doesn'…

1
How a DTC Cookware Brand Leveraged Product Bundling To Accelerate Growth 21:52

8M ago21:52

21:52

Jordan Nathan is the Founder and CEO of Caraway, a fast-growing direct-to-consumer cookware brand. Launched in 2019, Caraway is on a mission to create well-designed, non-toxic, ceramic-coated home goods. Before founding his own company, Jordan was the CEO of Vremi, a kitchen and home goods company owned by the Mohawk Group. His strategic vision and…

1
Episode 260 - Lessons From Chubbies with Co-Founder Preston Rutherford 49:21

8M ago49:21

49:21

Few DTC brands have been as polarizing or as successful as Chubbies. The Chubbies story is a wild one. It started with humble beginnings, selling shorts one by one in parks around the Stanford campus, leading to an IPO. Four Stanford college students had 3 things in common: 1. They were tired of working for the man. 2. They didn't fit the "Abercrom…

1
The Partnership-Building Strategy That Positioned Eight Sleep as a Market Leader 25:21

8M ago25:21

25:21

Alexandra Zatarain is the Co-founder and Vice President of Brand and Marketing at Eight Sleep, a sleep fitness company specializing in smart mattresses and mattress covers that heat and cool to regulate body temperature. Before launching the San Francisco-based startup, Alexandra worked in public relations in New York City. At Eight Sleep, she lead…

1
Episode 259 - 5 Untapped Growth Opportunities 32:42

8M ago32:42

32:42

“If you do what you’ve always done, you’ll get what you’ve always gotten.” “The definition of insanity is doing the same things over and over again and expecting different results.” Not sure where I first heard these quotes, but they definitely apply to this week’s episode. I firmly believe that to grow like no one else is growing, you must do what…

1
Unlocking the Power of SEO and Content Marketing for Ecommerce Business Growth 23:25

8M ago23:25

23:25

Suzie Cyrenne is the Co-founder of Zumalka, a company that delivers natural and homeopathic pet supplements for holistic pet wellness. For over a decade, Suzie has nurtured and cared for pets in over 70 countries through Zumalka’s natural alternatives and the company’s dedication to pet well-being. A certified homeopath who co-founded her first bus…

1
Episode 258 - Cyber 5: How the Best Brands Approach it 1:02:50

9M ago1:02:50

1:02:50

How can you make the most of the Cyber 5? It all comes down to strategy, planning and execution. Ideally, you’re planning all year and working on the perfect strategies to attract new customers and inspire existing customers to buy more. But planning is only part of the success equation. Making adjustments and tweaks based on what’s working and wha…

1
Episode 257 - Grow Your Leadership, Grow Your Business 36:50

9M ago36:50

36:50

I believe in the who, not the how, for more business problems and opportunities. Want to grow faster? Need to solve a nagging problem? Rather than thinking about how to solve it, you might want to start with who. But that only works well if you have strong leadership skills. As your business grows, you’ll be doing less and leading more. My buddy Pe…

1
Episode 256 - Unlevel the Field with Generative AI 42:19

9M ago42:19

42:19

Are you dabbling with generative AI or using it to gain a competitive advantage? Are you getting better at using AI or staying the same? If you're like some professionals I know, maybe you've gotten frustrated with only slight gains using AI, so you've moved on. I'll admit, I'm still just dabbling compared to my buddy Fred. Fred Vallaeys is one of …

1
Episode 255 - Why Your Prices Are Probably Wrong 33:47

9M ago33:47

33:47

Price. It’s an emotional topic for shoppers and for brands. As shoppers were more influenced by price than we care to admit. As brands we’re often afraid to change our prices. And our current prices were probably created a long time ago. It’s almost a certainty that they price for at least some of your products is wrong right now. Byron Myer’s is a…

1
Episode 254 - 7 Ways to Supercharge Any Ad 41:44

10M ago41:44

41:44

Why does one hook work and another flops? Why does one offer get customers clicking and buying and another offer get’s only a shrug? How can you know BEFORE you spend money on an ad if it’s likely to convert? Today’s episode is a recording from a recent talk I gave at Ezra Firestone’s Blue Ribbon Mastermind. I break down 7 ad tests guaranteed to ma…

1
Episode 253 - How to 3x Product Sales With Amazon Influencer 36:53

10M ago36:53

36:53

Liz Saunders knows the Amazon game well. She was the Chief of Staff for Jungle Scout as it grew from under 40 employees to a few hundred. And the founder of Fluencer Fruit. Through software, coaching, and services, she helps brands and influencers maximize their results with Amazon’s Influencer program. The Influencer game is still early at Amazon,…

1
Episode 252 - Triple Your Ad Spend While Improving Profitability with Amazon DSP 54:51

10M ago54:51

54:51

Amazon DSP is a misunderstood platform. Heck, even the name is confusing! The Amazon DSP we’re referring to in this episode is the Demand Side Platform. Not to be confused with Amazon’s other DSP - Delivery Service Provider (the independent contractors who deliver your Amazon packages). Amazon DSP Ads are a way to target shoppers on and off Amazon …

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