Episode 262 - The Missing Piece to Your Attribution & CRO

eCommerce Evolution

In some ways, we know everything and nothing about our customers at the same time.

We have mountains of data at our fingertips for every customer interaction.

But we can’t see our customers.

We don’t really know what they love, why they buy, or what they’re into—even insights into why they bought from us or how they first learned about us are muddy.

Even when we think we know, our view is incomplete.

That’s where KNO Commerce comes in.

Sure, you have a few different attribution tools. They can be helpful but also confusing.

And they have biases.

Sure, you know conversion rate optimization best practices, but every brand and every customer is slightly different.

Getting customer insights through post-purchase or abandon cart surveys can provide clarity into what your attribution or CRO data is telling you…or, more importantly, what it’s NOT telling you.

The good news is you don’t have to use KNO to get great customer insights. Any survey tool can work.

In this episode with KNO Founder and CEO Jeremiah Prummer, we discuss the following:

• 40% of your shoppers buy in less than 1 week of learning about your brand. 60% take longer than 1 week. (This probably contradicts what GA and your attribution tools tell you).
• The biases in surveys and how to work around them?
• The biases in the attribution model.
• How abandoned cart surveys can be a game changer in addition to email flows.
• What questions to ask your customers for the most actionable insights
• And More!