Episode 270 - Grow on Google Like Never Before in 2024 (Trends, Tips and New Stuff)

eCommerce Evolution

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If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that.

In this episode, I interview Matt Slaymaker on the latest and greatest from Google.

Here’s a look at what we cover:

What are the best brands doing on Google that others aren’t?
What are the keys to a better, more productive relationship with your agency?
How has PMax evolved, and how can you fully leverage it?
What about Demand Gen - Google’s newest campaign type? Spoiler alert: it’s not great... yet. But we see potential.
How should we think about AI with Google ads?

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