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The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights a ...
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The Importance of Data Collaboration and the Future of AdTech - Part 2
27:48
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Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive i…
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The Importance of Data Collaboration and the Future of AdTech - Part 1
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25:55
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25:55
Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive i…
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How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data With LiveRamp Head of SEA, Seow Ping Tan
27:30
27:30
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27:30
Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan C…
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How to Secure Data Collaboration and User Privacy in the New World of Data Clean Rooms
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Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Clean rooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig. Tune in to get intriguing insights on: Active vs. …
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How to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene Parker
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Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig. Tune in to get intriguin…
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The New Post-Pandemic Digital Consumer Landscape, With AlikeAudience Co-Founder Bosco Lam
19:45
19:45
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In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig. Tune in to get intriguing insights on: Challenges and changes in the AdTech industry and digital advertising media industry in 2023 The emergence …
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The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of Adriel
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33:42
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In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: …
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Reaching Voters with Programmatic Media Buying: Strategies by IQM
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31:04
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In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: Unique solutions that …
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Growth Marketing in AdTech: B2B vs B2C with Jonny Chan
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33:43
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In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes. Tune in to find insights on: What growth marketi…
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Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic
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In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring au…
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Diversity - The Future of Successful Marketing
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In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are: How diversity can help unlock strategic advant…
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How People-First Culture Drives Innovation with Lawrence Lo, Managing Partner of PHD Media
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33:07
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In the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering leadership, and fostering people-first work cultures in the post-pandemic world to drive innovation and growth i…
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No Barriers to Women Leadership, With Dentsu Media CEO Anna Chan
25:47
25:47
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International Women’s Day is here! It’s the best time to discuss one of the topics we at AlikeAudience are truly passionate about, Women’s Leadership! On this episode of Adtech | AlikeAudience, we have two high-powered dynamic women with significant achievements to their credit in the industry to share their success stories and leadership insights …
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Delivering Exceptional Customer Experiences in a Digital First World with Tim Martin of Merkle Australia
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27:06
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In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management. Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advert…
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APAC Spotlight: CTV Growth Markets and Strategies for APAC Advertisers
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23:27
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Having discussed the massively growing CTV space and combating ad frauds in the last episode, Adtech | AlikeAudience is back with the next episode to discuss the potential of the CTV space with particular attention to the Asia Pacific region. Listen to James Parker, Derek Fan, and Elice Lau brainstorm about: Increasing penetration of smart TVs into…
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CTV for Advertisers: Fraud, Attribution, and Strategies
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24:09
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CTV (Connected TV) advertising is growing massively and Covid has only further accelerated this growth in the last couple of years. With audiences shifting to CTV from traditional linear TV, the advertisers are following. In 2020 alone, CTV ads have accounted for 40% of all video impressions. Know everything important about the CTV space by tuning …
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