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Diversity - The Future of Successful Marketing
Manage episode 331601542 series 3292720
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In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are:
- How diversity can help unlock strategic advantages for clients.
- Building a team with diversified cultures and backgrounds.
- Diverse perspectives that people from different parts of the world might bring to a particular subject matter.
- How diversity, going broad and going wide, unlocks opportunity.
- Discussion on examples of successful and failed case studies.
Phil James
linkedin.com/in/phil-james
- Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd.
- Helps brand owners to de-risk BOLD marketing & innovation moves.
- Global marketing & innovation consultant connecting brands and marketers with provocative and unconventional solutions to truly differentiate themselves and win in the marketplace.
- Empowering leader, respected communicator, exceptional relationship builder.
Ronald Kwok
linkedin.com/in/ronald-kwok
- Co-founder of AlikeAudience.
- Driven by his passion for big data in digital marketing and entrepreneurial spirit, he co-founded AlikeAudience to help advertisers to reach target audiences in Asia.
- Specializes in Business Strategy, Account Management, Financial Modeling, Growth hacking, Public Relations, and Corporate Finance.
Jessica Lam Hill Young
linkedin.com/in/hillyoung
- Brand Strategist for AlikeAudience.
- Director of the brand creatives, a boutique agency that designs complete brand experience for growing businesses.
- Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.
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