Best Research Rockstar Training Podcasts (2024)

1
Jobs to be Done as a Framework for Customer Insights 11:06

4M ago11:06

11:06

In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs.…

1
What Really Drives Brand Connection? The Power of Authenticity. 39:03

5M ago39:03

39:03

Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This episode explores the critical role authenticity plays in building lasting connections between brands and their customers. Drawing on psychological research…

1
From Basic to Bold: AI Adoption Scenarios for Market Research & Insights Professionals 11:53

6M ago11:53

11:53

What is your team's position on the continuum from basic to bold of AI so far? Is the status on the basic end, with AI used for personal productivity but not much else? Or is your team looking to leapfrog conventional methods with new AI-driven customer insights-driving products and services? Hint: your team is more on the bold end if it is already…

1
Avoiding Analysis Bias in Global Research Studies 8:05

6M ago8:05

8:05

Learn how to avoid analysis bias in global market research studies. Conducting global studies requires careful planning and data collection, but analyzing the results can be even more challenging. Human beings have inherent biases that can impact data analysis, compromising the quality and accuracy of research reports. In this video, we share three…

1
Finding Authentic B2B Online Sample with Sharekh Shaikh 22:40

8M ago22:40

22:40

As professional market researchers, one of our biggest challenges is access to quality sample. We have all had the experience of having to toss out 10% or even 20% or more of research respondents because they were likely bots, fakes, or otherwise low-quality responses. While online sample is problematic for both B2B and B2C studies, the "solutions"…

1
Socializing Insights for Optimizing Impact with Kory Grushka 37:28

9M ago37:28

37:28

Newer researchers may not realize how much of the work in Market Research and Insights is in socializing the results. We don't just send a report out by email and nothing else... not unless we want the research to be ignored. Successful researchers help their clients/stakeholders socialize the research results to influence and persuade. In this epi…

1
AI & The Future of Market Research with Jim Newswanger & Kathryn Korostoff 41:19

9M ago41:19

41:19

How will AI impact the work, and careers, of Market Research & Insights Professionals? Is it doom and gloom, a welcome revolutionary advancement, or does it lie somewhere in the middle? Enjoy this video of instructors Jim Newswanger and Kathryn Korostoff for a discussion about AI's current, and potentially future, impact on the entire cycle of mark…

1
Recruiting Tactics for Ethnographic Research 18:58

10M ago18:58

18:58

When making methodology recommendations, many market researchers find ethnography desirable but intimidating. The biggest worry is often about recruiting: how do we find qualified people from the target population of interest and motivate them to participate in ethnographic research? Join Instructor Kathryn Korostoff as she shares 5 specific ways t…

1
Are Your Market Research Data Visualizations Client Ready? 10:26

11M ago10:26

10:26

In the world of professional-quality market research, data visualizations are not just aesthetics; they are critical to research success. You don't need to be a graphic designer, but knowing how to ensure your data captivates and convinces does reduce risk. Join us in this enlightening episode of Conversations for Research Rockstars, where Instruct…

1
Top-Line Reporting: Create with Confidence 8:43

12M ago8:43

8:43

Qualitative research professionals often create top-line reports as a key deliverable. Sometimes the top-line is the only deliverable, and in other cases, it is a preliminary one (followed later by a more thorough, full report). Unfortunately, the term “top-line” is often misused. But as a Research Rockstar, we want you to know the correct use, and…

1
Beyond Surface-Level Insights: Practical Neuroscience Applications in Consumer Behavior Research 38:22

12M ago38:22

38:22

When confronted with superficial research participant responses, how can market researchers dig deeper? How do we design questionnaires so they uncover deeper insights without becoming lengthy? Using neuroscience-based understandings of human behavior can help uncover non-superficial demand drivers and help researchers prioritize questionnaire desi…

1
The Enduring Appeal of Slide-style Reports in Qualitative Research 11:09

1y ago11:09

11:09

Surprise! Contrary to popular belief, many clients LIKE slide-deck style reports. In this Conversations episode, Research Rockstar Lead Instructor Kathryn Korostoff shares two important reasons why many clients like slide-style reports, and insider tips for how to structure a slide-style report (including 3 options for structuring qualitative resea…

1
Using Market Research for Thought Leadership Programs (with Lilah Raynor) 29:31

1y ago29:31

29:31

Have you ever conducted market research in support of Thought Leadership (TL) programs? Thought Leadership programs are used by companies in many industries, especially in B2B, and can be used to establish or strengthen their visibility in their market. Within TL programs, conducting survey research is very popular, as it provides a quick and compe…

1
Handling Contradictory and Over-Rationalized Responses in IDIs 12:42

1+ y ago12:42

12:42

How do you handle over-rationalized and contradictory responses in research interviews? For the sake of high-quality qualitative data, we strive to recognize and resolve these issues, but doing so in a real-time conversation can be tricky. In this Conversation, Lead Instructor Kathryn Korostoff shares some tips and tricks to turn these sticky situa…

1
Setting Useful Objectives 19:51

1+ y ago19:51

19:51

What makes a market research objective "good"? What makes it precise enough to guide a project such that, at the conclusion, the project will be likely to be perceived as successful? In this video, Research Rockstar Lead Instructor Kathryn Korostoff teaches the 4 components used to assess objectives. Too often, market research projects start with v…

1
Insights Democratization with Guest Thor Olof Philogène 26:30

2y ago26:30

26:30

As a Market Research & Insights professional, you have likely heard the term "insights democratization." The phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and between various functional areas in a friction-free manner. Everyone with appropriate permissions has ac…

1
HVAC-R SUPERMARKET REFRIGERATION APPRENTICE TECH VETO PRO-PAC LOADOUT! 54:22

2y ago54:22

54:22

YouTube Link https://youtu.be/Lbc2AVAGIyo https://youtu.be/Lbc2AVAGIyoBy Eli Angeles

1
AGK PODCAST: DENT APEX MEDIC STOMATOLOG (ROCKSTAR DOCTOR DENTIST FROM REPUBLIC OF MOLDOVA) 59:40

2y ago59:40

59:40

https://www.youtube.com/watch?v=P4Ji6zkY-nY I had the pleasure of interviewing Tatiana & Victor. A powerhouse Doctor couple that recently started their own Dental Practice in the Republic of Moldova. Aprox 114 Miles away from the Ukrainian danger zone. We go over how they met, their experience on starting a practice during the global lockdown & the…

1
AGK HVAC-R PODCAST PT#2 W/ JAMES COLEMAN! EXPLOSIVE CO2 24:42

2y ago24:42

24:42

PART 2 WITH JAMES COLEMAN. James Coleman an industry leading refer tech, programmer, trainer & one of my first mentors. This is part to of the podcast.By Eli Angeles

1
AGK HVAC-R PODCAST W/ JAMES COLEMAN! EXPLOSIVE CO2 RACKS!!?? 26:08

2y ago26:08

26:08

EPISODE ON YOUTUBE https://youtu.be/xeQD4sqErmU James Coleman an industry leading refer tech, programmer, trainer & one of my first mentors briefly goes over C02 safety. He gives us a little background on how he got into the trade.By Eli Angeles

1
HVAC-R APPRENTICE FIXING JOURNEY-MANS MISTAKES? 8.13.22 YouTube 26:14

2y ago26:14

26:14

YOUTUBE LINK TO THE CHANNEL https://youtu.be/V8f5rm1DAUU YOU CAN WATCH THE VIDEO NOW YOUTUBE! GOOGLE AGK-PODCAST! SAT DOWN WITH LORENZO & WENT OVER SOME NEW TIPS HE LEARNED WENT OVER SPORLANS TXV & CDS VALVES. WENT OVER HIGH EFFICIENCY CASES & FLOOD-BACK ISSUES https://youtu.be/V8f5rm1DAUU

1
AGK- 8.14.22 6PM YOUTUBE LIVE STREAM WITH PRIMERAXIONAR (SPANISH) 0:45

2y ago0:45

0:45

WE WILL BE LIVE-STREAMING ON YOUTUBE MONDAY 8.14.22 6PM AKGPODCAST YOUTUBE CHANNEL https://www.youtube.com/channel/UCTEfSpY1LmlFL67EUbxgIWQ AKG & PRIMER-AXIONAR LIVE STREAM PROMO https://youtube.com/shorts/RHEXCr-j1oY?feature=share PRIMER-AXIONAR INSTA https://www.instagram.com/primeraxionar/By Eli Angeles

1
AGK EP 3.5 PPE Legionnaires Disease Killed 1 & 12 Sick. COOLING TOWER FAULT? 7:04

2y ago7:04

7:04

You can support the podcast by using our Amazon affiliate links in Parenthesis 3M recommended FULL FACE MASKS. Available at www.3m.com 3M Ultimate FX Full Facepiece Reusable Respirator FF-402 (https://amzn.to/3vCB8UE) 3M Full Facepiece Reusable Respirator 6800 (https://amzn.to/3zC2DPk) Filter 60923 (https://amzn.to/3SqWjmu) Filter 60926 (https://am…

1
ANYTHING GOES IN CALI 8.2022 AUGUST UPDATE W/ BONUS TIP! 3:16

2y ago3:16

3:16

BONUS TIP! GO TO THE DENTIST PERIODICALLY! DON'T WAIT UNTIL YOUR IN PAIN LIKE I DID! I LOVE SMILE VISALIA! THEY ARE AWSOME & I STRONGLY RECOMMEND THEM! August Schedule HVAC-R: We will be talking to the 1 & only legendary James Coleman this month! James is one of the leading C02 start up technicians in California. He is also a leading Supermarket re…

1
WHAT IS AGK? 1:29

2y ago1:29

1:29

AGK is a podcast/webcast I started as a life long student, technician, musician, pilot, DJ, tone deaf music producer & occasionally a challenging employee. We discuss HVAC-R topics & a verity of topics driven by our guests. We will occasionally have Professionals on sharing their experiences, skills & knowledge. We will also be producing videos on …

1
ANYTHING GOES IN CALI EP#1 W/LORENZO EP#1. 31:24

2y ago31:24

31:24

Interviewing Lorenzo, a new HVAC-R Technician who specializes in Supermarket Refrigeration. Lorenzo shares his experience on transitioning from an IT specialist/bank employee with no refer experience & diving head first into the deep mystical waters of Supermarket refrigeration. We also briefly discuss C02 Systems & the people who trained me. Henry…

1
How to Avoid 3 Newbie Mistakes in Multinational Survey Research 11:55

2y ago11:55

11:55

Planning your first multinational survey research project? Let's make sure you avoid 3 common newbie mistakes that can cost you money, time, and (frankly) credibility. These are three common, REAL WORLD mistakes-- let's help you to avoid them! Multinational market research projects are always fascinating learning opportunities, but they can be a bi…

1
Identifying Research Participant Emotions 12:15

2y ago12:15

12:15

As market researchers, we often have projects where we are gathering data about emotions. But identifying and describing emotions can be tricky. This Conversation will help researchers who have experienced the common challenge of how to accurately report emotion-related research results in a way that will be useful to research clients. Emotional co…

1
Data Quality Research For Survey Research 32:21

2+ y ago32:21

32:21

Want to feel more confident in your ability to optimize survey data quality? In this Conversation, Research Rockstar instructors Kathryn Korostoff and Julie Worwa share some of the key steps professional survey researchers take to optimize data quality. Even if you are new to professional-level market research, or feel uncertain about your statisti…

1
(Part 4) What Did We Learn About Our Own Skill/Knowledge Needs In 2021? 31:19

2+ y ago31:19

31:19

Please enjoy this conversation with Kathryn Korostoff and Jeffrey Henning as they tackle the question, “What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?” As Market Research & Insights professionals, what do we need to know to be effective in 2022? And what knowledge gaps exist that warrant…

Podcasts Worth a Listen

Research Rockstar Training Podcasts

Podcasts Worth a Listen

1
Conversations for Research Rockstars

Research Rockstar Training & Staffing

1
AGK-PODCAST

Eli Angeles

1
Jobs to be Done as a Framework for Customer Insights 11:06

1
What Really Drives Brand Connection? The Power of Authenticity. 39:03

1
From Basic to Bold: AI Adoption Scenarios for Market Research & Insights Professionals 11:53

1
Avoiding Analysis Bias in Global Research Studies 8:05

1
Finding Authentic B2B Online Sample with Sharekh Shaikh 22:40

1
Socializing Insights for Optimizing Impact with Kory Grushka 37:28

1
AI & The Future of Market Research with Jim Newswanger & Kathryn Korostoff 41:19

1
Recruiting Tactics for Ethnographic Research 18:58

1
Are Your Market Research Data Visualizations Client Ready? 10:26

1
Top-Line Reporting: Create with Confidence 8:43

1
Beyond Surface-Level Insights: Practical Neuroscience Applications in Consumer Behavior Research 38:22

1
The Enduring Appeal of Slide-style Reports in Qualitative Research 11:09

1
Using Market Research for Thought Leadership Programs (with Lilah Raynor) 29:31

1
Handling Contradictory and Over-Rationalized Responses in IDIs 12:42

1
Setting Useful Objectives 19:51

1
Insights Democratization with Guest Thor Olof Philogène 26:30

1
HVAC-R SUPERMARKET REFRIGERATION APPRENTICE TECH VETO PRO-PAC LOADOUT! 54:22

1
AGK PODCAST: DENT APEX MEDIC STOMATOLOG (ROCKSTAR DOCTOR DENTIST FROM REPUBLIC OF MOLDOVA) 59:40

1
AGK HVAC-R PODCAST PT#2 W/ JAMES COLEMAN! EXPLOSIVE CO2 24:42

1
AGK HVAC-R PODCAST W/ JAMES COLEMAN! EXPLOSIVE CO2 RACKS!!?? 26:08

1
HVAC-R APPRENTICE FIXING JOURNEY-MANS MISTAKES? 8.13.22 YouTube 26:14

1
AGK- 8.14.22 6PM YOUTUBE LIVE STREAM WITH PRIMERAXIONAR (SPANISH) 0:45

1
AGK EP 3.5 PPE Legionnaires Disease Killed 1 & 12 Sick. COOLING TOWER FAULT? 7:04

1
ANYTHING GOES IN CALI 8.2022 AUGUST UPDATE W/ BONUS TIP! 3:16

1
WHAT IS AGK? 1:29

1
ANYTHING GOES IN CALI EP#1 W/LORENZO EP#1. 31:24

1
How to Avoid 3 Newbie Mistakes in Multinational Survey Research 11:55

1
Identifying Research Participant Emotions 12:15

1
Data Quality Research For Survey Research 32:21

1
(Part 4) What Did We Learn About Our Own Skill/Knowledge Needs In 2021? 31:19

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