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Jobs to be Done as a Framework for Customer Insights

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Manage episode 408953437 series 1523101
Content provided by Research Rockstar Training & Staffing and Research Rockstar Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Research Rockstar Training & Staffing and Research Rockstar Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs. Whether it's for physical products or services, understanding the real motivations behind purchases and brand choices is crucial. In professional market research, we know that customer decision-making is seldom rational and often more complex than it appears. While there are various frameworks we can use to gain deeper customer insights, JTBD is a useful framework for identifying innovation, differentiation, and segmentation opportunities. What is the customer's ultimate aspiration for using this product or service? What are they trying to accomplish? In this episode, examples illustrate the model's potential, using examples from cars, refrigerators, and coffee makers.

Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.

We believe it: Inside every market researcher, is a Research Rockstar!

Hope you enjoy this episode of Conversations for Research Rockstars.

HTTP://www.researchrockstar.com/

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LinkedIn

877-Rocks10 ext 702 for Support, 701 for Sales

Info@ResearchRockstar.com

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100 episodes

Artwork
iconShare
 
Manage episode 408953437 series 1523101
Content provided by Research Rockstar Training & Staffing and Research Rockstar Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Research Rockstar Training & Staffing and Research Rockstar Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs. Whether it's for physical products or services, understanding the real motivations behind purchases and brand choices is crucial. In professional market research, we know that customer decision-making is seldom rational and often more complex than it appears. While there are various frameworks we can use to gain deeper customer insights, JTBD is a useful framework for identifying innovation, differentiation, and segmentation opportunities. What is the customer's ultimate aspiration for using this product or service? What are they trying to accomplish? In this episode, examples illustrate the model's potential, using examples from cars, refrigerators, and coffee makers.

Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.

We believe it: Inside every market researcher, is a Research Rockstar!

Hope you enjoy this episode of Conversations for Research Rockstars.

HTTP://www.researchrockstar.com/

Facebook

LinkedIn

877-Rocks10 ext 702 for Support, 701 for Sales

Info@ResearchRockstar.com

  continue reading

100 episodes

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