Interviews with bootstrappers and entrepreneurs to get better at building and selling products.
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As I became a better developer over the years, I got worse at marketing. My brain can't seem to do both of those things at once. I put a post out on Twitter, and got some great responses that helped me a lot. Here's the thread: https://twitter.com/scottbolinger/status/1328750436031971328 In this episode I talk about the responses that I liked the m…
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19. Josh Pigford - Almost selling Baremetrics for $5m
27:31
27:31
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Cory Miller started iThemes around 2008, built a very successful business in the WordPress space, and then was acquired in 2018. He opens up about what that process has been like, and what he would recommend to other entrepreneurs.
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17. Bryce Adams - Quitting his job and getting 1000 customers
38:35
38:35
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38:35
Bryce worked in support for WooCommerce, and had a great idea for a product. He pitched it to his employers and they didn't show any interest, so he decided to quit and go it on his own. He started Metorik 3 years ago, now he has over 1000 paying customers and a couple of employees.
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16. Brian Krogsgard - Hard choices in business
41:55
41:55
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Brian runs Post Status, a membership site for WordPress professionals, as well as Ledger Status, a site for blockchain and cryptocurrency education. He has faced some decline in his membership at Post Status, and he talks about why, and the hard decisions he's had to make as a result.
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15. Tony Perez - What Being Acquired is Really Like
38:43
38:43
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Tony started Sucuri, a security company, which was acquired by GoDaddy a few years ago. In this episode he gets real about what acquisition is really like as an entrepreneur, and it's not what you might expect. Tony tells us the struggles he had, including depression and self-doubt, and how there is very little fanfare in this process. I like to he…
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14. Pippin Williamson - From Software Success to Starting a Brewery
44:43
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Pippin is the founder of Sandhills Development, creators of Easy Digital Downloads, AffiliateWP, and more. He has been in the WordPress product space for years and has had a lot of success. Recently he's been a bit MIA from the WordPress scene, so I talk to him about the brewery he started and what he's learned transitioning from software to beer.…
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13. Corey Haines - Head of Growth at Baremetrics
39:48
39:48
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Corey talks about how they are moving the needle with growth at Baremetrics, and he also breaks down a simple 2 step process for small teams and bootstrappers to think about marketing. 1. Talk to customers. Learn what they want and need to inform both product development and marketing materials. Use their language in your tweets, website copy, etc.…
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12. Chris Coyier - How css-tricks.com has changed, and monetizing Codepen.io
46:22
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Chris and I talked about how people don't like to leave comments anymore, and how that has affected css-tricks.com, if at all. It used to be just him spinning up blog posts, but now he has a staff and they put much more effort into each post. We also talk about his journey creating and monetizing codepen.io, and how that is going. Other things we d…
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11. Dev Chat - Jason Lengstorf - Should developers learn the newest thing?
37:45
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Jason Lengstorf, formerly of IBM and then GatsbyJS, is a developer who loves to learn. His YouTube channel Learn with Jason has tons of great videos on a variety of web development topics. In this episode we talk about if learning the hot new framework is a waste of time, where front end web development is heading, and more.…
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10. Derrick Reimer - How to validate a product idea
36:15
36:15
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Derrick is the co-founder of Drip, which was acquired by LeadPages. He started an app called Level, worked on it for a year, and it ended up failing. We talk about why it failed, his framework for validating products now, and how he is applying that to his next project StaticKit.
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9. Brendan Hufford - Practical SEO Tips
1:02:43
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Sometimes the word SEO elicits eye-rolls from those of us who have been around for a while, but this episode with Brendan Hufford is not what you might expect. Brendan takes a different approach to SEO, he looks at a business with a holistic lens, and offers non-scammy, practical tips for improvement. This is not about guest blog posting, backlinks…
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8. Jordan Gal of CartHook - What Explosive Growth Feels Like
40:02
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In this episode, we discuss how Jordan had an eCommerce store making $75k/mo, which gave him a lot of insight into making eCommerce products. He started out with a cart abandonment solution for multiple platforms (I even tried this out for Easy Digital Downloads). He actually avoided integrating with Shopify, but he had an idea to make a checkout t…
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7. Dev Chat - Zac Gordon - Is Gatsby the future of WordPress?
49:04
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There's a growing trend towards using a Javascript based front-end for a database driven site. In this episode I talk with Zac Gordon about my experience using Gatsby as a front-end for WordPress, and the pros and cons involved with that. Zac is the creator of javascriptforwp.com, a place to learn all about Javascript frameworks like React, Vue, An…
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Jack McDade is a fun guy making a fun product. He is the founder of Statamic, a static website CMS built on top of Laravel. Building this company was not easy for Jack and the team, he says it took 6 years before he could stop doing client work. Jack has created the best branding I've seen in a bootstrapped software company. It's not just the desig…
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5. Dev Chat - WPGraphQL and Gatsby with Jason Bahl
49:47
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Jason Bahl created WPGraphQL, which is a plugin that adds a GraphQL API for WordPress sites. He created it because he worked for a large publishing company that had 250 million pageviews per month, and the WP REST API was too slow. In this episode we talk about why you would use WPGraphQL instead of the WP REST API, how it works, and what it has to…
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4. Brian Casel - How to Productize a Service, and Sell It For 6 Figures
52:31
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I first heard of Brian Casel when he was doing Restaurant Engine. It was a SaaS type website builder for restaurants, built on WordPress multisite. In this podcast we discuss how he built it, then had to pivot as he learned about his market. It turned out restaurant owners wanted someone to build everything for them, so that became an important par…
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3. Brad Touesnard - Taking Investor Money and Failing, Then Succeeding By Scratching Your Own Itch
1:05:09
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Brad Touesnard founded Delicious Brains, makers of WP Migrate DB and SpinupWP. I love asking about failures of successful people, and Brad and I got into what he did before Migrate DB was a profitable enterprise. I first heard Brad's name from his product WP App Store, which tried to be a marketplace inside of a WordPress plugin. It failed for a nu…
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2. Justin Jackson - Fighting to 20k MRR with Transistor.fm
1:07:01
1:07:01
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If you aren't familiar, Justin Jackson created Megamaker, Marketing for Developers, and most recently, Transistor.fm. I love how open and honest he is. In this podcast, he talks about why going on his own and hustling to pay his bills led to some great things, but also to depression. His course Marketing for Developers, along with his other obligat…
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1. Justin Ferrinman - From Massage Chair Vending Machines to E-Learning
39:37
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Justin has been doing LearnDash since 2012, and he is crushing it. I was curious about how he started his company, and what he did before that. One of my favorite moments in this episode was learning that Justin sold massage chair vending machines. His life could be very different if he stuck with that. He also created a clever business that gave a…
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