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13. Corey Haines - Head of Growth at Baremetrics
Manage episode 242942441 series 2527935
Content provided by Scott Bolinger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Bolinger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Corey talks about how they are moving the needle with growth at Baremetrics, and he also breaks down a simple 2 step process for small teams and bootstrappers to think about marketing.
1. Talk to customers. Learn what they want and need to inform both product development and marketing materials. Use their language in your tweets, website copy, etc.
2. Build in public. Sell the dream, not just screenshots. Taylor Otwell is a good example.
Corey also talks about how he uses mental models to inform his marketing efforts.
20 episodes
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Manage episode 242942441 series 2527935
Content provided by Scott Bolinger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Bolinger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Corey talks about how they are moving the needle with growth at Baremetrics, and he also breaks down a simple 2 step process for small teams and bootstrappers to think about marketing.
1. Talk to customers. Learn what they want and need to inform both product development and marketing materials. Use their language in your tweets, website copy, etc.
2. Build in public. Sell the dream, not just screenshots. Taylor Otwell is a good example.
Corey also talks about how he uses mental models to inform his marketing efforts.
20 episodes
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Similar to The Product Business
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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Three nerds discussing tech, Apple, programming, and loosely related matters.
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…
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