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This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger and Timothy Peterson of https://trellis.co who can help you with all things B2B eCommerce.
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Unleash This

Muhammad Hutasuhut

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Unleashed This is committed to providing educational insights on enterprise and e-commerce websites, digital technology for healthcare and B2B companies, custom software and application development and, data structuring services for the Generative AI era. We are committed to solving the most pressing business challenges using modern technology and custom development.
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Lee Ramponi & Lee Riesterer, CEO & CRO of Viax.io join us to discuss the complexities of B2B commerce and why they started the company. Viax was built because there is a gap in the market where all the complexity builds up. ERP in the backend and eCommerce on the frontend leave complex unique business challenges in the middle. Hence, Viax.io, a mid…
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Chris Peer is the CEO of Sync Show, a B2B marketing agency focused on manufacturing, transportation and logistics, distribution, and professional services. He follows their successful model, which includes 8 pillars of B2B marketing. We discuss each pillar and how it can be used to improve your eCommerce and B2B business with modern digital marketi…
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Chris Baltusnik is bringing forward Owens Corning, an enterprise manufacturer with B2B eCommerce that has historically been handling commerce with one-to-one sales reps. He has experience in an eCommerce agency and on both the B2C and B2B manufacturer sides. After building a best-in-class eCommerce program at Good Year, Chris has taken his talents …
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Jay Schneider has spent over a decade in B2B eCommerce on the operating side, software provider side, and agency business side. Jay is now the founder of B2B Squared, which is focused on helping B2B companies gain traction on their B2B eCommerce stores via email marketing and other marketing tactics. Most B2B companies struggle to gain eCommerce ad…
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We speak with Beth Segovia and Kevin Kazenmayer of TradeCentric on the topic of B2B Connected Commerce. What is Connected Commerce? It means connecting all your commerce channels so that your customers, supplies, and everyone in the supply chain are fully integrated. We discuss how companies that have a strong B2B eCommerce presence and procurement…
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Ben Marks is a legend in the eCommerce space, having been in the space for roughly 20 years. Ben started with the early platforms that you no longer hear about but joined Blue Acorn in the early days of Magento's rise with Blue Acorn. We discussed the evolution of B2B eCommerce from his early days to now, working at a challenger company, Shopware, …
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Lucas Robinson, is the driving force behind WebLife Stores and BudgetMailboxes.com. With over a decade of eCommerce experience, Lucas has transformed WebLife Stores into a thriving hub of creativity and expertise, serving prestigious clients like NBC, MLB, Harvard University, and JP Morgan. From humble beginnings selling a single mailbox in 2005, L…
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Mark Fitzgerald has been in eCommerce for over two decades. As he progressed in eCommerce he found more and more opportunities in B2B eCommerce. He joined the founder of Pos Supply to help with just that and brought them to 50% plus sales in eCommerce as a business. They now use SuiteCommerce to power eCommerce along with Netsuite on the backend. W…
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Diego Terra has been in eCommerce since the early days of Netsuite. He ended up building the best Commerce platform for Netsuite, what is now called SuiteCommerce. His firm SuiteCommerce got acquired by Netsuite and went on to continue building on Netsuite for eCommerce. He has since moved on to starting Hairball, which helps companies leverage too…
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Matt Harris has been working on web projects for nearly three decades. In the early days, eCommerce was the wild west, and there were fewer high-quality platforms from which to choose. Now there are many great platforms, and Matt has focused on B2B eCommerce around Magento, which has been a leading B2B eCommerce platform for over a decade now. We d…
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Alex Back is an e-commerce veteran who co-founded the well-known DTC furniture brand, Apt2B, before a successful exit last year. He is currently building out an exciting new platform called Couch.com that will change the future of AI in the furniture industry and e-commerce in general. We discuss the complexity of furniture eCommerce and how learni…
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In this latest episode of Unleash This, we dive deep into strategically planning a website redesign. In this video, Caroline Benach, Director of Digital Strategy at Unleashed, joins us to talk about why strategic planning is crucial, the initial steps in building a website strategy, ensuring your website goals align with your objectives, journey ma…
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Timothy and Isaiah have been doing eCommerce projects for over 30 years combined. After 4 years of running the podcast, we have a pretty good idea of whats coming next for B2B eCommerce. Hear our predictions and ideas about what we believe the future of B2B eCommerce will be like.By Isaiah Bollinger
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Tom Pierce is a highly experienced problem solver with a diverse background that includes military service, pastoral ministry, and application software. Tom has a deep background in ERP implementation and has worked on some of the most sophisticated defense industry manufacturing problems. We discuss the complexity of enterprise software and how it…
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Vladimir Diakonov & Brandon Briggs implement B2B eCommerce solutions across Magento and Shopware at IT Delight. We discuss the many challenges of B2B eCommerce such as scaling product data to large data sets, integrations, and marketing. We also discuss the internal politics that often hinder B2B organizations.…
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Jason Nyhus spent over 20 years building one of the most successful eCommerce companies in the world, Digital River. He recently joined Shopware as the president of Shopware to expand its presence in the United States. Shopware is gaining traction in B2B eCommerce and has a very strong focus on B2B eCommerce, especially the midmarket. We discuss ho…
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Derek Sewell is the Director of Strategic Accounts and partnerships at dataX.ai, an Enterprise AI / Deep Learning algorithm for solving the most complex data challenges. dataX.ai does some of the most robust product data transformations for large enterprises in the world. They are now a strategic partner of affiliated distributors. We discuss how t…
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John Hill is a technology and operations executive with more than 30 years of multi-industry experience spanning retail, distribution, insurance, automotive, pharmaceuticals/biotechnology, software as a service, high technology, and the public sector. At MSC Industrial Supply John Hill is tasked with improving B2B eCommerce for a multi-billion digi…
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Paul Vragel has worked in manufacturing his entire career. He founded 4aBetterBusiness 25+ years ago, to assist management teams and employees of manufacturing companies to radically improve their efficiency. By allowing the employees and experts on the ground floor to improve processes, teams can rapidly solve problems. We cover four key elements …
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Amit Bhaiya is the founder and CEO at DotcomWeavers. They have been Adobe Commerce (Magento) partners for years and developed a deep niche in the Epicor ERP integration space. Epicor is a difficult ERP to integrate with. However, they have figured out how to make mid-market B2B companies successful with Magento integrated into Epicor and specialize…
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Welcome back to Unleash This! We’re exploring the future of eCommerce with Tym Stengert, Co-founder of CommerceWeavers. Join us as we dive into the exciting world of eCommerce in 2024 with one of its visionary pioneers, Tym Stengert. Gain invaluable insights and stay ahead in the ever-evolving digital marketplace. Don't miss out, hit play now! The …
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David Bradley has a background in back office software such as ERP and other logistics-related software. He then went on to found Qpilot, which runs the most flexible product subscriptions and repeat delivery programs on the planet. We discuss how recurring deliveries or scheduled deliveries are a massive opportunity for B2B companies to improve th…
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Join Sean Halter, CEO of Connectivity Holdings and MiO Marketplace, and Steven Moy, CEO of Barbarian as they interview Michele Fino, Head of Branded EntertainmentHead at Crackle Plus, on this episode of Social Barbarians. Connectivity Holdings ConnectivityHoldings.com MiO Marketplace MiOMarketplace.com Barbarian WeAreBarbarian.com…
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Welcome back to Unleash This! We’re covering a huge topic in eCommerce: How to Choose a Content Management System. Join Dustin as he interviews Jay Goldbach, VP of Engineering, who gives common use cases of businesses and their needs for content management systems and which tools best serve those uses. Watch and subscribe to obtain massive insights…
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Welcome back to Unleash This! We’re covering a huge topic in eCommerce: How to Choose a Content Management System. We’re joined by Ryan Grieb, VP of Operations, who is interviewing Beata Mercier, Director of Account Services, to talk about digital roadmaps. They discuss what digital roadmaps are, how they work, why they’re vital for businesses plan…
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Jason Somerville is a 20-year eCommerce veteran and Founding Partner at GW Partners. We discuss all the challenges Jason has faced in eCommerce that has evolved from B2C to a more multichannel and B2B eCommerce format. We also discuss the investment landscape for brands and what brands can do to better set themselves up for investment and exit.…
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Nate Obray has three current roles, President and founder of OBV, CTO of ZAF, and as an advisor at Mobrium. Nate has a technical background but also has ventured into the business side as a founder and operator. Nate has deep experience in logistics, 3PL, and warehouse operations, all of which tie heavily to B2B eCommerce operations. We dive into t…
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oin Sean Halter, CEO of Connectivity Holdings and MiO Marketplace, and Steven Moy, CEO of Barbarian as they interview Casey Saran, Co-Founder and CEO at Spaceback, on this episode of Social Barbarians. Connectivity Holdings ConnectivityHoldings.com MiO Marketplace MiOMarketplace.com Barbarian WeAreBarbarian.com…
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Ryan Lee founded Nautical Commerce to democratize marketplace technology. It turned out that most distribution and B2B businesses really were operating as marketplaces but without modern marketplace technology. Hence, Nautical has focused on enabling B2B companies to automate and modernize their business models with world-class technology. Previous…
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We did a special episode 105 live in Boston at our annual Digital Commerce Today event with guest Bill Mirabito. Bill is a partner at Chameleon Collective, and veteran in the eCommerce industry. We discuss why B2B eCommerce often lags behind B2C eCommerce and how companies can use modern tools like iPaaS and other technologies to catch up faster. S…
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Rick Watson is a commerce veteran with more than 20 years experience. He is both a consultant and analyst in the eCommerce industry. We cover many common reasons companies struggle with B2B eCommerce and what they can do to overcome those common themes we see over and over. Rick is an independent consultant and is especially adept at helping privat…
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Ed Kennedy has been in B2B eCommerce for almost two decades. He has seen everything from integration challenges to sales rep enablement and other common B2B eCommerce challenges. We discuss the challenges Manufacturers and distributors face in trying to modernize or adapt to B2B eCommerce. Ed discusses how distributors that aren't doing B2B eCommer…
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Unleash This podcast is back again! This is an important one! In this must-watch episode, join host Muhammad Hutasuhut as he sits down with the brilliant Ben Marks, the visionary Director of Global Market Development at SHOPWARE. Want to know what the eCommerce landscape is going to look like in 2024? Needing to know about the cutting-edge technolo…
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Join Sean Halter, CEO of Connectivity Holdings and MiO Marketplace, and Steven Moy, CEO of Barbarian as they interview Jason Nyhus, President / GM at Shopware, on this episode of Social Barbarians. Connectivity Holdings ConnectivityHoldings.com MiO Marketplace MiOMarketplace.com Barbarian WeAreBarbarian.com…
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Unleash This podcast is back again! Glad to have you here! Tune in to explore the dynamic world of eCommerce and the incredible potential of digital web applications. Join Dustin Hickle as he interviews and uncovers strategies, insights, and eCommerce success stories that revolve around leveraging cutting-edge tools and technologies from an ex-Appl…
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Lance Owide is in charge of ensuring BigCommerce is the best-in-class B2B SaaS eCommerce platform of the future. Lance helped BigCommerce through its Feedonomics acquisition and has transitioned to helping grow their B2B product offering. BigCommerce has always had a B2B eCommerce segment of customers but is now really focused on growing it more de…
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Join Sean Halter, CEO of Connectivity Holdings and MiO Marketplace, and Steven Moy, CEO of Barbarian as they interview Mayur Gupta, Chief Marketing Officer at Kraken, on this episode of Social Barbarians. Connectivity Holdings ConnectivityHoldings.com MiO Marketplace MiOMarketplace.com Barbarian WeAreBarbarian.com…
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In this episode, we have the pleasure of meeting with Chris Shipferling, a veteran in the eCommerce and retail space, who is now buying and operating eCommerce businesses at South Col. South Col provides strategic advice and capital to help founders get to the next level in eCommerce. We talk about the latest changes happening in the eCommerce spac…
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Join Sean Halter, CEO of Connectivity Holdings and MiO Marketplace, and Steven Moy, CEO of Barbarian as they interview Dave Kersey, Chief Media Officer at GSD&M, on this episode of Social Barbarians. Connectivity Holdings ConnectivityHoldings.com MiO Marketplace MiOMarketplace.com Barbarian WeAreBarbarian.com…
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Paul Do Forno has spent three decades in technology as a developer, consultant, and eCommerce expert. He is now the Managing Director and eCommerce practice leader of Deloitte Digital. We discuss the evolution of B2B eCommerce and why it now requires an omnichannel approach. B2B eCommerce is now driving higher valuations on Wall Street, and as Paul…
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Join Sean Halter, CEO of Connectivity Holdings and MiO Marketplace, and Steven Moy, CEO of Barbarian as they interview Senna Bayasgalan, Managing Director, Marketing & Communications at GPCA Private Capital Association, on this episode of Social Barbarians. Connectivity Holdings ConnectivityHoldings.com MiO Marketplace MiOMarketplace.com Barbarian …
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Unleash This podcast is back! We’re having an important conversation about Drupal 7. Why do you, as an ecommerce leader need to know this? Because Drupal 7 is coming to the end of its life and is sunsetting. Migrating Drupal 7 to Drupal 10 is estimated to be the popular move but what do you need to know to stay on top of this migration? What other …
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Ram Venkataraman has a 20-plus-year background in innovative technology companies such as Red Hat and now Kibo. Ram began in technology as a product-focused architect and eventually CTO. Now Ram is the CEO of Kibo, driving forward an innovative composable architecture for mid-market and enterprise companies. Kibo boasts clients like Ace Hardware th…
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Join Sean Halter, CEO of Connectivity Holdings and MiO Marketplace, and Steven Moy, CEO of Barbarian as they interview Stephen Tyler Reagan, President & Chief Strategy Officer at Macarta, on this episode of Social Barbarians. Connectivity Holdings ConnectivityHoldings.com MiO Marketplace MiOMarketplace.com Barbarian WeAreBarbarian.com…
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Join Sean Halter, CEO of Connectivity Holdings and MiO Marketplace, and Steven Moy, CEO of Barbarian as they interview David Carrel, Chief Marketing Officer at Thomson Reuters, on this episode of Social Barbarians. Connectivity Holdings ConnectivityHoldings.com MiO Marketplace MiOMarketplace.com Barbarian WeAreBarbarian.com…
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Discover the untapped potential of health system websites! We are exploring the captivating world of healthcare websites and their impact on patient experience. In this episode, Caroline Benach, Director of Digital Strategy, and Garrett Benskin, Senior Project Manager, dive into how health systems' websites directly influence patient experience sco…
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Join Sean Halter, CEO of Connectivity Holdings and MiO Marketplace, and Steven Moy, CEO of Barbarian as they interview Rick Song, President at Brand Innovators Strategy Group, on this episode of Social Barbarians. Connectivity Holdings ConnectivityHoldings.com MiO Marketplace MiOMarketplace.com Barbarian WeAreBarbarian.com…
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