The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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Episode 103: Ed Kennedy, Senior Product Marketing Manager, B2B Commerce, At Adobe
Manage episode 377994553 series 2992212
Content provided by Isaiah Bollinger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Isaiah Bollinger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ed Kennedy has been in B2B eCommerce for almost two decades. He has seen everything from integration challenges to sales rep enablement and other common B2B eCommerce challenges. We discuss the challenges Manufacturers and distributors face in trying to modernize or adapt to B2B eCommerce. Ed discusses how distributors that aren't doing B2B eCommerce well are already far behind. We also discuss how manufacturers can best handle channel conflict.
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Manage episode 377994553 series 2992212
Content provided by Isaiah Bollinger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Isaiah Bollinger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ed Kennedy has been in B2B eCommerce for almost two decades. He has seen everything from integration challenges to sales rep enablement and other common B2B eCommerce challenges. We discuss the challenges Manufacturers and distributors face in trying to modernize or adapt to B2B eCommerce. Ed discusses how distributors that aren't doing B2B eCommerce well are already far behind. We also discuss how manufacturers can best handle channel conflict.
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Similar to The Hard Truth About B2B eCommerce
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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