This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger and Timothy Peterson of https://trellis.co who can help you with all things B2B eCommerce.
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www.enginecommerce.com Content + Commerce is a weekly show about how to win in the ecommerce world. Presented by Engine ECommerce.
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Shaping eCommerce is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. We aim to share content of value for merchants whether they are new to eCommerce or have been in the space for years. Topics include commerce technology introductions such as Algolia, Gorgias, and BigCommerce among many others. We also review best practices for developers and merchants alike who may be looking for guidance in their own eCommerce journeys. Subscribe n ...
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Episode 126: Chris Baltusnik, E-Commerce Transformation and Operations Leader at Owens Corning
1:11:19
1:11:19
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Chris Baltusnik is bringing forward Owens Corning, an enterprise manufacturer with B2B eCommerce that has historically been handling commerce with one-to-one sales reps. He has experience in an eCommerce agency and on both the B2C and B2B manufacturer sides. After building a best-in-class eCommerce program at Good Year, Chris has taken his talents …
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Episode 125: Jay Schneider, Founder of B2B Squared
1:08:38
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Jay Schneider has spent over a decade in B2B eCommerce on the operating side, software provider side, and agency business side. Jay is now the founder of B2B Squared, which is focused on helping B2B companies gain traction on their B2B eCommerce stores via email marketing and other marketing tactics. Most B2B companies struggle to gain eCommerce ad…
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Episode 124: Beth Segovia & Kevin Kazenmayer of TradeCentric (B2B Connected Commerce)
1:07:55
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We speak with Beth Segovia and Kevin Kazenmayer of TradeCentric on the topic of B2B Connected Commerce. What is Connected Commerce? It means connecting all your commerce channels so that your customers, supplies, and everyone in the supply chain are fully integrated. We discuss how companies that have a strong B2B eCommerce presence and procurement…
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Episode 123: Ben Marks, Director Global Market Development of Shopware and Former Magento Community Manager
1:22:17
1:22:17
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Ben Marks is a legend in the eCommerce space, having been in the space for roughly 20 years. Ben started with the early platforms that you no longer hear about but joined Blue Acorn in the early days of Magento's rise with Blue Acorn. We discussed the evolution of B2B eCommerce from his early days to now, working at a challenger company, Shopware, …
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Episode 122: Lucas Robinson, CEO of WebLife Stores & BudgetMailBoxes.com
1:09:22
1:09:22
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Lucas Robinson, is the driving force behind WebLife Stores and BudgetMailboxes.com. With over a decade of eCommerce experience, Lucas has transformed WebLife Stores into a thriving hub of creativity and expertise, serving prestigious clients like NBC, MLB, Harvard University, and JP Morgan. From humble beginnings selling a single mailbox in 2005, L…
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Episode 121: Mark Fitzgerald, COO of POS Supply
1:10:30
1:10:30
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Mark Fitzgerald has been in eCommerce for over two decades. As he progressed in eCommerce he found more and more opportunities in B2B eCommerce. He joined the founder of Pos Supply to help with just that and brought them to 50% plus sales in eCommerce as a business. They now use SuiteCommerce to power eCommerce along with Netsuite on the backend. W…
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Episode 120: Diego Terra, Founder of SuiteCommerce and Hairball.io
1:06:27
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Diego Terra has been in eCommerce since the early days of Netsuite. He ended up building the best Commerce platform for Netsuite, what is now called SuiteCommerce. His firm SuiteCommerce got acquired by Netsuite and went on to continue building on Netsuite for eCommerce. He has since moved on to starting Hairball, which helps companies leverage too…
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Episode 119: Matt Harris, Founder of Harris Web Works & B2B eCommerce Veteran
1:22:33
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Matt Harris has been working on web projects for nearly three decades. In the early days, eCommerce was the wild west, and there were fewer high-quality platforms from which to choose. Now there are many great platforms, and Matt has focused on B2B eCommerce around Magento, which has been a leading B2B eCommerce platform for over a decade now. We d…
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Episode 118: Alex Back, CEO of Couch.com & Furniture Expert
1:05:25
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Alex Back is an e-commerce veteran who co-founded the well-known DTC furniture brand, Apt2B, before a successful exit last year. He is currently building out an exciting new platform called Couch.com that will change the future of AI in the furniture industry and e-commerce in general. We discuss the complexity of furniture eCommerce and how learni…
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Episode 117: Timothy Peterson & Isaiah Bollinger On The Future Of B2B eCommerce
12:20
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Timothy and Isaiah have been doing eCommerce projects for over 30 years combined. After 4 years of running the podcast, we have a pretty good idea of whats coming next for B2B eCommerce. Hear our predictions and ideas about what we believe the future of B2B eCommerce will be like.By Isaiah Bollinger
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Episode 116: Tom Pierce, The Art of ERP implementation: Why It's More Than Just A Science
55:16
55:16
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Tom Pierce is a highly experienced problem solver with a diverse background that includes military service, pastoral ministry, and application software. Tom has a deep background in ERP implementation and has worked on some of the most sophisticated defense industry manufacturing problems. We discuss the complexity of enterprise software and how it…
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Episode 115: Vladimir Diakonov & Brandon Briggs (B2B eCommerce Solutions)
56:00
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Vladimir Diakonov & Brandon Briggs implement B2B eCommerce solutions across Magento and Shopware at IT Delight. We discuss the many challenges of B2B eCommerce such as scaling product data to large data sets, integrations, and marketing. We also discuss the internal politics that often hinder B2B organizations.…
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Episode 114: Jason Nyhus, President of Shopware
1:02:45
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Jason Nyhus spent over 20 years building one of the most successful eCommerce companies in the world, Digital River. He recently joined Shopware as the president of Shopware to expand its presence in the United States. Shopware is gaining traction in B2B eCommerce and has a very strong focus on B2B eCommerce, especially the midmarket. We discuss ho…
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Episode 113: Derek Sewell, Director Strategic Accounts at dataX.ai (Product Data Expertise)
56:41
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Derek Sewell is the Director of Strategic Accounts and partnerships at dataX.ai, an Enterprise AI / Deep Learning algorithm for solving the most complex data challenges. dataX.ai does some of the most robust product data transformations for large enterprises in the world. They are now a strategic partner of affiliated distributors. We discuss how t…
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Episode 112: John Hill, Chief Digital Information Officer at MSC Industrial Supply
1:03:19
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John Hill is a technology and operations executive with more than 30 years of multi-industry experience spanning retail, distribution, insurance, automotive, pharmaceuticals/biotechnology, software as a service, high technology, and the public sector. At MSC Industrial Supply John Hill is tasked with improving B2B eCommerce for a multi-billion digi…
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Episode 111: Paul Vragel, Manufacturing Productivity Expert
1:00:49
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Paul Vragel has worked in manufacturing his entire career. He founded 4aBetterBusiness 25+ years ago, to assist management teams and employees of manufacturing companies to radically improve their efficiency. By allowing the employees and experts on the ground floor to improve processes, teams can rapidly solve problems. We cover four key elements …
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Episode 110: Amit Bhaiya, CEO at DotcomWeavers, ERP Integration Experts
1:01:10
1:01:10
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Amit Bhaiya is the founder and CEO at DotcomWeavers. They have been Adobe Commerce (Magento) partners for years and developed a deep niche in the Epicor ERP integration space. Epicor is a difficult ERP to integrate with. However, they have figured out how to make mid-market B2B companies successful with Magento integrated into Epicor and specialize…
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Episode 109: David Bradley, Founder of Qpilot, and Master of Recurring Orders
1:00:50
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David Bradley has a background in back office software such as ERP and other logistics-related software. He then went on to found Qpilot, which runs the most flexible product subscriptions and repeat delivery programs on the planet. We discuss how recurring deliveries or scheduled deliveries are a massive opportunity for B2B companies to improve th…
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Episode 108: Jason Somerville (Founding Partner at GW Partners)
1:06:17
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Jason Somerville is a 20-year eCommerce veteran and Founding Partner at GW Partners. We discuss all the challenges Jason has faced in eCommerce that has evolved from B2C to a more multichannel and B2B eCommerce format. We also discuss the investment landscape for brands and what brands can do to better set themselves up for investment and exit.…
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Episode 107: Nate Obray (President & Founder of OBV | CTO of ZAF | Advisor at Mobrium)
1:06:17
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Nate Obray has three current roles, President and founder of OBV, CTO of ZAF, and as an advisor at Mobrium. Nate has a technical background but also has ventured into the business side as a founder and operator. Nate has deep experience in logistics, 3PL, and warehouse operations, all of which tie heavily to B2B eCommerce operations. We dive into t…
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Episode 106: Ryan Lee, Founder & Former CEO of Nautical Commerce
1:02:50
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Ryan Lee founded Nautical Commerce to democratize marketplace technology. It turned out that most distribution and B2B businesses really were operating as marketplaces but without modern marketplace technology. Hence, Nautical has focused on enabling B2B companies to automate and modernize their business models with world-class technology. Previous…
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Episode 105: Bill Mirabito, Partner at Chameleon Collective (Live In Boston!)
28:53
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We did a special episode 105 live in Boston at our annual Digital Commerce Today event with guest Bill Mirabito. Bill is a partner at Chameleon Collective, and veteran in the eCommerce industry. We discuss why B2B eCommerce often lags behind B2C eCommerce and how companies can use modern tools like iPaaS and other technologies to catch up faster. S…
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Episode 104: Rick Watson, Founder of RMW Commerce
51:50
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Rick Watson is a commerce veteran with more than 20 years experience. He is both a consultant and analyst in the eCommerce industry. We cover many common reasons companies struggle with B2B eCommerce and what they can do to overcome those common themes we see over and over. Rick is an independent consultant and is especially adept at helping privat…
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Episode 103: Ed Kennedy, Senior Product Marketing Manager, B2B Commerce, At Adobe
59:28
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Ed Kennedy has been in B2B eCommerce for almost two decades. He has seen everything from integration challenges to sales rep enablement and other common B2B eCommerce challenges. We discuss the challenges Manufacturers and distributors face in trying to modernize or adapt to B2B eCommerce. Ed discusses how distributors that aren't doing B2B eCommer…
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Episode 102: Lance Owide, General Manager B2B at BigCommerce
1:05:27
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Lance Owide is in charge of ensuring BigCommerce is the best-in-class B2B SaaS eCommerce platform of the future. Lance helped BigCommerce through its Feedonomics acquisition and has transitioned to helping grow their B2B product offering. BigCommerce has always had a B2B eCommerce segment of customers but is now really focused on growing it more de…
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Episode 101: Chris Shipferling, Partner of SouthCol (DTC Commerce Expanding into B2B)
45:40
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In this episode, we have the pleasure of meeting with Chris Shipferling, a veteran in the eCommerce and retail space, who is now buying and operating eCommerce businesses at South Col. South Col provides strategic advice and capital to help founders get to the next level in eCommerce. We talk about the latest changes happening in the eCommerce spac…
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Episode 100: Paul Do Forno, Managing Director of Commerce at Deloitte Digital (OmniChannel B2B eCommerce)
1:07:10
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Paul Do Forno has spent three decades in technology as a developer, consultant, and eCommerce expert. He is now the Managing Director and eCommerce practice leader of Deloitte Digital. We discuss the evolution of B2B eCommerce and why it now requires an omnichannel approach. B2B eCommerce is now driving higher valuations on Wall Street, and as Paul…
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Episode 99: Ram Venkataraman, CEO of Kibo (Headless Architecture & Modern B2B eCommerce Best Practices)
1:00:31
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Ram Venkataraman has a 20-plus-year background in innovative technology companies such as Red Hat and now Kibo. Ram began in technology as a product-focused architect and eventually CTO. Now Ram is the CEO of Kibo, driving forward an innovative composable architecture for mid-market and enterprise companies. Kibo boasts clients like Ace Hardware th…
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Get the Most Out of Your Agency Feat. Trellis Co-Founder and CEO, Isaiah Bollinger
44:43
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In this episode of Shaping eCommerce host Tim Bucciarelli welcomes back Isaiah Bollinger from Trellis to discuss optimizing the client-agency relationships. Key topics discussed in the podcast conversation are: eCommerce Agency Specialization and Services: The discussion focuses on how some agencies choose to maintain a narrow focus on their area o…
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Get the Most Out of Your Agency Feat. Shero Commerce Co-Founder & CEO, Beth Shero
45:19
45:19
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In this episode Tim talks with Beth Shero, CEO of Shero Commerce about the critical elements of a strong client/agency relationship. Topics discussed in this podcast include: • Importance of aligning with an agency and providing excellent customer service and value. • Different paths agencies can take, narrowing or expanding their focus, while main…
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Get the Most Out of Your Agency Feat. IronPlane Head of Projects, Jared Shields
52:01
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Kicking off our series on how to get the most out of your Agency, Tim speaks with Jared Shields Head of Projects at eCommerce agency IronPlane. In this segment, they focus on the following topics: • Why is your agency relationship important? • Client and agency stakeholders • Why a strong client team lead is essential • The basics of good bug repor…
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Episode 98: Selecting The Right Software For B2B eCommerce
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In Episode 98, we expand on what it takes to build a successful eCommerce practice for your b2b organization. Selecting the right technology partner is critical, and can easily be derailed by salespeople over-promising. We highly recommend looking into technology that has a large user base, a thriving community of partners, extensions, and other el…
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Episode 97: Jason Greenwood (B2B eCommerce Expert & Consultant)
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Jason Greenwood is the Founder & Lead Consultant of Greenwood Consulting. 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝟮𝗕 & 𝗗𝗧𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆. Jason Greenwood has been in eCommerce for over 20 years, operating merchants, as well as on the agency services side. Jason has seen all facets of B2B eCommerce and helps merchants make the right strategi…
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Episode 96: (Building The Right Team Structure For B2B eCommerce)
1:00:36
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Timothy Peterson and Isaiah Bollinger are back for a solo episode on how to craft the right team for B2B eCommerce. B2B eCommerce is complex because it requires integration and leveraging multiple pieces of enterprise software, and interdepartmental collaboration. We discuss which people and departments need to be involved to make B2B eCommerce suc…
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Episode 95: Mark Brohan (B2B eCommerce Growth In 2023)
1:06:58
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Mark Brohan is the Senior Vice President of B2B and Market Research at Digital Commerce 360. Mark has compiled the most comprehensive B2B eCommerce research and data on the top eCommerce businesses in B2B. Mark has seen the tide turn in which leadership is now embracing B2B eCommerce. It is now the challenge of implementation and success that is ca…
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Shaping eCommerce with Matthew Eisnor, Dir of Global Alliances at Algolia
40:40
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On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Matthew Eisnor, Dir of Global Alliances at Algolia. On the podcast, they talk about: - The history and relevance of search - The Algolia ICP - Search for B2B - The difficulty in managing the tens of thousands of long-tail search queries - Why chatGPT is lik…
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Shaping eCommerce with Michael Potters Senior Strategic Partner Manager at Gorgias
40:52
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On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Michael Potters, Senior Strategic Partner Manager at Gorgias. On the podcast, they talk about: - His experience being a Gorgias customer and then transitioning to his current role - The Gorgias ICP - The plug and play nature of Gorgias that increases time t…
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Shaping eCommerce with Stefan Schinkel, Chief Revenue Officer at dotCMS
44:49
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On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Stefan Schinkel, Chief Revenue Officer at dotCMS. On the podcast, they talk about: - The origins of dotCMS - dotCMS's ICP - An ideal content stack - What sets dotCMS apart from the competition - The types of businesses best suited to headless architectures …
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Episode 94: Bhagawat Rawat, VP of Operations and Finance at OneScreen.AI
1:11:52
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Bhagawat Rawat has founded several startups and is now the VP of Operations and Finance at OneScreen.AI. OneScreen.AI allows companies to hyper-target and track the effectiveness of outdoor marketing. Traditionally, outdoor marketing was considered ineffective to the rising power of digital marketing. However, recently, digital marketing has gotten…
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Episode 93: Brian Beck (CEO of Encieba and B2B eCommerce Veteran)
50:58
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Brian Beck has written the leading book on B2B eCommerce, Billion Dollar B2B eCommerce. He has been in eCommerce for over 20 years and has seen the evolution of B2B eCommerce firsthand. Brian worked on both the agency and merchant side and is now the CEO of his agency Enceiba which focuses on Amazon for B2B. We discuss the challenges of B2B eCommer…
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Shaping eCommerce with Kyle Capsalis, Strategic Partner Manager for Headless Tools at BigCommerce
29:42
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On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Kyle Capsalis, Strategic Partner Manager for Headless Tools at BigCommerce. On the podcast, they talk about: - The differences between headless and composable - Why big companies are gravitating toward headless solutions - The ROI of a headless architecture…
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Episode 92: Jouke de Vries (20 year eCommerce veteran)
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Jouke de Vries has worked in many aspects of eCommerce for over 20 years. Having started as an engineer, Jouke worked his way up into product management at a B2B eCommerce platform Sana Commerce. We cover the need for customer segmentation, real time pricing integration / inventory, and other B2B eCommerce challanges in the podcast. Jouke has seen …
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Shaping eCommerce with Christian Lelaidier, Strategic Partnerships Manager at Front-Commerce
44:02
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On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Christian Lelaidier, Strategic Partnerships Development Manager at Front-Commerce. On the podcast, they talk about: - The world of composable commerce - How Front-Commerce got started and why eCommerce companies should consider using a flexible frontend - T…
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Episode 91: Tim Bucciarelli (Director of Engagement at Ironplane)
1:02:55
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Tim Bucciarelli has spent most of his career on the merchant side in eCommerce. Over the last 3 years he has joined the agency side at Ironplane helping merchants with eCommerce. Ironplane focuses on Magento and BigCommerce which often lead to B2B merchants. We discuss the challenges agencies face when trying to help merchants with B2B eCommerce su…
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Episode 90: Carlos Camacho (Associate Director of Digital Commerce, Boston Scientific)
1:12:12
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Carlos Camacho is a commerce leader at Boston scientific with more than 20 years eCommerce experience. He has experience leading projects to create best-in-class online shopping experiences in highly competitive B2B and B2C industries. We talk about the hurdles larger organizations have in getting their B2B channels to be effective via eCommerce.…
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Episode 89: Justin King (VP of B2B at Salsify & King of B2B Commerce)
1:16:46
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Justin King started his career 20 years ago doing ERP-based eCommerce projects for B2B and B2C organizations. Eventually, he realized there was this massive knowledge gap in B2B, so he started his own B2B eCommerce website to educate the industry. Over time his knowledge and expertise took off and he became a top consultant for major B2B companies …
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Episode 88: Peter Jaap Blaakmeer: CEO of Elgentos (Magento For B2B eCommerce)
57:14
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Peter Jaap Blaakmeer founded Elgentos about 12 years ago. He has focused on Magento in the Netherlands region which has evolved to become a primarily B2B focused commerce platform. He has dealt with everything from complex ERP integration to change management. Peter works with mid-market manufacturers and distributors to help them scale B2B eCommer…
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Shaping eCommerce with François Chaix, Head of Partner Evangelism at Akeneo
32:51
32:51
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On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing François Chaix, Head of Partner Evangelism at Akeneo. On the podcast, they talk about: - How Akeneo's technology works and how the company started - The rise of omnichannel buying journeys in eCommerce - Why retailers should explore PIMs like Akeneo - How A…
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Episode 87: Sam Gupta, CEO of ElevatIQ (Enterprise B2B Software Architecture)
59:00
59:00
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Sam Gupta has implemented some of the largest ERP projects in the world. He has worked with many different back office systems, and understand enterprise software architecture as well as anyone in the industry. He ventured out on his own to be an independent voice in the ERP and back office space so that he can help clients select the right softwar…
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Episode 86: Diego Barrera of Zonos (International eCommerce)
59:02
59:02
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Diego Barrera is the head of professional services for Zonos, a SaaS platform that allows businesses to go international with their existing eCommerce store. Traditionally, international eCommerce was very hard to do well because you needed so many complex compliance pieces in place. Today, with Zonos, you can install their apps on your eCommerce s…
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