Best Isaiah Bollinger Podcasts (2023)

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The Hard Truth About B2B eCommerce

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Episode 94: Bhagawat Rawat, VP of Operations and Finance at OneScreen.AI 1:11:52

5h ago1:11:52

1:11:52

Bhagawat Rawat has founded several startups and is now the VP of Operations and Finance at OneScreen.AI. OneScreen.AI allows companies to hyper-target and track the effectiveness of outdoor marketing. Traditionally, outdoor marketing was considered ineffective to the rising power of digital marketing. However, recently, digital marketing has gotten…

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The Hard Truth About B2B eCommerce

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Episode 93: Brian Beck (CEO of Encieba and B2B eCommerce Veteran) 50:58

7d ago50:58

50:58

Brian Beck has written the leading book on B2B eCommerce, Billion Dollar B2B eCommerce. He has been in eCommerce for over 20 years and has seen the evolution of B2B eCommerce firsthand. Brian worked on both the agency and merchant side and is now the CEO of his agency Enceiba which focuses on Amazon for B2B. We discuss the challenges of B2B eCommer…

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The Hard Truth About B2B eCommerce

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Episode 92: Jouke de Vries (20 year eCommerce veteran) 1:05:45

1M ago1:05:45

1:05:45

Jouke de Vries has worked in many aspects of eCommerce for over 20 years. Having started as an engineer, Jouke worked his way up into product management at a B2B eCommerce platform Sana Commerce. We cover the need for customer segmentation, real time pricing integration / inventory, and other B2B eCommerce challanges in the podcast. Jouke has seen …

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The Hard Truth About B2B eCommerce

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Episode 91: Tim Bucciarelli (Director of Engagement at Ironplane) 1:02:55

1M ago1:02:55

1:02:55

Tim Bucciarelli has spent most of his career on the merchant side in eCommerce. Over the last 3 years he has joined the agency side at Ironplane helping merchants with eCommerce. Ironplane focuses on Magento and BigCommerce which often lead to B2B merchants. We discuss the challenges agencies face when trying to help merchants with B2B eCommerce su…

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The Hard Truth About B2B eCommerce

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Episode 90: Carlos Camacho (Associate Director of Digital Commerce, Boston Scientific) 1:12:12

2M ago1:12:12

1:12:12

Carlos Camacho is a commerce leader at Boston scientific with more than 20 years eCommerce experience. He has experience leading projects to create best-in-class online shopping experiences in highly competitive B2B and B2C industries. We talk about the hurdles larger organizations have in getting their B2B channels to be effective via eCommerce.…

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The Hard Truth About B2B eCommerce

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Episode 89: Justin King (VP of B2B at Salsify & King of B2B Commerce) 1:16:46

2M ago1:16:46

1:16:46

Justin King started his career 20 years ago doing ERP-based eCommerce projects for B2B and B2C organizations. Eventually, he realized there was this massive knowledge gap in B2B, so he started his own B2B eCommerce website to educate the industry. Over time his knowledge and expertise took off and he became a top consultant for major B2B companies …

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The Hard Truth About B2B eCommerce

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Episode 88: Peter Jaap Blaakmeer: CEO of Elgentos (Magento For B2B eCommerce) 57:14

2M ago57:14

57:14

Peter Jaap Blaakmeer founded Elgentos about 12 years ago. He has focused on Magento in the Netherlands region which has evolved to become a primarily B2B focused commerce platform. He has dealt with everything from complex ERP integration to change management. Peter works with mid-market manufacturers and distributors to help them scale B2B eCommer…

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The Hard Truth About B2B eCommerce

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Episode 86: Diego Barrera of Zonos (International eCommerce) 59:02

3M ago59:02

59:02

Diego Barrera is the head of professional services for Zonos, a SaaS platform that allows businesses to go international with their existing eCommerce store. Traditionally, international eCommerce was very hard to do well because you needed so many complex compliance pieces in place. Today, with Zonos, you can install their apps on your eCommerce s…

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The Hard Truth About B2B eCommerce

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Episode 87: Sam Gupta, CEO of ElevatIQ (Enterprise B2B Software Architecture) 59:00

3M ago59:00

59:00

Sam Gupta has implemented some of the largest ERP projects in the world. He has worked with many different back office systems, and understand enterprise software architecture as well as anyone in the industry. He ventured out on his own to be an independent voice in the ERP and back office space so that he can help clients select the right softwar…

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The Hard Truth About B2B eCommerce

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Episode 85: Chase Clymer CEO of Electric Eye (B2B eCommerce For Shopify) 1:00:43

3M ago1:00:43

1:00:43

Chase Clymer is the CEO and founder of Electric Eye, a Shopify-focused agency. Historically, Shopify was not viewed as a viable b2b eCommerce platform, and most companies would look at other options. Fast forward to 2023, Shopify now has better native b2b features and options for B2B businesses. Whether you want to build a separate b2b site or have…

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The Hard Truth About B2B eCommerce

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Episode 84: Arno Ham, CPO at Sana Commerce (ERP First eCommerce) 1:02:35

6M ago1:02:35

1:02:35

Arno Ham has been at Sana Commerce for over 17 years and has seen the evolution of B2B eCommerce firsthand. Sana Commerce has developed into a robust B2B eCommerce provider for distributors, brands, and manufacturers looking to sell online that use Microsoft Dynamics or SAP. They have an ERP-first approach that allows them to use all the ERP data i…

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The Hard Truth About B2B eCommerce

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Episode 83: Isaiah Fritz, CEO of Online Selling Partners (Amazon Marketplace) 1:10:28

6M ago1:10:28

1:10:28

Isaiah Fritz is the CEO of a unique Amazon reseller company that focuses on actually buying the product from their partners instead of just charging them for services.By Isaiah Bollinger

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The Hard Truth About B2B eCommerce

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Episode 82: Mark Simon, VP of Strategy of Celigo (Integrations) 1:03:55

7M ago1:03:55

1:03:55

Mark Simon is the VP of Strategy at Celigo, and has extensive experience at other companies scaling their business. At Celigo, they are building the future of automation and constantly working with B2B companies to modernize their infrastructure. Most B2B companies are way behind when it comes to automation and eCommerce, and they lack the expertis…

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The Hard Truth About B2B eCommerce

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Episode 81: Jack Freeman, Partner at PeakSpan (B2B Investments) 1:03:07

7M ago1:03:07

1:03:07

Jack Freeman is a partner at PeakSpan capital, a venture and PE firm focused on technology that impacts B2B businesses through SaaS, fintech, and more. He his actively investing and helping companies grow that are evolving the B2B ecommerce space such as Shiphawk, Sales Layer, and more. The B2B eCommerce market is still so new that there is a lot t…

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The Hard Truth About B2B eCommerce

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Distribution B2B eCommerce Challenges & Solutions With Jason Hein 1:12:21

9M ago1:12:21

1:12:21

Jason Hein is the Principal B2B Visionary at Bloomreach, and has extensive experience in B2B eCommerce. Jason B2B experience goes back to McMaster-Carr, where he eventually landed at Amazon, to develop their B2B offering. Having helped develop what is now the largest B2B eCommerce site in the world, Amazon, Jason went on to do consulting for distri…

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The Hard Truth About B2B eCommerce

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Logistics, Supply Chain, & 3PL With Harry Drajpuch 1:01:09

9M ago1:01:09

1:01:09

Harry Drajpuch is the CEO at Amware Fulfillment, a national 3PL fulfillment provider that specializes in scalable solutions for companies that are beyond the start-up phase and in need of professional advice and execution for high-volume fulfillment operations. With distribution centers located across the U.S., Amware enables 1-2 day delivery to 95…

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The Hard Truth About B2B eCommerce

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How To Leverage Retail In B2B eCommerce 1:01:08

10M ago1:01:08

1:01:08

Tim Swindle is the CEO of Paddle Smash, a new CPG company. He previously exited a software company another CPG company he founded. Tim has extensive experience leveraging retail and using B2B sales to grow a business. We discuss the mix that retail plays in business and how to properly mix retail, eCommerce, and other channels. We believe a mix of …

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The Hard Truth About B2B eCommerce

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Less Is More When Selling On Amazon With Hymie Zebede 1:01:38

10M ago1:01:38

1:01:38

Hymie Zebede has been selling on Amazon for well over a decade now. At first, he used to do it himself and source products but quickly realized his skill was on the Amazon platform itself, and not sourcing products. He now partners with clients to help them sell better on Amazon. What he learned is that it's far more effective to narrow in on a han…

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The Hard Truth About B2B eCommerce

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Unilog - A Distribution First B2B eCommerce Platform With Brian Lombardo 1:09:52

10M ago1:09:52

1:09:52

Brian Lombardo, SVP Channels and Partners at Unilog, has been in B2B distribution for nearly three decades now. First at a major distributor, then at Infor, a leading distribution ERP, and now at Unilog, a B2B eCommerce platform. We talk about the challenges of getting distribution onto eCommerce and how to overcome them with product data, erp inte…

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The Hard Truth About B2B eCommerce

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Leveraging B2B eCommerce To Sell Parts As A Manufacturer With Kristina Harrington 1:06:15

10M ago1:06:15

1:06:15

Kristina Harrington is the President of Gen Alpha, a B2B eCommerce platform that specializes in OEMs, specialty vehicles & aftermarket organizations. They have interactive parts manuals and allow you to sell parts with the entire suite of products to allow customers to return what they need if necessary. Parts can get very complex for large vehicle…

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The Hard Truth About B2B eCommerce

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Onboarding B2B Customers To eCommerce With Head of B2B Marketing At BigCommerce Fiona Norton 1:01:27

11M ago1:01:27

1:01:27

Fiona Norton is the head of product marketing for B2B eCommerce at BigCommerce. BigCommerce is massively accelerating their B2B roadmap due to so much demand for their product and acquired two companies, BundleB2B and QuoteNinja, B2B apps on their marketplace to speed up the process. Fiona has done market research showing that the number one proble…

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The Hard Truth About B2B eCommerce

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Building B2B eCommerce Infrastructure With TJ Gamble - CEO of Jamerson 1:12:40

11M ago1:12:40

1:12:40

TJ Gamble started his digital agency, Jamerson, over two decades ago, to help businesses with eCommerce. Jamerson specializes in software development for Magento and BigCommerce. In the early days, B2B eCommerce was not a major focus of platforms like Magento and BigCommerce, but over the past few years has become a central focus of both Jamerson a…

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The Hard Truth About B2B eCommerce

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Scaling A B2B eCommerce Marketplace With Gil Bar Lev - CEO of HomeRoots 1:10:16

11M ago1:10:16

1:10:16

Gil Bar Lev eCommerce career goes back to the early days of Toy's R Us and Amazon! Fast forward 20+ years and he is now growing a B2B marketplace called HomeRoots that is tackling the complexity of the furniture industry. Furniture is highly complex and is currently difficult for businesses to get into their hands at reasonable B2B prices. HomeRoot…

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The Hard Truth About B2B eCommerce

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Automating Pricing & Promotions With Tal Rotman of Namogoo 1:04:19

11M ago1:04:19

1:04:19

Tal Rotman is the VP of alliances at Namogoo, a company founded on its ability to eliminate customer hijacking on the Internet. A significant base of customers gets hijacked by bad actors and businesses lose conversions due to false advertising. Namogoo solves this problem, and in doing so has developed an incredible AI engine that can do much more…

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The Hard Truth About B2B eCommerce

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Using Net Terms To Grow B2B eCommerce With Rumbleship CEO Alex Lugosch 1:26:13

12M ago1:26:13

1:26:13

Alex Lugosch is CEO of Rumbleship, which is an eCommerce platform plugin that lets you easily offer terms to your wholesale buyers and get paid when you want, without fear of invoice delinquency. Alex has seen every type of B2B eCommerce business, from small to large, and finds that there is a massive gap in how most approach eCommerce. The most so…

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The Hard Truth About B2B eCommerce

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Why Agile Process Is So Important For B2B eCommerce With Ben Sharir 52:31

1y ago52:31

52:31

Ben Sharir has been in eCommerce for decades and helped many companies scale to incredible sizes in eCommerce. He is currently the director of B2B eCommerce for Estee Lauder, one of the largest CPG firms in the world. Ben Sharir believes that agile is critical to the growth of B2B eCommerce because it can actually de-risk projects by either failing…

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The Hard Truth About B2B eCommerce

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Digitally Assisted Sales For B2B eCommerce With Paul do Forno 52:42

1y ago52:42

52:42

Paul do Forno is one of the leading B2B eCommerce experts in the world and is the Commerce practice lead for Deloitte Digital, the world's largest eCommerce agency. He is a repeat guest in which we go deep into how eCommerce for B2B is so much more than simply bringing people to eCommerce and is really about assisting sales reps and helping compani…

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The Hard Truth About B2B eCommerce

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How Integrating With Trade Partners Is Critical To B2B eCommerce Growth 1:08:43

1y ago1:08:43

1:08:43

Our latest guest, Troy Lynch, CEO of PunchOut2Go, soon to be TradeCentric has seen thousands of B2B integrations. Their customers range on every major B2B eCommerce platform and do everything from Punch-Out to integrating with clients' ERP and e-procurement systems. Troy talks about the difference between companies that strategically develop these …

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The Hard Truth About B2B eCommerce

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How Augmented & Virtual Reality Can Work For B2B eCommerce 1:02:01

1y ago1:02:01

1:02:01

We brought on Daniel Esrig, Co-Founder and CTO of LevAR.io, a new AR / VR company that allows for an affordable modern experience for eCommerce businesses. LevAR allows any company to use 3d models with seamless AR / VR capabilities on their website with the simple installation of an app and very little onboarding to get started. It's very clear th…

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The Hard Truth About B2B eCommerce

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How The B2B eCommerce Platform Ecosystem Has Evolved With Jordan Knapp 1:00:36

1y ago1:00:36

1:00:36

Jordan Knapp has worked at Oracle Commerce, Adobe Commerce, and Shopify. He has intimate knowledge of many eCommerce platforms beyond the big three he worked at and has seen the evolution of eCommerce platforms over the last two years. We talk about where we are in the cycle and which platforms he thinks are winning the B2B eCommerce world in 2022 …

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The Hard Truth About B2B eCommerce

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The B2B eCommerce Landscape And Outlook With Mark Brohan 1:06:22

1y ago1:06:22

1:06:22

Mark Brohan is the leading researcher on B2B eCommerce and Vice President at Digital Commerce 360 who reports on all things eCommerce. B2B eCommerce is now accounting for a significant portion of all B2B sales and is driving innovation in many B2B organizations. Mark believes that B2B eCommerce is in a similar state to when B2C eCommerce was becomi…

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The Hard Truth About B2B eCommerce

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Omnichannel Marketing For B2B eCommerce With Kenneth Gray 58:13

1+ y ago58:13

58:13

Our latest guest, Kenneth Gray, is the owner of Grayt Media LLC, a Digital Marketing agency with the mission to scale revenues, boost brand awareness, and enhance the user experience for their customers. We discuss how modern B2B marketing requires so many touch points and channels to be effective such as Linkedin, Google ads, SEO, email marketing,…

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The Hard Truth About B2B eCommerce

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B2B Marketing Has Changed Forever & Its Not Going Back With Mark Donnigan 1:14:48

1+ y ago1:14:48

1:14:48

We have the luxury of speaking with Mark Donnigan about the changes in B2B marketing and how the industry has completely changed over the last decade. Especially with covid, in person, and one on one marketing techniques such as covid are less and less effective. Today's B2B businesses need to be building brand and content in the digital world wher…

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The Hard Truth About B2B eCommerce

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Balancing The Technology & People In B2B eCommerce With Mike King 1:05:45

1+ y ago1:05:45

1:05:45

Mike King is the Director of Global B2C Commerce at Slalom, specializing in implementing highly robust and complex Salesforce solutions. In this episode, we discuss how to lay the groundwork to leverage eCommerce technology to empower power instead of letting people get in the way of what technology can do. Mike King has worked on multiple enterpri…

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The Hard Truth About B2B eCommerce

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Eliminating Passwords & Improving Security With The CEO Of Stytch 1:02:47

1+ y ago1:02:47

1:02:47

Reed McGinley-Stempel spent a long time at payment startup Plaid and realized there was not a great solution to the challenges of passwords and the security risks they posed. He developed a new company Stytch that allows any company to use their technology to use other tools instead of passwords such as Magic links and tokens to reduce security imp…

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The Hard Truth About B2B eCommerce

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2022 B2B eCommerce Trends & Changes In The Landscape 1:01:38

1+ y ago1:01:38

1:01:38

As we approach 2022 a lot has changed since Covid. Clearly, the buying process has moved more online for both B2C and B2B customers. Businesses need to develop a strong digital strategy to sell to other businesses online, especially in the distribution space or it might become too late. More and more experts on our podcast are making this clear to …

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The Hard Truth About B2B eCommerce

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The Time Is Now For B2B eCommerce Or It Will Be Too Late! 1:01:51

1+ y ago1:01:51

1:01:51

Andrew Johnson is a supply chain innovator and the CEO of Shelf Aware a modern fulfillment SaaS company to help distributors improve operations. Andrew Johnson has grown up in B2B his whole life with his family company. He sincerely believes that the time for eCommerce is now for B2B or it will become too late for many companies, especially smaller…

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The Hard Truth About B2B eCommerce

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Helping Distributors Leverage eCommerce With Steven Javor Of Schneider Electric 1:05:17

1+ y ago1:05:17

1:05:17

Steven Javor is the Global eCommerce Director, North America, Energy Managment of Schneider Electric. He is currently focused on helping the 400 main distributors in North America improve their eCommerce to better sell Schneider Electric products. This can range from large sophisticated eCommerce companies to ones with almost no presence online. St…

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The Hard Truth About B2B eCommerce

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Selling Across Many Digital Channels With Sean Donovan of MSA - The Safety Company 55:15

1+ y ago55:15

55:15

Sean Donovan is the Digital Channel Manager of Americas at MSA - The Safety Company. He is currently tasked with figuring out how to optimize eCommerce across their own website, marketplaces like Amazon and eBay as well as other channels like EDI and distribution. The balance of optimizing on all the new digital channels while also keeping legacy c…

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The Hard Truth About B2B eCommerce

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Using Data Science To Grow B2B eCommerce With Chief Data Officer Garrett Eastham 1:05:49

1+ y ago1:05:49

1:05:49

Garrett Eastham is a veteran data scientist and executive at high tech companies such as Bazaar Voice that have pioneered aspects of eCommerce over the last two decades. Garrett Eastham discusses how data and data science have such a massive influence over eCommerce and how B2B companies should be using data to make better decisions. We discuss eve…

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The Hard Truth About B2B eCommerce

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Becoming A Modern Sales Organization With David Ledgerwood of Add1Zero 54:13

1+ y ago54:13

54:13

In episode 54, we have the pleasure of interviewing David Ledgerwood a veteran sales leader for tech-enabled B2B services firms. David has gone from a programmer to a leader in sales showing his depth of understanding of many aspects of a business. David believes strongly in modernizing sales and how B2B organizations can become digitally enabled v…

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The Hard Truth About B2B eCommerce

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Optimizing Payments For B2B eCommerce With Balance CEO Bar Geron 1:00:03

1+ y ago1:00:03

1:00:03

We have the luxury of bringing on Bar Geron, CEO of Balance, a new breed of payment technology designed specifically for B2B eCommerce. Balance can do it all, including accepting checks, wires, net terms, factoring on invoices, credit cards, and other types of unique B2B payments. Bar talks about how critical it is for B2B companies to move faster …

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The Hard Truth About B2B eCommerce

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Scaling B2B eCommerce To New Heights With Ian Leslie of Industry West & Bolt 52:06

1+ y ago52:06

52:06

Ian Leslie has been in marketing for nearly two decades and the past seven years of his career, have been in eCommerce. As CMO of Industry West, Ian helped turn a startup into a leading eCommerce provider of furniture to both B2C and B2B markets online. In this episode, we talk about all the things that lead to their success online on the Magento p…

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The Hard Truth About B2B eCommerce

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Fixing Unauthorized Reseller Problems With Joe Kovacs CEO of Brand Gaurde 1:02:30

1+ y ago1:02:30

1:02:30

Joe Kovacs has found a niche in which many unwarranted sellers are destroying brand loyalty and brand reputations on marketplaces. He founded, Brand Guarde, which has dedicated the last 3 years to helping companies of all sizes successfully regain control of their distribution and presence on marketplaces like Amazon. We talk about how brands can t…

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The Hard Truth About B2B eCommerce

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Why ERP Integration Is Critical To B2B eCommerce Success With Sam Bayer From Corevist 1:05:40

1+ y ago1:05:40

1:05:40

In our very special 50th episode, CEO of Corevist, Sam Bayer, joins us to discuss his journey in B2B around SAP. Sam has been working in software most of his career, and has over 20 years of experience with SAP. SAP has the strongest ERP offering and touches most of the major companies in the world. That is why he developed an ERP first B2B eCommer…

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The Hard Truth About B2B eCommerce

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Digitizing B2B Orders In The Food Industry With Notch CEO Jordan Huck 55:26

1+ y ago55:26

55:26

In this episode, we get the please of speaking with Jordan Huck who has taken on the difficult task of trying to modernize the restaurant and food industry. In this multi-trillion-dollar industry, most things are done manually and even chefs are up late at night trying to prepare for their food needs in the coming days and weeks. Jordan Huck has de…

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The Hard Truth About B2B eCommerce

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Optimizing For Multi Channel Selling With Tim Reintgen - Head of Partnerships At Plytix 56:49

1+ y ago56:49

56:49

Tim Reintgen has seen a large variety of clients using Plytix across many channels such as marketplaces, selling to distributors, retailers, and direct-to-consumer eCommerce. Plytix is an SMB focused PIM (Product Information Management) solution that allows for anyone, even very small companies to get started with modern data management best practi…

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The Hard Truth About B2B eCommerce

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EDI & B2B eCommerce Integrations With Chris Bidleman of Celigo 58:43

2y ago58:43

58:43

Chris Bidleman has been building integrations for B2B eCommerce for over a decade and has seen everything from legacy technology like EDI that is still widely adopted today to newer GraphQL based integrations. Integrations are a key backbone and issue that often stops B2B companies from moving forward with eCommerce. We discuss how to get over thos…

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The Hard Truth About B2B eCommerce

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Building A B2B Marketplace With Josh Penfold - CEO of Goose 59:45

2y ago59:45

59:45

Josh Penfold has been in eCommerce and B2B for 20 years. He has worked on both the brand side and built his own eCommerce website. In doing so he realized how many challenges come up in B2B eCommerce and that there isn't really a great solution for the customer B2B needs to buy online. That is where he came up with Goose, a B2B focused marketplace …

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The Hard Truth About B2B eCommerce

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Enterprise B2B eCommerce With Dan Renda - Head of Global eCommerce at Siemens Healthineers 1:00:45

2y ago1:00:45

1:00:45

Dan Renda has an impressive eCommerce background. He started out on the agency side managing eCommerce projects and then transitioned into B2B eCommerce at Siemens Healthcare. Dan Renda has helped scale Siemens to billions of dollars in eCommerce via a combination of EDI, digitizing payments, invoices, and of course through eCommerce via multiple p…

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