The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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Episode 93: Brian Beck (CEO of Encieba and B2B eCommerce Veteran)
Manage episode 362347323 series 2992212
Content provided by Isaiah Bollinger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Isaiah Bollinger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brian Beck has written the leading book on B2B eCommerce, Billion Dollar B2B eCommerce. He has been in eCommerce for over 20 years and has seen the evolution of B2B eCommerce firsthand. Brian worked on both the agency and merchant side and is now the CEO of his agency Enceiba which focuses on Amazon for B2B. We discuss the challenges of B2B eCommerce, and why channel conflict is a misunderstood problem that most B2B companies don't solve.
123 episodes
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Manage episode 362347323 series 2992212
Content provided by Isaiah Bollinger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Isaiah Bollinger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brian Beck has written the leading book on B2B eCommerce, Billion Dollar B2B eCommerce. He has been in eCommerce for over 20 years and has seen the evolution of B2B eCommerce firsthand. Brian worked on both the agency and merchant side and is now the CEO of his agency Enceiba which focuses on Amazon for B2B. We discuss the challenges of B2B eCommerce, and why channel conflict is a misunderstood problem that most B2B companies don't solve.
123 episodes
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Similar to The Hard Truth About B2B eCommerce
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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