Join me as I walk around interviewing our fellow volunteers and fellow students at the competition. This shall be fun! Cover art photo provided by Phi Hùng Nguyễn on Unsplash: https://unsplash.com/@hungnp92
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Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.
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BARTALK is a lecture-performance-storytelling series that usually happens physically in a bar in The Hague. Each edition has a theme and brings guests from different backgrounds (art, psychology, media technology, music, drag, martial arts, kink, math) to share their perspectives under the same subject. Past themes have included death and the afterlife, a history of burning, the living archive, and more. Ultimately, BARTALK is a model of knowledge-sharing as community-building Support this p ...
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Is the key to a brighter future hidden within the depths of ancient wisdom? Join me, Sofia, on the ’Sustainable Spirit’ podcast as we unravel the mysteries behind today’s most monumental challenges through the lens of the world’s diverse religious and philosophical traditions. In each episode, our guests, ranging from spiritual leaders and scholars to activists and innovators, provide fresh insights, sharing how their study of faith or their personal spiritual practice intersects with the 17 ...
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1
Earning Customer Trust in the Age of AI and Misbelief: A Behavioral Economics Perspective with Professor Dan Ariely
33:00
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How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the…
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1
SEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard Huang
47:19
47:19
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How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way…
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Dr. Albert Hernandez on Christian & Islamic History of Medicine
1:15:40
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June 17, 2024 Episode 12: Dr. Albert Hernandez on Christian & Islamic History of Medicine Today Dr. Hernandez and I discuss the history of medicine & spiritual healing, the impacts of Christianity & Islam on science, and the role of healing throughout life. CALL TO ACTION, EPISODE LINK & CONTACT INFO Once you have listened to this episode, you migh…
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Customer-Driven Digital Marketing: A Human-to-Human Approach with Marquis Health Consulting Services’ Natalie Adis
29:49
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For marketers, it’s essential to step out from behind the screen and reconnect with what really matters—your customers. In this episode of Content Disrupted, Natalie Adis, VP of Digital Marketing and Social Media at Marquis Health Consulting Services, shares how prioritizing empathy over automation through boots-on-the-ground interactions transform…
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1
Beyond Tactics: Building Brands Through Purpose and Positioning with Jessica McCarthy
40:02
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Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build re…
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1
Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon
37:34
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Forget marketing to traditional demographics! Today's consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consume…
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1
How to Craft Brand Stories that Sell with Find the Red Thread’s Tamsen Webster
34:48
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Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you c…
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1
Applying Data Science to Brand Bonding in the Digital Age with CMO, Tricia Nichols
30:14
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Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time. Episode Hi…
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Dr. Beth Blissman on Catholic Climate Action
55:50
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March 20, 2024 Episode 11: Dr. Beth Blissman on Catholic Climate Action Today Dr. Beth Blissman and I discuss the work of the Loretto Community in the UN, the marriage of science and spirituality, and the role of interfaith collaboration in pursuing climate justice on the international stage. Throughout our conversation, Dr. Blissman emphasizes the…
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1
Je-Shawna Wholley on Intergenerational Spiritual Healing
1:06:45
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February 28, 2024 Episode 10: Je-Shawna Wholley on Intergenerational Spiritual Healing SUMMARY Today Je-Shawna Wholley, founder of the groundbreaking Earthseed project, shares her insights into spiritual healing, intergenerational dialogue, and engaging with your family history, offering striking ideas for listeners to consider on how to apply thes…
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1
It’s Time to Diversify Your Healthcare Marketing Mix
36:39
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In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a succes…
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Dr. David Haberman on Indian River Pollution
1:04:27
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Today Dr. David Haberman sheds light on Indian river environmentalism, tackling water pollution issues and drawing lessons from Indian environmental activists, offering invaluable insights for listeners on how to apply these practices to their local environmental challenges. Throughout the episode, Dr. David Haberman emphasizes that external pollut…
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How Top Brands Blend Brand and Performance Marketing with Expert CMO Bob Sherwin
34:51
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When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry l…
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TikTok’s Sofia Hernandez on Disrupting Sameness in Digital Marketing
34:39
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Observing what's trending on TikTok, you can discern a tremendous amount about what piques people's interest and how they prefer to consume information. This week, we spoke with TikTok's Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative st…
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Dr. David R. Loy on Eco-dharma, Eco-activism & Ecological Healing
1:07:40
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The Sustainable Spirit Podcast January 15, 2024 Episode 8: Dr. David R. Loy on Eco-dharma, Eco-activism & Ecological Healing SUMMARY In this episode, Dr. Loy, a distinguished professor, writer, and Zen teacher in the Sanbo Zen tradition of Japanese Zen Buddhism, discusses ecodharma, a concept that intertwines Buddhism's teachings with ecological co…
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1
Rethinking Marketing through Just-in-Time Content Operations
43:36
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How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficie…
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Dr. S. Brent Rodriguez-Plate on Religious Objects, Building Peace & the Value of Symbols
1:03:24
1:03:24
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The Sustainable Spirit Podcast January 1, 2024 Episode 7: Dr. S. Brent Rodriguez-Plate on Religious Objects, Building Peace & the Value of Symbols SUMMARY This episode of the Sustainable Spirit podcast features Dr. S.B. Rodriguez Plate, a writer, public speaker, editor, and college professor, who bases their work on the fundamental question of what…
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How to Build a High-Impact Content Marketing Strategy: Insights from Autodesk’s Dusty DiMercurio
44:47
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At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content…
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Dr. Sarah Pike on Ritual, Radical Eco-Activism & Paganism
1:00:53
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The Sustainable Spirit Podcast December 4, 2023 Episode 6: Dr. Sarah Pike on Ritual, Radical Eco-Activism & Paganism SUMMARY Welcome back to another episode of the Sustainable Spirit Podcast! In this eye-opening episode, Dr. Sarah Pike, a distinguished professor of Comparative Religion at California State University, Chico, and an expert in ritual …
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1
The Winning Formula: Creativity, Data, and Purpose at Coca-Cola
30:25
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30:25
Generative AI is reshaping brand marketing, with its impact on the fusion of creativity, analytics, and purpose—the "growth triple play"—taking center stage. McKinsey reports that brands successfully combining these elements typically achieve more than double the growth of their industry peers. So, how do triple-play brands like Coca-Cola use AI to…
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Dr. Sabina Magliocco on Witchcraft, Paganism & Gender Equality
1:03:19
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The Sustainable Spirit Podcast November 20, 2023 Episode 5: Dr. Sabina Magliocco on Witchcraft, Paganism & Gender Equality SUMMARY This episode delves into the fascinating world of witchcraft and paganism, juxtaposing their portrayal in popular culture with their actual practice and significance. It begins by examining the accuracy of witchcraft as…
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1
Beyond Beige: Ardath Albee's Blueprint for Buyer-Driven B2B Strategies
49:22
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Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn’…
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Dr. David P. Gushee on Navigating LGBTQ+ Inclusion in Christianity
58:20
58:20
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The Sustainable Spirit Podcast November 6, 2023 Episode 4: Dr. David P. Gushee on Navigating LGBTQ+ Inclusion in Christianity SUMMARY In this thought-provoking episode, we engage in a compelling conversation with Dr. David Gushee, a distinguished Christian ethicist, and author of the influential book "Changing Our Mind." Dr. Gushee's insightful res…
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1
The Inside Track to Enterprise Marketing Transformation
50:46
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Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to shift from traditional to digital marketing practices. In th…
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1
Brand Building: What it Takes to Break Through the Customer Friend Zone
31:37
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In the fierce battle to gain a marketing edge, it's easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But as marketers, our true success lies not in how accurately we target, but in how effectively we emotionally connect. In this episode of Content Disrupted, Doug Zarkin, Retail & Bran…
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Dr. Mark Juergensmeyer on Ghandhian Conflict Resolution, Satyagraha & Social Justice
1:06:00
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The Sustainable Spirit Podcast October 17, 2023 Episode 3: Dr. Mark Juergensmeyer on Ghandhian Conflict Resolution, Satyagraha & Social Justice SUMMARY In a thought-provoking podcast interview, Mark Juergensmeyer delves into the profound world of Gandhian conflict resolution and its application to democracy and social justice. He begins by discussi…
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1
How to Create a Marketing Strategy That’s Customer-Centric and Business Savvy
46:46
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As a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear. In this episode of Content Disrupted Patrick Ward, the Vice President of Marketing at Formula.Monks gets real about how to…
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Ryan Pickering on Nuclear Energy, Renewables & Faith
1:17:21
1:17:21
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The Sustainable Spirit Podcast October 2, 2023 Episode 2: Ryan Pickering on Nuclear Energy, Renewables & Faith SUMMARY In a thought-provoking podcast episode featuring Ryan Pickering, listeners were taken on a journey through the intersections of spirituality, sustainability, and social justice, with a particular focus on nuclear energy. The conver…
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Scott Harkey helped grow Levvel’s revenue 20x over seven years as CSO. When the company was acquired by Endava, he took on a global marketing role and faced the formidable task of replicating a top-tier marketing operation and scaling it across various solutions, industries, and regions. In this episode of Content Disrupted, Scott delves into his p…
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1
The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age
31:52
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Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing …
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Content Disrupted: Bold Takes on Brand Marketing Trailer
1:32
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Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.soBy Skyword
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Dr. John Grim on Indigenous Cosmovisions, Grammar of Animacy, Lifeways, & SDG 15 ”Life on Land”
1:09:15
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The Sustainable Spirit Podcast September 18, 2023 Episode 1: Dr. John Grim on Indigenous Cosmovisions, Grammar of Animacy, Lifeways, & SDG 15 “Life on Land” SUMMARY In this captivating podcast episode, join us as we delve deep into the realm of indigenous spirituality, cosmovisions, lifeways, and personhood with the esteemed Dr. John Grim. With a b…
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Apologies & Atonement: Sofia Hernández Chong Cuy (What's In A Name?)
1:04:56
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In our final episode of Apologies & Atonement, we look at a local example of institutional apologies and speak with Sofia Hernández Chong Cuy, director of Kunstinstituut Melly. Since 2018, Sofia is the director of Melly, the institution formerly known as Witte de With Center for Contemporary Art in Rotterdam. Witte de With is a name attached to the…
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Apologies & Atonement: Lucas Johnson (Conflict Resolution)
56:27
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In episode 3 of “Apologies and Atonement”, We talk to social healer Lucas Johnson about his approach to nonviolence, the complexity of reconciling / healing from colonial pasts, and what it takes to build a future together. We learn about how to think about non-violence as a muscle to be built, the role faith can have in conflict resolution, and ho…
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Apologies & Atonement: Roy Heesakkers (Missing the Mark)
1:02:46
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Corporations have given some notoriously bad apologies. So for this episode, we invited corporate lawyer Roy Heesakkers to think with us on corporate apologies in the context of environmental, social and human rights transgressions. Roy encourages us to think about how we can participate in corporate reform, how we as communities can hold corporati…
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Apologies & Atonement: James Rae Parnell (Sorry Seems To Be The Hardest Word)
48:34
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We are all taught that apologies are important to resolve conflicts. They have an important function in our society- in personal relationships, between governments and citizens, corporations and consumers, celebrities and fans. But so often people are criticized for making bad apologies. In this BARTALK, we wonder: what makes a good apology? What a…
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Flashback - Parties (ft. Bogomir Doringer and Amber Vineyard)
58:15
58:15
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This is our very edition of BARTALK "Flashback" - a podcast episode where we invite guests from a past BARTALK to hear about how their work has developed since we last spoke. As we descend into more COVID lockdowns and regulations, we thought it might lift our spirits to check in with some of the guests from our party crew from earlier this year. I…
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Translation/Transcription: Vivian Caccuri (Translating mosquitos)
55:44
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In the final episode of our translation and transcription season, we speak with artist Vivian Caccuri about her work listening to, synthesizing, and translating the sounds of the mosquito. We explore how and why mosquitos make their infamous sound, how colonialism has impacted species of mosquitos, how governments have politicized the image of the …
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Translation/Transcription: Xavier Bridault (how translation shapes and is shaped by culture)
39:33
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In episode 3 of Translation / Transcription, we talk to translator Xavier Bridault about his work as a translator, how legal parameters affect some translations, the mechanics of humour, how AI translators affect the ways we use and understand languages, how translation is used as a political tool, and how brands like McDonalds are translated to di…
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Translation/Transcription: Karina Dukalska (archiving dance in graphic notation)
52:00
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In the second episode of Translation / Transcription, dancer and graphic designer Karina Dukalska shares her research on archiving dance in graphic notation. We talk about social dance, notation systems, preserving the cultural values of a dance and more. Read the transcription of this episode here Hosted by Yun Lee and Rae Parnell Produced by Hans…
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Translation/Transcription: Ahnjili Zhuparris (quantified self, predictive policing, AI pickup artist)
57:16
57:16
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Season 4! BARTALK looks into translation and transcription as creative practices. How does technology affect how humans translate? What are the politics of transcribing social dance as visual scores? What happens when we translate between species? What decisions are made in translation and who makes them? What is lost and gained in these translatio…
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Parties: Amber Vineyard (conducting energy as a host)
1:33:35
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In the final episode of this season on parties, we talk to hostess, performer and pioneering mother of Dutch ballroom Amber Vineyard about her background from humble beginnings running off to raves in California to running her own entertainment agency. Amber also shares stories and knowledge on how to conduct energy in a room, how she comes up with…
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Parties: Philip Vermeulen (bringing the club to the art world)
38:51
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In Episode 3 of Parties, artist Philip Vermeulen talks to us about bringing the club to the art world through his large-scale audiovisual kinetic installations, how his work replicate different states of mind in clubbing, and how he got so good at sober partying. Follow Philip here: Instagram: @philip_vermeulen_3000 www.philipvermeulen.com Follow B…
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Parties: Khalil Ryahi (how to be a professional party animal)
54:57
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In episode 2 of “Parties”, Rae and Yun talk to professional party animal, DJ, record label owner, mentor, and party organizer Khalil Riyahi. Khalil gives us the scoop on how he started his nightlife career, what makes a good party, the Dutch concept of a ‘night mayor’, and what alternatives people are exploring during the pandemic. Read transcript …
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Parties: Bogomir Doringer (dancing in times of crisis)
55:14
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In season 3 we explore parties. For many of us it's been about a year since we've danced in a crowd, flirted in dark spaces, felt bass pumping through our bodies. So we're taking the time to look deep into different aspects of nightlife. In this first episode, artist and curator Bogomir Doringer talks to us about his ongoing research and filming pr…
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Care: Black Trans Art and Joy Fund (Mutual Aid, Allyship, Solidarity)
54:22
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In the final episode of our miniseries on Care, we talk to Sharona Lautoe and Xiomara Vírdo from the Black Trans Art and Joy Fund (BTAJF). We ask questions like what does it take to start a mutual aid fund? What does genuine allyship and solidarity look like? Why choose mutual aid instead of a charity model? And how do you create an environment whe…
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Care: Lilita Dunska (music for animals, interspecies care)
51:06
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In episode three of our miniseries on Care, we wanted to look at interspecies care. Is it possible to do genuinely? To explore this question, we talk to recording engineer and cognitive musicology student Lilita Dunska about human-animal music playing practices for non-human animals, online community building through pet playlists, the trend of pet…
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Care: Damani Leidsman (community care, inclusivity in the cultural sector)
50:09
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In this second episode of Care, Yun and Rae speak with Damani Leidsman about community care, power building, the dutch cultural sector and mentorship. Damani Leidsman grew up in The Netherlands and Suriname. He is a performance artist, maker, educator, and freelance consultant and producer. Damani is mostly busy with strengthening queer and black c…
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Care: Sylvie Rosenkalt (disability justice, healing justice)
57:52
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BARTALK: Care BARTALK is a lecture-performance-storytelling series taking place in different bars in The Hague and sometimes online. Each event/podcast is themed which we ask 4 guests to share their research and stories on. This miniseries is on care and on this episode, we talk to Sylvie Rosenkalt about her work in disability justice, healing just…
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Language as an Organism: Minsook Kang (importing an alphabet)
13:34
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In our last episode of the series “Language as an Organism”, artistic researcher Minsook Kang tells the story of how Hangeul, the Korean alphabet, got imported to the Cia-Cia tribe in Indonesia. Minsook was about to go on a field trip to Indonesia in order to dive further into her research when the coronavirus hit, so follow this story as it unrave…
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