Sumantha McMahon public
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Each week, Sumantha shares fluff-free actionable ideas for education businesses who want to grow their businesses on their terms. Whether it’s marketing, turning ideas to income or wellbeing, each episode is designed to inspire you to take action that you can mould to suit your needs. Sumantha has been delivering training to large and medium sized businesses for 17+ years. As a teacher-turned-tutor, she now focuses on supporting education businesses. Outside of this, Sumantha delivers traini ...
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I'm talking about my biggest struggle - remembering the power that lies in stopping. It's no coincidence that those great ideas happen in the shower, just when we don't have a pen and paper at hand! Listen to this soundbite for a reminder of the power of pausing. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified bu…
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When we want to learn, we seek information from different people. The more people we seek information from, the more we learn, right? Right. But sometimes, it leads to flooding, to overwhelm. In this unbiased episode, I give you some pointers on how to choose who to listen to (and who not to listen to), so you get real benefit, minus the confusion.…
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On Monday (episode 110), I talked about the key way to stand out in a crowded market - and this short episode supports it. Spoiler alert: the way to stand out in a crowded niche is to become your niche. And as I talk about in this 2 minute soundbite, that means remembering that you are your trump card. Enjoy :-) Sumantha ____________________ 👋🏽 Hel…
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Do you ever feel like your niche is jam packed? Do you worry that there might not be enough room for you? Here's some good news. If there are loads of people doing what you're doing, it means there's a demand for it. And that means, there's no reason why you wouldn't attract clients too. But how? Why would someone choose you over someone else? Read…
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Ever tried to make resolutions and spectacularly failed? I have. That's why I don't do New Year's ones anymore. I never really thought about why I always break them. Just thought it was me. But this concept of taking one day at a time actually hit home. In this episode, I share an important lesson I learnt from a friend of mine, and how it has tran…
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I'm here to tell you that selling can be comfortable - not pushy. If you work with me or have worked with me, you'll know that I only teach relationship-based sales, and strategies that are permission based. So, in this episode, I share four quick strategies that lean into YOUR preferred style of selling: Looking at opportunities in front of you We…
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Let's stop letting fear paralyse us. Especially fears around 'what ifs'. After all, there are so many what ifs that are scary. But, what if it works? Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor. I specialise in supporting educa…
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Here's the good news - us edu business owners usually know when our seasonal income drops are. And that means we can plan for them! In this episode, I share the ways I make these periods less stressful by: ✔ Getting familiar with my numbers ✔ Creating planned income boosts ✔ Exploring passive, scalable and passive-income streams Enjoy :-) Sumantha …
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Leaving teaching in some ways solved very little. Yes i was out of an environment that was not having a good effect on me but I was still working far too much regardless of how many clients I did or didn't have. I was still saying yes to too many people who wanted my help. And I was still bending over backwards at my detriment in order to help othe…
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Last week, I shared some marketing mistakes I've made in the past, and it went down so well that I thought I'd extend it to sharing some hacks for content ideas. Before I give you a sneak peak, if you're a masterminder, check out the training under Content That Converts Browsers To Buyers - I have a hands-on session that'll help you generate loads …
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You don't need to be the best, just the best person for your client. Listen to this 2-minute soundbite where I explain how this concept is a complete game changer. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor. I specialise in su…
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I can't make marketing easy, but I can make it easier! In this episode, I share 4 mistakes I made so you don't have to. Here's a sneak peek: 😫 Trying to be in too many places 🙈 Not listening to too much advice 🤔 Posting for the sake of it 🚀 Not using techniques to make it sustainable Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha Mc…
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This one is for my fellow overthinkers! We often hesitate because of 'what ifs. But what if things go well? What if 'it' works? In this short soundbite, I encourage you (and me) to embrace the concept that we can't go wrong. Because, we learn something valuable from every situation. And we don't know, unless we try. Enjoy :-) Sumantha _____________…
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I'm a bit late to the party! Jan was my 7 year anniversary since I left teaching to run my own education business full time. To celebrate, I'm sharing 7 things I wish I had known so that you can either: 😉 Reminisce and nod your head with me OR 💥 Put things in place to make your life easier from now Enjoy :-) Sumantha ____________________ 👋🏽 Hello! …
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It's really easy to get hung up on numbers - sales, hourly rates, followers, likes and so on. And these bits of data are important, but to keep those numbers strong, we need to remember that behind every number is a person. Because when we do this, we give everyone - not just our clients - a great experience. And people remember great experiences. …
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Now, this episode is not about me, telling you that you must have email marketing in place. Instead, if you do have email marketing in place or want to get it set up, this episode will help you streamline and start from a place of simplicity and effectiveness. Links Mentioned: Convertkit (link: https://convertkit.com?lmref=VBLt8w) Kartra (link: htt…
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Can you believe that even Sir Anthony Hopkins feels like a fraud at times?! Make sure you bank that so you remember it the next time a imposter syndrome kicks in! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor. I specialise in sup…
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It's not all sunshine and rainbows, is it?! As much as I like to focus on the positives, we need to be real. And in this episode, I talk about some of the challenges we often don't want to say aloud. Link mentioned: TTA Awards: https://thetutorsassociation.org.uk/events/nationaltutoringawards24/ Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm…
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Let's stop making it hard for people to work with us, shall we?! A quick sales boost is to streamline your onboarding process, and in this episode, I quickly explore some ways to approach it. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turn…
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Networking! Say goodbye to stuffy breakfast meetings, and say hello to a style that suits you. In this episode, I talk about different ways to network, including: 5 minute methods Styles for introverts Enoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former tea…
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Don't succumb to the pressure! We're surrounded with messages of speed, of needing to do more to grow our businesses. But, we all have different ambitions and definitions of success, so in this epsiode, I encourage you do things on your terms and at your pace. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified busin…
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Testimonials are the lifeblood of any business, because they help with two big areas. The first is that they help us build trust with our audience, with people who are thinking of working with us. And secondly, when you gather detailed feedback, not just a testimonial, it can really help you make your business or offer stronger. Listen as I share a…
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The key to getting results in our businesses being intentional - knowing exactly why we're doing every action, and knowing exactly what result we want out of each action. In this soundbite, I share a quick example to help you form stepping stones to sales. Link mentioned: FREE goal setting walkthrough. Enjoy :-) Sumantha ____________________ 👋🏽 Hel…
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It's my 100th episode! Thank you for joining me ... You're an entrepreneur so of course you're always bursting with ideas. But, how do you turn an idea into income - how do you make sure it's something that sells? Well, that's exactly what I'm diving into in this episode. As always, I'll lean on my personal experience as well as what works for my c…
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In this short episode, I explore some ways you can organise your business activities so your future self will thank you! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor. I specialise in supporting education business owners launch, …
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Running a business is hard work, I'm not going to pretend it isn't and nor am I going to give you ways to change that. But, how hard it is can be in our hands. Now, that's not me telling you I'm going to show you how to make it a breeze, but I will give you some ideas on making it easier. Video mentioned on streamlining onboarding new clients (for …
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We're often on a treadmill of wanting more - after all, that's part of business growth, right? In this short episode, I talk about the power of sometimes pausing, and optimising what you have. Because, that can often highlight opportunities to make more sales. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified busin…
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In this episode, I share some non-traditional advice that'll help you stand out in a crowded market. Considering these areas will help you be memorable, attract the right clients and ultimately, boost sales. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a for…
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The core question in this short episode is - are we focusing on the right thing? We often focus on metrics like views, follows, likes and so on. But what's the most important metric? Sales. Have a listen to see why, sometimes, sacrificing views can lead to more sales. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualifi…
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As I approach my 100th episode, here's a present for you! Some practical ideas on how you can boost your sales in 2024. Why 2024? Because sales and marketing is changing fast. The stuff that worked even a year ago, simply isn't as effective anymore. So, use these ideas to make 2024 your best business year yet! Enjoy :-) Sumantha ___________________…
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There've been so many times I've stalled starting something or progressing because I don't have absolutely everything perfectly in place. Can you relate? Over the years, I've learnt (and continue to learn) how to push against this instinct because, actually, there's a lot of power in taking imperfect action. Take a quick listen to find out why it's…
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Being a business owner is rewarding, liberating and fun - but it's also hard. I love sharing lots of actionable value, but am also aware that it can be overwhelming. Especially when there's lots of different advice flying in from different directions. So, in this episodes, I explore some ways to work in a sustainable way, that isn't overwhelming. E…
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Right, so today I'm talking about something I've been confused about in the past, I know you've been confused about, and now that I am confident in my take on it, I'm sharing it with you! Social media - do we pay attention to things like likes and comments or not? I mean, on the one hand, we're told how important engagement is, and on the other han…
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This is an updated version of one of my most popular episodes! In this, I share 5 key tools that help me automate and run my business. For each, I share how I made a decision so you can research and choose the apps best for you. Apps Mentioned Thinkific (you can have a free plan to try it out) Kartra (my link will give you an extended free trial) C…
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Today, I share a quick sales booster, all about making sure your future client knows they are being seen and heard. Listen now to find out how you can meet people where they're at to personalise how you give people the safety to buy from you. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with o…
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In this episode, Eileen Adamson from Your Money Sorted joins me in a open and honest conversation all around money mindset. We talk about common mindset blocks and how to approach things like pricing our offers with confidence. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' e…
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"People buy from people." I know you've heard that before, but are you helping people get to know you? A big roadblock for people wanting to share their stories, is "what if I'm not interesting enough? Who will be inspired by me?" You DO have an interesting story. The right people WILL be interested, even if it isn't the rags to riches story we're …
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Discovery call, sales call, consultation ... whatever you call it - it's a great opportunity to get to know a future client and give them reassurance that you're right for them. In this episode, I dive into my simple process to ensure I don't face no shows or freebie hunters. And more importantly, that people walk away with targeted advice. Link me…
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Have you ever asked yourself this question? I wish I'd asked it sooner. In this short episode, I explain how you can apply the concept to your situation, so you don't land in the same unsustainable position as me! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and…
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Time to make social media something you can consistently stay on top of, instead of it being a time drain! In this episode, I share ways to give your social media marketing an injection of energy, while actually enjoying it AND without it taking over your life. Enjoy :-) Sumantha PS. Masterminders, for more on this, watch the past session titled: C…
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Reminding our audience of their struggles is a good way to show them we 'get it'. But too much can get a little tiring! We don't want to depress our audience. We want them to feel uplifted, positive and inspired. Listen to this week's short burst as I share some examples of how you can create a connection in various ways. Enjoy :-) Sumantha _______…
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High-quality content is a great way to create a digital presence, but it can feel like you're on a never ending treadmill at times. In this episode, I share various ways to make sales WITHOUT constantly creating fresh content. That way, you can keep circling around your core messages become an authority in your niche. Enjoy :-) Sumantha ___________…
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Because it's obvious, we often don't mention it. But, as I demonstrate in this short sound bite, it can be so powerful. Take a listen for a quick tip to tweak your content so it makes sales, instead of just attracting browsers! Enjoy :-) Sumantha Recommended book: The Copywriter's Handbook ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qual…
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If LinkedIn is a bit of a mystery, or you simply want to boost the results you get, this episode is for you! I share some key ways to find a way to use LinkedIn that'll make it valuable in your business toolkit. Masterminders, remember to check out our in-depth LinkedIn training. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMaho…
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Do you ever let the 'what ifs' stop you? I do. In this short episode, I talk about how valuable it is to just go for it, in a way where you are safe and can learn from any what ifs - if they happen. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teach…
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In this wonderful discussion with Ilana King, we share lots of ways to establish yourself in a way where you can rely on word of mouth to attract clients. Importantly, we both unpack situations where word of mouth is useful and where it isn't, as well as the different ways word of mouth can manifest. Masterminders - add these tips to your personal …
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Sometimes, when you come from a teaching or corporate background to run your own business, you shy away from targets. You feel a bit 'targeted out'. But, they work. Just because they weren't use motivationally in your career, doesn't mean you can use them to give you clarity and focus in your business. In this short episode, I share some quick ways…
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Most of us education business owners have seasons in our business. Summer, for example, can be quiet. But, there are ways to nurture your audience to make sure you can make sales at any point in the year, and this episode shows you how! Masterminders, here are your links: Training: Breadcrumbing: Transform Your Visibility Full Member Link Videos On…
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Something I talk about a lot is the need to be intentional with everything we do in our businesses. In short, we need to decide what we want to achieve out of each of our business tasks, and let that steer our decisions. In this short episode, I unpack this concept to help you find ways to ensure everything you do is a valuable tool in your busines…
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Rolling out price increases can be stressful - what if I lose clients? What if they get cross? We don't want fear to stop us, do we?! In this episode, I unpack the different ways you can approach increasing prices so that you DON'T lose clients or, at the very least, minimise the risk. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha …
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