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This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 380 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable r ...
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Mike O’Reilly brings you the latest breaking news stories that are happening today. Say it with me: News and reporting and getting the facts. Why? Here’s why, dear friend: After watching all the news shows in his Grandmother’s apartment and following Twitter religiously, Mike realized it’s time to report the facts, as they are, so you’re clear on what’s happening… and what isn’t exactly happening. And what hasn’t happened. Exactly. Want to sponsor a show? Go somewhere else. Mike's only about ...
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Ever wondered how to create a rock-solid backup system for all your content and the tools that can take your video production to the next level? In this episode, we have a special treat for you. We're diving deep into the world of content creation, tech stacks, and community building with the fabulous Katie Fawkes, the director of marketing at Ecam…
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Curious how a 78.6% opt-in rate transformed a podcast into a lead generation powerhouse? In this episode, I’m thrilled to be joined by the brilliant Evans Putman, founder of Podcast Profit School. We’re diving deep into the world of lead generation, online events, and building authentic relationships. Get ready to uncover some game-changing strateg…
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Are you ready to get the behind the scenes secrets behind a wildly successful seven-figure launch? Key takeaways to elevate your launch: The foundational elements for a compelling offer your audience can't resist Content creation strategies to nurture leads and build excitement Optimizing your sales funnel for maximum conversions and seamless exper…
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Are you tired of sales tactics that feel out of sync with your values and integrity? In this episode, we’re diving into something absolutely essential for anyone involved in sales or client relationships. I’m thrilled to have seasoned sales strategist and best-selling author, Aleasha Bahr, join me for an insightful conversation on transforming sale…
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Are you feeling overwhelmed by the sheer number of details and tasks involved in planning your online event? On This Week’s Episode, We Discuss: Identifying Your Event’s Purpose: We dive into why defining the purpose of your online event is crucial. Jennie shares how aligning your event goals with its purpose can drive success and make planning eas…
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Curious about how AI is transforming content creation? In this episode of Acquire, I sit down with two fantastic guests, Deirdre Tshien and Katie Brinkley, to discuss the impact of AI tools in the digital world. We cover the real influence of AI on content creation and the essential role of human input. Get ready for an engaging conversation packed…
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Curious about the secret psychological triggers that make lead magnets irresistible and highly effective? Today I’m excited to share some powerful strategies on how to transform your freebies into sales machines. We'll be exploring the fascinating psychology behind lead magnets and how you can leverage these principles to drive your business growth…
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Do you want to know the secrets behind successful event planning, from choosing the right speakers to generating significant revenue through strategic offers and partnerships? Today we’re focusing on the ever-evolving landscape of online events. We’ll explore strategies for planning, executing, and maximizing the potential of these events to ensure…
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Are you struggling to create lead magnets that truly connect with your audience and convert like clockwork? Today we're diving deep into the world of lead magnets. Join me as I share insights gleaned from over a decade in the business trenches. From the frustrations of crafting lackluster lead magnets to the exhilaration of unleashing high-converti…
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Are you ready to uncover the secrets to success even in the face of setbacks? Join me on this episode of Acquire, as we delve into the inspiring journey of Julia Block Pearson, CEO of Stratos Creative Marketing. Together, we'll explore how Julia turned her launch setbacks into triumphs, paving the way for the remarkable success of the DIY Social Cl…
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Are you tired of the spray-and-pray approach to email marketing? In this episode, we're peeling back the curtain on the magic of email campaigns, revealing tips and tricks that will leave your subscribers hungry for more. On This Week’s Episode, We Discuss: Overlooked Opportunities in Affiliate Marketing: Discover how a simple oversight in affiliat…
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Ever wondered how process mapping could revolutionize your digital business? In this episode, we dive deep into the world of process mapping with Sam Drawschak, co-founder of Truvle. Sam brings over a decade of expertise in management consulting, and he's here to shed light on how process mapping can transform digital businesses. On This Week’s Epi…
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Ready to make your mark in the digital space while minimizing your environmental footprint? In today's episode, we're exploring the fascinating realm of green marketing in the digital space and the recent decision by Chrome to eliminate third-party cookies. Despite battling bronchitis, I'm here to share valuable insights with you. Episode Highlight…
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Ever wondered how to take your book promotion to the next level? In this episode of the Acquire Podcast, bestselling author Jonathan Green shares unconventional strategies to skyrocket your book's success. From engaging readers to leveraging the power of storytelling, Jonathan's insights will transform your approach to book promotion and list build…
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Are you ready to take your email marketing to new heights? Buckle up because in this episode of The Acquire Podcast, we're diving deep into advanced strategies that will transform your email list into a powerhouse of engagement and conversion. Get ready to discover the insider secrets that will skyrocket your email marketing success. Here's a sneak…
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Today, I’m thrilled to welcome Lauren Gaggioli, an expert in organic content strategy and digital entrepreneurship. We're delving deep into the world of SEO (Search Engine Optimization) – a key player in your online marketing game. In this episode, Lauren and I are unpacking everything SEO – from the importance of empathetic keyword research to the…
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In today’s episode, we're zooming out to take a bird's-eye view of your business. We're talking big-picture strategies to max out your profit margins through smart lead generation and effective launches. This isn't about getting lost in the day-to-day; it's about finding and leveraging those big and small opportunities that make a real difference t…
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Curious about what truly fuels social media success? Well, you're in luck because in this episode, I had the pleasure of chatting with the insightful Katie Brinkley. Katie graciously opened up about her entrepreneurial journey, sharing both the highs and lows she's encountered along the way. From navigating the tumultuous waters of starting a busin…
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Ever wondered how some businesses skyrocket their growth while others struggle to get off the ground? Want to know how to simplify self-hosted summits for maximum impact? In this episode, we're diving into the world of strategic planning and actionable insights. From tackling Google Analytics to thwarting spam attacks, I'll share practical tips to …
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Ready to discover how ShawnQ turned a virtual summit into a $100,000 success story? In this week's episode, I'm joined by the incredible Shawn Q, sharing the secrets behind his virtual summit success—$80,000 in sponsorships, $100,000 in post-summit sales, and 2,000+ leads! We unpack his strategies, from speaker selection to virtual sponsorships, pr…
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Find out how a casual conversation with a friend led to an eye-opening discovery that could impact your business. Stay tuned to uncover the unexpected twist that could change the way you approach your sales process. In this episode of the Acquire podcast, Jennie Wright dives into the importance of simplifying the sales process to enhance customer s…
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Ready to take your email marketing game to the next level? In this episode of the Acquire podcast, I’m joined by marketing maven Lorraine Ball. Together, we unravel the success story of Randall Beans, a 75-year-old bean manufacturer, and explore how they transformed a 250-subscriber email list into a mighty force of 10,000. Targeting a younger audi…
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Curious about the must-know tech stack essentials for business success? Join me on this episode as I explore the world of tech stacks. I'll share my embarrassing yet eye-opening experiences, covering building block vs. growth tech stacks, the importance of avoiding one-size-fits-all software, and optimizing your stack for success. Acquire valuable …
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Looking to supercharge your lead generation skills on LinkedIn? In this episode, we're joined by the incredible Hailey Rowe, a LinkedIn lead generation expert. Hailey spills the beans on maximizing results with creative messaging, unlocking the power of Sales Navigator, and building authentic connections. We explore the evolution of LinkedIn, discu…
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Does it sound familiar to struggle with planning and goal-setting for the new year? Have you been told to simply set goals without a clear strategy, only to feel frustrated by the lack of progress and growth in your business? The pain of investing time and energy into goal-setting without seeing tangible results can be disheartening. But there is a…
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Curious about the magic of collaborations? Lynn Neville and I explore the benefits of starting small, from Instagram giveaways to epic summits and bundles. Join me in an episode bursting with wisdom alongside the brilliant Lynn Neville, mastermind behind Biz Bestie HQ. We cover the wild world of hacked social media, the crucial role of well-structu…
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Ever wondered how to turn your business into a lead-generating powerhouse? Join me in this solo episode where I spill the beans on Traffic Channel Mapping – the secret sauce to turn your business into a lead-generating powerhouse! Dive into understanding traffic channels, the magic of mapping and reverse engineering success, data analysis geekiness…
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Looking to boost your content creation game? I've got the scoop from my chat with Deirdre Tshien in the latest episode of the podcast. We're diving into some serious content creation magic, so here's the rundown: The Power of Connection: Deirdre and I spill the beans on how to infuse your content with humanity and connection. No more robotic vibes …
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"Guilty Pleasures". That's what reality TV is to me. And sometimes... I get hooked. But I'm always looking at it from a marketing perspective (or I try so it's not a "waste of my time"). In this episode of the Acquire Podcast, I welcome back Jason Wiehler, who was last on the show in Episode 2. Here's a quick rundown of what to expect. 1. The Power…
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Do you want to attract a flood of new leads for your upcoming summits? In my latest podcast episode with Jenzaia diMartile, we dive deep into the secrets of mastering Facebook ad strategies for summits. In this episode, you will be able to: Master the art of Facebook ad strategies for summits and skyrocket your event attendance. Discover the secret…
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How do you keep your leads warm, engaged and ready for more - event through the holiday season? With the holiday season right around the corner, this episode focuses on strategies on how to nurture your leads during this busy and promotional time. We all know how overwhelming it can be for both businesses and customers with the constant flood of de…
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$276,000 added dollars in revenue from guest speaking - in less than a year. How? In this episode, Atiba de Souza reveals his proven strategies for skyrocketing online visibility, ranking on the first page of Google, and revolutionizing SEO. But that's not all! Jennie and Atiba dig deep into the power of guest speaking and podcasting for lead gener…
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Are you ready to take your landing pages to the next level? Discover the secrets to creating a hook that compels visitors to take action, and learn the importance of delivering on promises. But be warned, one tiny mistake could cost you everything... In this episode, you will be able to: Increase lead generation and conversion rates by understandin…
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In a world that values extroverts she felt like a misfit. But little did she know, her introvert status held a secret power. This is the story of Julie Greenham, the introverted entrepreneur who defied expectations and found remarkable success. How did she do it? The answer lies in a twist you won't see coming. Stay tuned to discover the surprising…
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With more choice than ever for in person or online events, how can event organizers create a sense of community, consistency, and clarity to increase attendee engagement and post-event sales? What are effective strategies for event organizers to effectively communicate the benefits of their products and services during and after the event, in order…
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In this episode of the Acquire Podcast, host Jennie Wright sits down with video expert Tracy Phillips to discuss the power of video testimonials in marketing. Learn how to create authentic and impactful video testimonials that build trust and credibility, drive sales and conversions, and leave a lasting impression on your audience. Discover expert …
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In this episode, Jennie shares her personal experiences and insights on how to improve participation in email marketing campaigns. By implementing effective strategies for open rates and click-through rates, entrepreneurs and marketers can increase engagement and drive business growth. Tune in to this episode of Acquire to gain valuable knowledge a…
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Are you posting too much on social? In this week's episode of Acquire, Jennie talks with Social Media Agency Founder - Katie Brinkley, known for her 4-post strategy that consistently drives growth and engagement. Katie has worked with corporate giants like AT&T and DirecTV, as well as solopreneurs and local businesses, helping them attract the righ…
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Discover strategies to simplify complex processes in order to increase engagement and participation rates. Join Jennie Wright as she shares insights on optimizing conversions, reducing barriers, and capturing audience interest. From creating effective landing pages to answering crucial questions, this episode will guide you towards higher registrat…
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In this episode, Jennie Wright talks with guest Jason Wiehler about the significance of targeting a niche audience in marketing. They discuss the benefits of precise audience targeting, strategies for attracting the right audience, and the impact of niche focus on conversion rates. Tune in to gain insights on building a successful business by speak…
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Join host Jennie Wright in an enlightening conversation with Julie C Butler, an advocate for female entrepreneurs. Discover how Julie's experience in hosting summits transformed her business and unlocked new opportunities for collaboration, networking, and growth. Julie shares her journey from struggling with list building to achieving tangible res…
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In this episode of the Acquire podcast, Jennie Wright delves deep into the world of list building and online events. Discover the importance of targeted audiences, creating empathetic buyer personas, and the power of personalization in transforming potential customers into loyal advocates. Unlock essential business growth tactics and master the art…
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Join host Jennie Wright as she takes you on a journey through the world of online events in the Acquire podcast. Discover the secrets to successful summits, learn how to craft the perfect event, and dive deep into the evolution of virtual collaborations. If you're a virtual assistant, entrepreneur, or event enthusiast, this podcast is a must-listen…
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Acquire - let's gets into what it takes to make online event work. Every episode you're going to hear about what's working right now in online events, list building and lead generation. Hear case studies and conversations with entrepreneurs who are using list building and online events to attract their ideal clients and create massive profits. Host…
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Author/TV Personality, Tionna Smalls aka Coach Cooch is back with a new podcast that is all about love, life, money, and entertainment. In this Episode, we talk about Wendy Williams' movie, Method Man possibly pillow talking, Uzi's crazy behind putting a diamond in his face (then having to get it removed), Cardi B's new "Up" video, and more. Coach …
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Author/TV Personality, Tionna Smalls aka Coach Cooch is back with a new podcast that is all about love, life, money, and entertainment. In this Episode, we talk about singer Tamar suicide attempt, Nicki Minaj's pregnancy, Kanye's 1000000th meltdown, Nick Cannon trademark oops, K. Michelle hating on that Lambo, and the real deal about Will and Jada'…
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Author/TV Personality, Tionna Smalls aka Coach Cooch is back with a new podcast that is all about love, life, entertainment, and money. In this Episode, we talk about Instapreneur (an instagram entrepreneur) B-Simone saying no 9 to 5 men for her, 18 people killed in the city of Chicago, sons calling their moms their girlfriends and moms thinking th…
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Author/TV Personality, Tionna Smalls aka Coach Cooch is back with a new podcast that is all about love, life, entertainment, and money. In this Episode, we talk about Rapper Trina calling looters animals, Faith Evans arrested for beating up Steebie, Stormy Wellington aka Coach Stormy's money rant on blackout Tuesday, Rapper Future's colorism agains…
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Author/TV Personality, Tionna Smalls aka Coach Cooch is back with a new podcast that is all about love, life, entertainment, and money. In this Episode, we talk about boxer Floyd Mayweather's daughter Yaya Mayweather stabbing some chick for the D, Drake oversharing his kid, Nipsey's Daughter being locked out on the date of his death, Bam & Scrappy,…
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Author/TV Personality, Tionna Smalls aka Coach Cooch is back with a new podcast that is all about love, life, entertainment, and money. In this Episode, we talk about how the Corona Virus is affecting us all but how black people are finding ways to make the best of a bad situation (as we always do), Actor Miguel Nunez being arrested for theft, Dabr…
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