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The Internal Marketing Podcast

Kerry-Ann Betton Stimpson, Kerry-Ann Stimpson

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This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
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HancockHour

Hancock Hour

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Hancock Hour, the video podcast featuring key thinkers and agents of change from around the world who are pushing boundaries and bringing back new ideas to make the world a better place.
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PA BOOKS on PCN

PCN - Pennsylvania Cable Network

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PA Books features authors of books about Pennsylvania-related topics. These hour-long conversations allow authors to discuss both their subject matter and inspiration behind the books.
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Taking The Lead Together - A Bicycle Podcast

Buddy Pegs Media - Creating Podcasts to Get Families Off The Couch And On The Bike.

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Taking The Lead Together is a series of interviews with bicycle industry executives, non-profit leaders, pro cyclists, and families just like yours who are celebrating kids on bikes and inspiring families to get off the couch... and out for a ride. The series was created from the title of the newest Buddy Pegs Media children’s picture book Taking The Lead that follows lovable animal characters along a journey to open a local bicycle shop and inspire their town to ride. Learn more at www.Budd ...
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Gathering a treasure trove of powerful, rare, and haunting original documents, New York Times bestselling author and award-winning historian Allen C. Guelzo presents a uniquely readable and intimate oral history of the Civil War's turning point. We hear from a Union staff officer, a Confederate amputee, artilleryman, a sympathetic Northern woman, a…
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Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for le…
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If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importan…
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This book provides a comprehensive examination of the Keystone State's formal and informal political institutions and players, past and present, and elucidates the place each holds in governing the commonwealth today. Covering a period of more than three hundred years, this volume presents a clear and succinct overview of the commonwealth's politic…
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In 1918, Bethlehem Steel started the world's greatest industrial baseball league. Appealing to Major League Baseball players looking to avoid service in the Great War, teams employed "ringers" like Babe Ruth, Rogers Hornsby, and Shoeless Joe Jackson in what became scornfully known as "safe shelter" leagues. pcntv.com/donate pcntv.com/membership-sig…
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Beginning in the early 1990s, Pittsburgh's South Side neighborhood began to transform from the post-industrial morass it had been suffering for the last few decades. Artists began to rent empty apartments, what were once shot-and-a-beer bars became hip dive bars and entrepreneurs found inexpensive real estate to follow their visions. It was in this…
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In 1917, at the start of World War I, among global war and a global pandemic, Harrisburgers stepped up and served. The city experienced tribulations as residents feared espionage, suspected foreigners and demanded loyalty. Hospitals struggled with the 1918 flu at their doorstep. Join author Rodney Ross as he charts the World War I era and the Harri…
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George Washington has frequently been criticized for his first military campaign, which sparked the French and Indian War. While his campaign failed to meet its objectives, Washington experienced his first taste of military command, dealing with situations that ultimately proved beyond his control, and learned lessons that made him into the man who…
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In late 1975 and early 1976, at the height of the Cold War, two of the Soviet Union's long-dominant national hockey teams traveled to North America to play an eight-game series against the best teams in the National Hockey League. The culmination of the "Super Series" was reigning Soviet League champion HC CSKA Moscow's face-off against the defendi…
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"Telling of the Anthracite" explores the various ways in which anthracite history has been represented and remembered since 1960, the chosen date for the start of the "posthistorical" era coinciding approximately with the Knox mine disaster (1959) and the beginning of the Centralia mine fire (1962-), two cataclysmic and fateful events that symboliz…
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Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode …
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Irving College was the first college to offer degrees in the arts and sciences to women and that two of its buildings still stand to this day. Named after famed author Washington Irving, this college for women was part of a nationwide trend in the nineteenth century to finally educate women, but a trend that was always fraught with opposition. pcnt…
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Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the sign…
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This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only …
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Of the more than seventy sites associated with the Civil War era that the National Park Service manages, none hold more national appeal and recognition than Gettysburg National Military Park. In "On a Great Battlefield," Jennifer M. Murray chronicles the administration of the National Park Service and how it educates the public about the battle and…
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Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/exec…
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Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syn…
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Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work. The Internal Marketing Podcast is the unique podcast series that 'flip…
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The September 11, 1777, battle of Brandywine, a defeat for General George Washington, is too often forgotten by historians. Brandywine was one of the most important engagements of the war, also the largest land battle. Lafayette began his rise to an American hero that afternoon when he shed his blood for American freedom. Artist Karl J. Kuerner and…
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Turbulent rapids and wild shorelines of the Youghiogheny River highlight natural wonders of the Appalachian Mountains, and midway on the stream's revealing path, Ohiopyle State Park is a showcase of beauty and has become a recreational hotspot where the river thunders over its iconic falls and cascades through the wooded gorges of Pennsylvania. Now…
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Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michell…
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Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how. The Internal Ma…
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Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so. The Internal Marketing Podcast is the unique p…
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The British Army in North America conducted two campaigns in 1777. John Burgoyne led one army south from Canada to seize control of the Lake Champlain-Hudson River corridor resulting in the battle of Saratoga. Rather than assist Burgoyne's campaign, William Howe led his army from New York City on the Philadelphia campaign. Although Howe captured Ph…
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If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company. The Internal Marketing P…
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The first installment (June 3-22, 1863) carried the armies through the defining mounted clash at Battle of Brandy Station, after which Lee pushed his corps into the Shenandoah Valley and achieved the magnificent victory at Second Winchester on his way to the Potomac. Caught flat-footed, Maj. Gen. Joseph Hooker used his cavalry to probe the mountain…
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Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Stu…
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In 1777, Congress labeled Quakers who would not take up arms in support of the War of Independence as "the most Dangerous Enemies America knows" and ordered Pennsylvania and Delaware to apprehend them. In response, Keystone State officials sent twenty men-seventeen of whom were Quakers-into exile, banishing them to Virginia, where they were held fo…
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Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand ca…
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Historic Philadelphia has long yielded archaeological treasures from its past. Excavations required by the National Historic Preservation Act have recovered pottery shards, pots, plates, coins, bones, and other artifacts relating to early life in the city. This updated edition of Digging in the City of Brotherly Love continues to use archaeology to…
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Reverend Danny Nemu joins us to talk Bible (mis)translations, drugs in the Bible, Manna from Heaven, his experience with the flesh eating parasite Leishmaniasis, and his work with his NGO in the Brazillian Amazon. Interview by Luke Hancock Episode link: https://hancockhour.com/podcast/danny-nemu/ See Danny's excellent books, Science Revealed: https…
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George Marshall was one of America's most significant statesmen during the mid twentieth century. He was born and raised in Uniontown, PA and attended VMI before earning a commission in the U.S. Army in 1902. During World War II he led the Army as Chief of Staff and after the war served as Secretary of State where he initiated the Marshall Plan for…
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George Nakashima began his furniture business as a reactionary movement against the practice of 20th century "modern" architecture, design, and art. With a solid background in architectural history and design, engineering and building practice, George turned towards a simpler life in which direct contact with materials, tools, clients, and craftsme…
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In March 1791 Treasury Secretary Alexander Hamilton shocked the western frontier when he proposed a domestic excise tax on whiskey to balance America's national debt. As the months passed however the people of Western Pennsylvania grew restless with the inadequacy of the government's response and they soon turned to more violent means of political …
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Given the news media's focus on national issues and debates, voters might be expected to make decisions about state and local candidates based on their views of the national parties and presidential candidates. The editors and contributors of this book examine the 2020 elections in six Pennsylvania districts to explore the level of nationalization …
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The sniper killings of Kennett Square, Pennsylvania, policemen William Davis and Richard Posey shocked the American public in November 1972 and garnered national coverage on the major news networks at the time. Fifty years later, this book, the first to cover the slayings, details the cold-blooded ambush of the two small-town law enforcement office…
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A memoir about a 330-mile walk from Washington, D.C., to New York City - an unforgettable pilgrimage to the heart of America across some of our oldest common ground. Neil King Jr.'s desire to walk from Washington, D.C., to New York City began as a whim and soon became an obsession as he was determined to rediscover what matters in life and to see o…
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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In October 1948, a seemingly average fog descended on the tiny mill town of Donora, Pennsylvania. With a population of fewer than fifteen thousand, the town's main industry was steel and zinc mills—mills that continually emitted pollutants into the air. The six-day smog event left twenty-one people dead and thousands sick. Even after the fog lifted…
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George Washington and his Continental Army braving the frigid winter at Valley Forge form an iconic image in the popular history of the American Revolution. Exploring the inner workings of the Continental Army through the prism of its encampments, this book is the first to show how camp construction and administration played a crucial role in Patri…
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
During the memorable summer of 1941, no sports story loomed larger than Joe Louis versus Billy Conn, the hard-hitting heavyweight champion, Detroit's "Brown Bomber," battling the stylish and cocky "Pittsburgh Kid." Considered one of the greatest matches in boxing history, the fight saw the underdog Conn well ahead on points until Louis knocked him …
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
The Delaware River defenses played a crucial role for the Americans in Philadelphia during the American War of Independence in 1777. Maintaining the integrity of the river defenses involved an attritional campaign waged by an intrepid group of defenders which brought together the efforts of the Continental Army, the Continental Navy and the Pennsyl…
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
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