Episode 61 (Halftime): Writing as Design

Makers of Sport® Podcast

Design is about communication. It is about articulating decisions made from a professional perspective in order to sell something, or have a user do something. Other than speaking verbally, writing is the most important skill set to have when communicating ideas or opinions.

On this Halftime, I discuss why the people that are the best at their craft are also good writers and why writing is designing words. In order to be great at what you do, you also MUST be a good communicator. Being able to articulate and construct your ideas in written form are very important to our growth as creatives and as human beings.

Mentions include:

• Slack
• Medium
• Basecamp
• Richard Branson, Virgin
• Warren Buffett
• Jillian Michaels
• Sheryl Sandberg, COO of Facebook
• Dave Ramsey
• Tina Fey
• Mark Ecko
• Jeffrey Zeldman, Happy Cog Founder
• A List Apart
• Jeremy Keith, Clearleft
• Pencil vs. Pixel podcast
• Todd Van Horne, Nike GIG
• Google Design
• Episode 59: Subjective vs. Objective
• Episode 25: Interception Show
• Joe Bosack, Joe Bosack & Co.

My next guest is Michelle Cruz, Senior Art Director of the New York Red Bulls. Prior to the Red Bulls, Michelle spent many years at ESPN as a broadcast designer working on much of the visual work still in use today, as well as the New York Knicks as an art director.

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