BNR 205: Return on investment for your marketing spend


Manage episode 214898006 series 1518173
By Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Only 1 in 4 marketers are confident they can quantify return-on-investment.

That’s not just digital advertising – that’s across traditional and trade advertising, too.

The figure comes from a recent study by Nielsen, The CMO Report, which also found three-quarters of marketers have no confidence they have the right technology in place to achieve their marketing goals.

So, what does it all mean? And what do we do about it?

On My Desk

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Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

238 episodes