Diamond in the rough: How Hill House Home went from personal vision to viral sensation


Manage episode 293489918 series 2802437
By Andrew Lowry. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Hill House Home has exploded over the past couple of years, especially in the wake of a truly viral product known as the "Nap Dress.” Through it all, founder and CEO Nell Diamond has balanced customer demand and her own personal vision to craft a brand that’s both responsive to its customers and true to its founding aesthetic.

So how did Hill House grow from a Yale University incubator into a brand with a truly fanatic fan base? It comes down to Nell’s deeply humanistic approach to business. This episode of Resilient Retail is all about the ways that brands and customers build a story together and the amazing results those connections yield.

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