How A Pandemic Changed The Rules of Public Sector Marketing


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By Joanne Sweeney. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It’s book year for me! Yes, 2022 marks another publication of Public Sector Marketing Pro. I’m writing the second edition. I first published the book in 2019 but so much has changed since then that I felt compelled to update it. So in this episode I am going to share with you how a pandemic changed the rules of public sector marketing.

Coming up in Episode 45:

  • Why I am writing the handbook for public sector marketing and comms in the Digital Age
  • What you can expect from Public Sector Marketing Pro the book version 2
  • I speak to Jesse Finkelstein, co-founder of Page Two, the Canadian publishing company that I am working with to produce my book, and accompanying eBook and audiobook. We discuss the power of books to empower people and influence positive change.


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

71 episodes