A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro ...
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Get real and raw insider advice from published authors, for aspiring authors in just 5 minutes a week. Covering topics all the way from coming up with the right idea through writing, publishing, and marketing. Get over fears and obstacles, skip common mistakes, and fly over roadblocks that you don’t even know exist. This is real people helping real people - the best 5 minutes you’ll spend listening to podcasts for authors to get your book done and YOUR Voice out into the world. See the full ...
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It’s My Job is a podcast about what work is really like. We interview guests from across the working world about not just how they got to where they are, but what they do all day.
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Joanne Sweeney's Guide to Transforming Public Communication
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In this episode of 5 Minute Advice for Authors, Joanne Sweeney, the author of "Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector," dives into the discipline of public sector marketing, sharing her extensive experience and insights to empower government and public sector professi…
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Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. Are you surprised I’m talking about TikTok again? No, don’t be. They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changin…
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AI Communications Use Policy for Public Sector
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Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 2024 is the year of AI isn’t it? If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in pub…
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Finding Your Authentic Leadership Voice with Dr. Steve Yacovelli
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In this episode of 5 Minute Advice for Authors, Dr. Steve Yacovelli, author of "Pride Leadership: Strategies for LGBTQ+ Leaders to be the King or Queen of Their Jungle," shares his expertise on leadership and empowerment strategies that can be used to identify areas needing improvement. Steve also offers advice for authors, encouraging them to shar…
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Dive Deep into Emotional Equity with Jesse & Lisa Ferrell
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In this episode of “5 Minute Advice for Authors,” Jesse and Lisa Ferrell, authors of “How You Leave Them Feeling: Your Foundation for Inspiring Love & Relationships,” share their journey of writing and publishing their book on love and relationships. They reveal the essence of their work, focusing on the power of relationship equity for deeper conn…
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April Shprintz's Blueprint for Achieving the Unthinkable
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In this episode of “5 Minute Advice for Authors,” April Shprintz, the author of "Magic Blue Rocks: The Secret to Doing Anything," shares her journey and mission to help people realize that the impossible is achievable. With a focus on cultivating self-belief, April provides a roadmap for readers to follow, proving through her own life stories that …
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Sandy Gerber's Solution to Overcome Communication Blockers
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In this episode of "5 Minute Advice for Authors," Sandy Gerber, the author of "Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships," Sandy introduces the concept of “Emotional Magnetism.” This is a powerful tool designed to revolutionize the way we interact with others. She also emphasizes the importance of carving ou…
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Bridging Worlds: Deena Chochinov's Solutions for Integrated Leadership
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In this episode of "5 Minute Advice for Authors," sit down with Deena Chochinov, author of "HomeWork: How to Be a Leader in the Boardroom and the Living Room.” She explains the integration of leadership qualities in both personal and professional spheres, challenging the conventional separation of our roles at home and work. Deena also offers inval…
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Betsy Cerulo's Path to Healing Through Writing
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This episode of "5 Minute Advice for Authors" features Betsy Cerulo, author of Shake It Off Leadership: Achieving Success Through the Eyes of Our Labels. Betsy shares her personal journey, emphasizing the importance of perseverance, risk-taking, and the belief in one's abilities to achieve seemingly impossible dreams. She encourages authors to embr…
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Joanne Holbrook on Crafting a Legacy of Love Through Parenting
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In this episode of "5 Minute Advice for Authors," we are joined by Joanne Holbrook, author of “Your Passport to Parenting.” Her message is clear: there is more than one way to be a good parent, and her book serves as a guide to finding what works best for each unique family. In addition to her parenting wisdom, Joanne advises writers to start with …
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Have you ever wanted to interrupt a conversation with "I object"? Shamita Etienne-Cummings does that as part of her job, but also works for some of the largest companies in the world on their most sensitive intellectual property disputes. In this conversation we cover litigation, big firm practice, building your network, and finding satisfaction in…
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Jennifer Hough on Getting Unstuck In Your Life Using Physics
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In this episode of "5 Minute Advice for Authors," Jennifer Hough, the author of "Unstuck,” shares her profound insights into how visionary leaders can harness the laws of physics to bring their visions to life, accelerate their achievements, and live a life of fulfillment. Jennifer also offers advice to aspiring authors, highlighting the importance…
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Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO! TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish v…
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Decision-Making Mastery: Constance Dierickx's Expert Strategies
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In this episode of "5 Minute Advice for Authors," we are joined by Constance Dierickx, a consulting psychologist and author of "Meta Leadership: How to See What Others Don't and Make Great Decisions." Constance brings her extensive experience in advising boards and CEOs to the forefront, sharing her insights on high-stakes decision-making and crisi…
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X, Elon Musk’s First Irish Interview and the Impending Election Season
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Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. We are sauntering into 2024 and the world is not becoming any friendlier. It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. But not to start off this season with pessimism, I want to open up …
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How to Communicate Sustainable Best Practice Effectively
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COP28, the United Nations Climate Change conference, recently took place in Dubai. COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and environmental, public policy, finance and science experts. But what came out of the conference was another urgent…
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David Enevoldsen on Transforming Emotional Challenges into Strength
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In this episode of "5 Minute Advice for Authors," we are joined by David Enevoldsen, author of "Emotional Embuffination.” With his unique approach to emotional intelligence and conflict resolution, David shares his insights on how individuals can become emotionally strong enough to overcome any conflict in life while maximizing positive feelings. H…
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Chrissie Kenaston on Inviting Grace into Motherhood
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In this episode of "5 Minute Advice for Authors," we are delighted to feature Chrissie Kenaston, author of "What If I Name Her Grace?" and a dedicated military spouse and mother of three. Chrissie shares her mission to help mothers lighten their load by integrating faith and God's grace into every aspect of their lives.She discusses how bringing fa…
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Crafting a Powerful Brand Identity with Ivan Estrada
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In this episode of "5 Minute Advice for Authors," Ivan Estrada, a real estate entrepreneur, branding expert, and the author of "Brand With Purpose" dives into effective branding, revealing that it's much more than just the visual aspects like logos and colors. He stresses the importance of introspection and understanding the legacy one wants to lea…
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Creating Safe Spaces: Minette Norman's Vision for Empathetic Leaders
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In this episode of "5 Minute Advice for Authors," we are joined by Minette Norman, a former tech executive and a co-author of “The Psychological Safety Playbook.” Minette discusses the importance of creating an environment where psychological safety is prioritized, enabling individuals to express themselves without fear of negative consequences. Sh…
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Jennifer Brown's Strategies for Creating Cultures of Belonging
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In this episode of "5 Minute Advice for Authors," we are joined by Jennifer Brown, author of four influential books, including “How to Be an Inclusive Leader.” Jennifer, with her extensive background in DEI consulting, emphasizes the importance of understanding and utilizing one's privileges and advantages to foster allyship and build more inclusiv…
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Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. A new year and a new blank sheet, right? What does your public sector marketing plan look like for the 2024? Well, I’m here to tell you what’s in store. Coming up in today’s show: Why You Need to Press Play on 2024 The Top 10 Public Sector Marketing Trends for 2024…
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We depend on software for so much, but how does it get written? What does it even mean to write code? And what impact will Generative AI have? Ed Peters, Executive Distinguished Software Engineer at Capital One, tells us!By Michael Sachse & Bevil Conway
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Kevin Wilde's Guide to Overcoming Leadership Blind Spots
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In this enlightening episode of "5 Minute Advice for Authors," Kevin Wilde, author of "Coachability: The Leadership Superpower," emphasizes the importance of being curious and open to receiving feedback in effective leadership. This "learning zone," as Kevin describes it, is where leaders can truly harness the superpower of “Coachability.” Kevin al…
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Andrew & Michelle Preston: A Heartfelt Journey Through Autism and Love
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In this episode of “5 Minute Advice for Authors,” with Andrew and Michelle Preston, authors of "Friendship Love Autism,'' help readers navigate the complexities of relationships, particularly when one partner is autistic, in order to foster a deeper understanding and connection of one another. Their advice for authors in the writing process is to f…
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Hello and welcome to Episode 90 of the Public Sector Marketing Show. Can you believe 2023 is drawing to a close? What a year. What a year. Personally, it’s been really great. Professionally, it’s been so rewarding given the diverse range of clients we have worked with and the projects, training and events that were entrusted to us. We love what we …
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Hello and welcome to Episode 89 of the Public Sector Marketing Show. It’s time for our Christmas Special! 🤶 The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break. A few weeks ago, I asked my Instagram followers for some ideas for this special episode and in fairness, they had some great ideas. But a few stood out…
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Brittany Hodak on Transforming Customer Experience
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In this episode of "5 Minute Advice for Authors" featuring Brittany Hodak, a renowned customer experience speaker and the author of "Creating Superfans," Brittany shares her expertise on how businesses can elevate their customer experience to turn casual customers into lifelong advocates. Brittany offers two essential pieces of advice for aspiring …
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How confident do you feel ordering a glass of wine? You're not alone. Bill Jensen's job is to make ordering wine fun and judgment free. And he's great at it. This podcast is fruit forward with a long finish.By Michael Sachse & Bevil Conway
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A Masterclass in Mobile Video Strategy
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In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level. In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of 19 hours in 2022. Globally, people are watching around 84 minutes worth of videos every single day. We prefer…
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lisa wise: Igniting Change with Heart in Business
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In this episode of "5 Minute Advice for Authors," we welcome lisa wise, author of "Self-Elected: How to Put Justice Over Profit and Soar in Business." lisa, a change-maker and entrepreneur, shares her insights on justice-based business practices and offers a fresh perspective on how businesses can balance social responsibility with profitability. S…
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Data science is one of the fastest growing professions, in part because it is one of the newest. But what do they do (other than run regressions)? Alex Smolyanskaya, of head of data science at Abl, tells us about her work.By Michael Sachse & Bevil Conway
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7 Content Marketing Tools You Didn’t Know You Needed
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In today’s show I decided to talk about one of my favourite topics – content marketing. Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the world by storm. As an avid user of apps, tools and software in my own business, I decided to share my content mark…
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Stephen Shedletzky on Creating Trust in Conversation
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In this episode of "5 Minute Advice for Authors," we are joined by Stephen "Shed" Shedletzky, author of "Speak Up Culture: When Leaders Truly Listen, People Step Up." Stephen shares his expertise on creating environments where people feel safe to speak up and express their ideas, feedback, and concerns by delving into the critical question of safet…
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Are Public Sector Leaders Failing Public Sector Marketing Pros?
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Welcome to Episode 86 of the Public Sector Marketing Show! In this episode, I am diving deep into a thought-provoking question: "Are public sector leaders unintentionally letting down their marketing professionals?" Yes, it's a bold claim, and we're not afraid to explore it! Now, before you worry about me getting "cancelled," let me be clear—I hold…
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Jenn Grace Reveals Key Strategies to Conquer Writing Hurdles
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In this episode of "5 Minute Advice for Authors," we're joined by Jenn T. Grace, author of "Publish Your Purpose." As the author of 7 books and the owner of an innovative publishing house, Jenn brings her perspective on navigating the complex journey of book writing and publishing by emphasizing the need to have the right support system in place an…
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Making people laugh is amazing, but getting paid to do it is no easy feat! In this episode, Bevil and Michael are joined by Ophira Eisenberg, frequent host of the Moth, former host of Ask Me Another, and veteran stand up.By Michael Sachse & Bevil Conway
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Listen Now Episode 85: Does Public Trust Matter? Join me in a thought-provoking exploration of the critical topic of trust in the latest episode of Public Sector Marketing Show. In this episode, I delve into the findings of a groundbreaking survey conducted in Ireland for the Medical Council, shining a light on how various sectors are perceived by …
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Redefining Design Norms: Jessica Bantom's Path to Inclusivity
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In this enlightening episode of "5 Minute Advice for Authors," sit down with Jessica Bantom, the author of "Design for Identity: How to Design Authentically for a Diverse World." Jessica brings her unique perspective as a diversity, equity, and inclusion practitioner, consultant, and speaker. Jessica delves into the importance of discussing identit…
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Transforming Everyday Talks: Haesun Moon's Unique Approach
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In this insightful episode of "5 Minute Advice for Authors," we are joined by Haesun Moon, the author of "Coaching A to Z, The Extraordinary Use of Ordinary Words.” Haesun, a renowned researcher and communication scientist, shares her unique approach to enhancing everyday conversations, both in personal and professional settings. She also offers pr…
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The Power of Fact-Checking for Public Sector
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Welcome to today's episode of the Public Sector Marketing Show! In this episode I provide a new way of tackling mis-information. Join me as we explore an innovative approach to combating misinformation and learn from some of the world's most prominent organizations in this field. We'll also take a closer look at a media outlet in Ireland and discov…
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They don't teach you how to run a college in college. That's because it takes an array of skills that go well beyond the academic: you have to be good at leading, communicating, fundraising, and, of course, educating. In this episode, we speak with the President of Trinity College, Joanne Berger-Sweeney, who tells us how it's done.…
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Welcome to this episode of Public Sector Marketing Show, where we delve deep into the world of EU project communications. Join us as we dissect the art of transforming complexity into clarity, emphasizing the age-old adage of "show, don't tell" for promoting your EU projects. In this episode, we'll explore the intricacies of EU engagement rules, sh…
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The Art of Being Heard: Lisa Bragg's Self-Promotion Strategies
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Were you told that you shouldn’t ‘brag’ or talk about yourself too much, and now it feels uncomfortable to promote your expertise or your business? In this episode of “5 Minute Advice for Authors” with Lisa Bragg, the author of "Bragging Rights" and a specialist in purposeful self-promotion, Lisa offers a path to authentic and impactful expression.…
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There are so many professions that are interesting and fulfilling but that we don't hear of until much later in life. Physical therapy is a perfect example of that. In this episode, Michael and Bevil speak with Ethan Gramstad, a physical therapist, to understand how he got there and what he does.By Michael Sachse & Bevil Conway
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You've probably heard of lobbyists, but do you know what they do? Or how you become one? In this episode, Bevil and Michael talk to Israel ("Izzy") Klein about being a lobbyist, whether we need lobbyists, and why Chuck Schumer is the hardest working man in politics.By Michael Sachse & Bevil Conway
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How To Tell A Compelling Story To Move An Audience
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In this episode I am exploring the power of storytelling to move passive audiences into active participants online. Do you ever wonder what sets a great online story apart from the rest? Our brains are wired to remember stories, and in a world where attention is the ultimate currency, mastering the art of storytelling is your key to standing out. J…
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Overcoming Noise: Yedda Stancil's Journey to 'Shut Up and Sit'
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Discover the transformative power of silence with Yedda Stancil, consciousness coach, consultant, and the author of Shut Up and Sit: Finding Silence and All the Life-Changing Magic that Comes with It. In this episode of “5 Minute Advice for Authors,” take a dive into her journey as an author as she shares her valuable insights and experience from n…
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Embracing Self-Acceptance with Dr. Ryan Joseph Allen
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Step into the world of Ryan Joseph Allen, queer mystic and author of “My Drug Dealer Brought Me to God,” where the journey of self-acceptance, meaning, and life's purpose intertwine. In this episode of "5 Minute Advice for Authors," Ryan shares profound insights drawn from his personal experiences and expertise as a Transformation Coach and discuss…
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Championing Equity in Writing: Gena Cox's Inclusive Solutions
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Join us for an enlightening session with Gena Cox, a renowned expert in equity and inclusion and author of Leading Inclusion. In this episode "5 Minute Advice for Authors,”, Gena delves into the importance of representation and inclusivity in the literary world. Drawing from her vast experience, she shares insight on how authors can weave diverse n…
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