show episodes
 
A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro ...
 
The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content: Live Video Fear Live Video Gear Live Video Content & Marketing Sphere The show is focussed towards an audience are established entrepreneurs who have an online-based business - both men and women at all ages. However, the particu ...
 
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show series
 
I tried to give an introduction to Web 3.0 last time, but it’s now time to bring in an expert. I’m joined by the award-winning lawyer, Mitch Jackson. He’s bringing Web 3.0 and the Metaverse into his business and to his audience. In this episode, we’ll be exploring what the Metaverse is, and why it might be something we need to be looking at for our…
 
How can government or public sector agencies get high engagement on social media that is both positive and proactive? Believe it or not most of the public viewing your social media are there for information that resonates with them in some way, that informs them of topics that are meaningful to their lives right now, and they have an expectation th…
 
There’s so much talk about cryptocurrency, blockchain, social tokens, NFTs and the metaverse. Put these together and you get what some people are calling Web 3.0. But what on earth is all of this? Is this a new dawn in humanity - a new technology that is going to revolutionise how we all live? Or is this a bit like the Emporer’s New Clothes - some …
 
Social media is the number one topic that public sector pros want to discuss with me. From how to develop a strategy to how to manage a crisis and everything in between. So, it got me thinking about how and why public sector agencies with robust plans and skilled teams are excelling in their communications. In this show I’m making a case for social…
 
In this episode we're talking about branding and engagement. We've got Ana and Fuljens from the Ecamm Network News and BuildingBlocks shows who are masters of this. It's going to be fun! Ana Gil and Fuljens Henry are co-hosts for two live shows for Ecamm Live — Ecamm Network News (ENN), where they update the community on what is happening in the wo…
 
Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives. In today’s show I am sharing a story that epitomises just that. From Ukraine to Carlow, we hear from a Ukrainian mother who has fled her home with her three daught…
 
New research in Ireland has highlighted the need for political parties to do more to support female members from online abuse. While members of government are not alone in facing hatred and vitriol online, it does remind us that standing up to online abuse is required by all sectors. Often there’s a fine line between freedom of speech and hate spee…
 
It is easy to get overly obsessed with the video part of live video. The word “video” is in “live video” afterall! But what about the audio? Audio is actually far more important than video. If your audience can’t hear you well, then they won’t bother to watch. In this episode, I’m comparing microphones. The Heil PR-40, the Blue Yeti, and the Samson…
 
Is it possible to share what you love doing on live video and make money? How do you get started? How do you keep going? How do you keep your passion? And, how do you ditch the imposter syndrome, and optimize your mindset? That’s a lot of questions! And that’s why Shelly Saves the Day! I’m so excited to be joined by the creative genius, Shelly Nath…
 
Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world! Twitter is a powerful PR war room platform and crises are won and lost there. In today’s show I’m exploring the role of Twitter for your PR strategy and as a former journalist this is a specialist topic f…
 
One of the best ways to level up your live video game is to be inspired by others. Joanne Sweeney is one of my favourite people and I’ve worked with her previously. I’ve been incredibly impressed by how professional her live shows are. And so in this episode, I’m excited to be joined by her as we go behind the scenes. Download my live video confide…
 
The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a light on the Irish Government’s digital transformation strategy. I share the innovative projects we are working on with our public sector clients A digi…
 
In this episode I’m joined by the multi-talented and startup CEO, Sameer Ahmed Khan. He’s a co-founder of the social tool, Social Champ. And we’re going to delve into some cool marketing experiments that will help you build your social media community! Download my live video confidence guide and get notified when I next go live → https://confident.…
 
Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service. But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging at the speed of light. Coming up …
 
It's time for another live video tool review. Melon is a browser-based live video tool that we've not covered before. Let's dive in and see what it's like! Download my live video confidence guide and get notified when I next go live → https://confident.live/subscribe (🤖 opens in Messenger) Show notes: iag.me/159 Please Subscribe! Don’t miss an epis…
 
Have you been struggling to launch your live show or podcast? Have you been over-complicating it? Putting it off? Not sure what to do to get started? How do you accelerate the process and actually launch the thing? In this episode, we’ll show you how! Download my live video confidence guide and get notified when I next go live → https://confident.l…
 
As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode! I will discuss ethical and unethical marketing practices. The Digital Age allows marketers to scale messaging, engagement and conversions. But not all of the powers of the Internet are being used ethically. And what about government and publi…
 
Facebook Live might not be dead, but it's not what it once was. More businesses are embracing YouTube than ever, instead. So, what about YouTube Live? Is it a good idea to embrace livestreaming on YouTube? And if so, what should our strategy be? That's what we're covering in this episode! Download my live video confidence guide and get notified whe…
 
LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share. More than ever, we have a responsibility to show up and share our knowledge as seeking out news and information is one of the top reasons people use social media. Developing your social media footprint is also important if you are intent on managing yo…
 
In today’s episode we’re creating a show from scratch using a Mac. I’ll be covering scenes, software, sources and how to produce a professional show with ease. Download my live video confidence guide and get notified when I next go live → https://confident.live/subscribe (🤖 opens in Messenger) Show notes: iag.me/156 Please Subscribe! Don’t miss an …
 
Imagine if you could access every public service online. Imagine if this was supported with great social customer service. Where required you could also make an appointment any time with a real human. Imagine if you had access to the data to inform decision-making when interacting with any public service. In today’s episode I explore digital govern…
 
Before you start creating content and launching your live show, how do you work out your perfect audience? Who are they? What are they like? What do they like? Where do they hang out? Working out your avatar or perfect audience is vital. But it’s also hard. It’s something I’ve struggled with in the past. I’m so looking forwards to having the fabulo…
 
Special Episode to Share our New News! Today’s show is a bit different to our other 55 episodes. In this episode I wanted to share our news with our loyal listeners, viewers and followers. In 2017 I created Public Sector Marketing Institute, a dedicated sub-brand of Digital Training Institute. I knew for a few years that I wanted to scale and diver…
 
It’s been a while since I’ve shared an update on what’s happening here at Confident Live Towers. In today’s episode, I’ll be updating you with what I’ve been working on and what’s been happening. I always like to take January much slower as I work on new things, and this year has been no exception. I’ll be sharing my plans for the year and sharing …
 
In this week’s episode I’m reviewing the digital trends of 2022. It’s your ultimate guide to understanding what shifts are happening on the Internet and changes in citizen behaviour on social media. The Digital 2022 Report is compiled by We Are Social and Hootsuite and along with a global overview they also compile country-specific reports. In epis…
 
In our mini-series on live video tools, it’s time to look at Ecamm Live. It’s what I use each week for this show, and it offers that sweet spot between power, flexibility and ease of use. In this episode, I am joined by the amazing Adrian Salisbury from the Ecamm Live Academy. We’ll look at how you can use Ecamm Live with Zoom, for recording, live …
 
The new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector? In a recent Gartner poll, 82% of company leaders said they plan to allow employees to work from home part of the time. But concerns over maintaining company cult…
 
Mastermind groups are one of the best ways to grow as an entrepreneur and business owner. In joining with other like-minded and growth orientated people, you can get unstuck and knock down those barriers. Have you joined a mastermind group? In this episode, we’ll be discussing… What mastermind groups are The top reasons why you should join one How …
 
But does your department or agency have an innovative culture and mindset? In today’s show, I’m going to shine a light on agencies that are early adopters on social media and how understand that first testers get algorithm wins. Creativity on social media needn’t be challenging. You will still stick to your pillar content but you will be innovative…
 
Wave.Video has launched a new and exciting live video tool. In this episode, we’ll be walking through all the features. Download my live video confidence guide and get notified when I next go live → https://confident.live/subscribe (🤖 opens in Messenger) Show notes: iag.me/151 Please Subscribe! Don’t miss an episode! You can subscribe on Apple podc…
 
Today we are going all into Instagram Reels and find out why and how to master them in 2022. Did you know that Reels receive more engagement than regular video content at a rate of about 22%. They are also favoured by the Instagram algorithm as Meta tries to rival TikTok’s social media influence. Coming up in today’s show Why Reels are important in…
 
StreamYard is a really easy to use and cool web-based live video tool. It’s been a long time since we’ve looked at StreamYard. In this episode, we’ll be looking at how to set up a live show successfully using StreamYard, including the studio, comments, titles, multistreaming and more. Download my live video confidence guide and get notified when I …
 
I’ve been engaged in hiring for a number of our own and client positions recently and it’s becoming clear that a social media and digital communications skillset is increasingly important. But what if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career …
 
Are your live shows dull? Are they all the same? Do they lack creativity and innovation? It’s all too easy to get stuck in a rut and pump out the same old thing. Well, that’s why I am really looking forward to this episode. I am joined by Dr Jo North from the Big Bang Partnership. She’s all about helping us be more creative and innovative! Dr Jo No…
 
Influencer marketing happens when brands, and individuals with a large and engaged online following, partner on marketing and communications campaigns. It’s a booming business in the commercial world and in 2022 its expected brands will spend over €15 billion on influencer marketing. It’s also become a mainstream form of digital marketing as we see…
 
I’ve decided to press the nuclear destruct button on Twitter. Well, kind of! I’ve decided to unfollow EVERYONE on Twitter. I’ve had enough of my Twitter experience, and I decided to do something about it. Find out why I’m doing this. Why that’s only part of the story. And why you should do the same! Download my live video confidence guide and get n…
 
Just when you think you have digital marketing mastered, everything changes. Am I right, or am I right? ☺ I know I say it all the time, but the speed of digital marketing transformation can be both overwhelming and frustrating. In episode 49 of the show, I am putting the focus on our websites. Do they still matter, when social media is entering the…
 
As the New Year approaches, what should our live video strategy be in 2022? Should we still be embracing live video? Or should we be focussing on other things? In this episode, I’ll be sharing how to reboot your strategy and more on what I am focusing on. Download my live video confidence guide and get notified when I next go live → https://confide…
 
Did you know that my very first step into the public sector niche began in 2013 when I studied the role of social media in Irish police force? A background in broadcast and investigative journalism, court and tribunal reporting and a deep respect for the work of law enforcement led to an academic and practitioner journey that continues today. In Ep…
 
Looking for the perfect live streaming tool? OBS Studio is free and cross-platform. Ecamm is paid and is Mac-only. But which is best? In this episode, we’re putting Ecamm Live and OBS Studio head to head. We’ll cover… Features Ease of use Speed of setting up Price and more! Download my live video confidence guide and get notified when I next go liv…
 
In this week’s episode, we take a deep dive into the social media changes you need to know. Social media is changing at such a rate that I’m here to help you keep your tactics fresh and successful. You don’t need to implement all updates but you should be aware of the changes. I’m joined by Andy Lambert from ContentCal to take us through this month…
 
Are you seeing fewer live viewers and lower reach on Facebook Live? Is this the end of the line for Facebook Live? In this episode, I’ll share my thoughts on whether Facebook Live is still worth investing in and what my strategy is moving forward. I’ll also be looking at how you can utilise other live destinations like YouTube Live and Instagram. H…
 
The UK Government was the 10th most influential website in 2021 demonstrating the role that government plays in citizens’ daily digital habits. There is no doubt the pandemic parachuted government’s and their agencies into the social media spotlight, but how do you approach social media and digital comms as a government entity – whether national, f…
 
Do you feel that you’re just too late to the game? Too late for Facebook Live? Too late to launch your podcast? Too late to launch your newsletter? Just… too late? If so, you’re not alone. But this thinking is DEADLY. In this episode, I’ll be sharing the dangers of this thinking, why it’s not all negative, and what you can do about it. Download my …
 
It’s book year for me! Yes, 2022 marks another publication of Public Sector Marketing Pro. I’m writing the second edition. I first published the book in 2019 but so much has changed since then that I felt compelled to update it. So in this episode I am going to share with you how a pandemic changed the rules of public sector marketing. Coming up in…
 
It looks like other people find it so easy to go live. But maybe it makes you feel scared? What happens if you’re kind of a shy person? Can shy people do well in front of the camera? Can shy people go live? The answer is yes! But how? In this episode, I’ll be sharing the top ways you can be confident on video when you’re shy. Download my live video…
 
Happy New Year and welcome to Season 3 of the Public Sector Marketing Show. Thank you for being us with for the past 43 episodes and I look forward to delving deep into new topics and trends, and hearing from your public sector peers and subject matter experts for this series. I’m starting the year and Season 3 with a solo show. Coming up in the fi…
 
What on earth are SERPS? They are what your audience sees when they Google your company name or personal name. How do you optimize and boost them and how do you get those knowledge panel thingies with your picture on the righthand side of the search results? Jason Barnard is the man who will tell us all. He is known as the Brand SERP Guy and is a d…
 
Many churches and faith-based organisations scrambled to live stream their services and events in the 2020 pandemic. In today’s episode I’m joined by Natchi Lazarus to discuss how churches and faith-based organisations can create an impact with live video. He will be sharing practical strategies with us. And even if you’re not streaming church serv…
 
COVID-19 continued to dominate and changing work practices, working from home, virtual events and increased digital engagement with the public took centre stage. So coming up in the last Public Sector Marketing Show of 2021: The public expect their public services online Looking ahead to 2022, it’s showtime for public sector marketing pros as more …
 
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