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The New Rules of PR in 2024

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Manage episode 422200032 series 2855831
Content provided by Joanne Sweeney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joanne Sweeney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show.

The rules of PR and marketing are changing so fast, faster than we can say transformation.

But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get them to know, like and trust us.

It’s becoming more difficult for sure, with AI, Deep Fake and the misinformation revolution online trying to divide and conquer.

So, I’m going to try to unpack how we can revive our PR skills of old in the new digital age.

I interview Nicholas Bruneau who recently launched his debut title, Engage with Impact.

Let’s dive in!

  continue reading

108 episodes

Artwork
iconShare
 
Manage episode 422200032 series 2855831
Content provided by Joanne Sweeney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joanne Sweeney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show.

The rules of PR and marketing are changing so fast, faster than we can say transformation.

But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get them to know, like and trust us.

It’s becoming more difficult for sure, with AI, Deep Fake and the misinformation revolution online trying to divide and conquer.

So, I’m going to try to unpack how we can revive our PR skills of old in the new digital age.

I interview Nicholas Bruneau who recently launched his debut title, Engage with Impact.

Let’s dive in!

  continue reading

108 episodes

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