Unfiltered Jags talk from the perspective of die-hard fans and pals. You may know us as Dilla, Solly & Cap.
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Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.
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The Power of Purpose-Driven Brand Stories with David Aaker
43:36
43:36
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In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humani…
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Crafting an Unforgettable Brand Identity with Creative Director Maxx Delaney
44:44
44:44
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44:44
Dive into the art of brand storytelling with Maxx Delaney, Creative Director at Quality Meats Creative, as he unpacks strategies for standing out in saturated markets. Drawing from his work with brands like Jefferson's Bourbon, Delaney reveals how to craft compelling brand narratives that resonate across channels and drive demand. Learn to balance …
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Cleveland Clinic’s Pioneering Approach to Content Marketing + AI with Amanda Todorovich
44:21
44:21
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In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed wit…
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Earning Customer Trust in the Age of AI and Misbelief: A Behavioral Economics Perspective with Professor Dan Ariely
33:00
33:00
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How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the…
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SEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard Huang
47:19
47:19
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47:19
How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way…
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Customer-Driven Digital Marketing: A Human-to-Human Approach with Marquis Health Consulting Services’ Natalie Adis
29:49
29:49
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29:49
For marketers, it’s essential to step out from behind the screen and reconnect with what really matters—your customers. In this episode of Content Disrupted, Natalie Adis, VP of Digital Marketing and Social Media at Marquis Health Consulting Services, shares how prioritizing empathy over automation through boots-on-the-ground interactions transform…
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Beyond Tactics: Building Brands Through Purpose and Positioning with Jessica McCarthy
40:02
40:02
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40:02
Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build re…
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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon
37:34
37:34
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37:34
Forget marketing to traditional demographics! Today's consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consume…
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How to Craft Brand Stories that Sell with Find the Red Thread’s Tamsen Webster
34:48
34:48
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Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you c…
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Applying Data Science to Brand Bonding in the Digital Age with CMO, Tricia Nichols
30:14
30:14
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30:14
Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time. Episode Hi…
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It’s Time to Diversify Your Healthcare Marketing Mix
36:39
36:39
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In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a succes…
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How Top Brands Blend Brand and Performance Marketing with Expert CMO Bob Sherwin
34:51
34:51
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When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry l…
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TikTok’s Sofia Hernandez on Disrupting Sameness in Digital Marketing
34:39
34:39
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Observing what's trending on TikTok, you can discern a tremendous amount about what piques people's interest and how they prefer to consume information. This week, we spoke with TikTok's Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative st…
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Rethinking Marketing through Just-in-Time Content Operations
43:36
43:36
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How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficie…
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How to Build a High-Impact Content Marketing Strategy: Insights from Autodesk’s Dusty DiMercurio
44:47
44:47
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At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content…
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The Winning Formula: Creativity, Data, and Purpose at Coca-Cola
30:25
30:25
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30:25
Generative AI is reshaping brand marketing, with its impact on the fusion of creativity, analytics, and purpose—the "growth triple play"—taking center stage. McKinsey reports that brands successfully combining these elements typically achieve more than double the growth of their industry peers. So, how do triple-play brands like Coca-Cola use AI to…
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Beyond Beige: Ardath Albee's Blueprint for Buyer-Driven B2B Strategies
49:22
49:22
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49:22
Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn’…
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The Inside Track to Enterprise Marketing Transformation
50:46
50:46
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Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to shift from traditional to digital marketing practices. In th…
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Brand Building: What it Takes to Break Through the Customer Friend Zone
31:37
31:37
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31:37
In the fierce battle to gain a marketing edge, it's easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But as marketers, our true success lies not in how accurately we target, but in how effectively we emotionally connect. In this episode of Content Disrupted, Doug Zarkin, Retail & Bran…
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How to Create a Marketing Strategy That’s Customer-Centric and Business Savvy
46:46
46:46
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46:46
As a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear. In this episode of Content Disrupted Patrick Ward, the Vice President of Marketing at Formula.Monks gets real about how to…
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The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age
31:52
31:52
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31:52
Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing …
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Scott Harkey helped grow Levvel’s revenue 20x over seven years as CSO. When the company was acquired by Endava, he took on a global marketing role and faced the formidable task of replicating a top-tier marketing operation and scaling it across various solutions, industries, and regions. In this episode of Content Disrupted, Scott delves into his p…
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Content Disrupted: Bold Takes on Brand Marketing Trailer
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1:32
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Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.soBy Skyword
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The boys are back together to discuss a weird loss to the unbeaten Eagles, expectations for home game 2 against the T*xans, get #deep on sports superstitions and hand out first quarter of the season awards. 1:25 – 17:20 – The boys recap the Eagles loss 17:21 – 44:55 – the boys preview the week 5 matchup with the Houston Texans 44:56 – 53:55 – Eric …
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After a week 1 loss at Washington, the Jaguars find themselves in familiar territory. More of the same? Not so fast my friends. Episode details 1:25 – 24:05 – the boys recap the Jaguars Week 1 loss to the Commanders and touch on Travon Walker’s impressive debut. 25:45 – 34:19 – the boys discuss the Jaguars Week 2 opponent, the Indianapolis Colts . …
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The people have spoken and we have listened. We welcome on our boy John Shipley of Jaguar Report to talk strictly Jaguars football with absolutely no jokes or fun whatsoever. We go over literally every position group on the team and what Ship has seen out at Jags camp. And that’s literally it! 2:45 – 6:10 – John Shipley Intro 6:11 – 21:00 - Trevor …
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Big Bo is finally given his due - immortalized in Canton forever as he should be. Tony slays his induction speech and Jags fans show out in Northeast Ohio. But what was the trip really like? And hold on a minute, is that Positive Dilla?!?! IT'S GAMEDAY IN DUVAL COUNTY!!!! Episode details 2:55 – The boys talk about their Cedar Point experience 16:15…
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Bold Take: 2022 JAGUARS DRAFT PREVIEW
1:38:49
1:38:49
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The boys are finally back to talk all things 2022 Jags draft. Dilla brings you the whispers, Cap runs down his draft crushes and Solly comes with his ANNUAL JAGS LOCK I mean MOCK and his top overall prospect’s Chipotle order. Episode details: 2:46: intro 10:22: The boys get into who they think the No. 1 pick will be on Thursday 37:27: Cap and Dilla…
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Our beloved Jags spend 44 days trying to cancel the Scoops master Dilla and their exhaustive search led them to a guy who loves ice cream just as much. Only a matter of time before they’re sharing a Super Bowl together! Episode information 00:00 – 2:53: Ice cream talk 2:53 – 9:15: The guys discuss the hiring of Doug Pederson and review his resume 9…
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Matt Hamilton (@MattHamilton25) joins us to talk about his role producing everyone’s football wakeup show Good Morning Football on NFL Network, how he fell in love with the Jags fanbase and his thoughts on our head coaching search. Episode details 4:28-19:10 – Matt Hamilton introduction 19:10-34:00 - Working at GMFB and his favorite memories 36:03-…
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Mark Long (@APMarkLong) joins us to discuss the clownshow that is the Jacksonville Jaguars under Team Steward Shad Khan.
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Any questions?
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Nate Tice (@Nate_Tice on the twitter machine) joins us to check in on the development of our franchise’s last hope.
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The boys recap a bizarrely good defensive performance in a road victory at The Bank against the Bills. We get to the bottom of why Dilla hates Trevor Lawrence (okay, fine we actually have a nuanced discussion about Trevor Lawrence).
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Del Reid - #BillsMafia and 26shirts
1:04:15
1:04:15
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Need a distraction from Jaguars football? We connect with a fellow fan who wears different colors and give him a chance to explain #BillsMafia, if that is even possible.
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And the Jacksonville Jaguars personal vendetta against John Caputo turns another week older, even in victory. We talk some Agnew, Trevor, trade deadline, Seattle and of course, pizza. Love you JB (and Trevor)!
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God Save the JJ’s
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Boy oh boy. We get deep into some analysis of a really stinky situation. Slide your mouse over the play button and press it down with two fingers, for emphasis. We may even come to a deeper point about this whole thing than you might expect! Sorry.
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We just wanna feel something. Anything!
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“Own it” and by ‘it’ I mean this fat L we brought back from Houston.
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Home episode where we talk Trevor Lawrence’s improved final preseason game and 52 other guys.
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Just the three of us today. Just having a little conversation. Trevor Lawrence is QB1. Is that all that matters?
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We’re joined by our longtime homie and Bold Take Hall of Famer Nubz (@J_Nubz) to mourn the loss of Tim Tebow and ponder if Urban Meyer may in fact be blind.
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Dunn and Drew Not a Jags Szn Preview
1:16:37
1:16:37
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The collab you’ve all been waiting for is finally here - our pals from @DunnandDrew join us to preview the Jags 2021 season, no Cap.
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The boys are joined by Duval and NFL media legend Pete Prisco to talk current Jags news of the day. We react live to the official release of the 2021 schedule.
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Follow along from Duval County to Clemson, SC and back (via PJ) through the lens of NFL Photographer and our homie Logan Bowles as he recounts covering Number 1 overall pick Trevor Lawrence as he’s drafted by our beloved Jags (Let’s go JJs let’s go)
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The boys welcome on Jaguar Report’s John Shipley (you know his handle) and NinersNation.com’s Kyle Posey (@kp_show) to talk draft prospects, potential targets for the Jags and make fun of people on the internet. Stay tuned to the end to find out how to enter our contest for your chance to win your very own Trevor Lawrence jersey!…
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Well, we did it. We recorded an episode. In it, you’ll find some takes on a $300 toaster, Solly’s exclusive 2021 Jaguars mock draft and just generally way too much information. I’m sorry.
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Denny Thompson of 1010XL’s Sports Den and 6 Points Jax joins us to discuss why Trevor Lawrence is the clear-cut pick for the Jags at number one, a look at the other QBs in this class, talk some Jags, and explain why he’s Team Urban Meyer or bust.
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Tank Complete feat. Listener Reactions
3:03:26
3:03:26
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EMERGENCY PODCAST: The Jacksonville Jaguars have officially locked up the number one pick in the 2021 draft. The boys discuss instant reactions and then welcome on a slew of listeners, young and old, who share their reaction to the opportunity to draft a Unicorn QB.
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