Get ahead in the game of social media marketing with the 'Social Marketing Advice' Podcast - the ultimate podcast for real estate professionals, mortgage lenders, and small business owners looking to increase their online presence and reach. Hosted by marketing specialist Deborah Brownell, this podcast delivers the latest news and updates on the top social media channels, expert advice on how to effectively leverage social media for business growth, and inspiring stories of success to keep y ...
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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips ...
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Strategies to Overcome Social Media Burnout as an Entrepreneur
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28:40
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Are you overwhelmed by social media? Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. In this episode, I’m talking about how the con…
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Some industries, as many a social media manager will tell you, are easier to create content for than others. They’re just a little…sexier if you will. Other industries, especially among service providers, can be… seemingly boring. But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring indust…
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The Power of Storytelling in Marketing with Dan Coughlin
34:46
34:46
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How do you add value to your audience? We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience. We’re diving into the challenges and changes in influencer marketing in recent years, the importance of ad…
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How Marathon Training Inspired My Entrepreneurial Journey
29:24
29:24
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Marathon training and managing a business may seem like two different worlds, but they share countless parallels. From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. Drawing from her own journey in both training for marathon…
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How to Choose the Best Social Media Platforms for Your Business
24:27
24:27
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24:27
Are you trying to show up in all the places on social media? Chances are, if that’s you, you’re probably a bit overwhelmed. Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. We’re helping you align your social media presence with your business goals, from underst…
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The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad
32:34
32:34
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32:34
Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinn…
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Mastering Your Brand Messaging featuring Mackenzie Fleming
35:24
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Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the…
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Organic SEO Strategies for More Website Traffic : Featuring Barb Davids
37:10
37:10
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Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks th…
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From B-Roll to Talking Heads: Crafting Authentic Instagram Reels
21:31
21:31
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Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? You're not alone! This week we’re chatting about all things IG reels! From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. On this episode, you’re getting tips about batching content, leveragin…
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How to Map out a Social Media Content Calendar
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15:33
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Got time off this summer? With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? I’ve learned that planning is key to being consistent. This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducin…
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Demystifying Social Media Metrics: The Metrics that Actually Matter
26:56
26:56
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Are you overwhelmed by social media metrics? 🤯 You're not alone! Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts? You’ll never know unless you know which metrics actually matter when it comes to social media! This week we’re chatting about the importance of looking beyond vanity metrics…
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How to Create Relatable and Impactful Social Media Content
18:25
18:25
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How does your business show up online? Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. That’s why it’s so crucial to mix up your content and show the human side of your business. But how do you balance those posts that you share your services and the value of working with y…
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Why You Need an Email List (and how to build it)
19:55
19:55
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I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquis…
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What You Need to Know About the Latest Instagram Algorithm Updates
17:32
17:32
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Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the wa…
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Marketing Isn’t Your Sales Team, and other Business Lies
19:11
19:11
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What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode,…
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We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is be…
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How to Avoid Content Creation Burnout on Social Media
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18:19
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Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content …
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How to Repurpose Your Content for Social Media and Where to Find Content Ideas
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24:29
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Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing …
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What is Actually in a Social Media Strategy: My Five Step Framework!
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16:34
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The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like Why do you need to define your value proposition and how it’s going to…
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My Passion for Content and Social Media Strategy and How You Will Benefit From it!
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18:55
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In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel …
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Welcome to Stop the Scroll! A Social Media podcast
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How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.…
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10: Unveiled: The SEO Revolution - Boost Your Online Visibility by 434%!
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26:15
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Unlock the secrets of soaring online visibility in this eye-opening episode of The Social Marketing Advice Podcast. Join Deborah as she demystifies SEO, reveals the staggering power of blogging (boost your visibility by 434%!), and shares cutting-edge trends for 2024. Whether you're a small business owner or a digital marketing enthusiast, you'll d…
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9: 5 Things Every Small Business Should Do Online
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40:50
Welcome to The Social Marketing Advice Podcast, where small business insights meet actionable strategies. In our latest episode, we uncover the 5 pivotal online steps every small business should be taking to skyrocket their growth. Think you're saving money by managing everything in-house? Our 'terrible truth' segment might have you rethinking thos…
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8: Must-Have Marketing Tools For Small Businesses In 2023
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Dive into 2023's hottest marketing tools with Deborah Brownell on this week's episode of The Social Marketing Advice Podcast! Whether you're mastering videos, jazzing up your emails, or scheduling content like a pro, she has curated the ultimate list for your small business. Discover the rise of AI voice generators, the evolution of platforms like …
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7: Why Ignoring Video is Costing Your Small Business
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31:24
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Unlock the Power of Video for Your Biz! Dive deep with Deb as she uncovers the history, the hype, and the hard truths about video marketing. Whether you're camera-shy or ready for your close-up, this episode will transform your perspective. Packed with spicy insights and the latest social trends, it's the guide every small business owner needs. Tun…
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6: The Dirty Little Secret of Marketing: Paid Ads
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Step right into the ever-evolving world of social media marketing with my latest episode of The Social Marketing Advice Podcast! Dive deep as we: 📉 Unravel the mysteries of sinking organic reach – the numbers might shock you! 💰 Navigate the vast ocean of paid ads, breaking down where you should (and shouldn't) splash your cash. 😲 Expose "The Terrib…
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5: Facebook’s Shift, Twitter's 'Articles' and Unheard Tips to Skyrocket Your Business
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7:46
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Join Deborah Brownell in 'The Social Marketing Advice Podcast', where she explores the ever-evolving world of social media and digital marketing. With a focus on small businesses and entrepreneurs, Deborah shares the latest platform updates, fun facts, stats, and interesting news, coupled with actionable insights to help your business thrive. Tune …
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4: Threads to TikTok: Navigating the Social Media Landscape's Hottest Updates!
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10:03
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Dive into the thrilling world of social media in this episode, where I navigate through the meteoric rise of Meta's Threads, the ground-breaking updates on Instagram and Twitter, and all the latest trends you need to know. Discover how these changes can empower your small business marketing strategies, as we dissect the fastest app growth ever witn…
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3: Threads Unraveled: Meta's Turbocharged Rise and the latest Social Media Shake-Ups!
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6:21
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Dive in with me this week as we ride the rapid current of social media changes, deciphering the meteoric rise of Meta's Threads and its ripple effects in the digital realm. From YouTube's AI experiments to Twitter's new strategies, we're getting into the nitty-gritty. We'll tackle LinkedIn's algorithm update, the marketing blitz around the new Barb…
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2: Decoding Social Media: Meta's Big Moves, YouTube's New Tools, and LinkedIn's Game-Changers
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Join me on this rollercoaster ride of social media updates where I dive into the sea of changes taking place on your favorite platforms. Discover how Meta is shaking things up to become more like TikTok, learn about YouTube's new 'Test & Compare' tool that could revolutionize your video strategy, and find out how LinkedIn's latest adjustments might…
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1: Scaling Your Social Media with a Killer Content Plan
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Join us in the debut episode of 'Social Marketing Advice' as we lay the foundation for successful social media marketing. In episode #1: Discover the 5 different types of content that will help you stand out on social media. Learn how to create a tailored social plan for your business. Take your marketing efforts to the next level by thinking outsi…
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