Habrief is the first podcast in Hebrew about marketing. It is hosted by Dina Shoval and Ariella Danielli, two marketing & Innovation whizzes with passion for talking and sharing... The brief brings a unique point of view about marketing and strategy, focusing on technology, innovation, retail and new ways of thinking. Every episode is an interview with an industry leader, discussing their field of expertise and sharing best practices for inspiring marketing managers.
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Welcome to Techie Talkie – the tech marketing podcast*. Each episode brings a new perspective from a leader in the industry. From branding, narrative design and demand generation, through to team building, product marketing and sales enablement, we deep dive into the moves and approaches that can create significant value for organizations and individuals – all tried and tested in some of the most successful tech companies in the world. Going beyond discussion, Techie Talkie focuses on provid ...
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This is the story of tech companies in Israel, from the garage all the way to the cupcakes, and beyond. Language: HebrewRecorded in: Israel, 2019-2020develeap is a bootstrapped company that allows software development companies and organizations make the best use of their development structure. We will assist in picking the right architecture, technology and processes that allow fast uploads to a cloud or website. We teach and train DevOps for your needs.
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🎧New episode in DevOps x2: How to prepare your disaster recovery plan?
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Is your company ready with a rock-solid Disaster Recovery Plan (DRP)? Do you know what to do if the Data Center is losing power? Every organization must make essential decisions on disaster preparation to ensure their users are the least affected. But what are the critical criteria your team must consider? Tune in to DevOps X2 - Develeap’s DevOps p…
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🎧Tech Tuesday Unboxed presents: The Future of Declarative Infrastructure
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Infrastructure management has gone a long way, and the tools for managing infrastructure and services have significantly changed since their inception. We evolved from CFEngine to Chef and Puppet and, later on, Ansible. We switched from a mostly mutable to a mostly immutable approach with Terraform and Pulumi. What's next? Where are we going from h…
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Not many DevOps are familiar with Buildpacks' promise to close the gap between DevOps experts and developers. Buildpacks, the CNCF project for creating and building OCI images and converting source code into runnable applications, is picking up steam, with its ease of complexity, especially for developers. Tune in to DevOps X2 - Develeap’s DevOps p…
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Return on Love, with Dori Kafri, CEO at Develeap / Episode 2: Why do organizations struggle to adopt a culture of empathy?
55:26
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What does it mean to have a culture of empathy in your company? What prevents organizations from adopting it? Everyone understands that empathy is important. But many companies still need to work on incorporating empathy as part of their culture, even though it has been proven that a culture of empathy that empowers employees can generate more moti…
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🎧 ”Demystifying OpenTelemetry: A Deep Dive into Observability.”
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Join Gilad Neiger, develap's Group leader, hosting Yuri Sa to discuss the importance of observability, distributed tracing, core OpenTelemetry components, integration, real-world use cases, and best practices.By develeap
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Voices from AWS Summit in Tel-Aviv - Gabriel Deutsch
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us. Listen to our lively conversation with Gabriel Deutsch, Co-Founder and CTO @ Housetable, revolutionizing the home renovation loans field. Thank you, Gabriel, for sharing your pa…
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Voices from AWS Summit in Tel-Aviv - Rotem Bar
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us. Listen to our lively conversation with Rotem Bar, Senior Manager Appsec Innovation Labs at Palo Alto Networks. Rotem, thank you for sharing your experiences moving from a startu…
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Voices from AWS Summit in Tel-Aviv - Liya Katz
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us. Listen to our lively conversation with Liya Katz, Head of DevOps at Comet. Thank you, Liya, for sharing your passion for DevOps (we can relate!), professional guidance with over…
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Voices from AWS Summit in Tel-Aviv - Ilan Peleg
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us. Listen to our lively conversation with Ilan Peleg, Co-Founder and CEO at Lightrun, the developer observability platform. Thank you, Ilan, for sharing your insights about helping…
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Voices from AWS Summit in Tel-Aviv - Ido Neeman
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us. Listen to our lively conversation with Ido Neeman, Co-Founder and CEO at Firefly, the cloud asset management solution. Thank you, Ido, for sharing your company’s superpower (and…
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Voices from AWS Summit in Tel-Aviv - Gil Bahat
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us. Listen to our lively conversation with Gil Bahat, DevOps Evangelist and Founder and Admin of #WiDO-IL, Israel's most vibrant Women-in-DevOps community. Thank you, Gil, for champ…
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Voices from AWS Summit in Tel-Aviv - Aviram Shmueli
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us: Listen to our lively conversation with Aviram Shmueli, Co-Founder, Chief Research & Innovation Officer at Jit, the modern product security platform. Thank you, Aviram, for shari…
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Voices from AWS Summit in Tel-Aviv - Shir Leizerman
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us: Listen to our lively conversation with Shir Leizerman, Software Development Engineer. Thank you, Shir, for sharing your passion for tech and for the encouraging advice for women…
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Voices from AWS Summit in Tel-Aviv - Amir Hozez
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us: Listen to our lively conversation with Amir Hozez, Co-Founder and CEO at PointFive, an early-stage startup aimed at controlling and managing Cloud costs. Thank you, Amir, for sh…
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Voices from AWS Summit in Tel-Aviv - Adi Shaull
8:38
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us: Listen to our lively conversation with Adi Shaull, DevOps Team Lead. Thank you, Adi, for sharing your insights about transferring from microservices to monolith and the future o…
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Voices from AWS Summit in Tel-Aviv - Devorah Roth Goldshmidt
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11:35
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us: Listen to our lively conversation with Devorah Roth Goldshmidt, Senior Software Architect (SAAS) at NICE Actimize. Thank you, Devorah, for sharing your passion for your work, gi…
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Voices from AWS Summit in Tel-Aviv - Shahar Azulay
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us. Listen to our lively conversation with Shahar Azulay, Co-Founder, and CEO at @groundcover, the modern cloud-native observability platform. Thank you, Shahar, for sharing your vi…
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Voices from AWS Summit in Tel-Aviv - Ram Yonish
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Our ‘Voices From AWS Summit’ podcast features upbeat conversations with CEOs, tech leads, developers, and DevOps engineers who generously shared their tech stories with us. Listen to our lovely conversation with the inspiring entrepreneur Ram Yonish, VP of Alliances and M&A EMEA at Contrast Security. Thank you, Ram. Your vision, passion, and experi…
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How can DevOps boost productivity by using dynamic environments with Kubernetes?
14:01
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Fresh from DevOps x2 - A new episode explaining how using dynamic environments can help your developers' team boost productivity, reduce the time and duration of the development process and save costs. We know managing multiple development environments can be challenging, especially when addressing conflicts in the testing environment, human errors…
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19 Questions for Bootcamp 19 with our Head of Training, Saar Cohen
8:22
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Develeap is launching its 19th Bootcamp, so we asked our Head of Training Saar Cohen 19 questions - explaining why you should apply to become a talented DevOps engineer with us! These 19 questions (& answers) cover everything you need to know about our Bootcamp #19 training program: From what the application process entails, to what is the most cha…
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ControlMonkey: Govern your Cloud with Terraform
18:13
18:13
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Let’s dive into the world of cloud management with the exciting platform of CloudMonkey. Join us for a conversation with Aharon Twizer, CEO & co-founder of ControlMonkey and Former CTO & Co-Founder of Spot, to learn how ControlMonkey is transforming cloud management. ControlMonkey is a cloud governance and intelligence platform that helps cloud use…
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How can GreenOps help defuse the digital climate bomb?
38:58
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Why should we DevOps professionals care about reducing the carbon footprint of our cloud operations? GreenOps isn't just about saving the planet, as crucial as that is. It's also about efficiency, cost savings, and preparing for the future. In this episode, Gael Duez, host of the Green IO podcast and one of the world’s leading speakers promoting th…
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🎧 Building, sharing, and collaborating on local development environments
24:55
24:55
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Building, sharing, and collaborating on local development environments As applications are becoming increasingly complex, it is necessary to develop or test new features for them in integrated setups that can include schedulers such as Kubernetes, software dependencies, Helm charts, deployment files, and more. In this episode, Nic Jackson, Principa…
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Developer Productivity: Unleashing the Power of Cloud-Native Technologies to Streamline Your Development Workflow with Okteto
23:02
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Join us for an energetic chat about how remote development environments increase productivity by standardizing the development experience, Okteto’s solution, and all things cloud-native! Using the right automated tools that can enable software developers' teams to deliver their cloud-native applications faster and smoother is what drives Okteto’s m…
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Leading with Heart: Dori Kafri, Our CEO, Presents His Vision for Successful Teams and Higher Purpose in a Hi-Tech Company
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This is a conversation about leading a DevOps company in which the word DevOps appears only once. This is an episode everyone at Develeap would like you to listen to. Not just because we love our work but because we are proud of our CEO, Dori Kafri, one of the heartwarming CEOs you’ll ever meet, who is leading a people-first and employee-owned comp…
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S04E01: Shaul Olmert talks about the link between entrepreneurship, ideology and creativity
1:03:38
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לכבוד פתיחת העונה הרביעית של "הבריף", זכינו לשבת לשיחה מרתקת עם שאול אולמרט - אחד היזמים הכי בולטים בארץ, וגילינו למה פאשן ואידיאולוגיה הם המנוע הכי חזק שמנבא הצלחה ביזמות, מה הפחד הכי גדול של סטארטאפ שהופך לתאגיד, למה פלטפורמות התוכן והסושיאל חייבות לקבל קונטרה ואיך איש עסקים הופך לכותב רומנים. שיחה מלא ברומנטיזציה, אידיאלים, השראה וגם ביזנס.…
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פרק מיוחד ובו בוגרי מחזורים שונים של הבוטקאמפ של דבליפ מספרים על קורס ועבודה בעידן קורונה, מה נדרש ממי שבא לבוטקמפ, למה לצפות ואיך להתכונן וגם קצת תובנות מעניינות על החיים. משתתפים: אסתר בנדיקט הדס קבלן ישראל שלמייב הפיק ומראיין: סער כהן הגשה ועריכה: אביב הודBy develeap
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פרק מיוחד ובו בוגרים מחזורים של הבוטקאמפ שהפכו לראשי צוותים ומדריכים בעצמם, מספרים על החיים בתקופת קורונה, ההשפעות של העבודה על החיים, אתגרים ופתרונות. משתתפים כריס בביצקי ארן שביט אפי שמעון גלעד נייגר הפיק ומראיין: סער כהן הגשה ועריכה: אביב הודBy develeap
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למה ישראלים מעדיפים לקנות מעסקים מקומיים באונליין? איך בונים קהילת איקומרס פעילה שנותנת ערך מתמשך לחבריה? מה כל מי שמקים עסק איקומרס חייב לדעת? מה צפוי להיות העתיד של עולם הקניות באונליין? ולמה האיום על market places הוא אתרים מתמחים עם סיפור ייחודי? נטלי טנא, מנהלת קהילת העסקים של Shopping IL של גוגל ויועצת לסטארטאפים בתחום האיקומרס הגיעה אלינו לש…
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E29: How to make ABM work for your company – with Ohad from Tytocare
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(Episode Language: Hebrew)Hi Techies,On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint.Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he consi…
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E28: How to create the perfect alignment between sales & marketing – with Nimmy from Siemplify
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38:30
(Episode Language: Hebrew)Hi Techies,On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We have a great conversation about the delicate relationship between marketing and sales and how to make it a true partnership.We talk about the pros/cons of va…
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E27: How to capture demand and create demand at scale in 2021 – with Chris Walker
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45:58
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(Episode Language: English) Hi Techies, On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs. Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the n…
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E26: What the future of the technology marketing world looks like – with Eleanor Kalina
31:03
31:03
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31:03
(Episode Language: Hebrew)Hi Techies,Today on the show, we are honored to host Eleanor Kalina who until recently was Jolt's CMO, and before that the Creative Director of Wix, for a talk on the trends in the world of technology and how marketing is affected by them.The sharp (and determined) Eleanor shares with us why the marketers she loves are usu…
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E25: What do the hot brands in the consumer world look like and what can be learned from it in B2B companies? – with B2C king Dan Eblagon
48:48
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(Episode Language: Hebrew)Hi Techies,So, in the new episode of Techie Talkie, we were honored to host CMO, advertiser, investor, B2Cs community founder and marketing stand-up comedian Dan Eblagon for a fascinating chat about the hottest B2C / D2D brands and what makes them so?Why do the most creative ideas sometimes fail miserably? What B2B can lea…
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E24: How to be a B2B Marketing leader – with Dave Gerhardt
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51:49
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(Episode Language: English)Hi Techies,On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt. Dave is the former CMO of Drift and currently the CMO of Privy, founder of the DGMG Community, a successful podcast host and a copywriting magician.So what does Dave’s marketech stack lo…
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E23: How to build a powerful Brandformance machine generating millions of users – with Nadia Hitman, JoyTunes
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(Episode Language: English)Hey Techies,On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth.So how does Nadia do trendjacking? How did JoyTunes build the world’s largest music learning community on Facebook? and what does 'brandformance'…
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E22: How to reinvent an entire industry and compete with monsters – with Tamir Jerby from Lemonade
38:21
38:21
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(Episode Language: Hebrew)Hi Techies,So today on the show, we host the man and the legend, Tamir Jarby, VP of Growth for the technology and insurance company Lemonade (and formerly of Fiverr, Conduit and 888).First of all - for those who do not know Lemonade - your loss.Lemonade strives to make its customers fall in love with the company even thoug…
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E21: How can you too write a LinkedIn post that a million people will read – with Jonathan (Yoni) Raveh
46:12
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(Episode Language: Hebrew) Hey Techies, So today on the show, we have the honor of hosting Yoni Raveh, who is leading the Thought Leadership strategy and community at AppsFlyer. So how do you start writing posts that get significant exposure on LinkedIn? Is a shorter or longer post better? How to harness the company's employees to the effort, how t…
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E20: How to run a successful rebranding process and stay alive – with Nilly Assia
32:02
32:02
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32:02
(Episode Language: Hebrew) Hey friends, So, today we are honored to host Nilly Assia, VP of Marketing at MDGo, a company that develops life-saving technology for drivers who have been in road accidents. Nilly shares her experience leading five (!!!) successful branding processes and gives champion tips that will make your branding process process i…
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E19: How unique content that people are willing to pay for generates Gong 3,000 demo requests per quarter – with Udi Ledergor
1:02:46
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(Episode Language: Hebrew)Hello friends ,So, in a particularly long and fascinating episode, from San Francisco via Zoom, we were pleased to host Udi Ledergor, Gong's VP of Marketing who recently raised $200 million at a value of $2.2 billion. (Respect)Udi tells us why they recently decided to change the category in which Gong competes, how exactly…
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S03e09: Do organizations really embrace innovation? Romi Davidor, CatalystIL Director answers.
47:57
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שיחה עם רומי דוידור, הדירקטורית של קהילת CatalystIL, הפועלת תחת המכון הישראלי לחדשנות, על האתגרים העומדים בבניית המקצוע החדש של מנהלי חדשנות בארגונים ומה נדרש כדי לקדם חדשנות אמיתית, וובחשיפה ראשונה על פלטפורמה ראשונה מסוגה לחיבור בין גורמי מקצוע על פי יכולות וצרכים.By Habrief
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E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich
33:48
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(Episode Language: Hebrew) Hello friends, So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing. The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers. In this episode filmed and recorded in 30 BC - about 30 days before anyone kn…
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SO3e08: Tamar Sion talks about advertising, academy, screenwriting and feminism.
1:07:19
1:07:19
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What brought Tamar Sion, a social media rising star and screenwriter in "Up To Here!", Leaving a career in the advertising industry, writing a PhD, and after two promising careers to enter the screenwriting industry? What does all this have to do with feminism? All the answers in this full of agenda, humor, poignant criticism and even Paragon (we f…
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E17: How to get your site to top the search results – with Yoav Vilner
34:17
34:17
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(Episode Language: Hebrew) Hi Friends, So fun that the closure has been lifted (for now) and we can go back to broadcasting. Exciting! So, this week, in an episode filmed before anyone knew who Dekel Vaknin was, we host Yoav Vilner Online Marketing and Organic Promotion Guru, and former CEO of the Digital Agency Ranky. Yoav helps us to sort out whi…
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E16: How to stay relevant and survive as a marketing manager in such a dynamic world – with Yam Regev
32:17
32:17
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(Episode Language: Hebrew) Hello friends, So, this week in the program we were happy to host Yam Regev, a dear man who is the entrepreneur and VP of Marketing at Zest, a company that distills high quality content in the field of marketing and builds a customized professional development path for anyone. Kind of like the Spotify of professional cont…
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E15: How to Build an Outstanding Brand – with Jonny Steel, Payoneer's VP of Marketing
52:21
52:21
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(Episode Language: English) Hey friends, So, this time at Techie Talkie, we were honored to host Jonny Steel, VP of Marketing at Payoneer, one of the most successful high-tech companies in Israel that employs 1,500 people and has an annual sales turnover of hundreds of millions of dollars. In the episode, we talk about a lot of interesting things t…
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1
s03e07: Yellow is the new black. Sneak peek of behind the scenes of celebrities with Gali Braun
1:02:17
1:02:17
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1:02:17
התוכנית ״היי גיא״ של גיא פינס היא אחת התוכניות היציבות והמובילות מזה למעלה מעשור. איך היא מצליחה להישאר רלוונטית? מה מאפשר לה לייצר כל כך הרבה סקופים? כיצד בנויה מערכת היחסים בין הסלבריטאים למערכת? וגם - מה הופך משפיען לסלב. גלי בראון, מי שהייתה העורכת הראשית של התכנית ב-18 השנים האחרונות וכיום המנהלת המסחרית, משתפת אותנו במערכת היחסים המורכבת של ע…
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E14: How to win at the public relations game with and without a PR agency – with Roni Floman from Optibus
28:33
28:33
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28:33
(Episode Language: Hebrew)Hi friends,So in the new episode of Techie Talkie, we host Roni Floman, VP of Marketing for Optibus and formerly VP of Marketing for Game Effective (and author with 5 books in her repertoire)We talk about a topic that worries many marketers - how to get exposure for your company in the media in the best way? At what stage …
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SeaLights is an innovative AI platform that enables software engineering teams to achieve high-quality releases at business speed, leaving software testing bottlenecks a thing of the past. That's the short, short version. Hear all about it from Eran Sher, Co-Founder and CEO.By develeap
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Roni Serrouya Chen - Sealights Beyond the cupcakes
20:12
20:12
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20:12
Sealights dreams big. And growing big. It's a bit different from many other companies. To start off, it isn't in Tel Aviv. Hear all about the culture of Sealights from Roni Serrouya Chen, People & Growth Partner. SeaLights is an innovative AI platform that enables software engineering teams to achieve high-quality releases at business speed, leavin…
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