Host Mark Williams provides insights, news, feature updates and expert interviews for LinkedIn™️ enthusiasts. This podcast is not affiliated with, endorsed or approved by the LinkedIn™️ corporation. Mark Williams is an independent trainer and does not work for LinkedIn™️ (nor would he wish to!)
…
continue reading
Rural Intelligence...the online news and information source for Litchfield County, Connecticut, Berkshire County, Massachusetts, Columbia and Dutchess Counties, New York.
…
continue reading
My Moto
…
continue reading
This week I answer 3 questions about; Business development on LinkedIn™️ The use of AI LinkedIn™️ 'Associates' Also covered in this episode; Collaborative articles The problem and prevalence of misinformation What is the right amount of characters in a text only post? Post of the week
…
continue reading
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favour…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair
1:11:28
1:11:28
Play later
Play later
Lists
Like
Liked
1:11:28
This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content. In my experience, this is a big challenge for many people and they tend to either be; Full on (loud) but not authentic Bland, steering away from revealing any personality. Both of the above are driven by th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why LinkedIn Automation Tools Are Ruining the Platform
52:54
52:54
Play later
Play later
Lists
Like
Liked
52:54
I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (Linkedin law) automation products are still thriving and new ones seem to appear almost every month. It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198? John has since changed his views but since those …
…
continue reading
I'm back from a wonderful two weeks in Greece...back to a windy and wet UK (summer lasted two days apparently!) So to warm myself up, I got stuck into the following topics in this weeks podcast; Should a company be posting this? Congratulations you are in the top ten experts list! Four new features LinkedSummit 2024 Post of the week…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Interesting People - Lynnaire Johnston
1:04:33
1:04:33
Play later
Play later
Lists
Like
Liked
1:04:33
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favour…
…
continue reading
It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong? That plus; The new video feed and how it impacts the videos we post. Multiple image posts - new dimensions Images on external links are shrinking and it really d…
…
continue reading
This week I had a thoroughly enjoyable and thought provoking chat with Copywriting expert and author of the modern classic 'A self-help guide for copywriters' Dan Nelken . I've been a follower and admirer of Dans work for several years, so I was delighted to finally get him on the podcast to talk about copywriting techniques, LinkedIn™️ and Bunions…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Unpacking the Decline in Organic Reach
1:01:31
1:01:31
Play later
Play later
Lists
Like
Liked
1:01:31
Organic content reach is on the decline...again! "It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions …
…
continue reading
LinkedIn™️ Groups...Once heralded as a cornerstone of professional networking, their prominence has waned over time. However, amidst the shifting tides, could membership in these groups still hold untapped value? Tracy Bedwell certainly believes so. In this compelling episode, we delve into Tracy's firsthand experiences and unveil the strategic tac…
…
continue reading
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favour…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Farmers & Hunters with Bruce Johnston
1:08:55
1:08:55
Play later
Play later
Lists
Like
Liked
1:08:55
Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out there when it comes to LinkedIn™️ so I thought it was about time to bring him onto the show to share some of his insights.…
…
continue reading
LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it...so I thought it was time to revisit the topic of AI and try to answer this important question... Can AI be used in a credible, authentic and ethical way on LinkedIn™️? That plus... New - Company page premium inc' Who viewed your com…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
interesting People - Merrill Charette
1:02:00
1:02:00
Play later
Play later
Lists
Like
Liked
1:02:00
This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry. I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover; How he grew up the '6th child' with his other …
…
continue reading
This week in the podcast I complete my review of Uplift Live with the speakers from the afternoon sessions Gillian Whitney Kevin D. Turner Tiina Jarvet Richard van der Blom Also in this edition; New ‘Takeaways’ on Articles & posts New video feed on mobile An excellent example of brand partnership with influencer Post of the week…
…
continue reading
My thoughts and feedback on Uplift Live UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2024 in Birmingham, UK.
…
continue reading
With the demise of Creator mode, or the opening of creator mode to everyone (however you wish to view it!) imminent, it probably opens up the possibility of all LinkedIn™️ users having the opportunity to create their own newsletters. So it seems a good time to have a new look at this feature so that you can decide whether you will be be going down …
…
continue reading
This month we will see Creator mode disappearing and with it, the obligation to have 'Follow' as the primary option on your profile so I thought it was worth revisiting the persistent question...Connect or Follow? That plus; New Recruiter & Learning tools that assist retention but might also have the the polar opposite impact! New Privacy setting N…
…
continue reading
Has your feed changed recently? Are you seeing posts from people who are unfamiliar to you? This may be due to LinkedIn™️ deciding that they know what 'quality' content looks like. Not you...you are clearly not in a position to decide this for yourself! This week I discuss what we can do to fix this. That plus; AI comments are getting very annoying…
…
continue reading
Are you sure you want to be providing LinkedIn™️ with your hard earned knowledge for a badge? Do the benefits of collaborative articles add up? That plus; An update on the revamped Services section A voice message tip Sales Navigator improvements New profile photo feature Another new 'Pay to spam' feature update B2B Deep sales playbook. Useful or a…
…
continue reading
It's that time of the year when the legend that is Richard van der Blom publishes his LinkedIn™️ algorithm insights report so in this episode I discuss some of the highlights, what we can learn and why we need to treat the results with caution. Also covered; Services page gets a makeover Creator mode is going Is profile verification enough?…
…
continue reading
This week I find out about the 'person behind the profile' with the LinkedIn content Queen herself Nanna Sondrup Nanna was very open and honest in this chat where she describes a troubled childhood experiencing terrible bullying and parents distracted by her brother who had severe ADHD challenges. She herself was later diagnosed with Dyslexia and A…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Launching a B2C business on LinkedIn™️
1:19:58
1:19:58
Play later
Play later
Lists
Like
Liked
1:19:58
LinkedIn™️ is primarily a B2B networking platform but that doesn't mean that a B2C (business to consumer) business can't succeed. This week I talk with Anna Williams about how she recently relaunched her coffee shop on LinkedIn™️. That plus; How I became a LinkedIn 'Top voice' An update on profile verification with Persona More on how to get a comm…
…
continue reading
Big news this week...The LinkedIn Corporation are attacking me and I need some creative ideas from you to be able to move forward. More of that later, also included in this episode I talk about; Uplift Live conference - I can offer you a discount. Profile custom buttons are really good but are they too effective? Verification issues and privacy con…
…
continue reading
Welcome to the first edition of interesting People, a new type of show for the LinkedInformed podcast. We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are…
…
continue reading
Every year I dust off my LinkedIn™️ crystal ball and look at what changes I think we will see on the platform over the coming year...every year I get it spectacularly wrong! I like to think I'm ahead of LinkedIn Corp' with my thinking because often my predictions eventually come to fruition a few years later! Either way, it's always fun to do and g…
…
continue reading
In this episode, I talk through the following topics; LinkedIn™️ ran a Christmas poll INteresting profiles 2024 Issues with post drafts and article analytics Spot a pod New WVYP filters - are they useful? The new 'create an image' feature for Articles using Microsoft designer 50+ factors that can impact the performance of your posts Post of the wee…
…
continue reading
When your company page content consistently fails to engage an audience what can you do to make your brand more visible? That plus; Profile verification finally comes to Europe Skill assessments A new feature on profiles A new content newsletter from LinkedIn™️ - is it any good? How to report spam Post of the week…
…
continue reading
Last week I shared a message I received from Sandra Long (AKA East coast 🇺🇸Sandra) about collaborative articles where she shared that she finds them very useful asked me to have another look at them...so I did! I will share the results of my findings later but first, here's what else I cover in this weeks episode... Feedback on company page competi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Catching up on the last 5 weeks of LinkedIn™️
1:07:31
1:07:31
Play later
Play later
Lists
Like
Liked
1:07:31
I'm back from the trip of a lifetime! And I got married as well! This week I catch up on what has been happening on LinkedIn™️ while I've been away; Collaborative articles improve but become more like Q&A's rather than articles LinkedIn™️ break links with X (Twitter) accounts Several changes to company pages Profile videos are going to disappear Pr…
…
continue reading
Why do men approach women on LinkedIn when they would never act that way in real life? Why do people send a sales pitch DM immediately after connecting? People seem to act in strange ways with a keyboard, often very differently to the way they would in person. In this episode of LinkedInformed I had the pleasure of chatting with Jacob Elton about t…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to write better LinkedIn™️ profiles with Karen Tisdell (part 2)
1:13:11
1:13:11
Play later
Play later
Lists
Like
Liked
1:13:11
Part two of my chat with Karen Tisdell about LinkedIn™️ profiles. In this final part we discuss... 🔶 Experience section 🔶 Recommendations 🔶 Skills 🔶 Background image 🔶 Pronouns and there misuse 🔶 Name pronunciation Thanks again to Karen for helping out with not just the recording but also helping me put together this summary of the podcast.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to write better LinkedIn™️ profiles with Karen Tisdell
1:02:01
1:02:01
Play later
Play later
Lists
Like
Liked
1:02:01
Profiles are the bedrock on which everything else you do on LinkedIn™️ is built. So why do we sometimes take them for granted ❓ Perhaps it's time to take a closer look at your profile? This week I chat with Karen Tisdell, who is a professional profile writer about what makes a great LinkedIn™️ profile. We don't agree on everything but I think you w…
…
continue reading
Business development on LinkedIn. Some focus on inbound whilst others cold approach multiple prospects (knowing they will mainly get rejected). Luis Báez 🇵🇷🏳️🌈 has a different approach...one that is more targeted and highly personalised. This week I chat with Luis, a sales enablement strategist and coach dedicated to online business owners and B2B…
…
continue reading
When pods combine with auto-commenting tools, we have a problem ❗ But is it right to publicly expose people who we believe are cheating in this way ❓ That plus; - A new Chrome extension - My thoughts on LinkedIn™️ AI enhancement tools - A great AI talk from Mo Gawdat - A brilliant post of the week
…
continue reading
![Artwork](/static/images/128pixel.png)
1
LinkedIn™️ adopt a 'pay to spam' policy
1:05:37
1:05:37
Play later
Play later
Lists
Like
Liked
1:05:37
LinkedIn restricts customised invitations to just 10 a month❗️ I examine why they are doing it and why it's such a bad idea. That plus; ✅ New message inboxes 👍 ✅ New content search filter 👍 ✅ Added feature to new custom buttons 👍 ✅ Name pronunciation goes backwards 👎 ✅ Does verification make you more visible? 🤔 ✅ Added value author comments 💡 ✅ 'To…
…
continue reading
There are 5 key questions to ask yourself before you post on LinkedIn™️ If you can consistently deliver on these points, you are much more likely to reach more of the right people on LinkedIn™️ Before that though... NEW profile 'goals' Connections vs followers - your feedback How to promote a podcast, or anything else on LinkedIn™️ A Hashtag u-turn…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The first ever UK LinkedIn™️ conference!
1:02:32
1:02:32
Play later
Play later
Lists
Like
Liked
1:02:32
This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a conference for LinkedIn™️ enthusiasts in Birmingham, UK next year...How exciting! More on that later but here's the other things I covered in this weeks podcast Are search filters going to become a premi…
…
continue reading
We've had creator mode for over 2 years now and for some, the decision on whether to enable it or not is still debatable...not for me, It's a no brainer! That plus, Passkey access is coming to LinkedIn 10 free AI courses on LinkedIn Learning Generative AI comes to Sales Navigator Do Thought leader ads damage subsequent posts reach Verified profiles…
…
continue reading
The news broke last week that LinkedIn have decided to dump hashtags. In this episode I explore what I think is really going on and why I think this isn't quite the bad move others seem to think it is. That plus; Update on search alerts New cybersecurity woes Search filters for dating?! New link for 'build a resume' Profile website links update Pro…
…
continue reading
This week I've been hit with some sort of lurgy that has stolen my voice! So instead of not publishing this week, I thought you might like to listen to a livestream I did with Lynnaire Johnston this week.
…
continue reading
This week has seen another example of the notorious LinkedIn help center being less than helpful! It's an all to common story unfortunately but why does this happen? According to LinkedIn Help they are 'experimenting' with dropping education, location and wait for it...employers from LinkedIn profiles! Is this true or are they misinformed? That plu…
…
continue reading
Since the introduction of Chat GPT, we have begun to see a range of tools/extensions that broadly describe themselves as 'AI Assistants'. They can be very dangerous! That plus; Font changes on LinkedIn The job title search optimisation dilemma Could collaborative articles be more important than we thought? LinkedIn add Microsoft Designer for AI ima…
…
continue reading
A special episode to celebrate the 400th episode. I swap seats this week and find myself being interviewed by Lynnaire Johnston. "What does it take to produce 400 episodes of the world’s most listened to LinkedIn podcast? How does the host manage to inform and entertain us week after week? And why is Greece his favourite holiday destination?" It’s …
…
continue reading
Many of us are experiencing a dramatic reduction in post engagement notifications and LinkedIn have admitted that they are prioritising other notifications instead. This week I look at what notifications are most useful to us and ask why we can't choose our own. In addition to that... A new 'Active Group' badge that misses the point! More feedback …
…
continue reading
I've been away in Greece for 10 days...it was pure bliss! While I was away, a few things have been happening on LinkedIn so in this episode, I'm catching up on it all! The biggest news was LinkedIn's algorithm changes: I will give my thoughts on content dominance, meaningful comments, and the quest for 'knowledge & advice' amplification. As you wou…
…
continue reading
This is the talk that I gave at LinkedSummit in Odense, Denmark this year. We know that the content that perhaps should really be on Facebook does well on LinkedIn, but it's not going to generate business and pay the bills! On the flip side, neither is boring business content that fails to engage and is seen by very few. So we need to find the swee…
…
continue reading
This weeks episode is inspired by a post I saw that included this line; "Don’t believe the bullsh!t that “commenting on others posts is the best way to grow” So I thought it would be worth examining this in more detail. Also in this episode; What's going on with Events messaging? Services Marketplace - dormant or important? Does unfollowing someone…
…
continue reading
A special episode of the podcast this week as I talked through my recent experience of the LinkedIn conference in Odense, Denmark. I can only give my feedback on the English language sessions from Ruben Hassid and Richard van der Blom for obvious reasons but they both provided plenty of gems in their presentations. That plus a few new features and …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
4 Examples of How to Use AI on LinkedIn: It's Easier Than You Think!
56:58
56:58
Play later
Play later
Lists
Like
Liked
56:58
This week I return to the hottest topic in town! Artificial intelligence and how it can be utilized on LinkedIn. I'm no expert and these examples are very basic, but I'm hoping you might find them useful That plus; A new and very useful update to Sales Navigator New Recruiter features that every job seeker should know about Feedback on the new 'con…
…
continue reading