Best Marketing Campaign Podcasts (2024)

1
Unveiling Differin's Brand Refresh Campaign 16:24

1d ago16:24

16:24

Melatan Riden, EVP of Art & Design at Deutsch New York, delves into Deutsch’s brand refresh for Differin. When brands want to attract a new audience but keep existing brand equities, it can be a challenge for the team responsible for the design process. Essentially, you're working against a tight timeline and you must find creative ways to leverage…

1
Why Looney Tunes Got Covered by Adweek and AdAge 11:14

3h ago11:14

11:14

Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. When WarnerMedia sought to revitalize Looney Tunes' social media presence, Movement Strategy rose to the challenge by creating a distinctive brand character. This character, named the Acme intern, not only breathed new life into the brand on platforms li…

1
Commonalities in Brand Strategy Between Netflix, Amazon, and WarnerMedia 27:46

6h ago27:46

27:46

Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. Movement Strategy has achieved immense success as a social media agency, winning awards and working with industry giants. Their distinctive edge lies in their in-depth approach to brand character development, paving the way for prestigious partnerships w…

1
How Brands Can Create Distinction in Their Messaging 17:46

2h ago17:46

17:46

Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. It's a common mistake for early-stage companies entering a new product category to develop messaging that closely resembles that of their competitors. This lack of distinctiveness is the difference between brands that blend into…

1
Rebranding for Better Market Penetration 16:01

3h ago16:01

16:01

Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. Many smaller brands make the mistake of hastily hiring a design firm and creating visually appealing packaging without data-driven optimization. The lack of a compelling value proposition and unique claims typically fails to s…

1
Reimagining Go To Market for Lifestyle Brands 10:57

2d ago10:57

10:57

Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Initiating a successful go-to-market strategy requires a disciplined approach, one that steers clear of the common tendency to rush into tactics without laying a robust strategic foundation. Often, marketers are eager to pursue efficiency…

1
Challenges for Active Lifestyle Brands 31:12

2h ago31:12

31:12

Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Similar to many industries, the active lifestyle space has been plagued by a sea of sameness in tactics and strategies. The differentiator for leaders in the space is a commitment to consistently reinventing the playbook and product innov…

1
How to Shoot a Brand Film Now 36:14

2h ago36:14

36:14

Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Brand films offer a unique opportunity for brands to convey their mission and values authentically, connecting with the audience on a personal and emotional level. Fortunately, in today's era, brands can create films without hefty budgets a…

1
Building Empires on Brand Films 18:21

4h ago18:21

18:21

Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Great brands like Disney, Patagonia, and Lego share a common strategy: they produce short brand films. Until recently, creating such content was limited to big budgets, but now, with a smartphone, mic, editing software, and a storytelling f…

1
How H&M Revolutionized Recruitment Campaigns 12:58

8h ago12:58

12:58

Melatan Riden, EVP of Art & Design at Deutsch New York, explores an H&M recruitment campaign. Traditional recruitment campaigns tend to be mundane and pragmatic, but Deutsch sparked a revolution by centering H&M's campaign on its employees. The employees became H&M’s brand advocates, turning what was supposed to be a test campaign into an ongoing, …

1
Reel Success: How Reels Elevate Your On-Site Presence 10:36

11d ago10:36

10:36

Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Brands like Taco Bell are killing it in reels and short-form videos. As consumer attention spans get shorter, short-form video content, particularly reels, offers a unique opportunity to elevate your on-site presence and…

1
The Significance of Short-Form Video for Modern Branding 11:24

1h ago11:24

11:24

Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gaining popularity, short-form videos offer an opportunity for brands to …

1
CGI's Role in Modern Marketing 13:27

21d ago13:27

13:27

Faruk Heplevent, Founder of The Scope Studio, explores the power of CGI in modern automotive marketing. The use of CGI has grown significantly in the media industry, and its quality has reached a point where the majority of us can no longer distinguish it from reality. Given its ability to eliminate the need for physical sets and the creative contr…

1
Reimagining Car Launches 13:50

22d ago13:50

13:50

Faruk Heplevent, founder of The Scope Studio, explores the power of CGI in modern automotive marketing. During a traditional photo or video shoot, you inevitably relinquish a significant degree of control. However, CGI promises a level of control and precision that was previously inconceivable, and it's poised to revolutionize the way car manufactu…

1
The Brand Power of Retail Pop-ups 20:13

25d ago20:13

20:13

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations. Show Notes Connec…

1
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity 29:36

26d ago29:36

29:36

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how su…

1
Learnings From Working On Iconic Brands Like McDonald’s, Colgate & Coppertone 14:17

28d ago14:17

14:17

Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. Coppertone possessed an iconic but underused symbol, while McDonald's had diluted its brand wit…

1
How General Mills Comprised Household Name Brands 18:02

10d ago18:02

18:02

Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. General Mills partnered with Pearlfisher to breathe new life into these classics. The result? A…

1
Changing the Way Brands Think About Checkout 23:56

1M ago23:56

23:56

Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. Checkout is often overlooked when it comes to personalization. While other parts of the website are tailored to individual preferences, brands have yet to fully embrace this idea for the checkout process. Today, Casey discusses changing the way bra…

1
Rebranding B2B Companies 20:01

1M ago20:01

20:01

Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. When Bold Commerce reached the growth limits within the Shopify ecosystem, they recognized the need for a rebrand to expand into the mid-market and enterprise space. Rather than following the traditional B2B marketing playbook, they took a controve…

1
Modernizing Business for Today's Consumers 17:09

1M ago17:09

17:09

Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Although the lottery isn't typically seen as a tech-forward industry, small changes like introducing a debit option three years ago have yielded transformative results. Despite strict regulations, innovative player…

1
How Arizona Lottery Impacts the Wider Arizona Community 22:01

15d ago22:01

22:01

Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Unlike other lotteries, Arizona Lottery's funds support a range of causes, creating challenges in marketing. Condensing their community impact into a brief pitch is tough, but this challenge provides an opportunity…

1
The Future of AI in the Advertising Business 20:13

1M ago20:13

20:13

Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Imagine a world where you no longer need to sift through search engine results or navigate various websites to find information or make travel plans. That’s the world advertisers are gearing up for as consumers continue to in…

1
How Brands Use Microsoft to Drive Revenue 20:07

1M ago20:07

20:07

Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Perion Network, Microsoft's largest advertising supply partner, prioritizes technology-driven growth. Through its collaboration with Microsoft Advertising, Perion effectively assists Microsoft in selling a larger percentage o…

1
How to Utilize Sonic Branding and The Modern Audio Landscape 11:40

1M ago11:40

11:40

Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. The unmistakable chime of your iPhone's alarm and the iconic startup sound of Windows computers have ingrained themselves in our daily lives, and instantly connect us with their respective brands. This is the essence of a…

1
Using Compelling Language to Define Your Brand 16:15

1M ago16:15

16:15

Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. Data is vital, but connecting with customers involves language and strategy. It's about using data to bolster a strong strategy, aligning your brand with your identity, understanding its importance to your audience, and i…

1
Why Influencers Are Becoming Racehorse Owners 23:28

2M ago23:28

23:28

Emily Lyman, CEO at Branch & Bramble, explores how empathy-based marketing increases engagement and fosters deeper brand-audience connections. While horse racing has a long history as a popular sport, it has faced criticism related to issues of horse welfare and integrity in the sport. However, efforts like Branch and Bramble's campaign are aiming …

1
How Patagonia Increased Traffic Thru Empathy-Based Marketing 20:28

2M ago20:28

20:28

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1
The Importance of Out of Home 15:49

2M ago15:49

15:49

Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertising are making a comeback. Brands are finding value in diversifying th…

1
Carhartt's Snap-Led Brand Lift 19:57

2M ago19:57

19:57

Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. Established in 1889, Carhartt has been able to infiltrate many different spaces and achieve cross-demographic appeal. With the brand catering to diverse consumer segment…

1
How GLI Takes Incredible Technical Things and Makes Them Understandable 9:31

2M ago9:31

9:31

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show Notes Connect With: April Augustine: Website // LinkedIn The Rebrand Podcast: …

1
GLI’s VR Lab Tour Marketing Campaign 17:12

2M ago17:12

17:12

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the innovative VR Lab tour marketing campaign by GLI. Discover how leveraging virtual reality can revolutionize marketing strategies in the gaming and iGaming industries. Show Notes Connect With: April Augustine: Website // LinkedIn The Rebrand Podcast: Email /…

1
Employing the Right Audience-Targeting Solutions 23:15

2M ago23:15

23:15

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also e…

1
Addressing the Major Challenges Facing CMOs 27:03

2M ago27:03

27:03

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valuable insights for CMOs looking to create meaningful connections with c…

1
Common Personal Branding Mistakes 13:55

2M ago13:55

13:55

Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. In our digital age, personal branding has become an essential tool for professionals looking to stand out in a crowded marketplace. It's the art of presenting your unique identity, skills, and expertise to the world, but it's not…

1
Founder Branding May Be Holding Startups Back 13:42

2M ago13:42

13:42

Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. Our brains are hardwired for efficiency, developed over thousands of years for quick decisions, whether it's avoiding danger or seeking the right opportunities. In the business world, this translates to people rapidly evaluating …

1
Using Research to Avoid Brand Disaster 33:41

2M ago33:41

33:41

Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Research empowers brands to gauge public sentiment, recognize potential pitfalls, and validate their messaging and campaigns. If Peloton had conducted consumer surveys, focus groups, or street interviews before their advertising misstep …

1
Making Brand Guesswork Illegal 16:56

2M ago16:56

16:56

Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Great marketers, brands, companies, and individuals are brimming with creative concepts and bold decisions. However, what they frequently lack is access to information and new data to substantiate their ideas. Today, Jeremy discusses mak…

1
Where Sales and Brand Marketing Intersect 36:58

3M ago36:58

36:58

Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show Notes Connect With: Nigel Thomas: Website // LinkedIn // Twitter The Rebrand Podcast: Email // Lin…

1
Using Brand Marketing to Grow Your Newsletter 17:41

3M ago17:41

17:41

Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. Discover how brand marketing can be leveraged to grow newsletter subs…

1
DEI For The Survival of An Agency Business 19:08

3M ago19:08

19:08

Natalie Alberta Dusey, Global Chief of Staff and Corporate Secretary at Meet The People, explores the future of holding companies and their evolving role in business. While organizations often claim to be diversified, the true meaning of diversity varies, prompting the question of what constitutes a diversified workforce. Consider those who lack ed…

1
Reimagining the Holding Company 20:04

3M ago20:04

20:04

Natalie Alberta Dusey, Global Chief of Staff and Corporate Secretary at Meet The People, explores the future of holding companies and their evolving role in business. Holding companies have a reputation for upselling services to clients regardless of their actual needs. However, in today's client-centric landscape, a new vision for holding companie…

1
How to Build Successful Customer Communities 13:04

3M ago13:04

13:04

Founder and Author, Jon Davids from Influicity, a company that builds customer communities to drive revenue, delves into the strategies for creating successful customer communities in the digital age. With a focus on his new book, "Marketing Superpowers," Jon shares insights on leveraging marketing techniques to foster engagement and loyalty within…

1
My New Book, "Marketing Superpowers" 15:57

3M ago15:57

15:57

Founder and CEO of Influicity, Jon Davids, known for building customer communities that drive revenue, will be discussing his new book, "Marketing Superpowers," in this episode. Jon's insights into leveraging marketing strategies to create demand and connect with audiences will be the focus of the conversation. Connect With: Jon Davids: Website // …

1
Branding Bad Birdie's Amateurs Collection 19:27

3M ago19:27

19:27

Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. The Masters, a highly anticipated golf event that signals the start of the season, sparks immense excitement among golfers and enthusiasts alike. Leveraging this excitement, Bad Birdie introduced its exclusive Amateurs Collectio…

1
Marketing Golf to Younger Demos 20:06

3M ago20:06

20:06

Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. Golf polo shirts have traditionally been characterized by solid colors and stripes, reflecting the sport's conservative and traditional image. In stark contrast, Bad Birdie has emerged as a premium apparel brand in golf with its…

1
Using Music As a Creative Expression of Your Brand 15:54

3M ago15:54

15:54

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional connections with consumers, enhance brand storytelling, and create a …

1
Assimilating A "Hero Product" Into A Creative Brand Campaign 14:47

3M ago14:47

14:47

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examp…

1
Why Brand Awareness is Overrated 22:51

3M ago22:51

22:51

Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their focus from brand awareness to metrics like brand engagement and advocac…

1
Challenging & Innovating Conventional Marketing Concepts 27:18

3M ago27:18

27:18

Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from traditional strategies can captivate consumers in new and engaging ways, lea…

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