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Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople who are looking to take their sales game to the next level. Join your host Bill Caskey, renowned sales coach and strategist, as he shares modern sales strategies and leadership tips that will help you grow your sales team and increase revenue for your business. Each week, Bill brings a variety of guest experts and shares real coaching scenarios from his work with sales teams, providing valuable ...
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The $15 Million Skill Stack: Mindset Shifts for Sales Growth
15:27
15:27
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15:27
In this episode, Bill shares insights from his successful campaign that helped a company grow from $15 million to over $30 million in revenue within two years. He introduces the concept of the "$15 Million Skill Stack," emphasizing that business growth comes from mastering multiple skills rather than relying on a single strategy. Bill focuses on on…
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Beyond the Grind: 5 Truths for Smarter Business Growth
16:35
16:35
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16:35
In this episode, Bill shares five essential philosophies that can transform your sales approach and business growth strategy. He draws from his experience coaching CEOs and founders to reveal key insights on achievement, detachment from outcomes, and the power of personal branding. Bill discusses the importance of focusing on inputs rather than out…
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Discovering Your Unique Medicine: How to Share Your Value with the World
12:47
12:47
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12:47
In this episode, Bill Caskey explores the concept of "unique medicine" - the special combination of experiences, knowledge, and wisdom that makes you uniquely valuable to your audience. Bill breaks down a process to help you identify, package, and distribute your unique offerings. Whether you're in sales, consulting, or any other field, this episod…
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Navigating the Crossroads: 7 Dilemmas Facing Sales Leaders
17:14
17:14
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17:14
In this episode, Bill Caskey delves into 7 crucial dilemmas that CEOs, sales managers, and sales professionals face in today's rapidly changing business landscape. Bill explores challenges such as nurturing top performers, balancing labor and processes, avoiding competitive mimicry, escaping the commodity trap, addressing self-image limitations, le…
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In this episode, Bill shares his insights on creating a world-class sales team or becoming a top-tier sales professional. He outlines seven crucial elements that distinguish high-performing sales teams and individuals. Whether you're a sales leader looking to elevate your team's performance or an individual salesperson aiming for excellence, this e…
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From Grind to Growth: 5 Systems Every Business Needs
18:35
18:35
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18:35
In this episode, Bill unveils the 5 critical systems every business professional needs to implement for exponential growth and success. Whether you're a VP of sales, founder, CEO, or sales professional feeling stuck in the grind, Bill breaks down how to move beyond just "doing" to strategically growing your business. Learn about creating an effecti…
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7 Sales Lies Debunked: Rethinking Success in Business and Sales
13:57
13:57
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13:57
In this episode, Bill Caskey challenges conventional wisdom by exposing seven common lies in the sales and business world. Bill offers fresh perspectives on achieving success without falling prey to outdated orthodoxies. He explores the importance of finding problems and possibilities, embracing digital strategies, and understanding the entire "kin…
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Selling with Noble Purpose: Aligning Your Sales Approach with Your Deeper Why
22:30
22:30
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22:30
In this insightful episode, Bill is joined by Lisa McLeod, president and founder of https://mcleodandmore.com, to discuss the transformative power of selling with a "noble purpose." Lisa explains how aligning your sales efforts with a deeper purpose of making a meaningful difference for your customers can dramatically increase your effectiveness, e…
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In this episode, Bill Caskey shares a personal and eye-opening experience he had recently involving a minor heart incident. He candidly discusses how, despite considering himself fit and healthy, he ignored warning signs and failed to take action on a previous heart scan that indicated moderate to high risk. Bill emphasizes the importance of gettin…
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Become the Guide: Redefine Your Role as a Salesperson
11:16
11:16
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11:16
In this episode, Bill shares a powerful mindset shift to help you redefine your role in sales. Instead of seeing yourself as a traditional salesperson, Bill encourages you to embrace the role of a "guide" who leads prospects on a journey from their current state of pain or dissatisfaction to their desired outcome. He breaks down the key elements of…
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Bill answers a listener question from Jason on how to go beyond just working harder to achieve greater success in his career and income. He provides a framework for envisioning bigger possibilities, including journaling about your ideal outcomes over an extended period, examining how your thinking may need to change to reach those possibilities, an…
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The Essence of Fulfillment with Rabbi Daniel Lapin
27:05
27:05
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27:05
Bill is joined by Rabbi Daniel Lapin to discuss the general well-being of society and how individuals can focus on what truly matters despite external challenges. Rabbi Lapin offers insightful perspectives on the differences between those who work with ideas versus those who work with tangible things, and how this impacts one's connection to realit…
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Bill dives deep into the question of whether we are truly achieving at a level that matches our full potential. He identifies four crucial "links" that often hold us back from reaching our highest levels of achievement: spiritual discipline, psychological discipline, communication skills, and personal branding. He also challenges listeners to exami…
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In this episode, Bill Caskey dives deep into the insidious nature of doubt and how it can hold us back from pursuing our goals and initiatives. He draws parallels between doubt and the biblical story of the serpent tempting Eve, illustrating how doubt can creep in subtly and derail our best intentions. Bill shares personal experiences and insights …
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In this episode, Bill explores the common misconceptions surrounding the sales profession. He argues that selling should not be about convincing or persuading, but rather a process of identifying the right prospects and providing them with valuable experiences. Bill emphasizes the importance of strategic thinking over just "doing" in sales, and sha…
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Breaking It Down: Live Coaching with a Client
31:32
31:32
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31:32
In this special episode, Bill does live coaching with Karine M., a business development manager who is trying to build a lead generation "machine" for her company. She shares her struggles with crafting an effective cold-calling script and approach. Bill provides valuable insights on principles like "meeting them where they are" and breaking things…
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The Science of Selling with Stories with David Garfinkel
24:53
24:53
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24:53
We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories. David explains his simple 4-part framework for micro-stories th…
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In this episode, Bill Caskey introduces a powerful "plotting model" that outlines the pathway to unlocking your true income potential through five distinct levels: Survivor, Ascender, Orchestrator, Amplifier, and Master. He reveals the key mindset shifts, strategies, and tactics needed to progress from one stage to the next, providing a comprehensi…
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Stories That Sell: How to Use Video to Build Trust with Mariana Henninger
30:47
30:47
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30:47
In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience. Mariana explains the different types of brand stories you can tell, like the "passion story" or "overcome story." She provides tactic…
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3 Analog Moves to Improve Your Sales Meetings
20:47
20:47
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20:47
In this episode, Bill Caskey shares three analog techniques to improve the effectiveness of your in-person sales meetings. He explains the importance of acknowledging the other person, having a mutual understanding of the meeting agenda, and crafting a clear "next step offer." Bill provides examples of implementing each technique and explains why t…
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In this episode, Bill discusses the slow death of mainstream media and what this means for building trust with your audience. He talks about how you can leverage video and social media to share your message and attract more prospects. He also answers a listener question about working more efficiently and shares ideas for creating assets like opt-in…
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When Our Work Ethic Gets in The Way of Growth
10:28
10:28
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10:28
In this episode, Bill discusses how our egos, resistance to being told what to do, and strong work ethics can actually prevent us from implementing leveraged growth strategies in business. Bill makes the argument that we often reject efficient tactics because they seem "too easy" or threaten our self-image as hard workers. He encourages you to be m…
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Expanding Your Sales Framework with Matt Nettleton
34:52
34:52
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34:52
In this episode of The Bill Caskey Podcast, Bill welcomes back to the podcast, sales trainer Matt Nettleton. They discuss new strategies and mindsets sales professionals need to embrace in 2024 for success. They also discuss the importance of focusing on existing clients, developing personal brands, utilizing AI tools, and reframing your approach t…
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The Power of Leverage: Maximizing Your Assets
10:46
10:46
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10:46
In this episode, Bill talks about how to use leverage to maximize your assets and scale your business. He explains that simply getting better at sales skills is not enough - you need leverage to truly grow. He discusses how leverage works and the three key things you need to use leverage effectively: principles to guide you, a strong sense of purpo…
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Crafting a Strategic Narrative for Growth with Andy Raskin
23:47
23:47
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23:47
In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of. Andy shares his methodology for identifying the old mindset versus the new, defining a "buyer mission statement," and ma…
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