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Crafting a Strategic Narrative for Growth with Andy Raskin
Manage episode 395953301 series 1676107
Content provided by Bill Caskey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bill Caskey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of.
Andy shares his methodology for identifying the old mindset versus the new, defining a "buyer mission statement," and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams.
Tune in to learn how shaping your strategic narrative can transform stagnant products into exciting movements that prospects gravitate toward.
To learn more about Andy and the work he does, go to https://andyraskin.com.
Learn the secrets to exponentially growing your business and income in 2024 with proven leverage strategies at our upcoming Masterclass on January 31st. Save your spot here: http://billcaskey.com/masterclass
Ready to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com
372 episodes
Crafting a Strategic Narrative for Growth with Andy Raskin
The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
Share
Manage episode 395953301 series 1676107
Content provided by Bill Caskey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bill Caskey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of.
Andy shares his methodology for identifying the old mindset versus the new, defining a "buyer mission statement," and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams.
Tune in to learn how shaping your strategic narrative can transform stagnant products into exciting movements that prospects gravitate toward.
To learn more about Andy and the work he does, go to https://andyraskin.com.
Learn the secrets to exponentially growing your business and income in 2024 with proven leverage strategies at our upcoming Masterclass on January 31st. Save your spot here: http://billcaskey.com/masterclass
Ready to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com
372 episodes
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Similar to The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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continue reading
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…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
For most aspiring online entrepreneurs, “making it” means achieving success in your business. But what exactly is business success anyway? And how do outwardly successful online entrepreneurs define "making it"? Here at Mirasee FM, we wanted to find out, so we asked a group of diverse online business owners what success means to them. Their answers and insights surprised, moved, and inspired us. In this podcast, accomplished online entrepreneurs discuss what making it means to them, provide ...
…
continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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