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Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople who are looking to take their sales game to the next level. Join your host Bill Caskey, renowned sales coach and strategist, as he shares modern sales strategies and leadership tips that will help you grow your sales team and increase revenue for your business. Each week, Bill brings a variety of guest experts and shares real coaching scenarios from his work with sales teams, providing valuable ...
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This is another big mistake I see business owners making over and over again. It’s where they promote a great sales person into a sales manager position. The instant problem this creates is the salesperson often has no idea how to be a great sales manager, and sadly being a great salesperson offers little or any advantage. The upshot for the busine…
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We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories. David explains his simple 4-part framework for micro-stories th…
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In this episode, Bill Caskey introduces a powerful "plotting model" that outlines the pathway to unlocking your true income potential through five distinct levels: Survivor, Ascender, Orchestrator, Amplifier, and Master. He reveals the key mindset shifts, strategies, and tactics needed to progress from one stage to the next, providing a comprehensi…
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This week we are going to talk about another recurring conversation I have with clients. It’s when they have just hired a new sales team member and they are trying to work out if the new guy or girl is going to cut it or if they should let them go. Now, if you get the selection, induction, training and support systems right, this is way less likely…
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In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience. Mariana explains the different types of brand stories you can tell, like the "passion story" or "overcome story." She provides tactic…
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In this episode, Bill Caskey shares three analog techniques to improve the effectiveness of your in-person sales meetings. He explains the importance of acknowledging the other person, having a mutual understanding of the meeting agenda, and crafting a clear "next step offer." Bill provides examples of implementing each technique and explains why t…
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In this episode, Bill discusses the slow death of mainstream media and what this means for building trust with your audience. He talks about how you can leverage video and social media to share your message and attract more prospects. He also answers a listener question about working more efficiently and shares ideas for creating assets like opt-in…
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Visit http://JohnBlakeAudio.com to DOUBLE your lead-to-sale CONVERSION with the leads you already have. This video is brought to you by John Blake Sales Breakthrough Solutions. 💻 Visit the website: https://john-blake.com.au/ Have you ever listened to yourself or your sales team on a sales call? If you haven’t, you’re missing a massive opportunity t…
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In this episode, Bill discusses how our egos, resistance to being told what to do, and strong work ethics can actually prevent us from implementing leveraged growth strategies in business. Bill makes the argument that we often reject efficient tactics because they seem "too easy" or threaten our self-image as hard workers. He encourages you to be m…
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In this episode of The Bill Caskey Podcast, Bill welcomes back to the podcast, sales trainer Matt Nettleton. They discuss new strategies and mindsets sales professionals need to embrace in 2024 for success. They also discuss the importance of focusing on existing clients, developing personal brands, utilizing AI tools, and reframing your approach t…
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Visit http://JohnBlakeAudio.com to DOUBLE your lead-to-sale CONVERSION with the leads you already have. This video is brought to you by John Blake Sales Breakthrough Solutions. 💻 Visit the website: https://john-blake.com.au/ In episode 198 we cover two fast and highly effective ways you can maximise profit in your business by looking at both toplin…
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In this episode, Bill talks about how to use leverage to maximize your assets and scale your business. He explains that simply getting better at sales skills is not enough - you need leverage to truly grow. He discusses how leverage works and the three key things you need to use leverage effectively: principles to guide you, a strong sense of purpo…
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In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of. Andy shares his methodology for identifying the old mindset versus the new, defining a "buyer mission statement," and ma…
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Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 197, we had an enlightening chat with copywriting expert Scott Bywater about leveraging AI tools like ChatGPT to improve email campaigns and sales messages. With over 20 years crafting high-converting copy, Scott pr…
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In this episode, Bil shares 7 core philosophies that have helped sales professionals around the world improve their approach to customers and master the sales process. Learn why convincing and persuading customers is outdated, why you must create an atmosphere of truth and trust, the importance of having an upward path for growth, and more fundamen…
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In this episode, Bill shares the story of his client Alan, a medical device sales rep who was converting only 15-18% of prospects. By implementing three simple but powerful rules around his role, handling "no," and following a sales process, Alan doubled his closing rate to over 35% within six months. Tune in as Bill outlines these three transforma…
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Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In this episode, we had an enlightening discussion with leadership coach Nicky VeenVliet about the insidious mindset traps that often prevent high achievers from reaching their full potential. With over 15 years of experience …
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In this episode, Bill Caskey shares his "leverage ladder" concept to help sales professionals exponentially grow their income without linearly increasing their workload. He explains the four levels of leverage - from analog grinding with no leverage up to having your own platform and audience. Whether you're making $75k or $500k, implementing highe…
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Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In Episode 195, we're tallying down the top 10 episodes of 2023 on Master Dealmakers Secrets, sharing invaluable sales mastery secrets based on listener feedback. Starting at number 10, we discuss considerations when changing …
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In this episode, Bill sits down with Traci Schubert Barrett, author of the book "What If There's More?". They discuss her career journey from working in cable TV to becoming an executive coach and advisor. Traci talks about reaching a mid-career crossroads, taking time for self-reflection, and ultimately finding renewed purpose. She provides insigh…
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In this episode, Bill shares his 4-step map that outlines the path to prosperity in business and life. He introduces the concept of leverage as key to moving up the ladder of prosperity. The levels range from relying solely on analog/one-on-one tactics, to leveraging people and technology, to accessing other audiences, to building your own platform…
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In this episode of The Bill Caskey Podcast, Bill shares his thoughts on sales leadership and the need for managers to truly focus on bringing out the best in their people, not just focus on the numbers. He also challenges sales professionals to avoid becoming a "commodity" and instead develop their personal brand and uniqueness to add value. Tune i…
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Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. Today in Episode 194, we're going to talk about the three most important questions to ask when qualifying leads at the start of a sales conversation. Okay, on to today's topic - the three key questions for qualifying leads upf…
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In this episode, Bill offers tips for developing the sales skills of non-salespeople - or "accidental salespeople" - at your company. He explains why many technical experts resist sales and how to shift their mindset through instilling attitudes of obligation, serving by solving problems, and recognizing the value they provide. With the right attit…
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Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. People don't just invest money when buying your product. They invest time, identity, energy, and reputation too. Ignore this at your peril. In episode 193, I explain why with an example. A Registered Training Organisation sell…
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In this episode, Bill speaks with Jason Duncan, a business coach who works with entrepreneurs. They have an insightful conversation around purpose, vision, and reaching one's full potential. Jason shares his personal journey and provides perspective on the difference between surviving and thriving as well as the importance of discovering your purpo…
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In this episode, Bill shares the five biggest mistakes he's made in his career that have cost him over $5 million in lost revenue. He talks openly about how fear stopped him early in his career, how he thought too small, and how he failed to fully embrace online content to build his brand. Bill also discusses not making it easy enough for customers…
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Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 192 of the Master Dealmaker Secrets podcast, I delve into the critical difference between aggressive, ego-driven sales tactics and creating a natural, consultative sales experience. After investing over $500,000 in …
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In this episode, Bill dives into the two dimensions of achievement - the internal and external game. He explains that most sales training focuses only on the external tactics like how to make a call and what to say. However, real transformation happens by focusing on the internal. Learn how master planning, asset thinking, and belief work can unloc…
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Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 191 of the Master Dealmaker Secrets podcast, I share the three biggest red flags to watch for when reviewing sales resumes. Over the last year, I've looked at over a thousand resumes for sales roles in my company. I…
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In this episode, Bill interviews author Kris Kelso about his book "Overcoming the Imposter" and how to deal with impostor syndrome. They discuss the symptoms of impostor syndrome, like doubting your abilities and attributing success to luck. Kris shares solutions like reframing failure as a learning experience and embracing vulnerability to build g…
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