show episodes
 
A Podcast To Help Your Dramatically Improve Your Results in Your Business. Bill Caskey has been a sales trainer, leader and experimenter for over 25 years. His sales philosophies have been adopted by some of America’s most successful sales teams. Now, he takes his work of helping sales teams double their output, and shares strategies and tactics with the audience. You can weigh in at Facebook.com/billcaskeyfan
 
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show series
 
This is part 2 on how the experts are misleading us. Last week I gave you 5 things that experts often say which are not true. On this episode I'll give you 5 other ways you are being mislead and how you can challenge these teachings in your life. If you'd like to have a discussion about your team, text CASKEY to 69922 and you can get right on my ca…
 
Have you ever questioned the things that are being taught by the experts you follow? I think you should. It's easy to think, "well, they're the experts, so they know best." However this isn't always the case and you can be easily mislead by having this belief. On this episode I give you 5 areas you should challenge in your own beliefs and the thing…
 
Have you considered what the future holds for the profession of selling? And, how do you fit in to that future? On this episode I challenge you to look internally at yourself. Not just for 2021, but what you desire for your future and how you might change moving forward. If you'd like to have a discussion about your team, text CASKEY to 69922 and y…
 
When I first start working with a new company, our first step to identify and evaluate their assets. I find companies and people so rarely do this on their own. On this episode I give you 5 assets that you possess and have you grade yourself on how well you are utilizing them. If you'd like to have a discussion about your team, text CASKEY to 69922…
 
A couple weeks ago, I gave you a few reasons on why I do the work that I do, and I think it's important that you do the same. On this episode, I give you a mini framework on how you can get back to the basics and figure your WHY. And, it all starts with the work that you do. ================================ Want more content like this? THE 2X ACADE…
 
On this episode of the podcast, I sit down with Connor Dube, Director of Marketing and Sales at activeblogs.com. We discuss the most modern methods of using social media to conduct sales. Connor gives us 4 methods you can use to get the most out of social media when it comes to selling. ================================ Want more content like this? …
 
Sometimes you can be a coach for people even if you don't have a formal coaching relationship with them. In other words, when they are spending money with you. This episode is about how to do that with people around you this holiday season when you're with family and friends. This has been a tough year for people and your role as a good friend is t…
 
If you want to be influential in your network, you must establish authority. On this episode, I'll give you some ways you can position yourself as a relevant influencer in your market. The first step is to answer the questions that are on your buyer's minds. ================================ Want more content like this? THE 2X ACADEMY: LIVE Virtual …
 
On this episode of the podcast, Bill gets personal into his own struggle with being adrift in life. He also gives you some ways you can either help someone you know who might be dealing with this issue or maybe even yourself. ================================ Want more content like this? THE 2X ACADEMY: LIVE Virtual Training for B2B sellers. http://…
 
My roles as a coach is to bring to the surface the things that we are not always aware of, but are effecting our business. On this episode, I share 7 dilemmas that we're facing as sales professionals. At the end of the episode I top it off with the primary dilemma that I believe has the most profound effect in your world. ==========================…
 
On this episode I get back to the basics. These are the basic sales skills that are essential for all salespeople to master in order to achieve their goals and properly serve their customers. This is a perfect time to brush up on your basics as we start to transition out of this disruption. ================================ Want more content like th…
 
On this episode, I had the chance to sit down with Neal Schaffer, author of "The Age of Influence" We discuss several topics from how you can become and stay influential in your market to digital transformation of your world. To learn more about Neal and to get a copy of his book, go to https://nealschaffer.com. ================================ Wan…
 
On this episode of the Bill Caskey Podcast, I discuss the idea of proper positioning. How do you position yourself in front of your ideal client or prospect and make them think, "I can't live without this solution." If your closing percentage is not where it should be, chances are your prospect has no idea where you are taking them. And, that can a…
 
On this episode of The Bill Caskey Podcast, I have a conversation with Mark Timm, Serial Entrepreneur and Exponential Thinking Practitioner. We discuss his new book, Mentor to Millions, and how you can change your thinking in an exponential way. Go to http://kevinmentor.com to your copy of Mentor to Millions and get over $1000 worth of bonuses for …
 
Who do you need to become to accomplish your goals? If something is not working the way you want it to, you have to make a change. The problem is, we can't change the world, but what we can change is ourselves. ================================ Want more content like this? THE 2X ACADEMY: LIVE Virtual Training for B2B sellers. http://the2xacademy.co…
 
What if your customer or prospect actually sold you and begged to do business with you? It is possible and I'll give you some counterintuitive methods you can use to radically change your approach. ================================ Want more content like this? THE 2X ACADEMY: LIVE Virtual Training for B2B sellers. http://the2xacademy.com THE 2X GROU…
 
As a salesperson, you are a change agent. But, how do you do you work with a prospect who refuses to change? On this episode of The Bill Caskey Podcast, I'll give you 4 principles that you can use to help your customer perceive the value is adopting the change you're offering. ================================ Want more content like this? THE 2X ACA…
 
Have you ever asked the question, "Am I Worthy?" I believe we all have told ourselves at one time that we're not. On this episode of The Bill Caskey Podcast, I go a bit deeper into the heart of sales achievement, Self Worth. I discuss the 5 mindsets that surround our self worth and how we work to improve our self worth which will improve our achiev…
 
On this episode of The Bill Caskey Podcast, I share a recent Facebook Live that I did prior to my webinar series. In the Live I dive deep into two of the twelve principles inside my new ebook, "Closing Begins at the Beginning." Also, enrollment is now open for both The 2X Group and The 2X Academy. The 2X Group (Small Group Coaching): http://the2xgr…
 
On this episode I give you some ways you can evaluate whether someone in your sphere of influence would make a good coach for you. This can also help you decide if you might make a good coach for someone else as well. If you're interested in increasing your closing percentage go to www.BillCaskey.com and sign up for one of our upcoming webinars, "H…
 
Do you ever wonder what role resistance plays when it comes to your personal growth? On this episode of The Bill Caskey Podcast, I dive deep into resistance and why it stands in our way. I'll also give you some ways you can overcome it in your life. Also, make sure you go to www.BillCaskey.com and sign up for the newsletter since we will be releasi…
 
What if I told you goal setting is the worst place to begin planning your life? On this episode, I'll give you a better way to start to plan your future. Also, make sure you go to www.BillCaskey.com and sign up for the newsletter since we will be releasing a series of webinars this fall starting in August.…
 
On this episode of The Bill Caskey Podcast, I have a deep conversation with JT Foxx, considered the #1 Wealth Coach in the world. We discuss the importance of coaching and how it can make a huge impact on your sales performance. To learn more about JT, go to https://jtfoxx.com. Also, make sure you go to www.BillCaskey.com and sign up for the newsle…
 
If you are a CEO, president, or sales manager, this podcast is for you! In this episode, Bill outlines his experience in coaching B2B sales people and he gives you the five things you must know about your people if you are to be a *world class* coach for them. Also, make sure you go to www.BillCaskey.com and sign up for the newsletter since we will…
 
Did you know over 250 Billion Dollars is spent on training every year? The sad part is that most of that money will be a waste. The reason that this money will be wasted is that our belief system will hold us back from adopting a new way of thinking. On this episode, I'll give you 5 ways you can change your belief system and get your bad beliefs ou…
 
Shane Metcalf from www.15five.com joins me to have a discussion about communication, sales and leadership strategies, and unlocking human potential. Also, I'm giving my listeners an offer to fill out an in-depth assessment so that I can provide a 3 to 5 minute audio response custom-based on what you said in the survey. I am limiting it to the first…
 
We all do it. We tell lies to ourselves all the time. We do it to make ourselves feel better or to try and avoid the things we know we must do. On this episode I'll give you 5 of the most common lies we tell ourselves and how eliminate them from our thinking. Through the end of June, I’m making a one-hour Coaching session available to my subscriber…
 
What's your budget on obtaining new business? Do you know the lifetime value of your clients? What is your Customer Acquisition Cost? If you don't know the answers to these questions, it might be hurting your business. On this episode of The Bill Caskey Podcast, I'll give you 3 keys to conquering the economics of building your business and how you …
 
"The elephant in the room." I'm sure you've heard that saying before. It basically means the thing that we know to be true, but we don't want to admit. On this episode of The Bill Caskey Podcast, I address what the elephant in your business might look like. I also give you 3 things that apply to every sales professional and sales leader and how you…
 
Joe Rogan, host of the podcast The Joe Rogan Experience, recently signed an agreement with Spotify worth over 100M. But, you may ask, "why does that matter to me?" On this episode, I'll tell you why it's so important to create content and build your personal brand. If you do, you might just create your own "Joe Rogan Moment." Through the end of Jun…
 
On this episode of The Bill Caskey Podcast, I play a clip from a recent interview I had the opportunity to be apart of. I was featured on Will Barron's, The Salesman Podcast. Will asked me the question, what makes up a good sales process versus a bad one. I'll give you some ways to improve your sales process no matter what industry you're in. If yo…
 
Where is the line in your life? The line of accomplishment, of well-being, and fulfillment. Isn't time for you to reach your true pontential? On this episode, Bill goes deep and helps you think through where your line is and how you can step up to that line. By the way, if you're a sales leader or a CEO and oversee a sales team that's not quite per…
 
On this episode, I'll share with you what I believe is the ideal process. One that puts you in control, and not needy or begging for the deal. This is a big dream, but if you dream just as big, this will radically change your business. By the way, if you're a sales leader or a CEO and oversee a sales team that's not quite performing up to par, go t…
 
As a leader looking to make your team better, we believe it all starts with working on yourself. On this episode, Bill gives you 5 ways you can better yourself which will in turn make your people better. If you're a sales leader or manager looking to grow you skills and your business, join me tomorrow Friday, May 1 at 12PM EST for a LIVE STREAM. I'…
 
In this week's episode I deal with what seems to be an obsession with our numbers in corporate America. I'm wondering how healthy it is or if it's really helpful for you. I'm also wondering if there's another way to look at our achievements, from another perspective, that would make it even easier for us to accomplish our goals. Actually, I think t…
 
On this episode of The Bill Caskey Podcast, Bill has the chance to interview Laura Patterson, author and President of VisionEdge Marketing. They discuss some concepts from Laura's new book, Fast-Track Your Business, and how you can start implementing these concepts in your business. To learn more about Laura and her new book, go to https://amzn.to/…
 
Continuing our weekly series on the business disruption caused by Corona. On this episode, I'll give you the advice that I've been giving my coaching clients, how to mentally get out of this. We need to start preparing ourselves now for when we re-launch our business and how we can get back into growth mode. I'll give you some ways to think about y…
 
This is part 2 of my interview with Anthony Iannarino. On this episode, Anthony discusses the power of writing and what the future holds for the profession of selling. If you haven't heard part 1 of our interview, go to http://billcaskey.com/anthony-iannarino-part-1/ to listen now. Learn more about Anthony and subscribe to his blog at https://thesa…
 
On this episode of my twice weekly series on the business disruption caused by the coronavirus, I sit down virtually with Anthony Iannarino, B2B sales coach, consultant and best-selling author. This is part 1 of our interview where we discuss selling in the current climate. Join us next week where we get into what the future of the sales profession…
 
As we continue our twice weekly series on the business disruption caused by the coronavirus, I thought it might be beneficial to bring you some advice from a financial professional. On this episode I interview Mark Cade, CFP and Financial Advisor. Mark gives you some ways you can navigate this financial crisis and some benefits that it might eventu…
 
This continues our twice a week series on the business disruption caused by the coronavirus. In this episode Bill goes through five ideas for you to consider as you plan your next 30, 60 or 90 days. He also addresses the illusion of control or the illusion of certainty which he gives you a solution for. By the way, if you're a sales leader or a CEO…
 
In this episode Bill takes a look at five things that you can do at the very outset of this business disruption. Make sure you join Bill‘s LinkedIn tribe as well so you don’t miss any videos that he produces. As you know, Bill will be releasing a new episode on Tuesday and Thursday so send it on to your colleagues so that you can stay up to the min…
 
In this special series of how to handle the business disruption caused by the pandemic, I interview the founder of Vine Healthcare in Carmel Indiana, Dr. Scott Antoine. Scott is a specialist in serious ailments infectious disease, and wellness and functionality. Scott gives you about 12 suggestions on things you can do starting immediately to build…
 
In this episode Bill speaks with Joel Russell, founder of eimagine, a technology company in Indianapolis that specializes in helping companies create remote work environments. Joel shares some things you should be aware of and gives you some tips on one platform that he uses quite frequently that you might even have access to right now. You can lea…
 
Those of you who know me know that I abhor media scare tactics and fear mongering. They love to scare us into clicking. On this week's episode I decided to give you my thoughts on the Corona Virus Scare and how successful sales teams should approach this situation. I'll also tell you what you can do as a sales professional, sales leader or business…
 
In this week's episode, I interview Dan Fredrickson, a Denver, CO attorney specializing in helping companies work through legal issues in the sales process. Dan gives tips for every sales organization so that they can better handle the legal proceedings inside their client's company. Learn more about Dan and his Law Firm at http://kofirm.com/. By t…
 
This is Part 2 of our 2 Part series on Prospect Qualification. On this week's episode, Bill discusses the importance of qualification. We've always been taught that a person needs to have a problem that they want to solve, have money to solve the problem, and a commitment to spend the money, and that qualifies them. But I think it's more than that.…
 
I often see that sales teams struggle with truly identifying who are good prospects and who are not. We've always been taught that a person needs to have a problem that they want to solve, have money to solve the problem, and a commitment to spend the money, and that qualifies them. But I think it's more than that. In this podcast, which is part on…
 
On this week's episode of The Bill Caskey Podcast, Bill makes the case that everyone should be focused on their Personal Brand. He gives you 5 steps you can take to start building your brand and if you already have one, how to make yourself into an influencer in your market. Whether you already have a personal brand or you're just starting out, thi…
 
70% of people experience burnout while on the job. Are you feeling the burnout in your position? On this week's episode, Bill gives you some ways to avoid getting the feeling of burnout. He also gives you some techniques to overcome burnout if you are experiencing it. What the hell is going on with your sales team? Not sure? Find out by downloading…
 
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