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Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople who are looking to take their sales game to the next level. Join your host Bill Caskey, renowned sales coach and strategist, as he shares modern sales strategies and leadership tips that will help you grow your sales team and increase revenue for your business. Each week, Bill brings a variety of guest experts and shares real coaching scenarios from his work with sales teams, providing valuable ...
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In this episode, Bill Caskey dives deep into the insidious nature of doubt and how it can hold us back from pursuing our goals and initiatives. He draws parallels between doubt and the biblical story of the serpent tempting Eve, illustrating how doubt can creep in subtly and derail our best intentions. Bill shares personal experiences and insights …
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In this episode, Bill explores the common misconceptions surrounding the sales profession. He argues that selling should not be about convincing or persuading, but rather a process of identifying the right prospects and providing them with valuable experiences. Bill emphasizes the importance of strategic thinking over just "doing" in sales, and sha…
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Breaking It Down: Live Coaching with a Client
31:44
31:44
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31:44
In this special episode, Bill does live coaching with Karine M., a business development manager who is trying to build a lead generation "machine" for her company. She shares her struggles with crafting an effective cold-calling script and approach. Bill provides valuable insights on principles like "meeting them where they are" and breaking things…
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The Science of Selling with Stories with David Garfinkel
25:05
25:05
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25:05
We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories. David explains his simple 4-part framework for micro-stories th…
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In this episode, Bill Caskey introduces a powerful "plotting model" that outlines the pathway to unlocking your true income potential through five distinct levels: Survivor, Ascender, Orchestrator, Amplifier, and Master. He reveals the key mindset shifts, strategies, and tactics needed to progress from one stage to the next, providing a comprehensi…
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Stories That Sell: How to Use Video to Build Trust with Mariana Henninger
30:58
30:58
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30:58
In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience. Mariana explains the different types of brand stories you can tell, like the "passion story" or "overcome story." She provides tactic…
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3 Analog Moves to Improve Your Sales Meetings
20:21
20:21
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20:21
In this episode, Bill Caskey shares three analog techniques to improve the effectiveness of your in-person sales meetings. He explains the importance of acknowledging the other person, having a mutual understanding of the meeting agenda, and crafting a clear "next step offer." Bill provides examples of implementing each technique and explains why t…
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In this episode, Bill discusses the slow death of mainstream media and what this means for building trust with your audience. He talks about how you can leverage video and social media to share your message and attract more prospects. He also answers a listener question about working more efficiently and shares ideas for creating assets like opt-in…
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When Our Work Ethic Gets in The Way of Growth
10:01
10:01
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10:01
In this episode, Bill discusses how our egos, resistance to being told what to do, and strong work ethics can actually prevent us from implementing leveraged growth strategies in business. Bill makes the argument that we often reject efficient tactics because they seem "too easy" or threaten our self-image as hard workers. He encourages you to be m…
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Expanding Your Sales Framework with Matt Nettleton
34:25
34:25
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34:25
In this episode of The Bill Caskey Podcast, Bill welcomes back to the podcast, sales trainer Matt Nettleton. They discuss new strategies and mindsets sales professionals need to embrace in 2024 for success. They also discuss the importance of focusing on existing clients, developing personal brands, utilizing AI tools, and reframing your approach t…
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The Power of Leverage: Maximizing Your Assets
10:58
10:58
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10:58
In this episode, Bill talks about how to use leverage to maximize your assets and scale your business. He explains that simply getting better at sales skills is not enough - you need leverage to truly grow. He discusses how leverage works and the three key things you need to use leverage effectively: principles to guide you, a strong sense of purpo…
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Crafting a Strategic Narrative for Growth with Andy Raskin
23:58
23:58
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23:58
In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of. Andy shares his methodology for identifying the old mindset versus the new, defining a "buyer mission statement," and ma…
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7 Simple But Powerful Sales Philosophies to Boost Your Success
14:40
14:40
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14:40
In this episode, Bil shares 7 core philosophies that have helped sales professionals around the world improve their approach to customers and master the sales process. Learn why convincing and persuading customers is outdated, why you must create an atmosphere of truth and trust, the importance of having an upward path for growth, and more fundamen…
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In this episode, Bill shares the story of his client Alan, a medical device sales rep who was converting only 15-18% of prospects. By implementing three simple but powerful rules around his role, handling "no," and following a sales process, Alan doubled his closing rate to over 35% within six months. Tune in as Bill outlines these three transforma…
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In this episode, Bill Caskey shares his "leverage ladder" concept to help sales professionals exponentially grow their income without linearly increasing their workload. He explains the four levels of leverage - from analog grinding with no leverage up to having your own platform and audience. Whether you're making $75k or $500k, implementing highe…
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Charting a New Course for Your Life and Career with Traci Schubert Barrett
20:36
20:36
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20:36
In this episode, Bill sits down with Traci Schubert Barrett, author of the book "What If There's More?". They discuss her career journey from working in cable TV to becoming an executive coach and advisor. Traci talks about reaching a mid-career crossroads, taking time for self-reflection, and ultimately finding renewed purpose. She provides insigh…
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The Path to Prosperity: A 4-Step Map for Growing Your Income
14:35
14:35
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14:35
In this episode, Bill shares his 4-step map that outlines the path to prosperity in business and life. He introduces the concept of leverage as key to moving up the ladder of prosperity. The levels range from relying solely on analog/one-on-one tactics, to leveraging people and technology, to accessing other audiences, to building your own platform…
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Are Sales Leaders Really Growing Their People?
15:35
15:35
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15:35
In this episode of The Bill Caskey Podcast, Bill shares his thoughts on sales leadership and the need for managers to truly focus on bringing out the best in their people, not just focus on the numbers. He also challenges sales professionals to avoid becoming a "commodity" and instead develop their personal brand and uniqueness to add value. Tune i…
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In this episode, Bill offers tips for developing the sales skills of non-salespeople - or "accidental salespeople" - at your company. He explains why many technical experts resist sales and how to shift their mindset through instilling attitudes of obligation, serving by solving problems, and recognizing the value they provide. With the right attit…
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How CEOs Can Create a Thriving Culture with Jason Duncan
22:26
22:26
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22:26
In this episode, Bill speaks with Jason Duncan, a business coach who works with entrepreneurs. They have an insightful conversation around purpose, vision, and reaching one's full potential. Jason shares his personal journey and provides perspective on the difference between surviving and thriving as well as the importance of discovering your purpo…
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In this episode, Bill shares the five biggest mistakes he's made in his career that have cost him over $5 million in lost revenue. He talks openly about how fear stopped him early in his career, how he thought too small, and how he failed to fully embrace online content to build his brand. Bill also discusses not making it easy enough for customers…
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In this episode, Bill dives into the two dimensions of achievement - the internal and external game. He explains that most sales training focuses only on the external tactics like how to make a call and what to say. However, real transformation happens by focusing on the internal. Learn how master planning, asset thinking, and belief work can unloc…
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Overcoming Impostor Syndrome with Kris Kelso
22:56
22:56
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22:56
In this episode, Bill interviews author Kris Kelso about his book "Overcoming the Imposter" and how to deal with impostor syndrome. They discuss the symptoms of impostor syndrome, like doubting your abilities and attributing success to luck. Kris shares solutions like reframing failure as a learning experience and embracing vulnerability to build g…
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First Principles Part 2: Make More Sales By Rethinking Your Core Beliefs
12:24
12:24
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12:24
In part 2 of our "First Principles of Sales" series, Bill Caskey Podcast explores the next three crucial first principles for personal and business growth. He discusses the importance of recognizing and maximizing your untapped potential. Learn how to break free from limitations and unlock your true capabilities. Bill also delves into the fear of o…
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First Principles for Business Growth: Part 1
16:12
16:12
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16:12
Are you looking to elevate your business but feeling overwhelmed by all the advice out there? In this episode, Bill shares four foundational principles for achieving success. He discusses how your thinking shapes your actions, why your identity matters, the hidden ways we self-sabotage, and why you should architect your own destiny. These principle…
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