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Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople who are looking to take their sales game to the next level. Join your host Bill Caskey, renowned sales coach and strategist, as he shares modern sales strategies and leadership tips that will help you grow your sales team and increase revenue for your business. Each week, Bill brings a variety of guest experts and shares real coaching scenarios from his work with sales teams, providing valuable ...
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show series
 
We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories. David explains his simple 4-part framework for micro-stories th…
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In this episode, Bill Caskey introduces a powerful "plotting model" that outlines the pathway to unlocking your true income potential through five distinct levels: Survivor, Ascender, Orchestrator, Amplifier, and Master. He reveals the key mindset shifts, strategies, and tactics needed to progress from one stage to the next, providing a comprehensi…
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In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience. Mariana explains the different types of brand stories you can tell, like the "passion story" or "overcome story." She provides tactic…
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In this episode, Bill Caskey shares three analog techniques to improve the effectiveness of your in-person sales meetings. He explains the importance of acknowledging the other person, having a mutual understanding of the meeting agenda, and crafting a clear "next step offer." Bill provides examples of implementing each technique and explains why t…
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In this episode, Bill discusses the slow death of mainstream media and what this means for building trust with your audience. He talks about how you can leverage video and social media to share your message and attract more prospects. He also answers a listener question about working more efficiently and shares ideas for creating assets like opt-in…
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In this episode, Bill discusses how our egos, resistance to being told what to do, and strong work ethics can actually prevent us from implementing leveraged growth strategies in business. Bill makes the argument that we often reject efficient tactics because they seem "too easy" or threaten our self-image as hard workers. He encourages you to be m…
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In this episode of The Bill Caskey Podcast, Bill welcomes back to the podcast, sales trainer Matt Nettleton. They discuss new strategies and mindsets sales professionals need to embrace in 2024 for success. They also discuss the importance of focusing on existing clients, developing personal brands, utilizing AI tools, and reframing your approach t…
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In this episode, Bill talks about how to use leverage to maximize your assets and scale your business. He explains that simply getting better at sales skills is not enough - you need leverage to truly grow. He discusses how leverage works and the three key things you need to use leverage effectively: principles to guide you, a strong sense of purpo…
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In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of. Andy shares his methodology for identifying the old mindset versus the new, defining a "buyer mission statement," and ma…
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In this episode, Bil shares 7 core philosophies that have helped sales professionals around the world improve their approach to customers and master the sales process. Learn why convincing and persuading customers is outdated, why you must create an atmosphere of truth and trust, the importance of having an upward path for growth, and more fundamen…
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In this episode, Bill shares the story of his client Alan, a medical device sales rep who was converting only 15-18% of prospects. By implementing three simple but powerful rules around his role, handling "no," and following a sales process, Alan doubled his closing rate to over 35% within six months. Tune in as Bill outlines these three transforma…
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In this episode, Bill Caskey shares his "leverage ladder" concept to help sales professionals exponentially grow their income without linearly increasing their workload. He explains the four levels of leverage - from analog grinding with no leverage up to having your own platform and audience. Whether you're making $75k or $500k, implementing highe…
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In this episode, Bill sits down with Traci Schubert Barrett, author of the book "What If There's More?". They discuss her career journey from working in cable TV to becoming an executive coach and advisor. Traci talks about reaching a mid-career crossroads, taking time for self-reflection, and ultimately finding renewed purpose. She provides insigh…
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In this episode, Bill shares his 4-step map that outlines the path to prosperity in business and life. He introduces the concept of leverage as key to moving up the ladder of prosperity. The levels range from relying solely on analog/one-on-one tactics, to leveraging people and technology, to accessing other audiences, to building your own platform…
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In this episode of The Bill Caskey Podcast, Bill shares his thoughts on sales leadership and the need for managers to truly focus on bringing out the best in their people, not just focus on the numbers. He also challenges sales professionals to avoid becoming a "commodity" and instead develop their personal brand and uniqueness to add value. Tune i…
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In this episode, Bill offers tips for developing the sales skills of non-salespeople - or "accidental salespeople" - at your company. He explains why many technical experts resist sales and how to shift their mindset through instilling attitudes of obligation, serving by solving problems, and recognizing the value they provide. With the right attit…
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In this episode, Bill speaks with Jason Duncan, a business coach who works with entrepreneurs. They have an insightful conversation around purpose, vision, and reaching one's full potential. Jason shares his personal journey and provides perspective on the difference between surviving and thriving as well as the importance of discovering your purpo…
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In this episode, Bill shares the five biggest mistakes he's made in his career that have cost him over $5 million in lost revenue. He talks openly about how fear stopped him early in his career, how he thought too small, and how he failed to fully embrace online content to build his brand. Bill also discusses not making it easy enough for customers…
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In this episode, Bill dives into the two dimensions of achievement - the internal and external game. He explains that most sales training focuses only on the external tactics like how to make a call and what to say. However, real transformation happens by focusing on the internal. Learn how master planning, asset thinking, and belief work can unloc…
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In this episode, Bill interviews author Kris Kelso about his book "Overcoming the Imposter" and how to deal with impostor syndrome. They discuss the symptoms of impostor syndrome, like doubting your abilities and attributing success to luck. Kris shares solutions like reframing failure as a learning experience and embracing vulnerability to build g…
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In part 2 of our "First Principles of Sales" series, Bill Caskey Podcast explores the next three crucial first principles for personal and business growth. He discusses the importance of recognizing and maximizing your untapped potential. Learn how to break free from limitations and unlock your true capabilities. Bill also delves into the fear of o…
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Are you looking to elevate your business but feeling overwhelmed by all the advice out there? In this episode, Bill shares four foundational principles for achieving success. He discusses how your thinking shapes your actions, why your identity matters, the hidden ways we self-sabotage, and why you should architect your own destiny. These principle…
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In this episode, we explore the vital role of instincts in sales. Bill shares insights from a recent client's challenge and offers valuable advice on how to align and enhance your instincts. You'll discover why instincts are crucial for interpreting what others truly mean and how they impact your sales decisions. Bill will also give you some ways t…
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In this episode, Bill answers 3 questions from listeners of the podcast. He shares insights into how gratitude can enhance your sales approach by fostering genuine connections with clients. He also discusses his ongoing journey of digitizing his coaching business while preserving the personal touch he values. Bill concludes by exploring the impact …
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In this episode, Bill introduces a profound shift in perspective that can revolutionize the path to your future. Instead of the traditional focus on goal-setting and actions, Bill explores the importance of transforming your inner state of being. By being present, fearless, and helpful, you can naturally attract opportunities and manifest your aspi…
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