We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
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Adding value with your independent business to shift markets from big box stores
Kimberly Harvey-Chase
In my very first episode I’m talking about how to add value above and beyond what a big box store can using your story and her individual business capabilities including pricing and customization to add value the big box stores cannot give to the market to convert shoppers to small businesses
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Are you an independent consultant who’s ready to grow your business into a predictable revenue stream while working on your own terms? The Grow Your Independent Consulting Business is a podcast that shares the blueprint to make your consulting business goals a reality. Each week, Business Coach, Melisa Liberman, brings you solo insights or informative guest interviews that will help you to accomplish your Independent Consultant Business goals. She shares specific tools, actionable strategies ...
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Voice in my personal feelings about how I feel about sound cloud and its new business models and how I feel that they have taken advantage of the bedroom producer the independent artist and up-and-coming artist @danxepx2 www.linktr.ee Cover art photo provided by DAN~E~P
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176. Set a Compound Goal for Sustainable Consulting Business Growth
32:20
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Are traditional goal-setting methods working for your consulting business? In this episode, Melisa Liberman dives into the challenges faced by independent consultants in setting and achieving sustainable goals. She reveals how typical goal-setting can lead to self-sabotage. Then, she shares a tool you can use to avoid building an underperforming, u…
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68: When big names steal from smaller creators with The Pretty Little Podcast hosts Phoebe and Caroline
47:43
47:43
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What do you do when two celebrities steal your podcast name? On this episode, I’m joined by Phoebe and Caroline Connell, two sisters who host the Pretty Little Podcast, a Pretty Little Liars rewatch podcast. Phoebe and Caroline hosted this show for two years before two actresses from the show launched their own rewatch podcast with the same name. T…
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175. Quantifying the Value of Your Expertise: A Case Study for Independent Consultants
28:41
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Struggling to Quantify the Value of Your Expertise as an Independent Consultant? Do you want to move into value-based pricing but don’t know where to start? In this episode, Melisa Liberman digs into a case study that reveals the common challenges independent consultants face when trying to quantify their expertise’s value. If you’re stuck in the c…
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67: Business Growth through Collaborations: Successful Strategies for Intentional Partnerships with Danielle Wiebe
47:50
47:50
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Are you looking for new ways to collaborate with other independent business owners? If so, this episode is for you. I’m joined by Danielle Wiebe, a community builder, collaboration expert, and business strategist who talks about how we can use creative collaborations and partnership strategies to reach our ideal clients. Danielle gives us so many t…
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66: How Les of Balanced Black Girl handles pressure, finds purpose beyond her work, and cultivates community
38:50
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Have you dreamt of leaving your corporate job to become a full-time podcaster? That’s exactly what Les Alfred did when she wanted to help other women like her find purpose, balance, and resources for self-development. Listen in as she shares all of her secrets, including how she built a loyal and successful community through her podcast. Les Alfred…
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174. How to Launch a Consulting Business in 10 Steps (PART 2)
33:13
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Want to set a strong foundation for your consulting business? In this episode, part two of a 2-part series, Melisa walks you through the steps to land clients. This episode goes back to basics. If you're new to consulting, it will help you launch your consulting by setting a strong foundation. If you're an established consultant, the episode will h…
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65: Navigating friendships as a business owner with friendship educator Danielle Bayard Jackson
41:38
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How do you navigate friendships and deal with conflicts as a business owner? How can meaningful relationships impact your business success? Friendship educator Danielle Bayard Jackson joins us to talk about relationships and why they’re so important for your business and beyond. Danielle is an educator, publicist, and author of the book Fighting Fo…
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173. How to Launch a Consulting Business in 10 Steps (PART 1)
35:40
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Are you wanting to know the best way to start or relaunch your consulting business? In this episode (part one of a two-part series), Melisa covers the 10 essential steps to set you on the path to a successful consulting business. This episode dives into the first six critical steps. In This Episode: Uncover the initial struggles of putting your bus…
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64: Managing your business with a full-time job
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Did you know that outside of my full-time role as the host of the Independent Business for HoneyBook, I also own two businesses? Lately, I’ve been asked how I am managing my time as a full-time employee and business owner. Spoiler alert: it didn’t come easy or naturally and the transition was tough. In today’s short and sweet solo episode, I’m shar…
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172. Filling Your Pipeline, Landing Ideal Consulting Clients, and Turning Away Work with Abbie DuBois
39:54
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Want to fill your consulting pipeline in 45 days? Want to go from a dry pipeline to landing more opportunities than you can handle? In this episode, Melisa Liberman invites Abbie DuBois to discuss how she made massive changes in her business over the course of 3 months, including filling her pipeline, landing direct clients, and learning to effecti…
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63: Reclaiming Hayley Paige: The power of perseverance with fashion designer Hayley Paige
36:03
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Big news: Cheval, formerly known as Hayley Paige, is now Hayley Paige again! Nine months ago, she joined us on the show to talk about her lawsuit with her former employer. This lawsuit stripped her of her rights to use her name and brand, and that situation is what birthed Cheval. In May of 2024, it was announced that she regained full ownership an…
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62: Independent success: Turn your skillset into a full-time consulting business
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Since 2023 there have been over 260,000 layoffs in the tech industry. As a result, people are taking the leap to start their own independent consulting business now more than ever before. There's no better time than now to get your business up and running or take your side hustle full-time. In this solo episode, I’m sharing why now is the time to s…
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171. Make the Most of Professional Events: Strategies to Generate More Leads as an Independent Consultant
32:01
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Want to generate leads by attending professional events but not sure how? Do you question the value of attending professional events as an independent consultant? Are you unsure how to maximize your time and investment when you're at these events, whether they are virtual or in-person? In this episode, Melisa addresses one of the most common dilemm…
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61: Navigating entrepreneurship in difficult seasons of life with Angie McPherson
46:27
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How do you show up for your business in difficult seasons of life? Angie McPherson knows first hand just how big of a struggle it can be. After a cancer diagnosis in 2021, Angie went searching for support from both her community and others who had gone through her season of life. Listen in as she walks us through her entrepreneurial journey and sha…
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170. Being Ghosted as an Independent Consultant
34:18
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Do you find yourself being ghosted by potential clients? Does the silence after initial interest leave you feeling confused and questioning your ability to sell your consulting services? In this episode, Melisa sheds light on the perplexing and frustrating phenomenon of being ghosted, giving you the insights you need to navigate this common, yet ch…
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60: Secrets to effective sales copy with Christina Torres, CEO of Run and Tell That
45:33
45:33
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Did you know that there is a science to copywriting? In this episode, I sit down with Christina Torres, copywriter and CEO of Run and Tell That Co. She shares the differences between selling as a product versus a service-based business, mistakes that business owners make when it comes to their copy, and how to loosen up your sales page buttons. Thi…
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169 - Taking a Sabbatical as an Independent Consultant with Ashley Ryall
44:06
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Feeling burned out and uninspired as an independent consultant? Are you constantly managing an overwhelming number of responsibilities without finding fulfillment or new challenges? In this episode, features guest Ashley Ryall who shares her experience taking a sabbatical as an independent consultant. In This Episode: When to take a sabbatical as a…
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59: Building an authentic business that supports your mental health with Ashlyn Carter of Ashlyn Writes
45:59
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Is your business supporting your life? In today’s episode, we’re joined by Ashlyn Carter, the founder and CEO of Ashlyn Writes. Ashlyn wasn’t always a business owner, but instead entered this journey due to her mental health forcing her to leave her corporate job. Listen in as she shares how she confidently integrates her own life stories into her …
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168. A Tool to Optimize How You Spend Your Time as an Independent Consultant
28:57
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Do you feel overwhelmed by the multitude of tasks you juggle as an independent consultant? Are you constantly trying to optimize your processes but still find yourself struggling to achieve a work-life balance? In this episode, Melisa tackles one of the most pressing challenges faced by independent consultants: how to maximize the time you have ava…
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58: Gaining visibility through PR as an independent business with Mallory Blair, CEO and co-founder of Small Girls PR
44:28
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If you are a business owner that is looking for more ways to put yourself out there and gain more visibility in your business, this episode is for you. Mallory Blair, the CEO and co-founder of Small Girls PR, joins us for a very fun conversation on how business owners can find and pitch for various PR opportunities to help bring more exposure to th…
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167. Being Wrong About Not Needing To Work On Your Mindset
36:11
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Do you think you only need strategic advice for your independent consulting business? Think again. Many consultants believe they'll reach their goals if they're more consistent in executing their business development routines or are better able to articulate their service offerings and unique value proposition. It seems like having a clearer strate…
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57: How to be a changemaker with Erika Tebbens, author of You’ve Got This
46:21
46:21
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As an independent business owner, you have the opportunity to create lasting impact with your business. You have the power to be a changemaker. In this episode, marketing strategist and author Erika Tebbens joins the show to talk about how we can gain more confidence and become changemakers in our business. From testifying before members of the Hou…
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166. Setting a Goal to Replace Your Corporate Income Can Backfire for Your Independent Consulting Business
31:29
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Is your goal to replace your corporate income as an independent consultant? It's common for consultants set revenue goals centered around what they were making in corporate or would be making in corporate had you stayed. You might not realize it but setting goals in this way can backfire for you as a consulting business owner. In Episode 166, Melis…
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56: The power of sharing your story with keynote speaker Terry Rice
33:58
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Today's episode is a reminder that you are your superpower. Business development expert Terry Rice joins us to talk about the power of leaning into your gifts and proudly sharing your story. Our stories are powerful and Terry demonstrates how leaning in and inviting people into his journey has paid off for him and his business. The best way to stan…
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165. Get In Front of More Decision-Makers to Increase Your Consulting Sales Close Rate
34:33
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Are you struggling to get in front of decision-makers? Are you landing meetings with potential clients but then getting stuck because the people you're talking to don’t have a budget or decision-making authority. This is a common problem for independent consultants, but there are ways to make it easier. In this episode, Melisa Liberman discusses st…
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55: Need a reset in your business? Then listen to this! with Justin Shiels
33:28
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If you are a business owner who's in need of a reset, then this episode is for you. Justin Shiels is a creative consultant, speaker, and author of The Reset Workbook. He is on a mission to help guide business owners to meaningful breakthroughs so they can unleash their creative potential. We sat down for a fulfilling conversation on what it really …
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164. Thinking “I’m Behind” Is Dangerous for Your Independent Consulting Business
25:34
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Are you feeling behind in your consulting business? Beware, the “I’m behind” thought process can limit your business growth. It might feel like the truth, that you’re just stating a fact. But, it’s actually a dangerous mindset that’s important to watch out for as in independent consultant. In today’s episode, Melisa explains how your mindset can sl…
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54: How to create a profit-first business with Mike Michalowicz, author of Profit First
28:47
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What does it look like to create a profit first business? Mike Michalowicz, the author of Profit First, joins us on the show to talk about the financial strategies we need to be implementing to create a successful and sustainable business. Throughout this episode, Mike reminds us that there is power in knowing your numbers and how you can use that …
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163. A Tool for Higher Converting Consulting Networking Calls
31:43
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Are you a consultant who frequently hears “I’ll keep you in mind” at the end of a networking call? Networking is an effective strategy for building a consulting pipeline. But, many consultants struggle to convert networking calls into potential opportunities. In this episode, Melisa shares an actionable tool consultants can leverage to achieve conc…
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53: Creating a client forward system to generate revenue in your business with Amber McCue of the Modern CEO
41:31
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One in five independent business owners has lost money due to the lack of organization in their business. Creating systems that are strategic and efficient can be exactly what you need to propel your business forward. In today’s episode, we sit down with Amber McCue, the creator of the Modern CEO to discuss generating revenue with a focus on the cl…
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162. Transform Your Solo Consultancy into a Center of Excellence (COE)
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When you start thinking about your independent consulting business as a center of excellence, the level of impact, fulfillment, and growth provided to your clients can dramatically shift. You’re an expert and thought leader in your field. By thinking of your consulting business as a Center of Excellence, you can set yourself up to generate more inb…
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52: From setbacks to success: entrepreneurial lessons with Jasmine Star, CEO of Social Curator
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Entrepreneurship is full of ups and downs. The phrase, “that’s not fair” is all too familiar to far too many of us, yet we have the power to take back control of our journey and move forward. In today’s conversation, Jasmine Star gets extremely candid and vulnerable about her entrepreneurial journey. If you’re ready to continue moving forward in yo…
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161. How to Overcome Discouragement as a Consulting Business Owner
34:29
34:29
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Every consulting business experiences peaks and valleys. One minute, you feel confident and successful; the next, you are ghosted by a new lead or lose a client and feel discouraged. The volatile nature of owning a consulting business might have you wondering if all the obstacles are worth it. In today's episode, Melisa shares her five-step formula…
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51: The difference between the businesses that succeed and the ones that fail
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The Independent Business Podcast launched one year ago this week, so what better way to celebrate than with a roundup of our favorite episodes? At the end of every interview, we ask our guests what they think is the biggest differentiator between the businesses that succeed and the ones that fail. In this episode, we’ve gathered some amazing answer…
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160. Using Diagnostics to Uncover Consulting Leads More Effectively
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Streamlining the lead generation process helps independent consultants build their consulting pipeline quicker and more effectively. In episode 159: Shorten the Consulting Sales Cycle by Offering a Diagnostic, consultants learned how offering a diagnostic will improve conversation rates by shortening the sales cycle. Today's episode continues the c…
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CollabCast: The Angie McPherson Show ft. Angie McPherson with Akua Konadu
49:52
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Welcome to CollabCast, an innovative bonus series where we're diving into the world of podcast crossovers. In today's bonus episode, we're highlighting The Angie McPherson Show. In this conversation, Angie brings in our host, Akua Konadu to discuss how you can elevate your content strategy through storytelling. Listen in as they explore different s…
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159. Shorten the Consulting Sales Cycle by Offering a Diagnostic
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Are you an independent consultant looking to optimize your client acquisition process and drive business growth? Whether you have a gap in your consulting pipeline or are struggling to meet revenue goals, shortening the sales process will expedite business growth. Offering diagnostics as one of your consulting service offerings is an effective way …
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50: Leaning into leadership as an independent business owner with Laylee Emadi
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What does leadership look like to you as an independent business owner? Whether that looks like speaking on a stage, running a mentorship program, or supporting your clients, you are a leader. Today on the podcast, we sat down with Laylee Emadi, coach for speakers and creative educators, to talk about leadership in business. Laylee shares her journ…
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158. Leveraging Channels to Fill Your Consulting Pipeline
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Independent consultants need easy ways to fill and improve the quality of their consulting pipelines. How can you build channel relationships so that other people refer ideal clients to you? In this episode, Melisa explains how to leverage channels to fill your consulting pipeline. Intentionally building relationships with third parties to generate…
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49: Unhinged marketing: Here to stay or on its way out? Learnings from HoneyBook & Planoly’s social media managers
46:32
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Over the past few years brands that we know and love have become more edgy and even unhinged in their marketing strategies—but what is unhinged marketing? Unhinged marketing leans into bolder, unconventional strategies to connect with your audience, from trending memes to funny brand voices, this type of strategy goes against the grain when it come…
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157. Your Monthly Consulting Plan: Don’t Overlook this Vital Component
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An effective monthly plan will dramatically improve results and generate higher revenue for your consulting business. With that said, it’s important to note a key component that’s commonly missing from consultants' monthly plans. In this episode, Melisa emphasizes the importance of revisiting and refining goals for the year, tracking progress, and …
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48: Your 2024 tax strategy plan with CPA Brittney Suttle
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Tax season is upon us, and there is no doubt that filing your taxes can be a stressful time as an independent business owner. In fact, 62% of business owners reported that they had to learn how to do their taxes on their own. Today on the show, we are sitting down with Brittany Suttle, who is a CPA and founder of Knies and Co., a virtual CPA firm. …
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156. The 3 Lead Generation Modes for a Consulting Business Pipeline
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A robust and well-maintained pipeline is crucial for a consulting business's growth and success. However, many independent consultants go into default lead generation mode based on their immediate business situation. Lead generation should be consistent and follow a purposeful strategy to fill a consulting pipeline. In this episode, Melisa explores…
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47: The power of strategic brand partnerships with Ted Raad of Trend Management
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When done strategically, brand partnerships are a great way to increase visibility and revenue for your business. In fact, 71% of consumers say they enjoy co-branding partnerships. In today’s episode, we sit down with Ted Raad, the founder of Trend, one of the fastest growing influencer management and marketing companies in the US. Listen in as we …
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155. Choosing the Best Strategy for Your Stage of Business Growth
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Selecting a business strategy that aligns with the maturity of your consulting business will accelerate growth and help you achieve success more efficiently. But how do you know if the plan you are implementing is too advanced or too simple for the stage of your business you are in? In this episode, Melisa underscores the necessity of aligning your…
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46: Creating an empathy-forward sales strategy with messaging & positioning strategist Danait Berhe
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We know as independent business owners, understanding your target audience and communicating effectively is a critical step when it comes to selling our products and services. In order for our audience to buy from us, we need to understand their buying decisions. Messaging and positioning strategist Danait Berhe joins us on the show to share how bu…
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Writing a book is a challenging undertaking. As an independent consultant, there are several reasons to become a published leader in your industry. From growing your prospective client list to building a reputation as a go-to expert, the benefits of writing and publishing a book are endless. In this episode, Melisa offers an in-depth review of less…
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45: Grow a seven-figure business with only one product with CEO of Bossbabe Natalie Ellis
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Business success does not have to be complicated. In fact, if you want to see genuine growth, the answer might be much simpler than you think. In this episode, we’re talking about how to become a master of one thing instead of doing everything. Natalie Ellis is the founder and CEO of Boss Babe, a community of over 4 million ambitious women and fema…
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153. The 14 Systems To Grow a Thriving Consulting Business (part 3)
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Are you ready to unlock your full potential as an independent consultant and create a thriving consulting business? In the final episode of the podcast series, 14 Systems to Create a Thriving Consulting Business, Melisa highlights discernible patterns that differentiate prosperous consultants from those facing challenges. First, Melisa explores the…
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44: The secret to working less so you can make more with Shay Cochrane
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As independent business owners, we sometimes feel like there are not enough hours in the day to get stuff done. What if you only had 16 hours a week to create a thriving and impactful business? What would you focus on? How exactly would you spend your time? Shay Cochran, a commercial photographer, product stylist, and the CEO of Élevae Visuals, joi…
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