If you want to make six figures in photography you need a brand. Plain and simple. There’s a million joe blow photography introverted artists, but the ones who make create a brand, are making an actual loving. I went from never taking a class on photography to being voted best in my city and clearing well over 150k in my third year of business... I’m going to be sharing how Strong language - offended easily be advised
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In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.
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The Life Boss Podcast Archives | Personal Brand Photography for Creatives in Houston, Texas - Christine Tremoulet
Christine Tremoulet
Join photographer, story strategist, and confidence catalyst host Christine Tremoulet and her guest experts as they discuss how to build a photography business that you love that supports the life that you want to live. As a professional photographer, and a business life coach, Christine has been where you are. Thanks to her background as a Digital Marketing Strategist, she has helped countless photographers with branding, marketing, and learning to sell in a way that is truly authentic to t ...
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Are you tired of feeling like your marketing efforts are all over the place? Or find it difficult to keep up with the endless marketing advice thrown your way? Feel like you're constantly trying new strategies but not seeing the results you hoped for? If so, you're not alone. Many photographers struggle with the overwhelming task of marketing thems…
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Breaking Through Your Marketing Roadblocks
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Are you drowning in a sea of marketing options, unsure of where to focus your efforts? Let’s be real… with so many strategies and tactics hitting you in the face on social media, it is SOOOOO easy to freak out and not know what to do. It is so easy to sit for day weeks, heck even months in confusion and paralysis, and I want to help you to get thro…
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Families in Your Personal Brand Sessions?
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LEARN WITH PAULA One question I get asked all the time is “Do you allow families into your personal brand photoshoots?” So I thought I would record a podcast episode to answer this question. If you are from the family portrait market you might be trying to move out of it and wanting to get away from kids, teens and partners But perhaps there is a p…
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LEARN WITH PAULA This year is very much about collaborating with others for me, as I think you will know if you have been tuning in And so this week I am so excited as I was lucky enough to chat with the really talented Mark Rossetto. Now if you have not heard of Mark before, he is an international award-winning double master photographer (AIPP), M…
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Offers that Makes Sense for Female Photogs & Clients
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JOIN FREE MASTERCLASS Sorry guys… I am going to say this from this onset... This one is for the lady photogs today. Don’t mean to exclude the boys ever (but I am today) I just really wanted to speak to my girls out there today. Cause let’s face it, lady photog business owners are often juggling lots of plates. Now I am not discounting men and their…
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Join Free Mini Brand Session Masterclass by Clicking Here Once upon a time, I felt so overwhelmed in my business that I hired a business coach, cause I couldn’t see which way was up. They walked me through an exercise to work out what my perfect day would look like. I know this may seem like a silly exercise to many, but I was working so hard for o…
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Growing up with your Photography Business
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LEARN WITH PAULA If you are a dinosaur photog like me (OK so I am still only in my mid 40's but I've definitely been around for a while now) Or even if your business is a spring chicken I think you might find this podcast a bit of an eye opener Or confirmation of the way you might be operating but maybe have not paid attention. I am going to take y…
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USA Takeaways & Insights from Our Photography Community
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LEARN WITH PAULA I’m thrilled to announce: I’m back! And I’ve returned with with gusto Took a little break from the podcast to recharge after an intense month filled with travel and overseas visitors. But its been long enough and my hiatus gave me time to ponder and reflect deeply on your needs (as well as my own!) After spending a couple of cool w…
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Are you feeling a little underwhelmed with your progress in your business? Sometimes you can feel like you are working so freaking hard, and seemingly getting no where. Or other things in life can keep bumping into you and you can get derailed from what you think your goals are. Happens to all of us hey? I recorded this episode I am about to share …
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Overcoming the Solopreneurs Loneliness Slump
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LEARN WITH PAULA As this podcast audience has grown, I am getting to hear from more and more of you listeners that you have found yourself feeling lonely in business at times. But even more so in the past couple of years. And despite me working LOTS with clients and students, so did I! This episode was sparked by a conversation with my daughter whe…
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Lisette B on Stepping Into Your Clients Shoes
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LEARN ABOUT USA WORKSHOPS & RETREATS LEARN WITH PAULA Have you been thinking about having your own personal brand photoshoot? But been sitting on the fence longer than perhaps you’d like to admit? You know you need the images, but life (and the never ending to-do list) keeps getting in the way We have all been there (well I definitely have at many …
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Problem Solving or Problem Stacking..??!!
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Learn in Behind the Business Do you find yourself obsessing over your social media (or other photographers??!!) Do you spend lots of energy going over your packages and rethinking your prices? Well let me ask you, do you spend as much time examining how you are actually serving your clients needs when they are in a sales conversation with you? If t…
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How Personal Branding Gives Good Wedding Vibes ✨
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LEARN WITH PAULA IN 2024 (DOORS CLOSING 18 JANUARY 2024) I think a lot of wedding photogs can be scared to make the leap into Personal Branding. Dealing with business clients can seem so far removed from the glitz and glam of a wedding day. However I often find myself describing that personal brand sessions are a bit like weddings for my clients. T…
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Click to work with Paula in PBE Academy 2024 - Doors Open for limited time Work smarter NOT harder That used to be my motto at the end of every year And yet in December I would find myself in a ball of stress and anxiety and not feeling well compensated for all my hard work. Can you relate? If you want to make sure that you are working with purpose…
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Learn with Paula Join Free Masterclass - Capture Personal Brand Images That Sell We all know as photographers, and especially as personal brand photographers that we should be walking our talk. And by that I mean actually showing up online, whether in images or video Or better again both. However, just like our clients do it is really easy to get c…
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LEARN WITH PAULA As the end of the year approaches, it is time to take stock. However, how many times do you look back over the year and look at all the things you didn’t achieve, rather than the things you did. So in this episode I want to take a small fraction of an exercise I guided my students through In the hope that this will help you to focu…
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The Gear I Use for Personal Brand Photography
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LEARN WITH PAULA I get asked ALL the time in my DM’s about what gear is the best to use for Personal Brand Photography. Now I want to preface this discussion with the fact that I think I am probably the least “techie” photog I know. Sure I like to have good gear that is reliable and gets me good results. But I also don’t need to have all the new sh…
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Feeling an Itch in Your Photography Business?
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LEARN WITH PAULA Are you starting to feel like you may have outgrown your (current) photography business? Or maybe you just have a bit of a feeling that it is time to change up your photography business model and what you are doing? However it can be really hard to face up to this when you have spent years building your business to where it is toda…
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3 Lessons Learnt from Teaching In Person Workshops
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I really love learning & teaching in person. You pick up little things that you just can not see on filtered videos where we take out or repeat the things people don't want you to see. In a world full of editing I think there is still no better way to learn than sitting in a room, watching someone work and getting to ask questions in the moment. Th…
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Thrive in your Photography Business in 2024
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Are you at a point where you are evaluating your photography business and want to start 2024 with gusto? If you've tried every folio building / portrait offer / pricing combination, but just don't seem to be able to get the sales you know you need to justify the amount of time you spend on each job. Or maybe you are running ragged chasing after sma…
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Photopreneurship - From feeling like a hobbyist to a bonafide business
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LEARN WITH PAULA Have you ever felt like people around you look at your photography business like a cute hobby? Do you feel a little frustrated as you just don't feel as professional as you would like? Or are you currently struggling with feeling like a real business owner? All of these are really common in creative fields, but even more so as prof…
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Beneath the Surface - A Brutally Honest Share
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Ever had something you really really wanted blow up in your face? Or lost a bunch of money on something that didn't pan out like you thought? Or spent ages creating something only to realize you need to do it all over again and start from scratch? I did... all of these... in the last 12 months! And I want to be super honest with you as I believe in…
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The Joy of Group Personal Brand Photoshoots
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I am a massive "experience" person. I am not huge into amassing material possessions. I'd happily trade in nice jewelry for an epic holiday to fill my memory banks. That's me. And that is why I love creating experiences for my clients. Cause I really understand that a good photo shoot can go way beyond the necessity to create a bunch of great image…
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This Gamechanger that saved me $3800 in one month
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I am so excited about what I am going to share with you. This has literally shaved 10’s or hours of work time from my workload each month And saved me $1000’s at the same time And it is not just the same for me, it is that way for every one of my students I have shared this with you have jumped in like me. If you are scared of changing up the way y…
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That Naked Girl on the Beach in the year 2000
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LEARN WITH PAULA CHECKOUT UPCOMING WORKSHOPS Have you ever learnt in person with another photographer ? In the early days I was lucky enough to carry bags, reflectors and fluff dresses and (not robes) for so many awesome photogs. And I was pretty good cheap (and often free) labour, so I got asked to come back. I am a massive fan of learning on the …
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Work Less, Earn More & Superpower your Photography Business with Chris Garbacz
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I love software that helps me to save time, serve my clients better and make more money. Simple. And I really love software that just makes the whole process of setting up, operating and understanding all the tech stuff easier. Which is why I am a massive fan of Studio Ninja, and why I wanted so badly to chat with Chris Garbacz and introduce him an…
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LEARN WITH PAULA Ever get stuck when you are on a shoot with a client for ideas on how to create variety? When I first jumped from portraits to personal branding I must admit a lot of my work could look a little one-note. I had to work really hard to make sure I was creating enough variety for my clients and really fight the urge to Perfectly portr…
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Thriving together - Connecting with Your Industry Tribe
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Learn with Paula I have said this before, but being in business for yourself can be a lonely old game. And often one that can leave you at the peril of wherever your head is at on a particular issue, a particular edit with a big decision… And let’s face it, sometimes the people in your life just dont get it - not for the lack of love or the lack of…
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Feeling in Control & Confident in Business with Mandy Lee
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LEARN WITH PAULA I love talking to other photographers who are completely rocking it in their business, so that maybe hearing from others can help you to have a few a-ha moments too. So I loved this discussion with my student and fellow Personal Brand Photographer Mandy Lee as she is going great guns in a business she now really enjoys. Mandy is a …
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Becoming the go-to Photographer in Your Area
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LEARN WITH PAULA How often do you see other photographers in your area zooming up in the ranks (even if you have been around for years) And wonder how did they become so big so quickly? I used to to sit back and ponder this. As a bit of an over thinker and eager student I would study what others were doing to try and see if I could map out what mak…
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My Top 3 locations for Personal Brand Photoshoots
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LEARN WITH PAULA WATCH NEW MASTERCLASS : CAPTURE DREAM CLIENTS IN BEAUTIFUL SPACES Are you a little bored with you are currently shooting? Or perhaps you are stuck working in locations that you just don’t love. That was me too. Let’s face it, it can be really tough when you turn up to a shoot all excited only to find you are stuck in a room with no…
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Behind the Lens: Celebrating 50 Cool Personal Branding Clients
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Here's a shoutout to all my amazing clients to celebrate our 50th Episode!By Paula Brennan
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Time blocking for mental health and business wellbeing
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Learn With Paula One of the things I have struggled with a lot through my career is, overwhelm. That is really the only word for it. Let’s face it - when you are a solopreneur as the grams would call it, you have to do everything and feel like you have to be everywhere for everyone. And as much as it is lovely to be able to facilitate the needs of …
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Overcoming Self-Doubt and Building Confidence
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Learn With Paula One of the most crippling things you can face in your photography business is a lack of confidence. It can manifest itself in so many ways, eroding your ability to make decisions, charge what you know you should, and have you in a mess on a shoot day with your clients. I am no stranger to this In fact I don’t think any professional…
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Talking Hybrid Shoots with Nikki McLennan
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JOIN LIVE MINI SESSIONS WORKSHOP LEARN WITH PAULA I know all too well the perplexities that can come when you have an existing client base say in family portraits or boudoir and how unsettling it can feel to want to offer Personal Branding But also how difficult it can feel to introduce it to your audience. Will they feel weird, will they stop foll…
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PRICING & PACKAGING WORKSHOP LEARN WITH PAULA Have you been mulling over a price increase (or decrease) for a while now? Implementing changes in your pricing can make you feel a bit ick. I get it. But there comes a time when you have to put your business pants on and implement some changes in the way you are pricing your photography, otherwise you …
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Blank canvas, bold moves: Where I'd channel my energy in a photography business reset
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LEARN WITH PAULA UPCOMING RETREAT In this episode, I delve into the challenge of getting lost in the daily grind of your photography business and losing sight of the fundamentals. Imagine wiping the slate clean and starting anew in your business. However, let's set aside discussions about gear since we assume you already have a camera and a decent …
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Confidence, Creatives & Book Keeping with Oliver Garside
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LEARN WITH PAULA When you are a creative, looking at numbers and organising the financial stuff can be really challenging. Let’s face it, this uses a completely different part of our brain, that most of us would like to avoid! But it is important to be organised, not only so that you make sure you manage your money (and get paid) but also so that y…
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When Things Go Wrong, As They Sometimes Will
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE Making mistakes, going through hard times personally, bad weather you can’t avoid… all these things will go wrong. But how do you cope? Are you the kind that gets overwhelmed and wants to run away? Do you bring the outside stresses of your life into your session? Or do you find a way to push through? N…
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The Past, Present and Future of Photography with Andrew Hellmich
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE Keen to bring some different voices into the mix, in this episode Paula interviews PhotoBizX host Andrew Hellmich on how he got his start, Burnout and the Value in creating a lifestyle focussed business and AI and the future potential for early adopters. Click to checkout Full Episode Show notes To get…
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE Let’s face it, working on your own can be really tricky. And we all learnt that being disconnected that be really challenging on your mental health. I recently had a stint where my daughter was away - and for those of you who know me know that this is incredibly hard for me, as we have been joined at t…
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3 Ways to Incorporate Video into your Photography Business
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE Video, we all know this is where it is at in so many places when it comes to personal branding. But are you actioning this powerful tool in your business? I know I know, right now you are most likely cringing and being like… but Paula…. What???? I already have so many things on my to do list, and now y…
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Mini Branding Sessions - A Revenue Game Changer
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE Want to learn more about 6 week done-with-you training to help you to set up a mini session day in your business? Let me walk you through step by step how to Plan, Design, Market, Shoot, Execute and then Sell Your Images for more profit, using automations, sales pages, ad copy, email templates and cont…
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Student Spotlight - Mike Styer on Headshots, Corporate & SEO
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE So one of my favorite things to do is to connect with photographers who I have trained and see how they have grown in their business. And this guy is a legend in my eyes. Mike Styer is a Philadelphia/Exton-based headshot and branding photographer who works with small businesses, corporations, entrepren…
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6 Reasons your Personal Brand Sessions are not selling
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE Sometimes when you create your experiences, they will not sell straight away. Or it will happen way slower than you need it to. You spend all your time choosing the right images, writing the copy, creating beautiful landing pages, create the links… and when you launch it… crickets. This happens. And yo…
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Using AI in Your Personal Brand Photography Business
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE There is so much talk about how AI is taking over the world and ruining industries. Yes there is a credible point here, as “Digital Human” Technology advances… However I wanted to take a different look at how you can take advantage of this technology and make your life a whole heap easier. We are alrea…
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50 Ways your Clients can use their Personal Brand Images
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE It is easy to get stuck when creating your packages in how many images to include. Often this can mean that you don’t include as many photos or create larger packages for your would-be clients. It is also important to educate your clients about where they can use their images so they are aware of the v…
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE Being photographed can bring up all sorts of emotions for your clients... excitement, anticipation, overwhelm, vulnerability... And when getting your clients prepared for the photoshoot, it is important that you make them feel supported and encouraged.... and enough. Invariably one of the main question…
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE Last week as I was driving with my beautiful teenager after I picked her up from school, and she was enthusiastically recalling something that had happened in one of her classes that day. Her teacher asked something that stuck up some debate (particularly in my daughter) but it really made me look at h…
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE I recently had a brilliant question posed to me in my mentoring group and I thought this was an excellent topic to break down - How long did it take before you're able to charge what you charge? So to break it down further, my beautiful community member wanted to offer premium experiences and find clie…
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