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Inside Jobs is a podcast about in-house agencies and the people who lead them—featuring industry influencers, creative directors, and marketing executives from top global brands. Get to know the people and personalities who are shaping the in-house industry. Inside Jobs is hosted by Robert Berkeley, brought to you in partnership by the In-House Agency Forum (IHAF) and EKCS. Listener questions and comments are highly encouraged. Contact us anytime.
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In this episode of Inside Jobs, we welcome Beth Anne Mandia, Director of Brand & Creative Services at TruStage Financial Group. Since joining TruStage, Beth Anne has taken deliberate steps to change the mindset of her team from order takers to value-added partners. Tune in to hear how she has changed the culture and the reputation of the internal c…
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In this episode of Inside Jobs, we connect with Keith Loell, integrated creative director and leader at Tonic, the award-winning in-house agency at Highmark Health. Keith has always felt the most comfortable and most alive building things. So, when the executives at Highmark came knocking with a plan to build a full-service, world-class in-house ag…
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Episode 53: Mission Driven from the Start
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In this episode of Inside Jobs, creative prodigy turned creative leader, Julie Wisnicki talks about her unwavering commitment to improving people’s lives. That includes her current role as head of Creative Services for continuous glucose monitoring pioneer, Dexcom. As a talented visual artist, accomplished musician, elite college athlete, and lifel…
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This special episode of Inside Jobs comes to you live from the IHAF Leadership Summit, held at the iconic Willis Tower in Chicago, IL. An executive-level event, this year’s Summit includes keynotes from Marissa Eddings of 7-Eleven, Jennifer Martindale of the Chicago Cubs, Jorge Orozco-Cordero of Discover Financial Services, and Amy Spears and Georg…
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Episode 51, Creating Something Amazing - Kristine Kobe, Keurig Dr Pepper
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32:59
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In this episode of Inside Jobs, we get to know Kristine Kobe, VP of Marketing & Advertising for Liquid Sunshine, the in-house agency at Keurig Dr Pepper. Tune in as Kristine offers her perspective on building a high-performing organization—starting with assembling a team of top talent that’s inspired by the work they do, the brands they support, an…
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Episode 50, The Upside of Being Inside - Jim Wortley, Loblaw
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42:48
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In this episode of Inside Jobs, Jim Wortley expounds on advancing the creative agency at Loblaw—Canada’s largest retailer and provider of grocery, pharmacy, health and beauty, apparel, financial services, and wireless mobile solutions. As an award-winning external agency creative director turned in-house advocate, Jim values the unique position and…
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Episode 49, Finding Beauty in the Struggle - Angel Maldonado, Yelp
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37:40
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In this episode of Inside Jobs, Angel Maldonado opens up about what it was like growing up in the East New York neighborhood of Brooklyn during historically turbulent times and the motivation it gave him to pursue his education and eventually his career in creative marketing. Angel’s upbringing gifted him with a real-world perspective that earned h…
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Episode 48, The Creative Technologist - Kris Kinney, Tungsten Automation (formerly Kofax)
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35:12
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In this episode of Inside Jobs, we meet Kris Kinney. Kris is a creative technologist whose interest in graphics harkens back to his adolescence—hunkered down in his room playing computer games and learning new tools, he had a passion for all things digital. Today, Kris is responsible for branding at Tungsten Automation (formerly Kofax), a recognize…
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This special release of Inside Jobs was recorded live at the 2023 IHAF Leadership Summit, an executive conference featuring some of the most-accomplished internal agencies in the country. Lauded as the premier networking and learning event for in-house leaders, this year’s Summit (and this unique episode) includes session speakers Catherine Simmons…
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Ep. 46 - Go Slow to Go Fast - Jordan DeWitt, Capital One
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In this episode of Inside Jobs, we meet Jordan DeWitt. From wannabe history professor to VP of Creative at Capital One, Jordan’s story is equal parts wisdom and good humor. Jordan explains why it’s important to let people do what they do best—to create a sense of belonging and community first, and optimize from there. He also talks about how his cu…
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Ep. 45 - Ready, Fire, Aim! - Ivan Pols, what3words
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In this episode of Inside Jobs, we hear from Ivan Pols, Chief Creative Officer at proprietary geocode-system innovator, what3words. Ivan explains the concept behind a company that can identify any location on Earth with a unique combination of just three words. He also delves into his own philosophies, including a belief that everyone is responsibl…
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Ep. 44 - Portrait of an Artist - Amanda Dinsmor, Gallagher
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In this episode of Inside Jobs, we hear from Amanda Dinsmor, Global Creative Director for insurance, risk management and consulting firm, Gallagher. Amanda paints the picture of time spent honing her skills as a fine artist in Louisiana—eventually finding her way to the bright lights of advertising and graphic design in Chicago. Tune in to hear how…
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Ep. 43 - When Creative Takes the Cake - Carol Feeley, Innocent Drinks
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39:34
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In this episode of Inside Jobs, we meet Carol Feeley. From her first job as an assistant in an art shop to her current role as Global Head of Creative for innocent drinks, Carol knows what she wants and isn’t timid in pursuing it. Grab your favorite smoothie, relax and listen as Carol talks about the importance of diversity on her team and what the…
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Ep. 42 - Learning Through Acquisition - Jon Gordon, FAT Brands Inc.
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In this episode of Inside Jobs, we meet Jon Gordon—an award-winning ECD and storyteller with 20 years of external agency and in-house experience. These days, Jon spends his time leading the internal agency at FAT Brands Inc., a global franchising company that acquires, markets and develops fast-casual, quick-service and polished-casual dining exper…
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Ep. 41 - Organizing by Design - Carrie Roberts, Johnson & Johnson
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36:32
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In this episode of Inside Jobs, design operations leader Carrie Roberts takes us from the confines of her mother’s pantry to the colossus that is J&J. For as long as she can remember, Carrie has been a natural organizer—a problem solver and creative enabler who eventually migrated from fashion to pharmaceuticals. She has been intentionally opportun…
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Ep. 40 - Embracing Marketing Operations - Kylie Turnauer, McKesson
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In this episode of Inside Jobs, we meet Kylie Turnauer, Director of Marketing Operations at McKesson Medical-Surgical. Never in her wildest dreams did this wannabe history major picture herself at the center of the emerging and essential competency that marketing operations has become. From being drafted to an early role in traffic to visioning and…
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Ep. 39 - One-Brand Wonders - Jen Perry, Constant Contact
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In this episode of Inside Jobs, we hear from Jen Perry, former Senior Director of Creative at Constant Contact. Jen broke into advertising at age 12 and signed with a well-known ad agency as an undergrad. Then, after years supporting a broad range of external clients, she joined the ranks of those who took their talents in house. Jen’s doubts about…
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Ep. 38 - My Calling, My Craft - Hillery Shay, Children's Minnesota
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In this episode of Inside Jobs, Hillery Shay’s vocation becomes her occupation. Born to “the world’s greatest single mom,” Hillery grew up in the Boston ‘burbs and found her voice through photography. She followed her camera from art school to covering high-profile stories for the Associated Press, including the 9/11 attack on the Pentagon. From th…
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Ep. 37 - Agent of Change - JR Curley, FabFitFun
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In this episode of Inside Jobs, JR Curley’s career proves change is the only constant. JR grew up on the move and spent his early years absorbing different cultures, colors and textures around the globe. An artist and proud computer nerd, he broke into graphic design and discovered the in-house model—leveraging brand expertise and client relationsh…
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Ep 36 - A Tale of Transformation - Carlos Ricardo, HP
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In this episode of Inside Jobs, we learn how Carlos Ricardo came to lead marketing services and creative at HP. Influenced by his father and his multi-country upbringing, Carlos set a path to becoming a global marketer from a very young age. From edgy “cola wars” campaigns in Brazil to digital transformation of a retail bank in Spain, Carlos is som…
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Ep 35 - Connecting Through Curiosity - Michelle Clark, E. & J. Gallo Winery
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36:45
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In this episode of Inside Jobs, we hear from Michelle Clark, Senior Director of Creative at E. & J. Gallo, the world’s largest family-owned winery. Entering the workforce during the tech boom of the 90s, Michelle worked her way up from enthusiastic intern to astute corporate marketer—combining her expertise with analytics and data with a penchant f…
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Ep 34 - The Accidental Tourist - Laurie Schiada, Humana
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40:52
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In this episode of Inside Jobs, we meet Laurie Schiada, who’s made a career out of pushing the creative envelope. Laurie joined legendary designer Saul Bass as an art school grad before setting out on her own as a freelancer. From there, her design work quickly evolved into branding and creative leadership roles. At Disney, Boeing and beyond, Lauri…
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Ep. 33 - A Legacy of Should’ves - Graham Daldry, Specsavers
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40:23
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In this episode of Inside Jobs, we hear from academic hopeful turned in-house agency leader, Graham Daldry. When education reform curbed his early career plans, Graham took a turn as an advertising writer. A handful of agencies and some 2,000 scripts later, he left Ogilvy & Mather to help build a budding eyewear brand from the inside out. Follow al…
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Ep. 32 - Keeping it Real (Estate) - Jan Loomis, Coldwell Banker
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32:13
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In this episode of Inside Jobs, we meet Jan Loomis whose background in journalism and PR made for an easy transition to marketing. Jan leads creative services for Coldwell Banker as part of Realogy—the leading provider of residential real estate services in the U.S. With detailed project workflows, utilization tracking and reporting, a hybrid charg…
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Ep. 31 - Embracing a Nomadic Spirit - Luis Ruvalcaba, IDC
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29:56
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In this episode of Inside Jobs, we hear how Luis Ruvalcaba aced figure-drawing in high school only to be drawn in by more-complex challenges as he advanced in his career. Not one to grow complacent, Luis shifted from traditional to digital design before the industry saw it coming—ultimately leading creative for several iconic brands. In his current…
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