The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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Vitamin A ist das Amazon Advertising Update für jeden Seller und Vendor: Der erfolgreichste deutschsprachige Podcast über Trends, Neuigkeiten, Tipps & Tricks für bessere Amazon PPC Kampagnen. Deine Dosis Amazon PPC verabreichen dir die drei leidenschaftlichen PPC-Heads Florian Nottorf (ADFERENCE CEO), Anna Waag und Alex Vorbeck (Customer Onboarding Specialists). Sie sagen: Werbung ist ein lebenswichtiger Baustein eines gesunden Amazon Accounts. Vitamin A ist Amazon Advertising Wissen in Vita ...
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Understanding Amazon PPC Listing Optimization (https://myteamz.co.uk/listing-optimisation/) In the dynamic landscape of e-commerce, mastering the art of Amazon PPC (Pay-Per-Click) listing optimization is the key to staying ahead of the curve. With millions of products vying for attention on Amazon's platform, the need to strategically position your listings for maximum visibility and profitability has never been more critical. Enter MyTeamz, your trusted partner in navigating the complexitie ...
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Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
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In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model? Michael and Clément share their trials and triumphs on this battlefield. Learn how to d…
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#206 - Die Macht der Amazon Reviews: So kannst du deine Amazon Rezensionen effektiv erhöhen mit Matin Borhani
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38:19
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Rezensionen sind ein Schlüsselelement für dein Amazon Business! Aber warum sind Reviews eigentlich so entscheidend und wie kannst du auf legale Weise mehr davon erhalten? Diese und viele weitere spannende Fragen beantwortet dir Matin Borhani von Refix. Außerdem hat er noch einige wichtige Tipps und Insights im Gepäck. Alle Themen der Episode im Übe…
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How Search Term Algorithms Boost Amazon PPC?
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In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind. We’ll see you in …
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What is the SKU Economics Report and How It Boosts Amazon Ads?
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In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data? The SKU Economics Report eliminates the headache of analyzing costs and r…
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What strategies can help minimize wasted spend in Amazon PPC?
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In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune …
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#205 - Theme Based Targeting erklärt: Nutze Themenkeywords für deine Sponsored Brands Kampagnen
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Auto-Kampagnen für Sponsored Brands? Seit Januar gibt es bei den Sponsored Brands Kampagnen eine neue Targeting-Option: das Theme Based Targeting. Bei dieser Targeting-Option handelt es sich um Themenkeywords. Was genau diese Themenkeywords sind und welche Vorteile sie dir bieten, erklären die Anna und Florian. Außerdem haben sie noch ein paar Tipp…
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How does conversion rate influence ACOS on Amazon?
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In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice t…
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How to align team goals using Amazon PPC data tools?
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In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Fr…
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#204 - Die größten No-Gos und Must-Haves für deinen Amazon Werbeaccount mit Tobias Dziuba von AdsMasters
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Hast du dich auch schon mal gefragt, was in einem guten Amazon Werbeaccount nicht fehlen darf? Oder was die größten No-Gos sind? Diese Fragen beantworten dir Alex und Tobias Dziuba, der Gründer von AdsMasters, in dieser Episode. Sie teilen nicht nur ganz viele spannende Insights aus der Praxis, sondern räumen auch alle gängigen Irrtümer aus dem Weg…
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What should you do first when Amazon PPC sales drop?
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In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer…
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Classic – Prime Day: 5 PPC-Experten teilen ihre Checkliste
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58:31
In dieser Classic-Episodehaben wir anlässlich des Prime Days etwas ganz Besonderes für dich: Mareike und Florian begrüßen gleich 5 hochkarätige Gäste aus dem Amazon PPC Universum. Unsere Gäste Ronny Marx von intomarkets, Christian Otto Kelm von Amalyze, Florian Vette von Movesell, Alexander Swade von Thrasio und Daniel Zemitzsch von Finc3 Commerce …
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How to Achieve Low ACOS with Negative Keywords?
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In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of thi…
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#203 - Mit “Low Bid Catch All” günstig viele Impressionen und Klicks abgreifen
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Eine der wohl meist unterschätzten Strategien auf Amazon: Low Bid Catch All. Dabei stellt es das ultimative Sicherheitsnetz für dein PPC Setup dar. Florian und Anna erklären dir, was es mit dieser Strategie auf sich hat und wie du mit dieser Herangehensweise pro Kampagnentyp günstig Impressionen und Klicks einkaufst. Denn wir alle wissen: Kleinvieh…
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How Do Technical and Creative Strategies Work Together in Amazon PPC?
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In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will shar…
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#202 - Amazon Targeting Tab: Der Hidden Champion für deine Kampagnen
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37:00
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37:00
Der Targeting Tab ist ein versteckter und oft übersehener Game Changer in der Amazon Ads Console, den viele Seller nicht kennen. Florian und Alex wollen das ändern. Sie geben dir einen tiefen Einblick in dieses Amazon “Tool” und erklären dir nicht nur, wo du den Targeting Tab findest und was die Hauptfunktionen sind, sondern geben dir noch hilfreic…
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How Can Product Images on Amazon Boost Conversion Rates?
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49:13
In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to foll…
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#201 - Das sind die wichtigsten deutschen Amazon PPC Updates der letzten 6 Monate
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Um im Amazon PPC Game seiner Konkurrenz immer einen Schritt voraus zu sein, musst du immer up-to-date bleiben. In den letzten 6 Monaten hat Amazon wieder einmal fleißig an seinen Werbeplattformen geschraubt und einige neue Features und Updates veröffentlicht. Florian nimmt fünf dieser Änderungen einmal genauer unter die Lupe. PS: Speziell mit Fokus…
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What Makes an Amazon PPC Manager Successful?
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43:15
In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes i…
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#200 - Eine Jubiläumsreise durch 4 Jahre voller Highlights, Erinnerungen und Learnings
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56:29
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“Celebrate good times, come on!” Wir haben Grund zum Feiern: 200 Folgen Vitamin A! 🥳 UNGLAUBLICH! In dieser besonderen Episode nehmen Florian und Mareike dich mit auf eine kleine Reise durch 4 Jahre Vitamin A, voller Highlights, Erinnerungen und den größten Learnings! Doch das ist noch nicht alles. Es gibt nicht nur eine wichtige Ankündigung, sonde…
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How To Forecast Your Amazon PPC Approach (Classic)
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33:22
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33:22
In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to…
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Classic - Amazon Longtail-Keywords für mehr PPC Performance
37:58
37:58
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37:58
In dieser Classic-Episode sprechen Florian und Mareike über Longtail-Keywords. Warum nehmen Longtail-Keywords immer mehr an Bedeutung zu? Was sind Longtail-Keywords? Und wie kannst du Longtail-Keywords einsetzen, um deine Amazon Advertising Performance zu steigern? All diese Fragen werden dir im heutigen Podcast beantwortet. Alle Themen der Episode…
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Understanding Amazon PPC Listing Optimization UK
2:48
2:48
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2:48
In the dynamic landscape of e-commerce, mastering the art of Amazon PPC (Pay-Per-Click) listing optimization is the key to staying ahead of the curve. With millions of products vying for attention on Amazon's platform, the need to strategically position your listings for maximum visibility and profitability has never been more critical. Enter MyTea…
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What is the role of data in Amazon campaign management?
49:31
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In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spe…
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#199 - Optimierung auf allen Ebenen: Wie du mit AI Amazon SEO & PPC optimal verbindest mit Ruben Astorgano
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33:16
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Auf dem Markt gibt’s so viele AI-Tools, dass man vor künstlicher Intelligenz den Wald gar nicht mehr sieht. Aber hast du schon die Tools gefunden, die dich so richtig in deinem Amazon PPC Game unterstützen? Ruben Astorgano teilt nicht nur seine Top-KI-Tools mit dir, sondern zeigt dir auch, wie du die Macht der AI gezielt für deine Amazon-Kampagnen …
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What Are 7 Overlooked Seller Central Tools?
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47:12
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Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Prod…
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#198 - Von Awareness bis Treue: Die Erfolgsfaktoren einer Full-Funnel-Strategie auf Amazon
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36:03
Amazon wirbt stets mit dem Begriff "Full-Funnel-Marketing" – aber was genau verbirgt sich dahinter? In der heutigen Episode beantwortet dir Florian diese Frage. Du erfährst nicht nur, wie der Marketingtrichter aufgebaut ist, sondern auch, welche Vor- und Nachteile Full-Funnel-Marketing bietet. Zudem zeigt dir Florian in 3 einfachen Schritten, wie d…
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Why Should You Rethink Your Approach to PPC on Amazon?
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In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing camp…
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#197 - Was solltest du tun, wenn deine Keywords nicht performen?
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Kennst du auch das Problem, dass deine Keywords einfach nicht konvertieren wollen? Unser Host Florian und Anna Waag aus dem Customer Success Team von ADFERENCE beantworten dir diese Frage und erklären dir, wie du vorgehen solltest, wenn deine Keywords nicht performen und geben dir wertvolle Tipps, was du konkret dagegen tun kannst. Alle Themen der …
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Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Cat…
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#196 - Von 0 auf 150.000€ Umsatz auf Amazon mit Markus Pfister
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49:17
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49:17
In dieser Episode hat Florian wieder einen ganz besonderen Gast eingeladen: Markus Pfister. Er erzählt von seinem neuesten Projekt, innerhalb eines Jahres von null auf 150.000€ monatlichen Umsatz zu gelangen. Markus teilt nicht nur seine Ziele, sondern auch seine Strategien, Tipps und Tricks für einen erfolgreichen Amazon Account. Alle Themen der E…
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In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results. We’ll see you in The PPC Den…
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Classic - So gelingt die optimale Amazon Keyword Recherche
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40:03
Sie steht am Beginn einer jeden Amazon Reise: die Keyword Recherche. Denn sie ist wichtig, um die richtigen Suchbegriffe zu identifizieren und als Keywords einzubuchen. Doch auch im Laufe der Amazon Reise ist sie immer wieder essenziell, um dein SEO und PPC zu challengen. Worauf es bei der Keyword Recherche wirklich ankommt, klären Florian und Mare…
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How to Use Broad Match and Modified Broad Match on Amazon?
19:28
19:28
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Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated searc…
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#195 - Was D2C-Brands jetzt über Amazon wissen müssen mit Johannes Kliesch #roadshow
1:22:16
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Das große Finale der Vitamin A Roadshow war ein absoluter Knaller! Zum krönenden Abschluss besucht Florian Johannes Kliesch in Mannheim. Johannes erzählt von den großen Veränderungen und Entwicklungen bei SNOCKS und er verrät, welcher Channel am stärksten gewachsen ist. Außerdem erfährst du, welche Wins und Learnings SNOCKS im Bereich Amazon PPC ve…
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How to develop a successful client relationship?
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45:42
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In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:42 - Why…
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