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The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business: - time management - marketing - mindset - growing your community of engaged athletes Listen here to grow your athlete roster of ideal, perfect for you, athletes while bringing home more income for you and your family. Endurance coaching is already your dream job, let’s make it a full time reality!
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If you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you! When you reframe how you think about social media and back it up by getting more experience posting content, it does get better! Introducing the FREE Dream Content Challenge!! Register here: https://coachmichel…
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Want to ride faster next year than you did this year? The time to start training is now, and we have a 30-week training plan that scales to your schedule. On this podcast, FascCat Founder Frank Overton walks you through the details of what this 30-week program entails - Muscle Tension Intervals, Nino's Secret Training, Foliage Rides, Weightlifting …
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Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire! Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now! What you will get in the first ever Dream…
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What are the hot gravel races for 2025? Sign-up season has already started, so on this podcast we're digging into our favorite events, exploring some big changes in race formats, and explain how and when you should train for these challenging events. We're joined by longtime friend of FasCat Ben Delaney, who runs a gravel YouTube channel called The…
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How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently. The DREAM TO 6 program has RE-OPENED!!…
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We get faster when we follow a training plan, but stock plans have obvious limitations. Therefore, creating a plan that is customized to your goals and your available time to train is ideal - and that is exactly what we are talking about in this podcast. We begin with three simple but important questions: What are you training for? When is your tar…
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Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free! If you need more help with time management and writing athl…
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At FasCat, we've been helping athletes improve for more than 20 years. But how? In this podcast, Isaiah Newkirk and Frank Overton break down the three primary things good coaches do: We tell athletes what to do We analyze data to let athletes know if they are doing it right and improving We tell athletes what to do next based on our experience, spo…
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In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want! Listen in for my 6 (plus a bonus #7) ways to stand out better online. Interested in one of our programs to grow yo…
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The road to a faster, fitter you in 2025 leads straight through the weight room in 2024, and in this podcast FasCat Founder Frank Overton walks us through exactly what that looks like. Frank breaks down the what, the why, the when and the how, leaving you empowered with the knowledge of how to steadily and safely improve your strength and stability…
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What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch. Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff …
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As effective and gratifying as following a carefully crafted training plan can be, sometimes you just want to ride... And that can be impactful training, too! Especially here in the fall, riding on a weekly rhythm of taking some days off, and going hard and/or long on other days is a great recipe for mental and physical health. On this solo podcast…
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Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter. In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle. In this episode, I mentioned the reasons why creating content is SO important as a coach…
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Hoping to have your best year next year is not a strategy. But you absolutely CAN have your best year ever next year with some planning, starting now. In this podcast, Coaches Allie, Frank, Jake and Andrew walk you through what you need to do when, starting with taking an actual, legit, no-bike riding break once your season wraps up. Then what? Wel…
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In this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write! I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end! Do you need help with content ideas? Download my free content types guide for endurance coaches here: htt…
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This is the third podcast in an eight-pod how-to series. Last episode we talked about 14 ways to review your season, and on this podcast we discuss how to map our next season for maximum results and fun. Coach Jake Rylewski raced as a professional for many years, and he breaks down the full-year planning methodology for three types of athletes: coa…
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As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes. But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way. If they stay in sport - they stay with us for life. But first it's our j…
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You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to…
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Here at FasCat, we have been answering your training questions for more than 20 years, and we've done 27 'Ask a FasCat' podcast episodes. On today's pod, we have a special iteration featuring questions from 21 email subscribers that are answered both by CoachCat - our expert AI inside the FasCat App - and FasCat Founder Frank Overton. Frank feeds t…
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In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset! The Dream Launc…
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With your big event coming up, you should have almost all your training behind you. All the hay is in the barn. But even the best training alone isn't a complete recipe for success on race day. Showing up and just hoping for the best will always pale in comparision to showing up prepared, having considered and planned for key variables like: nutrit…
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In this episode, I answer a question I get all the time, how do I get more Instagram followers? Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip. The Dream Launcher program is opening in the f…
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More altitude can mean more power... eventually. Training at altitude - or even just sleeping at altitude - can increase your red blood cell production, which means more oxygen to your muscles and therefore more power output. There are other benefits, and many caveats. And we get into those. But what about riders who don't live at or near altitude …
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It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one! In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching. The Drea…
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For 22 years we have analyzed files from every single type of power meter on the market, and as coaches and riders we have used a whole heck of a lot of them ourselves. Considering buying a power meter? Well, the Big Cat just got a new bike and bought a new power meter, and he went with a brand he had never bought before. Here, we walk you through …
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In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect! The Dream Launcher program is opening again in late July for those newer coaches who: Took all the certification classes but are struggling to actually get athletes Have no clue where to start Don’t know what …
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We're always game for trying something new here at FasCat, and this week we did a live session on YouTube where we took your questions while recording this podcast. We answer things like: Does the FasCat app work with sports besides cycling? How can I know if I can trust auto-detected FTP increases? Who answers user questions inside the FasCat app?…
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In this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022. Interested in learning more about my programs? The Dream Launcher program is opening again in late July for those newer coaches who: Took all the certification classes but is struggling to actually get athletes Has no clue wher…
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In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level? Our goal is consistency over everything else! Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contentty…
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It's the summer of gravel, and we've got some proven techniques for you to step up your gravel game starting now. On this podcast, Coaches Frank Justin break down six aspects of gravel training you can use now: mindset gravel specificity workouts for gravel simulation rides gravel training plans nutrition Fresh back from the Belgian Waffle Ride, we…
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In this episode, I dive right into the 3 questions I hear the most frequently about pricing: 1. How to change your pricing 2. Should I put my pricing on my website? 3. But what if my coach's pricing is cheaper than me? I created a free guide to help you feel more confident about your pricing as well as be able to explain it's reasoning better. Need…
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Riding in the heat of summer can be hard, but why exactly is that, and how can you train your body to perform better? In this podcast, Coaches Ricky Arnopol and Andrew Giniat explain: heat acclimation for cycling what happens to the body when it's hot the heat acclimations that occur with the proper training the performance benefits of heat acclima…
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In this episode, I give you the 3 questions to ask (or to determine the answers to) while on your sales calls. These questions are sure to help you ensure that you only get great fits in your athlete roster. Coaching mostly (or only!) ideal fits is not only going to help you enjoy coaching more but it will also help you stay coaching longer. Both t…
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As a father to five, Coach Jake knows a thing or two about earning and keeping those Dad Watts. On this podcast, he and dad-to-be Coach Christian talk about various strategies for taking care of your family and training when time allows. They discuss how to maximize the benefit from those precious hours on the bike. We also give a few shouts outs t…
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After 14 years in business, I have nailed down the seasons of my business: 1. Race Season 2. Selling Season 3. Project Season 4. Rest Season In this episode, I help you determine your cycle in coaching based on your sports, weather and types of athletes you coach. And then, once you know your season, what you should do (and not do) to optimize your…
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Lauren De Crescenzo sent a solo flyer at Unbound Gravel 2024 in hopes of repeating her 2021 victory. How did it work out? What did the chaos of the race look like from her perspective? And what are the takeaways for going forward in racing and training? Lauren speaks with her Coach Elliott Baring all the time, and on this special episode we bring y…
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In this episode, I describe the three stages of business: Season 1: Beginner, your first 5/10 athletes, as covered in the Dream Launcher Program Season 2: Gaining Experience, building to "full", as covered in the Dream to 6 Program Season 3: Scaling, diversifying, building out profitability and clients through scaling & hiring, as covered in the su…
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Fun, flexibile and highly effective — that is the FasCat way to train. On this special episode, FasCat Founder Frank Overton explains how the FasCat App has incorporated all the most impactful pieces of FasCat training methodology in a customized format that scales to your available time and gives your real-time feedback to every single workout. Th…
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In this episode, I tackle a thing I see so much with Endurance Coaches and their content. And 3 easy ways to start working on fixing it. Content is such an important part of a coaches profession. It's the place that we hone our ability to effectively communicate our coaching, methodologies and how we help people. It's how we provide wins to those w…
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Sometimes a coaching match is not a good one! In this episode, we navigate how to get more ideal athletes to work with you by your sales call/inquiry process and weed out ones that potentially won't work and what to do after the relationship has started and it goes sour. This episode will help endurance coaches navigate what matters to the coach in…
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If you want to race well, you gotta pack in the carbs - before, during and after your big race. But exactly how does that work in real-world scenarios? And what exactly does the science say about it? On this podcast, we cover six subjects: -the science of carb loading and pre-ride nutrition -the practicality of that science -the science of how to f…
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Hurray for the second instalment in the series on The Endurance Coachpreneur on Mindset! Each month I will bring you a new episode about one of my favorite topics! This month, we dive into a personal favorite, the mindset of time (timelines, staying in the present, procrastination, and more). Listen here for explanations, practical tips and advice …
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Hello, listeners! We have a very different podcast for you today. We've taken your great questions that we normally answer with Coaches in our popular Ask a FasCat episodes and run them through our AI-powered CoachCat to answer them. Further, the questions are asked by an AI version of FasCat Founder Frank Overton. The real Frank explains how this …
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I work with newer coaches but also ones that have been around awhile. And they often have become so set in the ways they do business that need some big help to fix processes and parts of their businesses that are feeling really stuck, and painful to change. This is some of my favorite work. In this episode, I go over the 4 big areas that many coach…
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Today, we have a special guest! Coach Robin Barth, owner and Head Coach of Rise Up Racing gives us her favorite tips and ways to leverage and build your community of athletes to grow your business. You can learn more about Robin on Instagram @Robin_Triathlete. How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM wi…
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Gravel training is not the same as training for the road, and therefore you should pay attention to different power-based metrics. FTP is not as important nor is your peak 20-minute power. Nor your 5-minute power. So what should you be looking at and trying to improve? In this podcast, we give you the power-based metrics you should pay attention to…
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These are the things that I need to get out because they are constantly on my mind. You can be in service AND a profitable profession You can be MORE We CAN PIONEER - to change the industry My stories and how they relate. The old guard is telling us that this is the way it always has been. Be the Captain of your own ship. Own your work. Own your bu…
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Over the years, the internet has twisted the simple definition of FTP. We are here to bust those myths and set the record straight. Coach Jake and Frank also cover "Lactate Truthers", Zone 2 and finally our favorite the right and wrong usage of ERG mode. ERG mode is great but it can be harmful to your training so we discuss. -- The first month of t…
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Fortunately or unfortunately, the coaching space has changed a lot the last few years. It's important to stay up to date with important endurance coaching trends and this episode will help you stay current so that you can ready to optimize your business growth! My program, the Dream to 6, is here to help you get to the next level in your business. …
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For years FasCat has touted 'FTFP' - or follow the f'ing plan! But we realize life often gets in the way of executing a detailed training plan to the T. And that's okay! On this podcast, we talk about how you can adapt to life's winding road, make changes in your training as things come up, but still stay the course to achieving your goals. FasCat …
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